JAM8 is a musical platform founded by Indian superhit music composer/director Pritam. Pritam is the man who gave India numerous hits after hits & after been in industry for almost 2 decade, he came up with the idea of a platform as his responsibility, which allows upcoming talented musicians to have the facilities to nourish their talents, get work & flourish themselve to hold the future of bollywood music industry very strongly to maintain the benchmark of bollywood music set by numerous legends. Pritam himself with his whole team supervise this young talents & sometime these young musicians are part of Pritam's musical projects. The platform aims at nurturing and honing new musical talent and giving them a platform to work in mainstream Indian music.
On 9 April 2016, music composer and director Pritam announced JAM8 on Twitter. He wrote: "Just announced J.A.M 8 (Just About Music) with Kaushik-Akash, who are the first artists of my A&R Music Production platform."
During the launch, Pritam said, “I had this plan long back, but could not execute it as I had no time and no one to manage it. Now, there is a team to do so, and I have some time to mentor them as I have limited assignments.”
“JAM8 is a platform for newcomer composers. We hunt for them from all corners and want to push their music into the mainstream, as the industry is open to multiple composers for a film now.”