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Kumari 21F
Theatrical release poster
Directed byPalnati Surya Pratap
Written bySukumar
Produced bySukumar
Vijay Bandreddi
Thomas Reddy
StarringRaj Tarun
Hebah Patel
CinematographyR. Rathnavelu
Edited byAmar Reddy
Music byDevi Sri Prasad
Production
companies
Sukumar Writings
P. A. Motion Pictures
Release date
  • 20 November 2015 (2015-11-20)
Running time
135 minutes
CountryIndia
LanguageTelugu
Budget₹60—150 million[a]
Box office₹380 million[4]

Kumari 21F is a 2015 Indian Telugu-language drama film directed by Palnati Surya Pratap, and written and co-produced by Sukumar with Vijay Bandreddi and Thomas Reddy under their banners Sukumar Writings and P. A. Motion Pictures. Devi Sri Prasad composed the film's music and R. Rathnavelu was its director of photography. Kumari 21F focuses on a romantic relationship between Siddhu, a chef and Kumari, a struggling model. Siddhu's friends doubt Kumari's character and she rejects his proposal, citing a lack of maturity. The film's centrepiece revolves around Siddhu's realisation and his attempts to unite with Kumari after an incident.

The film was produced on a budget of ₹60—150 million. Sukumar took inspiration from his college days in Razole where a young woman went to a picnic with some young men; a major undertaking for a woman at that time, which earned her the undeserved label of a "loose" character. Raj Tarun and Hebah Patel were signed to play the roles of Siddhu and Kumari. Neither Prasad nor Rathnavelu was charged remuneration for the film. Principal photography commenced in December 2014 and was finished in 70 working days; according to Rathnavelu, lighting played a key role during the filming process and digital low lighting photography techniques were used.

Kumari 21F was released worldwide on 20 November 2015 in about 500 screens. It received critical acclaim; praise was directed towards the film's climax, performances, cinematography and music. Kumari 21F grossed ₹380 million and earned a distributor share of ₹180 million during its run. It was declared a commercial success based on the return on distributor's investment of ₹100 million and became the 12th highest grossing Telugu film of the year.

Plot

Siddhu is a chef leading a middle class life with his mother in K.G.B. colony. His father Ravikanth is accused of having an extra-marital affair that leads to the separation of his parents. Siddhu aims to be a chef on a cruise liner in Singapore and his financial status does not support him. His friends Shankar, Srinu and Suresh steal money from people who use the local ATM; they hide in some local ruins for three days and Siddhu cooks for them and provides liquor, receiving a share of the money in return.

Siddhu meets Kumari, a struggling model from Mumbai who has recently moved to the colony. They fall in love; Siddhu is often confused by Kumari's bold and daring attitude. His friends tell Siddhu is not Kumari's first boyfriend and she may have had past relationships. Siddhu grows suspicious about her virginity and Kumari realises this. She rejects his marriage proposal, saying he does not have the maturity to love her.

Siddhu tries to make Kumari jealous by romancing his neighbour Madhu, but his ploy fails. Kumari continues to love him unconditionally; her attitude confuses Siddhu. Siddhu's friends discover Kumari is actually Meena, a Mumbai-based model who was caught in a police raid at a brothel. She rejects their sexual advances, which angers them. Siddhu refuses to leave her, further angering the trio.

After an ATM robbery, the trio escapes and Srinu loses his cellphone; Kumari finds it and hands it to the police. The trio shelter in the ruins; when Siddhu meets them, Shankar reveals that Kumari is actually Meena and shares a video of a press meet issued by the Mumbai police that features her and others linked to a prostitution case. Kumari rejects Siddhu's advances that night; the following day, he discovers his father never had an extra-marital relationship and his mother misunderstood. To make sure Siddhu is happy, Kumari asks him to visit her that night to fulfill his desire.

The trio reach Kumari's house before Siddhu, sedate her with narcotics mixed with juice and rape her. Siddhu arrives to propose to her and finds the trio there. After chasing them away, he reads Kumari's letter that makes him recognise his lack of maturity. He starts rearranging everything to make sure Kumari is not aware of the assault. He sees blood stains on her sari and assumes she is a virgin. He removes the sari, washes away the stains, and puts it back. When Kumari gains consciousness, Siddhu tells her she fell asleep after the trio left and he was waiting for her. She is suspicious but Siddhu persuades her and proposes marriage her, to which she agrees.

The police arrests Siddhu and interrogates him to find the whereabouts of his friends, which he refuses to reveal. He is released from jail and marries Kumari. Three years later, Siddhu is running a kitchen in Hyderabad and the inspector plans to close the case because he could not find the trio. It is revealed that Siddhu has chained them in the ruins and has been feeding and torturing them for the past three years; they beg him to kill them. The film ends with Siddhu beating the trio after feeding them and saying he is not mature enough to forgive them.

Cast

  • Raj Tarun as Siddhu
  • Hebah Patel as Meena Kumari
  • Noel Sean as Shankar
  • Naveen Neni as Srinu
  • Sudharshan as Suresh
  • Hema as Siddhu's mother

Production

Development

Devi Sri Prasad (left) and R. Rathnavelu (right) were signed as the film's music composer and director of photography. Neither of them charged any remuneration for this film.[1]

In October 2014, Sukumar announced he would co-produce a film along with Vijay Bandreddi and Thomas Reddy under the banner P.A. Motion pictures. P. Surya Pratap, who made his directorial debut with Current (2009), was chosen to direct this film.[5] Sukumar titled the film Kumari 21F because it is about a 21-year-old woman named Kumari. He said it is not a female-centric film and both the lead roles, for which Raj Tarun and Sheena Bajaj were chose, would be equally important.[6] Tarun charged a remuneration of ₹25 million.[7]

Sukumar wrote the film's story and screenplay, taking inspiration from his college days in Razole where a young woman went to a picnic with some young men; a major undertaking for a woman at the time. Rumours were spread and the woman was labelled as a "loose" character, which stayed in Sukumar's mind.[8] He defined Kumari as an "honest and genuine human being who isn't afraid of expressing herself" and the "sort of girl most people would know", despite going overboard at times with her characterisation during the scripting stage.[8]

Sukumar's technicians Devi Sri Prasad and R. Rathnavelu were signed as the film's music composer and director of photography respectively.[9] In an interview with Behindwoods in December 2014, Rathnavelu said the necessity of rejuvenating himself after Lingaa (2014), the film's script and his friendship with Sukumar were the reasons for choosing to work for this film.[10] Neither Rathnavelu nor Prasad charged any remuneration for the film.[1] Hebah Patel replaced Bajaj after the makers were impressed with her performance in Ala Ela (2015).[11] Patel went through many workshops for her role that occupied 80% of the screen space;[12] her voice was dubbed by Lipsika.[1] Tarun did little preparation for his role because he felt it was "brilliantly conceived" and an extension of the roles he played in Uyyala Jampala (2014) and Cinema Choopistha Maava (2015).[13]

Filming

Kumari 21F was produced on a budget of ₹60—150 million.[a] The film's principal photography commenced in December 2014,[11] and was finished in 70 working days.[1] Initially, Krishna Nagar, Hyderabad, was chosen as the film's backdrop. Rathnavelu felt they would create a noisy, crowded environment if shot there and chose to shoot in an isolated colony and in confined spaces.[14] 60% of the film was shot at the R&B colony in Malakpet, Hyderabad. The song "Bang Bang Bangkok" was filmed in picturesque locales in Bangkok, and was choreographed by Prasad.[1][15] Prasad said he composed a few signature steps during the composition of the song, which Sukumar and Rathnavelu liked. They wanted him choreograph the song.[16]

According to Rathnavelu, lighting played a key role in Kumari 21F. He shot the film with limited equipment and mostly used natural light.[14] The experience he gained working on Haridas (2013) helped him with this film; he used Digital low lighting photography techniques, thereby using 80% of the generally required lighting. He found the climax sequences challenging to film because the emphasis was more on visuals rather than dialogue.[17] Patel said of her experience during the filming of some intimate sequences, "There were so many people on the sets, so it was obviously uncomfortable. But then, I got myself mentally prepared for this kind of thing in a workshop I had undergone before the shoot. It also helped that I became good friends with Raj Tarun and that made things way less awkward". Tarun said he and Patel "put in a part of us into the characters to make the romance more believable".[18]

Music

The official soundtrack was composed by Devi Sri Prasad and consists of five songs. Lyrics were written by Ramanjaneyulu, Krishna Kanth and Chandrabose for one song each. Prasad wrote the lyrics for "Bang Bang Bangkok", which he sang with Ranina Reddy and Rita. A lyric from the song, "Good boy goes to heaven, Bad boy goes to Bangkok", was well received. For "Meghaalu Lekunna", which was sung by Yazin Nisar, Sri Mani wrote the pallavi and Anantha Sreeram wrote the charanams.[19] "Meghaalu Lekunna" was recorded using a live orchestra, which Nisar found "rare these days".[20] The soundtrack album was released on 31 October 2015 at Shilpakala Vedika, Hyderabad, with actor Allu Arjun attending the event as the guest of honour.[21] Aditya Music marketed the soundtrack album.[22]

Karthik Srinivasan of The Hindu said the song "Meghaalu Lekunna", "sounds at best like the Telugu version of a song by the Hindi pop band Euphoria", that the tune is "similarly lush and folkish", and that Prasad does "some interesting things in the interludes—the use of violins and solo-violin in the first and second interludes, to be specific".[23] Madhavi Tata of Outlook India called Prasad's music, particularly "Love Cheyyala Vadda" ("To love or not to"), a "winner".[24] The Times of India gave the soundtrack 2 stars out of 5 and said the album "falls desperately short" of the standards expected from Prasad. The reviewer called "Meghaalu Lekunna" a "beautiful and melodious track, courtesy the tantalising acoustic guitar, violin and flute sounds", and praised Nisar's rendition of it.[22]

Track listing[25]

Tracklist
No.TitleLyricsArtist(s)Length
1."Bang Bang Bangkok"Devi Sri PrasadDevi Sri Prasad, Ranina Reddy, Rita03:30
2."Meghaalu Lekunna"Sri Mani (pallavi), Anantha Sreeram (charanams)Yazin Nisar04:59
3."Love Cheyyala Vadda"RamanjaneyuluNarendra03:23
4."Baby U Gonna Miss Me"Krishna KanthSagar04:02
5."Break Up Patch Up"ChandraboseM. M. Manasi04:19
Total length:20:13

Release

Kumari 21F was released worldwide on 20 November 2015; its release clashed with those of Cheekati Raajyam, the Telugu version of Thoongaa Vanam and the 24th James Bond film Spectre. Kumari 21F was released in 350 screens in Andhra Pradesh and Telangana, 50 screens in other parts of India, and 90 screens in international markets.[3] Abhishek Pictures acquired the theatrical distribution rights for the Guntur, Krishna, East, West and Nellore areas.[26] Dil Raju acquired the theatrical rights for the Nizam region.[b][28] New York-based company Creative Cinemas acquired the film's United States theatrical distribution rights, making it their debut in film distribution in the international market.[29]

The film was screened in 22 screens across Tamil Nadu, including 12 in Chennai.[30] It received an "A" (Adults only) certificate from the Central Board of Film Certification, which asked the makers to trim a lip-kissing sequence and mute several objectionable lines of dialogue, and suggested a few cuts.[28] Regarding the Board's decision against unrestricted viewing, Sukumar said, "Even a father was once a young boy. I think this story gives him the space to both identify with his feelings as a young man and to understand what his son or daughter might be going through".[8]

Marketing

One of the first-look posters released in October 2015 was alleged to have been plagiarised from the Russian magazine Chai-llot.[31] After the film's first-look teaser was released by N. T. Rama Rao Jr., the makers announced a dubsmash challenge. Interested female participants were asked to search for an audio clip uploaded by the film's team and upload it on their Facebook pages. They were asked to e-mail the link or send a message on Facebook. The first 500 participants won invitations to the soundtrack launch event and 21 participants with most likes on their videos shared the stage with the film's cast and crew at the event. One winner was crowned "Kumari 21F" and received a special gift.[32]

Reception

Critical reception

Karthik Keramalu of CNN-IBN gave Kumari 21F 3.5 stars out of 5 and called it a "surprisingly good" film, adding, "The emotions of the leads are true and it rightly says that at the end of the day trust is all that matters and nothing else comes into the picture".[33] Sify gave the film 3 stars out of 5 and called it a "coming-of-age story told in bold manner with an unusual climax", and praised the film's music and cinematography.[34] Siddharth Rao of The Times of India also gave the film 3 stars out of 5 and stated, "In an industry where a damsel-in-distress-wooed-and-saved-by-an-angry-young-man is the norm, this is a refreshing film which provokes some thought". Rao also said, "The best part is the way that the film's climax is presented; the director Surya Pratap has definitely done a very mature job".[35]

The Hans India also gave the film 3 stars out of 5 and stated, "Sukumar popularly known as a creative director in the industry, has once again come out with an unusual story. The film may disappoint normal audience but it will surely entertain the youth audience".[36] Suresh Kavirayani of Deccan Chronicle gave the film 3 stars out of 5, called it a "[b]old and beautiful" one and praised the performances and the film's climax.[37] Giving 2.75 stars out of 5, Behindwoods also called the film "[b]old and beautiful" and stated, "Kumari 21F starts off as a feel good romantic film, shifts gears slowly and gets very intense towards the end ... Sukumar must be credited for having given us a memorable character that would be talked about for years. You don’t find such bold female characters in Telugu cinema often."[38]

Y. Sunita Chowdary of The Hindu called the film "[r]egressive and cliched", and stated, "It's not enough if a canvas boasts of the biggest names in the industry, the content should be simple and progressive". She called the performances "strong and authentic".[39] A. Harini Prasad of The New Indian Express called Kumari 21F a "Lacklustre Love Story" and stated, "Though the basic theme is enticing, the story-telling fails to impress. Raj Tharun’s performance and the climax, which is gripping, are probably the only things that could drive you to the theaters".[40]

Box office

Kumari 21F debuted with an average occupancy of 80% globally; it grossed more than ₹30 million with a distributor share of more than ₹20 million, out of which approximately ₹56,69,014 was collected from Guntur, Krishna, East, West and Nellore areas. It collected US$27,153 from 80 screens in the US on the first day.[41] In its first weekend, Kumari 21F grossed ₹85 million with a distributor share of ₹55 million at the AP/Nizam box office. According to trade analyst Taran Adarsh, it grossed US$149,752 (₹9.9 million) in its first weekend at the North American box office.[42] The first weekend global gross and share figures stood at ₹105.8 million and ₹63.4 million respectively.[43] It collected US$188,457 (₹12.5 million) at the US box office in its first weekend, becoming one of the highest grossing Telugu films of the year there.[44]

In ten days, Kumari 21F grossed ₹174 million and collected a distributor share of ₹106.6 million at the AP/Nizam box office. It grossed ₹23 million with a distributor share of ₹0.85 million at the Karnataka box office. The ten-day global gross figure stood at ₹210 million and Kumari 21F was declared a profitable venture.[45] After losing screens to Size Zero and Shankaraabharanam, Kumari 21F collected US$3,190 from eight screens in the US and its 17-day total stood at US$252,151 (₹16.8 million).[46] Its US screen count was reduced to four in its fourth week and the 24-day US revenue was US$253,961 (₹17 million).[47] With this, Kumari 21F secured the tenth position in the list of the ten highest-grossing Telugu films of the year at the US box office.[48]

In its lifetime, Kumari 21F grossed ₹380 million and earned a distributor share of ₹180 million worldwide. It was declared a commercial success based on the return on distributor's investment of ₹100 million and became the 12th highest grossing Telugu film of the year.[4]

Notes

  1. ^ a b Film historian Rentala Jayadeva estimates the film's budget as ₹60 million,[1] Sify estimates the film's budget as ₹90 million,[2] and International Business Times India estimates the film's budget as ₹150 million.[3]
  2. ^ For film trade purpose, the Nizam region includes the three districts of Gulbarga, Bidar, and Raichur in Karnataka and seven districts in the Marathwada region including Aurangabad, Latur, Nanded, Parbhani, Beed, Jalna and Osmanabad apart from the state of Telangana.[27]

References

  1. ^ a b c d e f Jayadeva, Rentala (20 November 2015). "చాలా మెచ్యూరిటీ అవసరం..!". Sakshi (in Telugu). Archived from the original on 23 November 2015. Retrieved 23 November 2015. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  2. ^ "'Kumari 21 F' turns out to be a hit!". Sify. 23 November 2015. Archived from the original on 23 November 2015. Retrieved 23 November 2015.
  3. ^ a b H. Hooli, Shekhar (19 November 2015). "'Kumari 21F' box office prediction: Raj-Heebah film to clash with 'Cheekati Raajyam', 'Spectre'". International Business Times India. Archived from the original on 23 November 2015. Retrieved 23 November 2015.
  4. ^ a b H. Hooli, Shekhar (5 January 2016). "Baahubali to Kumari 21F: Top 20 highest-grossing Telugu/Tollywood movies of 2015". International Business Times India. Archived from the original on 5 January 2016. Retrieved 5 January 2016.
  5. ^ Kavirayani, Suresh (28 October 2014). "Sukumar turns a producer". Deccan Chronicle. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
  6. ^ Kavirayani, Suresh (15 November 2014). "Sukumar turns producer". Deccan Chronicle. Archived from the original on 12 December 2014. Retrieved 12 December 2014.
  7. ^ Kavirayani, Suresh (6 December 2015). "Raj Tharun's salary is now Rs 1 Crore". Deccan Chronicle. Archived from the original on 7 December 2015. Retrieved 7 December 2015.
  8. ^ a b c Jonnalagedda, Pranita (22 November 2015). "Kumari is the girl most of us know: Sukumar". The Times of India. Archived from the original on 22 November 2015. Retrieved 22 November 2015.
  9. ^ "Sukumar to produce Raj Tarun's next". The Times of India. 28 October 2014. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
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  16. ^ "ఇప్పటి వరకూ కాపీ కొట్టలేదు". Prajasakti (in Telugu). 23 November 2015. Archived from the original on 25 November 2015. Retrieved 25 November 2015. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
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  18. ^ Jonnalagedda, Pranita (18 November 2015). "Tarun and Hebah lock lips three times in Kumari 21 F". The Times of India. Archived from the original on 23 November 2015. Retrieved 23 November 2015.
  19. ^ "కుమారి అబద్దం చెబుతోందా..?". Andhra Jyothy (in Telugu). 1 November 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  20. ^ Dundoo, Sangeetha Devi (11 March 2016). "The music makers". The Hindu. Archived from the original on 11 March 2016. Retrieved 11 March 2016.
  21. ^ Mehta, Ankita (31 October 2015). "'Kumari 21F' audio launch watch live: Allu Arjun to release music of Raj Tharun's film [VIDEO]". International Business Times India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
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  23. ^ Srinivasan, Karthik (21 November 2015). "Hitman: Songs you must listen to this week". The Hindu. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  24. ^ Tata, Madhavi (23 November 2015). "Hyderabad Blues". Outlook India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
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  27. ^ "Nizam territory will remain indispensable for Tollywood". The Times of India. 31 July 2013. Archived from the original on 15 February 2015. Retrieved 24 November 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  28. ^ a b "Kumari 21F Censor Report". IndiaGlitz. 15 November 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  29. ^ H. Hooli, Shekhar (24 November 2015). "'Kumari 21F' overseas box office collection: Raj-Hebah starrer beats 'Akhil' record". International Business Times India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  30. ^ L. M., Kaushik (23 November 2015). "A 'mini-Baahubali' shaking the Telugu industry". Behindwoods. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  31. ^ "Copycat spree continues". Deccan Chronicle. 14 September 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  32. ^ "Kumari 21F's unique dubsmash challenge". The Times of India. 19 October 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  33. ^ Keramalu, Karthik (21 November 2015). "'Kumari 21F' review: The film is surprisingly good though it takes time to settle down". CNN-IBN. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
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  36. ^ "Kumari 21F Review, rating: This Kumari connects to youth". The Hans India. 20 November 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  37. ^ Kavirayani, Suresh (21 November 2015). "Movie review 'Kumari 21F': Bold and beautiful!". Deccan Chronicle. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  38. ^ "Kumari 21F (aka) Kumari 21 F review". Behindwoods. 24 November 2015. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  39. ^ Chowdary, Y. Sunita (21 November 2015). "Kumari 21F: Regressive and cliched". The Hindu. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  40. ^ Prasad, A. Harini (21 November 2015). "Kumari 21F Review: A Lacklustre Love Story". The New Indian Express. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  41. ^ H. Hooli, Shekhar (21 November 2015). "'Kumari 21F' 1st day box office collection: Raj-Hebah film beats 'Cheekati Rajyam', 'Spectre'". International Business Times India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  42. ^ H. Hooli, Shekhar (23 November 2015). "'Kumari 21F' 1st weekend box office collection: Raj-Hebah film grosses Rs 12 crore in 3 days". International Business Times India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  43. ^ H. Hooli, Shekhar (30 November 2015). "Three-day box office collection: Anushka's Size Zero fails to beat Kumari 21F record". International Business Times India. Archived from the original on 1 December 2015. Retrieved 1 December 2015.
  44. ^ H. Hooli, Shekhar (24 November 2015). "Box office collection: 'Akhil', 'Kanche' business affected by 'Kumari 21F' overseas". International Business Times India. Archived from the original on 24 November 2015. Retrieved 24 November 2015.
  45. ^ H. Hooli, Shekhar (2 December 2015). "Kumari 21F 10-day box office collection: Sukumar scores a big hit with maiden production". International Business Times India. Archived from the original on 2 December 2015. Retrieved 2 December 2015.
  46. ^ H. Hooli, Shekhar (8 December 2015). "US box office collection: 'Shankarabharanam' fails to beat 'Size Zero', 'Kumari 21F' records". International Business Times India. Archived from the original on 8 December 2015. Retrieved 8 December 2015.
  47. ^ H. Hooli, Shekhar (15 December 2015). "US box office collection: Size Zero, Kumari 21F, Sankarabharanam hit by Bengal Tiger". International Business Times India. Archived from the original on 16 December 2015. Retrieved 16 December 2015.
  48. ^ H. Hooli, Shekhar (15 December 2015). "Tollywood 2015: Top 10 highest grosser Telugu movies at US box office". International Business Times India. Archived from the original on 16 December 2015. Retrieved 16 December 2015.
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