The Daily Advertiser (Lafayette)

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The Daily Advertiser
Lafayette, LA, Daily Advertiser IMG 5010.JPG
Lafayette Daily Advertiser building
Type Daily newspaper
Format Berliner
Owner(s) Gannett
Language English
Headquarters Lafayette, Louisiana
Website www.theadvertiser.com

The Daily Advertiser is a Gannett daily newspaper based in Lafayette, the fourth largest city in Louisiana. The Daily Advertiser covers international, national, state, and local news in the six parishes of Lafayette, Acadia, Iberia, St. Landry, St. Martin, and Vermilion. The publication circulates 28,400 copies on weekdays. Its ranks 234 out of 1,410 newspapers in the United States. The circulation area is approximately 27 percent nonwhite; the nonwhite employees of the newspaper totaled approximately 17 percent in 2005.[1]

The Daily Advertiser was co-founded as the Weekly Advertiser in 1865 by a Confederate States Army veteran, William B. Bailey, who subsequently served from 1884 to 1892 as mayor of his native Lafayette.[2]

Louisiana journalist Robert Angers (1919-1988) worked at times for the Daily Advertiser, including his ultimate position as business editor from 1985 until his death.

In 1998, The Daily Advertiser bought the local alternative weekly, the Times of Acadiana.[3]

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