MarchFirst

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marchFIRST, Inc.
Nasdaq: MRCH
IndustryWeb development
FoundedMarch 1, 2000; 22 years ago (2000-03-01)
DefunctMay 2001; 21 years ago (2001-05)
FateBankruptcy
HeadquartersChicago
Key people
Bob Bernard, CEO

marchFIRST, Inc. was a web development company. It was formed at the peak of the dot-com bubble by the merger of USWeb and Whittman-Hart and was named for its formation date of March 1, 2000. The name was conceived by John Guynn, a copywriter at the ad agency Mckinney and Silver.

On April 13, 2001, approximately one year after it was formed, the company filed bankruptcy.

History[edit]

The company was formed on March 1, 2000 by the merger of USWeb and Whittman-Hart and was named after its formation date of March 1, 2000. Bob Bernard, the CEO of Whittman-Hart was named CEO of the company.

On October 24, 2000, the company's stock price fell 58% in one day after the company missed earnings expectations.[1][2]

In December 2000, Francisco Partners acquired 32% of the company for a $150 million contribution.[3][4]

On February 13, 2001, the company missed earnings expectations again and its stock price fell another 35%.[5]

On March 13, 2001, several executives including CEO Robert Bernard, COO Thomas Metz, and EVP Joseph Bong resigned.[3]

On April 2, 2001, the company announced 1,700 layoffs.[6][7]

On April 13, 2001, the company filed bankruptcy.[8] On May 1, 2001, the company filed for a liquidation under Chapter 7, Title 11, United States Code.[9]

The company sold most of its assets to Divine for $120 million.[10][11] Former management, including Bernard, also acquired some assets of the company.[12] SBI acquired additional assets of the company in June 2001.[13] marchFIRST Norway was acquired by Itera ASA in July 2001.[14]

References[edit]

  1. ^ "marchFIRST plunges". CNN. October 24, 2000.
  2. ^ Bosavage, Jennifer (June 4, 2010). "10 Years Ago: IT Circa June 2000". CRN.
  3. ^ a b Kaiser, Rob (March 13, 2001). "Marchfirst Founder Resigns In Shakeup". Chicago Tribune.
  4. ^ Rosencrance, Linda (December 14, 2000). "Struggling MarchFirst to get $150 million from investment firm". Computerworld .
  5. ^ Waters, Jennifer (February 13, 2001). "MarchFirst shares plunge another 35%". MarketWatch.
  6. ^ "MarchFirst Announces 1,700 Layoffs". AdWeek. April 2, 2001.
  7. ^ Foster, Ashlea (April 1, 2001). "Layoffs spell more trouble for MarchFirst". American City Business Journals.
  8. ^ Rose, Barbara; Kaiser, Rob (April 13, 2001). "Marchfirst Files For Bankruptcy". Chicago Tribune.
  9. ^ "MarchFirst to Liquidate After Asset Sales Failed". The New York Times. Reuters. May 1, 2001.
  10. ^ "marchFIRST files Chap. 11". CNN. April 12, 2001.
  11. ^ "Divine acquires MarchFirst offices". American City Business Journals. April 3, 2001.
  12. ^ Petrecca, Laura (May 7, 2001). "MARCHFIRST'S QUICK WALK OFF THE I-PLANK". Advertising Age.
  13. ^ "Bankruptcy court approves MarchFirst acquisition". American City Business Journals. June 27, 2001.
  14. ^ "Itera buys marchFIRST". Digi.no. July 4, 2001.

External links[edit]

    • Historical business data for MarchFirst Inc:
    • SEC filings