Media in the Tampa Bay Area
The Tampa Bay media market is Florida's second-largest metropolitan area with a variety of print, online and broadcast media outlets serving the region. The U.S. Census Bureau estimates the population for the Tampa-St. Petersburg Metropolitan Statistical Area (MSA) at 2,733,761 as of July 1, 2008. The Tampa Bay media market also includes Citrus, Manatee, Sarasota and Polk counties. Polk County is also served by media from Orlando.
The major daily newspaper serving the area is the Tampa Bay Times. The Tampa Bay Times, which was known as the St. Petersburg Times from 1898 until January 2012, is the largest newspaper by circulation in the southeastern United States at over 400,000, which is over 50% more than Florida's next largest newspaper, the Orlando Sentinel. It distributes a free Monday-through-Friday tabloid called tbt* in most areas of Hillsborough, Pinellas, and Pasco counties.
The Tampa Tribune was Tampa's longest-running newspaper, first published in 1895. The Tribune was one of several local daily newspapers serving Tampa in the early 20th century, but after buying the Tampa Times in 1958, it became Tampa's main morning daily for the next several decades. (The Tribune published the Tampa Times as an afternoon daily until 1982.) In more recent years, "The Trib" published a portfolio of standalone weekly newspapers throughout the region, many of which are still published by the Tampa Bay Times, including the Plant City Courier & Tribune, Brandon News & Tribune, South Shore News & Tribune, Northeast News & Tribune, Carrollwood News & Tribune, South Tampa News & Tribune, Northwest News & Tribune, Central Tampa News & Tribune, The Suncoast News, and the Spanish language CENTRO Tampa. Stiff competition with the St. Petersburg / Tampa Bay Times for subscribers and advertising revenue led to several changes of ownership and rounds of layoffs for the Tampa Tribune during the 2000s, and in May 2016, the Tampa Bay Times bought and folded its main competitor. The Times added some of the Tribune's reporters and columnists to its staff while laying off others as it consolidated operations.
The Tampa Bay area is also served by a variety of regional newspapers and weeklies. La Gaceta is a weekly trilingual (English, Spanish and Italian) newspaper published in Tampa's historic Ybor City since 1922. Two newspapers serve the local black community: the Florida Sentinel Bulletin (Tampa) and The Weekly Challenger (St. Petersburg). Creative Loafing Tampa (also known for a time as the Weekly Planet) is the area's primary alternative weekly. The Oracle serves the University of South Florida and its surrounding community. The Tampa Bay Business Journal is the region's business publication of record. The Osprey Observer is a weekly that serves East Hillsborough County with five separate publications, three of which carry the Osprey Observer moniker and a fourth, The Christian Voice that is distributed through local churches. Some lesser-known papers include Tampa Bay Newspapers TBNWeekly and the Tampa Bay Informer.
Several cities outside the Tampa-St. Petersburg core but within the Tampa Bay media market have smaller-circulation daily newspapers with overlapping coverage and distribution areas. They include The Bradenton Herald, Sarasota Herald-Tribune, The Ledger of Lakeland, The News-Chief of Winter Haven (published by The Ledger), the Citrus County Chronicle (based in Inverness), Hernando Today (based in Brooksville) and Highlands Today (based in Sebring). Both of the Today newspapers were published by The Tampa Tribune and were continued by the Tampa Bay Times.
The Tampa Bay area is the nation's 11th-largest TV market and largest TV Market(DMA) in the state of Florida, according to Nielsen Media Research, with 1,822,550 TV households.
Fourteen television stations serve the region (network O&O's in bold):
- WEDU (Channel 3, PBS)
- WFLA (Channel 8, NBC)
- WTSP (Channel 10, CBS)
- WTVT (Channel 13, Fox)
- WUSF (Channel 16, PBS)
- WCLF (Channel 22, Christian Television Network)
- WFTS (Channel 28, ABC)
- WMOR (Channel 32, independent)
- WTTA (Channel 38, My Network TV)
- WWSB (Channel 40, ABC, Sarasota)
- WTOG (Channel 44, The CW)
- WRMD (Channel 49, Telemundo)
- WFTT (Channel 50, UniMás)
- WVEA (Channel 62, Univision)
Local cable-only stations include Bay News 9 and Spectrum Sports Florida (operated by Charter Communications) and SNN Local News 6 (operated by Comcast Cable, in partnership with the Sarasota Herald-Tribune).
The Tampa Bay area is the nation's 19th-largest radio market, according to Arbitron Research. More than 70 radio stations, split almost evenly between the AM and FM band. Most major programming formats are represented by the corporations of Clear Channel Communications the biggest owner of radio stations in the area, followed by Cox Media Group and Beasley Broadcasting. The area is also home to at least two non-profit radio stations, WMNF and WUSF. Christian stations include including The Joy FM and WBVM. In addition, many Orlando-area stations can be heard in the northern and eastern reaches of the metropolitan area.
These stations were rated by Arbitron in January 2014:
- WXTB (98 Rock 97.9) Active Rock
- WWRM (Magic 94.9) Adult Contemporary
- WMTX (Mix 100.7) Adult Contemporary
- WDAE All Sports
- WHFS Business News
- WPBB (B98.7) Adult Contemporary
- WSUN (97X 97.1) Alternative
- WXGL (The Eagle 107.3) Classic Hits
- WRBQ-FM (Q105 104.7) Classic Hits
- WSMR Classical
- WCIE Contemporary Christian
- WBVM Contemporary Christian
- WJIS Contemporary Christian
- WFUS (US 103.5) Country
- WQYK (WQYK 99.5) Country
- WUSF Public Radio
- WFLA News Talk Information
- WHNZ News Talk Information
- WFLZ (93.3 FLZ) Pop Contemporary Hit Radio
- WPOI (HOT 101.5) Pop Contemporary Hit Radio
- WKES Religious
- WLLD (WILD 94.1) Rhythmic Contemporary Hit Radio
- WDUV (The Dove 105.5) Soft Adult Contemporary
- WYUU (Maxima 92.5) Spanish Hot Adult Contemporary
- WHPT Talk/Personality
- WBTP Urban Contemporary
- WMNF (WMNF 88.5 FM) Community/Variety
- WRUB (Rumba 106.5) Spanish Tropical
- Florida media
- Tampa Bay metro market hits milestone - Tampa Bay Business Journal, July 18, 2007
- ACCESS ABC: eCirc for US Newspapers Archived 2013-03-17 at WebCite
- Tampa Bay Times buys and folds the Tampa Tribune - The Poytner Institute, May 3, 2016
- La Gaceta Newspaper - History
- Arbitron Radio Market Rankings - Winter 2012