Pinocchio (2014 TV series)
|Written by||Park Hye-ryun|
Jo Soo-won |
|Opening theme||"Non-Fiction" by Every Single Day|
|Country of origin||South Korea|
|No. of episodes||20|
|Executive producer(s)||Choi Moon-suk|
|Original network||Seoul Broadcasting System|
|Picture format||1080i (HDTV)|
|Original release||November 12, 2014– January 15, 2015|
Pinocchio (Hangul: 피노키오; RR: Pinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang and Lee Yu-bi. It aired on SBS from November 12, 2014 to January 15, 2015 on Wednesdays and Thursdays at 21:55 (12:55 UTC) for 20 episodes.
In the year 2000, Gi Ha-myeong (Lee Jongsuk) is leading a happy life with his parents and elder brother Jae-myeong, until his father Ki Ho-sang, the captain of the firefighting squad, dies in a factory explosion during a rescue attempt along with several of his men. When Ho-sang's body is initially missing, the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-Ok alleges that Ho-sang survived the blast, and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and her younger son (Ha-myeong) by jumping off a cliff, and Jae-myeong blames their deaths on the media, particularly Cha-ok.
But Ha-myeong is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who had died thirty years earlier. Ha-myeong, who has no one else in the world, embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myeong, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son Choi Dal-pyung moves to the island with his daughter Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle," respectively. Choi In-ha (Park Shin-Hye) has "Pinocchio syndrome," which causes her to hiccup whenever she tells a lie. She idolizes her mother, and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.
Five years later, In-ha and Dal-po are high school seniors and classmates at their small-town high school. Dal-po, who is actually a genius, pretends to be dumb (like the real Dal-po) and gets all zeroes in his test scores in order to keep up the deception in front of Choi Gong-pil. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school while In-ha is the most popular girl. Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In Ha, from confessing to her on national TV. At the TV studio, he runs into the show producer Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals, but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.
In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter, but continuously fails her job interviews; on the other hand, due to the poverty-stricken condition the Choi's is in, Dal-po is forced to work as a taxi driver in order to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream and announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now-chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother Jae-myung and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing two of them and framing the third one. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once an idol sasaeng fan who now uses those obsessive and determined traits in her new job.
Later in her line of work, In-ha discovers Choi Dal-po's real identity is Ki Ha-myung and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stood up against her and in the process revealing to Jae-myung that Ha-myung, his dead brother, is actually alive. Together, they try to bring Cha-ok down through their honest news reporting all the while uncovering a bigger conspiracy in the news industry.
- After a misleading news report destroyed his family, Ha-myung began to live a new life as Dal-po. He hides his intelligence and past memories behind a facade. His feelings for In-ha have always been conflicted with his hatred for her mother, but he finds that he cannot deny them as they grow older. After years of being a taxi driver, he decides to become a reporter with In-ha to prove his family's innocence, and show reporter Song Cha-ok what being a true reporter means. However, Dal-po soon realizes that a reporter must constantly struggle with the idea of justice and truth in a world where everyone wants to hide the facts for their self-interests.
- In-ha suffers from the Pinocchio Syndrome, where she cannot lie without breaking into hiccups. Instead of choosing to withdraw from the world, she believes in telling it like it is. In-ha chooses to become a reporter because she believes that it might bring her closer to her mother Song Cha-ok, whom she has always idolized. Stubborn and strong-willed, In-ha believes that all news reported must be completely truthful, and goes all out in order to do so. Together with Dal-po, she unravels the truth behind a greater conspiracy, standing up to her mother in the process. Though In-ha initially treats Dal-po as family, her growing feelings towards him grow undeniable with her hiccups.
- As a young man born with a silver spoon in his mouth, Beom-jo lived an unexciting but satisfied life until he started receiving texts from a girl named In-ha, which were meant for her mother. Beom-jo became intrigued as the texts steadily came over the years, piquing his interest to meet In-ha. Abandoning his job as a fashion magazine editor, he decides to join In-ha and becoming a reporter. On his journey in learning how to become a reporter, Beom-jo quickly discovers the power of the media and in the process, is made to choose between justice or kinship.
- Lee Yu-bi as Yoon Yoo-rae
- A past sasaeng fan who decides to become a reporter.
- MSC Newsroom
- Jin Kyung as Song Cha-ok
- In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. She eventually became one of the best news anchor in the industry.
- Kim Kwang-kyu as Kim Gong-joo
- Chief of the MSC News Desk.
- Kim Young-hoon as Lee Il-joo
- Im Byung-ki as Yeon Doo-young
- Yoon Seo-hyun as Lee Joo-ho
- YGN Newsroom
- Lee Pil-mo as Hwang Gyo-dong
- Chief of the YGN news desk. Gyo-dong works with the motto "the truth can change the world". He looks out for Dal-po and tries to discreetly help him in proving his family's innocence.
- Min Sung-wook as Jang Hyun-kyu
- Kang Shin-il as Lee Young-tak
- Jo Deok-hyun as Jo Won-gu
- Choo Soo-hyun as Im Jae-hwan
- Jung In-gi as Ki Ho-sang, Ha-myung's father
- Jang Young-nam as Ha-myung's mother
- Yoon Kyun-sang as Ki Jae-myung, Ha-myung's older brother
- Shin Jae-ha as young Jae-myung
- Byun Hee-bong as Choi Gong-pil, In Ha's grandfather
- Shin Jung-geun as Choi Dal-pyung, In-ha's father
- Kim Hae-sook as Park Rosa
- A wealthy CEO who owns several malls and seemingly a doting mother who spoils her son Beom-jo. But Rosa hides a darker side, having conspired with Song Cha-ok to deliberately divert the news in order to protect her interests.
- Lee Joo-seung as Ahn Chan-soo
- Park Soo-young as Jung Gi-bong
- Yoon Jin-young as Firefighter
- Yeom Dong-hyun as Factory supervisor
- Choi Jong-hoon as Factory worker
- Kim Young-joon as Neighborhood boy with Pinocchio syndrome
- Ahn Sun-young as Broadcast station writer
- Woo Hyun as Dal-po's homeroom teacher
- Im Do-yoon as Go Ji-hee
- Lee Jung-soo as Lost hiker
- Hong Hyun-hee as Teacher Yoon
- Lee Seung-woo as Ahn Joon-ki, Chan-soo's eldest child
- Im Sung-hoon as Quiz show host (ep 1–2)
- Jang Gwang as High school principal (ep 2)
- Jung Woong-in as Min Joon-gook (ep 2)
- Jang Hang-jun as Director (ep 2)
- Kim Min-jung as Dal-po's blind date prospect (photo, ep 3)
- Lee Bo-young as Hye-sung car navigation (voice, ep 3)
- Kim Heechul as Yoo-rae's cellphone wallpaper (photo, ep 8)
- Bae Suzy as Beom-jo's blind date prospect (photo, ep 12)
- Yoon Sang-hyun as Cha Gwan-woo, Jae-myung's public defender (ep 12)
- Lee Joon as Fama, idol singer investigated for propofol use (ep 19)
- Kangnam as Cha-ok's student (ep 20)
- Shin Jae-ha as himself (ep20)
This series reunited actor Lee Jong-suk and actress Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice (2013).
In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
|Episode #||Broadcast date||Episode title[nb 1]||Average audience share|
|TNmS Ratings||AGB Nielsen|
|Nationwide||Seoul National Capital Area||Nationwide||Seoul National Capital Area|
|1||November 12, 2014||Pinocchio[nb 2]||7.8% (19th)||9.9% (14th)||7.8% (19th)||8.4% (17th)|
|2||November 13, 2014||The Ugly Duckling[nb 3]||10.6% (14th)||12.8% (6th)||9.8% (15th)||10.8% (11th)|
|3||November 19, 2014||The Snow Queen[nb 4]||9.4% (18th)||10.9% (14th)||9.4% (15th)||10.9% (11th)|
|4||November 20, 2014||Romeo and Juliet[nb 5]||10.6% (14th)||12.8% (6th)||10.4% (16th)||11.8% (10th)|
|5||November 26, 2014||The King Has Donkey Ears[nb 6]||9.2% (16th)||11.6% (9th)||10.2% (13th)||12.2% (8th)|
|6||November 27, 2014||Two Years' Vacation[nb 7]||11.0% (11th)||14.1% (5th)||10.4% (14th)||12.1% (7th)|
|7||December 3, 2014||The Frog in the Well[nb 8]||8.9% (18th)||11.3% (15th)||8.7% (16th)||9.6% (16th)|
|8||December 4, 2014||A Lucky Day[nb 9]||10.8% (16th)||12.7% (10th)||10.2% (16th)||11.4% (11th)|
|9||December 10, 2014||The Pied Piper of Hamelin[nb 10]||9.2% (16th)||11.1% (11th)||10.1% (12th)||11.9% (8th)|
|10||December 11, 2014||The Boy Who Cried Wolf[nb 11]||10.8% (14th)||13.2% (6th)||10.7% (14th)||12.3% (8th)|
|11||December 17, 2014||A Midsummer Night's Dream[nb 12]||11.1% (14th)||13.3% (7th)||10.4% (15th)||11.6% (10th)|
|12||December 18, 2014||The Magic Flute[nb 13]||11.3% (14th)||13.5% (6th)||9.7% (18th)||10.9% (15th)|
|13||December 24, 2014||The Gift of the Magi[nb 14]||10.4% (14th)||12.2% (9th)||9.8% (14th)||11.1% (8th)|
|14||December 25, 2014||Hansel and Gretel[nb 15]||11.6% (11th)||13.3% (9th)||10.8% (14th)||11.7% (12th)|
|15||January 1, 2015||Don Quixote[nb 16]||13.3% (9th)||15.6% (7th)||12.9% (9th)||14.6% (5th)|
|16||January 7, 2015||The Emperor's New Clothes[nb 17]||12.9% (9th)||15.7% (5th)||11.8% (9th)||14.0% (5th)|
|17||January 8, 2015||The Scarlet Letter[nb 18]||12.7% (8th)||15.1% (5th)||12.9% (5th)||15.2% (4th)|
|18||January 14, 2015||The Red Shoes[nb 19]||12.6% (8th)||16.0% (5th)||11.9% (8th)||13.3% (5th)|
|19||The North Wind and the Sun[nb 20]||12.1% (11th)||15.5% (6th)||11.3% (10th)||12.1% (7th)|
|20||January 15, 2015||Peter Pan[nb 21]||13.6% (6th)||16.7% (5th)||13.3% (5th)||15.1% (5th)|
Awards and nominations
|2014||27th Grimae Awards||Best Actor||Lee Jong-suk||Won|
|SBS Drama Awards||Top Excellence Award, Actor in a Drama Special||Nominated|
|Top Excellence Award, Actress in a Drama Special||Park Shin-hye||Won|
|Top 10 Stars||Lee Jong-suk||Won|
|SBS Special Award||Lee Jong-suk||Won|
|Netizen Popularity Award||Nominated|
|Best Couple Award||Lee Jong-suk and Park Shin-hye||Won|
|New Star Award||Kim Young-kwang||Won|
|2015||51st Baeksang Arts Awards||Best Actress (TV)||Park Shin-hye||Nominated|
|Most Popular Actor (TV)||Lee Jong-suk||Won|
|10th Seoul International Drama Awards||Outstanding Korean Drama||Pinocchio||Won|
|8th Korea Drama Awards||Top Excellence Award, Actor||Lee Jong-suk||Won|
|Top Excellence Award, Actress||Park Shin-hye||Nominated|
|4th APAN Star Awards||Top Excellence Award, Actress in a Miniseries||Nominated|
|Best Young Actor||Nam Da-reum||Won|
|Best Production Director||Jo Soo-won||Won|
|Best Original Soundtrack||"Pinocchio" by Roy Kim||Won|
|Pinocchio: Original Soundtrack|
|Soundtrack album by Various Artists|
|Released||January 15, 2015|
|Genre||K-pop, pop, R&B, soundtrack|
|Label||CJ E&M, Gazi Contents|
|1.||"First Love" (첫사랑; Cheossarang)||Jihoon, Tiger JK, Bizzy||Conan||Tiger JK featuring Punch||3:20|
|2.||"Pinocchio" (피노키오; Pinokio)||Jihoon, Gu Ji-an||Rocoberry||Roy Kim||3:33|
|3.||"Non-Fiction"||Moon Sung-nam||Moon Sung-nam, Jung Jae-woo||Every Single Day||4:24|
|4.||"Love Is like Snow" (사랑은 눈처럼; Sarang-eun Nuncheoreom)||Park Shin-won, Conan, Roco||Rocoberry||Park Shin-hye||3:19|
|5.||"The Only Person" (하나뿐인 사람; Hanappunin Saram)||Rocoberry||Rocoberry||K.Will||3:20|
|6.||"Kiss Me"||Jihoon, Roco||Rocoberry||Zion.T||3:09|
|7.||"Passionate to Me" (뜨겁게 나를; Tteugeopge Nareul)||Jihoon||Jihoon||Younha||3:49|
|8.||"You're the One" (그대 하나로; Geudae Hanaro)||Jihoon||Oh Chang-hoon, Park Sung-ho||Kim Bo-kyung||3:35|
|9.||"Dreaming a Dream" (꿈을 꾸다; Kkumeul Kkuda)||Jihoon, Gu Ji-an||Roco||Park Shin-hye||3:20|
|10.||"Challenge"||Moon Sung-nam||Moon Sung-nam||Every Single Day||3:26|
|11.||"My Story"||Moon Sung-nam||Moon Sung-nam||Every Single Day||3:22|
|12.||"Tears in the Crowd (Strings)"||Moon Sung-nam||Various Artists||4:27|
|13.||"Pino Dream (Strings)"||Moon Sung-nam||Various Artists||3:52|
|14.||"Calm and Passion"||Lee Kyung-sik||Various Artists||2:56|
|15.||"Mysteric Them"||Jung Cha-sik||Various Artists||3:04|
- China – Youku Tudou: The online broadcasting rights were sold at a record price of US$280,000 per episode, making it the most expensive Korean drama ever to be sold in China at the time. As of January 23, 2015, it has an accumulated view of 1 billion in Chinese video-sharing website Youku.
- Indonesia – ONE TV ASIA, RCTI (June 3, 2015)
- Japan – EISEI GEKIJO (衛星劇場 : Satellite Theater)
- Malaysia – ONE TV ASIA & 8TV (Malaysia) 
- Israel – Viva Plus
- Singapore – ONE TV ASIA & Mediacorp Channel U
- Philippines – GMA Network (July 1 - August 27, 2015) and GMA News TV re-aired last July 11 to August 5, 2016
- Taiwan – ETTV
- United States – KBFD
- Hong Kong – Now TV
- Mongolia – Mongol TV
- Myanmar – Channel 7 (March 2015 – May 2015)
- Thailand – Channel 7 & MEDIA84 (January 23, 2016; repeat: February 10, 2017)
- Vietnam – HTV2 (June 15, 2016 – July 2016)
- Each of the episode titles is excerpted from well-known works of fiction, such as fairy tales, fables, novels and plays.
- The Adventures of Pinocchio
- The Ugly Duckling
- The Snow Queen
- Romeo and Juliet
- Two Years' Vacation
- Chinese fable 井底之蛙 ("a frog in a well")
- Korean short story 운수 좋은 날 ("A Lucky Day") written by Hyun Jin-geon, published in 1924.
- Pied Piper of Hamelin
- The Boy Who Cried Wolf
- A Midsummer Night's Dream
- The Magic Flute
- The Gift of the Magi
- Hansel and Gretel
- Don Quixote
- The Emperor's New Clothes
- The Scarlet Letter
- The Red Shoes
- The North Wind and the Sun
- Peter Pan; or, the Boy Who Wouldn't Grow Up
- Sung, So-young (November 8, 2014). "Actors picked for Pinocchio". Korea JoongAng Daily. Retrieved November 15, 2014.
- Lee, Min-ji (November 6, 2014). "Lee Jong Suk and Park Shin Hye Praise Each Other Repeatedly". enewsWorld. Retrieved November 15, 2014.
- Hwang, Hye-jin (October 23, 2014). "Lee Jong Suk, Park Shin Hye and More Attend First Script Reading for Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Jeon, Su-mi (November 12, 2014). "Lee Jong Suk and Park Shin Hye Ask Fans to Watch First Episode of Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Choi, Shin-ae (November 4, 2014). "Six Symptoms of Park Shin Hye's Pinocchio Syndrome Revealed". enewsWorld. Retrieved November 15, 2014.
- Jeon, Su-mi (November 4, 2014). "Lee Jong Suk Gives Park Shin Hye Piggyback Ride in Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Choi, Shin-ae (November 7, 2014). "Lee Jong Suk and Park Shin Hye Explode with Chemistry in Pinocchio BTS Photos". enewsWorld. Retrieved November 15, 2014.
- Lee, Ji-young (October 30, 2014). "Lee Jong Suk Transforms into Country Boy for Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Park, Ah-reum (November 3, 2014). "Lee Jong Suk Gets Exhilarated Upon Entering City in Pinocchio". enewsWorld. Retrieved November 15, 2014.
- "Characters Images and Descriptions Released for Pinocchio Actors Park Shin Hye, Lee Jong Suk, Kim Young Kwang, and Lee Yoo Bi". Soompi. October 28, 2014. Retrieved October 28, 2014.
- "Actor Lee Jong-suk Confirmed to Star in Pinocchio Alongside Park Shin Hye". Soompi. September 11, 2014. Retrieved September 12, 2014.
- Jeon, Su-mi (September 12, 2014). "Lee Jong-suk Confirmed as Lead of Drama Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Lee, Min-ji (November 6, 2014). "Lee Jong-suk Lost Hair After Wearing a Bushy Wig for Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Lee, Min-ji (February 1, 2015). "Interview: Lee Jong Suk Wants to Keep Acting without Worrying About Managing His Filmography". enewsWorld. Retrieved April 9, 2015.
- "Lee Jong-suk Finds Acting Harder as He Gets More Famous". The Chosun Ilbo. February 21, 2015. Retrieved March 6, 2015.
- "Actress Park Shin Hye Confirms Casting in New Drama Pinocchio". Soompi. September 3, 2014. Retrieved September 9, 2014.
- "Park Shin-hye confirmed to star in Pinocchio". The Korea Herald. September 4, 2014. Retrieved November 15, 2014.
- Lee, Ji-young (September 4, 2014). "Park Shin Hye Confirmed as Lead of Drama Pinocchio". enewsWorld. Retrieved November 15, 2014.
- Lee, Min-ji (November 6, 2014). "Park Shin Hye Isn't Concerned About Comparisons to The Heirs". enewsWorld. Retrieved November 15, 2014.
- Kim, Ji-yeon (February 1, 2015). "Interview: Park Shin Hye Talks Having Good Luck with Men, Pinocchio and More". enewsWorld. Retrieved April 9, 2015.
- Lee, Min-ji (November 6, 2014). "Lee Jong Suk Asked to Hit Kim Young Kwang in Drama". enewsWorld. Retrieved November 15, 2014.
- Hong, Hye-jin (January 15, 2015). "Lee Joon appears in Pinocchio". K-Pop Herald. Retrieved January 27, 2015.
- Jo, Hye-ryeon (November 6, 2014). '피노키오' 이종석 "'너목들' 제작진과 두 번째 호흡, 기쁘다" [Lee Jong-suk from Pinocchio says "Glad to work with I Can Hear Your Voice crew once again"]. TV Report (in Korean). Retrieved November 19, 2014.
- "TNmS Daily Ratings: this links to current day-select the date from drop down menu". TNmS Ratings (in Korean). Retrieved November 12, 2014.
- "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved November 12, 2014.
- Kim, Min-jin (January 1, 2015). "Four couples win best couple prize in SBS Drama Awards". K-Pop Herald. Retrieved January 7, 2015.
- "Pinocchio (Original Television Soundtrack) by Various Artists on iTunes". iTunes Store. Retrieved November 28, 2015.
- "피노키오 OST : 네이버 뮤직 ("Pinocchio: Original Soundtrack on Naver Music")" (in Korean). Naver Music. Retrieved November 7, 2015.
- Kim, Min-jin (November 24, 2014). "Pinocchio sells distribution rights to China for record price". K-Pop Herald. Retrieved November 27, 2014.
- Choi, Shin-ae (November 24, 2014). "Pinocchio Sold in China for Price 8 Times More than You Who Came From the Stars". enewsWorld. Retrieved November 27, 2014.
- Hong, Hye-jin (January 19, 2015). "Pinocchio gains popularity in China". K-Pop Herald. Retrieved January 19, 2015.
- "Pinocchio continues making waves in China". K-Pop Herald. January 23, 2015. Retrieved January 27, 2015.
- "Pinocchio to premiere on December 17". One TV Asia. Retrieved December 3, 2014.
- Anggraeni, Rina (April 19, 2015). "Pinocchio dan Birth of Beauty Bakal Hadir di Layar RCTI". SindoNews.com (in Indonesian). Retrieved February 4, 2016.
- "EISEI GEKIJO to premiere Pinocchio in Japan on March 29, 2015". EISEI GEKIJO. Archived from the original on February 25, 2015. Retrieved February 24, 2015.
- Cite error: The named reference
GMA_News_TVwas invoked but never defined (see the help page).
- "Channel 40, ETTV to premiere Pinocchio in Taiwan on April 2, 2015". ETTV. Retrieved February 10, 2015.