Pinocchio (2014 TV series)

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Promotional poster
Written byPark Hye-ryun
Directed byJo Soo-won
Shin Seung-woo
StarringLee Jong-suk
Park Shin-hye
Kim Young-kwang
Lee Yu-bi
Opening theme"Non-Fiction" by Every Single Day
Country of originSouth Korea
Original language(s)Korean
No. of episodes20
Executive producer(s)Choi Moon-suk
Producer(s)Park Chang-yong
Production company(s)iHQ
Original networkSeoul Broadcasting System
Picture format1080i (HDTV)
Original releaseNovember 12, 2014 (2014-11-12) –
January 15, 2015 (2015-01-15)
External links

Pinocchio (Korean피노키오; RRPinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang and Lee Yu-bi.[1][2] It aired on SBS from November 12, 2014 to January 15, 2015 on Wednesdays and Thursdays at 21:55 (12:55 UTC) for 20 episodes.[3][4]


In the year 2000, Ki Ha-myung (Lee Jong-suk) is leading a happy life with his parents and elder brother Jae-myung, until his father Ki Ho-sang, the captain of the firefighting squad, dies in a factory explosion during a rescue attempt along with several of his men. When Ho-sang's body is initially missing, the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-Ok alleges that Ho-sang survived the blast, and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and her younger son (Ha-myung) by jumping off a cliff, and Jae-myung blames their deaths on the media, particularly Cha-ok.

But Ha-myung is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who had died thirty years earlier. Ha-myung, who has no one else in the world, embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myung, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son Choi Dal-pyung moves to the island with his daughter Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle," respectively. Choi In-ha (Park Shin-hye) has "Pinocchio syndrome," which causes her to hiccup whenever she tells a lie.[5] She idolizes her mother, and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.

Five years later, In-ha and Dal-po are high school seniors and classmates at their small-town high school.[6][7] Dal-po, who is actually a genius, pretends to be dumb (like the real Dal-po) and gets all zeroes in his test scores in order to keep up the deception in front of Choi Gong-pil. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school while In-ha is the most popular girl.[8] Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In Ha, from confessing to her on national TV.[9] At the TV studio, he runs into the show producer Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals, but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.

In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter, but continuously fails her job interviews; on the other hand, due to the poverty-stricken condition the Choi's is in, Dal-po is forced to work as a taxi driver in order to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream and announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now-chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother Jae-myung and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing two of them and framing the third one. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once an idol sasaeng fan who now uses those obsessive and determined traits in her new job.[10]

Later in her line of work, In-ha discovers Choi Dal-po's real identity is Ki Ha-myung and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stood up against her and in the process revealing to Jae-myung that Ha-myung, his dead brother, is actually alive. Together, they try to bring Cha-ok down through their honest news reporting all the while uncovering a bigger conspiracy in the news industry.



After a misleading news report destroyed his family, Ha-myung began to live a new life as Dal-po. He hides his intelligence and past memories behind a facade. His feelings for In-ha have always been conflicted with his hatred for her mother, but he finds that he cannot deny them as they grow older. After years of being a taxi driver, he decides to become a reporter with In-ha to prove his family's innocence, and show reporter Song Cha-ok what being a true reporter means. However, Dal-po soon realizes that a reporter must constantly struggle with the idea of justice and truth in a world where everyone wants to hide the facts for their self-interests.
In-ha suffers from the Pinocchio Syndrome, where she cannot lie without breaking into hiccups. Instead of choosing to withdraw from the world, she believes in telling it like it is. In-ha chooses to become a reporter because she believes that it might bring her closer to her mother Song Cha-ok, whom she has always idolized. Stubborn and strong-willed, In-ha believes that all news reported must be completely truthful, and goes all out in order to do so. Together with Dal-po, she unravels the truth behind a greater conspiracy, standing up to her mother in the process. Though In-ha initially treats Dal-po as family, her growing feelings towards him grow undeniable with her hiccups.
As a young man born with a silver spoon in his mouth, Beom-jo lived an unexciting but satisfied life until he started receiving texts from a girl named In-ha, which were meant for her mother. Beom-jo became intrigued as the texts steadily came over the years, piquing his interest to meet In-ha. Abandoning his job as a fashion magazine editor, he decides to join In-ha and becoming a reporter. On his journey in learning how to become a reporter, Beom-jo quickly discovers the power of the media and in the process, is made to choose between justice or kinship.
A past sasaeng fan who decides to become a reporter.


MSC Newsroom
In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. She eventually became one of the best news anchor in the industry.
Chief of the MSC News Desk.
  • Kim Young-hoon as Lee Il-joo 이일주
  • Im Byung-ki as Yeon Doo-young 연두영
  • Yoon Seo-hyun as Lee Joo-ho 이주호
YGN Newsroom
Chief of the YGN news desk. Gyo-dong works with the motto "the truth can change the world". He looks out for Dal-po and tries to discreetly help him in proving his family's innocence.
  • Min Sung-wook as Jang Hyun-kyu 장현규
  • Kang Shin-il as Lee Young-tak 이영탁
  • Jo Deok-hyun as Jo Won-gu 조원구
  • Choo Soo-hyun as Im Jae-hwan 임재환
A wealthy CEO who owns several malls and seemingly a doting mother who spoils her son Beom-jo. But Rosa hides a darker side, having conspired with Song Cha-ok to deliberately divert the news in order to protect her interests.


  • Lee Joo-seung as Ahn Chan-soo
  • Park Soo-young as Jung Gi-bong
  • Yoon Jin-young as Firefighter
  • Yeom Dong-hyun as Factory supervisor
  • Choi Jong-hoon as Factory worker
  • Kim Young-joon as Neighborhood boy with Pinocchio syndrome
  • Ahn Sun-young as Broadcast station writer
  • Woo Hyun as Dal-po's homeroom teacher
  • Im Do-yoon as Go Ji-hee
  • Lee Jung-soo as Lost hiker
  • Hong Hyun-hee as Teacher Yoon
  • Lee Seung-woo as Ahn Joon-ki, Chan-soo's eldest child

Special appearances[edit]


This series reunited actor Lee Jong-suk and actress Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice (2013).[23]

The first script reading took place in October 2014 at SBS Production Center in Ilsan, South Korea.

Original Soundtrack[edit]

English titles are adapted from iTunes Store, and credits from Naver Music.[24][25]

Pinocchio: Original Soundtrack
Soundtrack album by
Various Artists
GenreK-pop, pop, R&B, soundtrack
LanguageKorean, English
LabelCJ E&M, Gazi Contents

Part 1[edit]

Released on November 20, 2014 (2014-11-20)
1."First Love" (첫사랑)Jihoon, Tiger JK, BizzyConanTiger JK featuring Punch3:20
2."First Love" (Inst.) Conan 3:20
Total length:6:40

Part 2[edit]

Released on November 27, 2014 (2014-11-27)
1."Pinocchio" (피노키오)Jihoon, Gu Ji-anRocoberryRoy Kim3:33
2."Pinocchio" (Inst.) Rocoberry 3:33
Total length:6:66

Part 3[edit]

Released on December 4, 2014 (2014-12-04)
1."Non Fiction"Moon Sung-namMoon Sung-nam, Jung Jae-wooEvery Single Day3:33
2."Challenge" Moon Sung-nam 3:26
3."Story" Moon Sung-nam 3:22
Total length:9:51

Part 4[edit]

Released on December 11, 2014 (2014-12-11)
1."Love is like snow" (사랑은 눈처럼)Park Shin-won, Conan, RocoberryRocoberryPark Shin-hye3:19
2."Love is like snow" (Inst.) Rocoberry 3:19
Total length:6:38

Part 5[edit]

Released on December 18, 2014 (2014-12-18)
1."The Only Person" (하나뿐인 사람)RocoberryRocoberryK.Will3:20
2."The Only Person" (Inst.) Rocoberry 3:20
Total length:6:40

Part 6[edit]

Released on December 24, 2014 (2014-12-24)
1."Kiss Me" (첫사랑)JihoonJihoon, RocoZion.T3:09
2."Kiss Me" (Inst.) Rocoberry 3:09
Total length:6:18

Part 7[edit]

Released on December 31, 2014 (2014-12-31)
1."Passionate to Me" (뜨겁게 나를)JihoonJihoonYounha3:49
2."Passionate to Me" (Inst.) Jihoon 3:49
Total length:7:48

Part 8[edit]

Released on January 8, 2015 (2015-01-08)
1."You are the one" (그대 하나로)JihoonRocoberryKim Bo Kyung3:35
2."You are the one" (Inst.) Rocoberry 3:35
Total length:7:30

Part 9[edit]

Released on January 15, 2015 (2015-01-15)
1."Dreaming a Dream" (꿈을 꾸다)Park Shin-won, Conan, RocoberryRocoberryPark Shin-hye3:20
2."Dreaming a Dream" (Inst.) Rocoberry 3:20
Total length:6:40

Disc 2:
1."Tears in the Crowd (Strings)"Various Artists4:27
2."Pino Dream (Strings)"Various Artists3:52
3."Calm and Passion"Various Artists2:56
4."Mysteric Them"Various Artists2:40


In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

Episode # Broadcast date Episode title[nb 1] Average audience share
TNmS Ratings[26] AGB Nielsen[27]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 November 12, 2014 Pinocchio[nb 2] 7.8% (19th) 9.9% (14th) 7.8% (19th) 8.4% (17th)
2 November 13, 2014 The Ugly Duckling[nb 3] 10.6% (14th) 12.8% (6th) 9.8% (15th) 10.8% (11th)
3 November 19, 2014 The Snow Queen[nb 4] 9.4% (18th) 10.9% (14th) 9.4% (15th) 10.9% (11th)
4 November 20, 2014 Romeo and Juliet[nb 5] 10.6% (14th) 12.8% (6th) 10.4% (16th) 11.8% (10th)
5 November 26, 2014 The King Has Donkey Ears[nb 6] 9.2% (16th) 11.6% (9th) 10.2% (13th) 12.2% (8th)
6 November 27, 2014 Two Years' Vacation[nb 7] 11.0% (11th) 14.1% (5th) 10.4% (14th) 12.1% (7th)
7 December 3, 2014 The Frog in the Well[nb 8] 8.9% (18th) 11.3% (15th) 8.7% (16th) 9.6% (16th)
8 December 4, 2014 A Lucky Day[nb 9] 10.8% (16th) 12.7% (10th) 10.2% (16th) 11.4% (11th)
9 December 10, 2014 The Pied Piper of Hamelin[nb 10] 9.2% (16th) 11.1% (11th) 10.1% (12th) 11.9% (8th)
10 December 11, 2014 The Boy Who Cried Wolf[nb 11] 10.8% (14th) 13.2% (6th) 10.7% (14th) 12.3% (8th)
11 December 17, 2014 A Midsummer Night's Dream[nb 12] 11.1% (14th) 13.3% (7th) 10.4% (15th) 11.6% (10th)
12 December 18, 2014 The Magic Flute[nb 13] 11.3% (14th) 13.5% (6th) 9.7% (18th) 10.9% (15th)
13 December 24, 2014 The Gift of the Magi[nb 14] 10.4% (14th) 12.2% (9th) 9.8% (14th) 11.1% (8th)
14 December 25, 2014 Hansel and Gretel[nb 15] 11.6% (11th) 13.3% (9th) 10.8% (14th) 11.7% (12th)
15 January 1, 2015 Don Quixote[nb 16] 13.3% (9th) 15.6% (7th) 12.9% (9th) 14.6% (5th)
16 January 7, 2015 The Emperor's New Clothes[nb 17] 12.9% (9th) 15.7% (5th) 11.8% (9th) 14.0% (5th)
17 January 8, 2015 The Scarlet Letter[nb 18] 12.7% (8th) 15.1% (5th) 12.9% (5th) 15.2% (4th)
18 January 14, 2015 The Red Shoes[nb 19] 12.6% (8th) 16.0% (5th) 11.9% (8th) 13.3% (5th)
19 The North Wind and the Sun[nb 20] 12.1% (11th) 15.5% (6th) 11.3% (10th) 12.1% (7th)
20 January 15, 2015 Peter Pan[nb 21] 13.6% (6th) 16.7% (5th) 13.3% (5th) 15.1% (5th)
Average 11.0% 13.4% 10.6% 12.1%

Awards and nominations[edit]

Year Award Category Recipient Result
2014 27th Grimae Awards Best Actor Lee Jong-suk Won
SBS Drama Awards Top Excellence Award, Actor in a Drama Special Nominated
Top Excellence Award, Actress in a Drama Special Park Shin-hye Won
Top 10 Stars Lee Jong-suk Won
Park Shin-hye Won
SBS Special Award Lee Jong-suk Won
Netizen Popularity Award Nominated
Park Shin-hye Nominated
Best Couple Award[28] Lee Jong-suk and Park Shin-hye Won
New Star Award Kim Young-kwang Won
Lee Yu-bi Won
2015 51st Baeksang Arts Awards Best Actress (TV) Park Shin-hye Nominated
Most Popular Actor (TV) Lee Jong-suk Won
10th Seoul International Drama Awards Outstanding Korean Drama Pinocchio Won
8th Korea Drama Awards Top Excellence Award, Actor Lee Jong-suk Won
Top Excellence Award, Actress Park Shin-hye Nominated
4th APAN Star Awards Top Excellence Award, Actress in a Miniseries Nominated
Best Young Actor Nam Da-reum Won
Best Production Director Jo Soo-won Won
Best Original Soundtrack "Pinocchio" by Roy Kim Won

International broadcast[edit]



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  5. ^ Choi, Shin-ae (November 4, 2014). "Six Symptoms of Park Shin Hye's Pinocchio Syndrome Revealed". enewsWorld. Retrieved November 15, 2014.
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  18. ^ Lee, Ji-young (September 4, 2014). "Park Shin Hye Confirmed as Lead of Drama Pinocchio". enewsWorld. Retrieved November 15, 2014.
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  21. ^ Lee, Min-ji (November 6, 2014). "Lee Jong Suk Asked to Hit Kim Young Kwang in Drama". enewsWorld. Retrieved November 15, 2014.
  22. ^ Hong, Hye-jin (January 15, 2015). "Lee Joon appears in Pinocchio". K-Pop Herald. Retrieved January 27, 2015.
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  24. ^ "Pinocchio (Original Television Soundtrack) by Various Artists on iTunes". iTunes Store. Retrieved November 28, 2015.
  25. ^ "피노키오 OST : 네이버 뮤직 ("Pinocchio: Original Soundtrack on Naver Music")" (in Korean). Naver Music. Retrieved November 7, 2015.
  26. ^ "TNmS Daily Ratings: this links to current day-select the date from drop down menu". TNmS Ratings (in Korean). Retrieved November 12, 2014.
  27. ^ "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved November 12, 2014.
  28. ^ Kim, Min-jin (January 1, 2015). "Four couples win best couple prize in SBS Drama Awards". K-Pop Herald. Retrieved January 7, 2015.
  29. ^ Kim, Min-jin (November 24, 2014). "Pinocchio sells distribution rights to China for record price". K-Pop Herald. Retrieved November 27, 2014.
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  32. ^ "Pinocchio continues making waves in China". K-Pop Herald. January 23, 2015. Retrieved January 27, 2015.
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  34. ^ Anggraeni, Rina (April 19, 2015). "Pinocchio dan Birth of Beauty Bakal Hadir di Layar RCTI". (in Indonesian). Retrieved February 4, 2016.
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  36. ^
  37. ^ "Channel 40, ETTV to premiere Pinocchio in Taiwan on April 2, 2015". ETTV. Retrieved February 10, 2015.

External links[edit]