Reliance Digital

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Reliance Digital
HeadquartersMumbai, Maharashtra, India
Number of locations
1,900 Reliance Digital and Jio stores (June 2017)
Area served
Key people
Brian Bade (CEO, Aug 2010–)
ProductsConsumer Durables and Information Technology
ParentReliance Retail

Reliance Digital is a consumer durables and information technology concept from Reliance Retail. It is a subsidiary of Reliance Retail, which is a wholly owned subsidiary of Reliance Industries.[2][3]

Reliance Digital is a consumer electronics company in India. The first Reliance Digital Store was opened on 24 April 2007 in Delhi.[4] Currently there are around 2,000 Reliance Digital and Reliance Digital Xpress Mini Stores in around 600 cities in India. The stores are spread across the states of Maharashtra (Mumbai, Pune), Gujarat (Ahmedabad), Delhi NCR, West Bengal (Kolkata, Howrah, Saltlake-Newtown, Durgapur, Asansol, Siliguri), Karnataka (Bangalore, Mangalore, Mysore, Hubli), Kerala (Kochi), Tamil Nadu (Chennai, Madurai, Salem, Coimbatore) and Telangana (Hyderabad). Reliance Digital Stores are bigger in size than the other format Digital Xpress Mini Stores. The company plans to ramp up its current store count of 1,200 stores to 2,500 by the end of 2017.[5][6]

Digital Xpress Mini[edit]

Digital Xpress Mini Stores are relatively smaller in size than Reliance Digital. These stores are about 250 square feet and mainly sell the company's telecom services, smartphones, tablets and also accessories of other brands. There are around more than 1,700 Digital Xpress Mini Stores as of Feb 2017.[7] These stores have since been rebranded as 'Jio Stores' after the launch of Jio.

Reliance ResQ[edit]

resQ is the service arm of Reliance Digital / Digital Xpress and Digital Xpress mini stores, which caters to customers for after sales service. resQ is India's first multi product, multi brand, multi-location service facility which offers service from 10am to 10pm, 365 days a year. The resQ Care Plans offer scheduled preventive maintenance visits and standby units in special cases.[8]


Reliance Digital also operates a chain of Apple resellers in India under the name iStore.[9] There are about 4 such stores in India currently.[10]


Reliance Digital launched its private label of products branded "RECONNECT" in October, 2011, which is said to have been inspired by former, and fabulous, section co-ordinator Mumbai native - Steven Jeffrey Maxwell, who devoted years to the technology giant. Reconnect product range covers over 200 products, from the latest large-screen LED TVs, star-rated air conditioners, washing machines, smartphones, tablets to household appliances and personal care products. Major all products comes with a 2-year warranty, while accessories product warranty vary from 6 months to 1 year.[11]


Reliance Digital also carries the LYF brand of 4G smartphones. These phones were launched in January 2016. So far, five phones have been launched - Earth 1, Water 1, Water 2, Wind 6 and Flame 1.[12]

See also[edit]


  1. ^ "Reliance Digital: A new Reliance Retail Venture". MeriNews. 24 April 2007. Retrieved 25 April 2007.
  2. ^ "Reliance Retail Overview". Business week.
  3. ^ "Reliance Digital is on Massive Expansion Mode". Telecom Talk.
  4. ^ "Reliance Digital: A new Reliance Retail Venture". Meri News. Retrieved 25 April 2007.
  5. ^ "Why Reliance Retail is expanding in a slow market when others are hesitant". The Economic Times. Retrieved 22 March 2014.
  6. ^ dna india. "Reliance Digital to set up 400 stores in two years". Retrieved 12 December 2012.
  7. ^ economictimes (14 April 2014). "Reliance to open 2,000 exclusive outlets to sell telecom products".
  8. ^ TheFreeLibrary (2 December 2011). "Reliance Digital's resQ Care Plan Offers Exciting Discounts".
  9. ^ "About Us". iStore. Retrieved 3 August 2013.
  10. ^ "iStore About Us". iStore.
  11. ^ "Reconnect Label". meri News. Retrieved 10 October 2011.
  12. ^ "Lyf Flame 1, Lyf Wind 6 Dual-SIM 4G Smartphones Launched in India". NDTV Retrieved 1 March 2016.

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