VH1 Italia is a 24-hour music entertainment channel operated by Viacom International Media Networks Europe which launched on July 1, 2016 replacing the Italian version of MTV Music which launched on March 1, 2011 on digital terrestrial television. VH1 Italia is available free-to-air across Italy.[1][2]
The channel uses the slogan 'Music 4 Life' on all online and on-air branding. The channel uses the existing VH1 branding and idents from VH1's international creative campaign. The channel uses a mix of domestic and non-domestic music videos and artists. Italian artists are used in segments in order to promote the new channel - VH1 Italia: Music 4 Life.
