WLCC

WLCC

Brandon, Florida
Broadcast area	Tampa Bay
Frequency	760 kHz
Branding	Radio Luz 760 AM
Programming
Language(s)	Spanish
Format	Contemporary Christian
Ownership
Owner	Salem Communications Corporation (South Texas Broadcasting, Inc.)
History
First air date	1988
Technical information
Facility ID	71212
Class	B
Power	10,000 watts day 1,000 watts night
Transmitter coordinates	28°1′29.00″N 82°17′2.00″W
Links
Webcast	Listen Live
Website	760radioluz.com

WLCC (760 AM) is a radio station broadcasting a Spanish contemporary Christian format. Licensed to Brandon, Florida, USA, it serves the Tampa Bay area.

The station started in 1988 by Bruce Micek's Asti Broadcasting using call letters WEND as the flagship station of the Sun Radio Network. The station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network before being sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN. In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish Oldies.

Mega Communications donated WLCC to the Washington DC based Minority Media & Telecom Council (MMTC) in December 2008.

On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding. The transaction was consummated on August 31, 2012.

The station broadcasts at 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.

External links

• WLCC in the FCC AM station database
• WLCC in Nielsen Audio's AM station database