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WPXR-TV

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WPXR-TV is an Ion Television owned-and-operated television station licensed to Roanoke, Virginia, United States and also serving Lynchburg. It broadcasts a high definition digital signal on UHF channel 36 (or virtual channel 38 via PSIP} from a transmitter atop Poor Mountain in unincorporated southwestern Roanoke County. Owned by Ion Media Networks, WPXR maintains business offices and their master control within leased space with WSLS-TV in their 3rd Street Southwest facility in downtown Roanoke.

History

The station signed on January 3, 1986 as WEFC, a religious station owned by Evangel Foursquare Church (hence the call letters). It was the first new station to sign on in Roanoke in 31 years.

Paxson Communications (now Ion Media Networks) bought the station in 1997 and made it part of the all-infomercial inTV network. It joined Pax TV (later i and now Ion) on the network's launch in 1998.

Digital television

The station's digital signal is multiplexed: Template:ION DTV[1]

Analog-to-digital conversion

WPXR-TV discontinued regular programming on its analog signal, over UHF channel 38, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 36,[2] using PSIP to display the station's virtual channel as its former UHF analog channel 38.

Newscasts

From September 1996 until August 1997, WDBJ produced a 10 p.m. newscast, News 7 Primetime, for WEFC; the newscast was canceled due to low ratings.[3] From 2000 to 2005, WPXR aired rebroadcasts of WSLS-TV's newscasts as part of a joint sales agreement between Paxson Communications and WSLS owner Media General.[4]

References

  1. ^ RabbitEars TV Query for WPXR
  2. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24.
  3. ^ "Channel 7 cancels WEFC 10 p.m. news". The Roanoke Times. August 8, 1997. p. B4. Retrieved December 4, 2011.
  4. ^ "PAX TV Signs Strategic Agreement With Media General's NBC-Affiliated Stations in Tampa & Roanoke". Online Media Daily. November 3, 2000. Retrieved June 17, 2012.