|Founded||1908 (as Yasui Sewing Machine Co.)|
|Headquarters||Nagoya, Aichi, Japan|
|Key people||Yoshihiro Yasui (Chairman)
Toshikazu Koike (President)
|Employees||31,314 (consolidated) 3,779 (non-consolidated)|
Brother Industries, Ltd. is a Japanese multinational electronics and electrical equipment company headquartered in Nagoya, Japan. Its products include printers, multifunction printers, sewing machines, large machine tools, label printers, typewriters, fax machines, and other computer-related electronics. Brother distributes its products both under its own name and under OEM agreements with other companies.
Brother's history began in 1908 when the Yasui Sewing Machine Co. was established in Nagoya, Japan. In 1954, Brother International Corporation (US) was established as their first overseas sales affiliate. In 1958 a European regional sales company was established in Dublin. The corporate name was finally changed to Brother Industries, Ltd. in 1962. Brother entered the printer market during its long association with Centronics.
In November 2012, Brother announced that it had built the last UK-made typewriter at its north Wales factory. Saying that it had made 5.9 million typewriters in its factory in Wrexham since it opened in 1985, the firm donated the last machine to London's Science Museum.
As of 2012, Brother's annual turnover was in excess of ¥497 billion.
Sewing and embroidery machines
In 2010, the sewing divisions of Brother Industries around Europe were consolidated into one larger company called "Brother Sewing Machines Europe GmbH". With a turnover in excess of €80 million, it is the 4th biggest company under the Brother Industries Ltd umbrella of organisations.
Brother Industries manufacture mechanical sewing machines in Zhuhai, China and computerised sewing & embroidery machines in Taiwan. A new sewing machine factory was opened in 2012 in Dong Nai Province, Vietnam, which is the largest single brand sewing machine factory in the world.
In September 2012, Brother Industries manufactured their 50 millionth home sewing machine.
Advertising and sponsorship
Brother sponsored Manchester City Football Club from 1989 until 1999, one of the longest unbroken sponsorship deals of any English football club.
Brother launched their first integrated, pan European advertising campaign in Autumn 2010 for their A3 printer range. Titled ‘141%’, referring to the ratio between paper sizes A3 and A4.
- "Brother Corporate Data". Retrieved 4 October 2012.
- "UK's 'Last Typewriter' produced". Retrieved 23 November 2012.
- "Brother establishes a new factory of home sewing machine in Vietnam". Brother. Retrieved 2013-04-21.
- "September 25, 2012 Accumulated production of home sewing machines has reached 50 million units". Brother.com. 2012-09-25. Retrieved 2013-04-21.
- Brother Global site
- Brother 141 pan European site
- Brother Sewing Machines Europe Site
- Brother United States site