||This article contains content that is written like an advertisement. (December 2010)|
|Country of origin||US|
|Alcohol by volume||17%|
Hpnotiq liqueur is an alcoholic beverage, native to New York but bottled in France by Heaven Hill Distilleries, made from fruit juices, vodka and a cognac. It is 34 proof (17% ABV) and is available in over 70 countries worldwide.
Hpnotiq was created by Raphael Yakoby in 2001, a college dropout living with his parents on Long Island, New York, who, after seeing a blue perfume at Bloomingdale's, decided to create a blue liqueur. Within a year, it was a popular drink in New York night clubs.
The brand was originally distributed by Wingard Inc. of Great Neck, New York; in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries. The brand earned Yakoby a reported $50 million. Hpnotiq is bottled in France's Cognac region and the vodka is premium, French and distilled three times. It is the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media.
The brand primarily targeted an urban audience, and is currently marketed predominantly to women 21-35. It is promoted as an alternative ingredient for cosmopolitans and martinis. Marketing strategies have included hosting events for celebrities such as Lauren Conrad, Khloé Kardashian, Ashley Greene, Soleil Moon Frye, and Carmen Electra. The brand was also included as a part of Alice + Olivia's S/S11 New York Fashion Week parties.
In June 2011, HPNOTIQ launched its first line extension, HPNOTIQ Harmonie, which is violet colored and flavored with a blend of berries, violets, lavender, and spirits. Many mixed drinks such as The Incredible Hulk and Punk Brewster use Hpnotiq.
- Straker, Wendy (May 21, 2007). "This Self-made Liqueur Entrepreneur is in the Pink". New York Post. Retrieved 2009-04-22.
- "Heaven Hill acquires distribution rights for Hpnotiq". Business First. January 3, 2003. Retrieved 2009-04-22.