Hpnotiq
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| Type | Liqueur |
|---|---|
| Manufacturer | Heaven Hill |
| Country of origin | US |
| Alcohol by volume | 17% |
| Proof | 34 |
| Colour | Blue |
| Flavor | Fruity, tropical |
| Website | http://www.hpnotiq.com/ |
Hpnotiq liqueur is a blend of natural fruit juices, premium vodka and a touch of cognac. It is 34 proof (17% ABV) and is available in over 70 countries worldwide.[citation needed]
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[edit] History
Hpnotiq was created by Raphael Yakoby in 2001, a college dropout living with his parents on Long Island, New York, who, after seeing a blue perfume at Bloomingdale's, decided to create a blue liqueur.[1] Within a year, it was a popular drink in New York night clubs.[1]
The brand was originally distributed by Wingard Inc. of Great Neck, New York; in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries.[2] The brand earned Yakoby a reported $50 million.[1] Hpnotiq is bottled in France's Cognac region and the vodka is premium French and is distilled three times.
The growth of Hpnotiq began with Yakoby’s introduction of the liqueur to the stylish New York City night club scene, which toward the end of the 1990s embraced the introduction of premium vodkas and cognacs as sexy and sophisticated. Hpnotiq’s flavor and blue color and packaging fed off the energy of this popularity. Word of mouth spread as bartenders began to use the brand as an alternative ingredient in cosmopolitans and martinis.Hpnotiq quickly became the drink of choice for celebrities and has grown the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media.[citation needed]
When Hpnotiq was first founded it gained widespread popularity among an urban audience,[3] but has since then become a female focused brand. Currently the brand is positioned towards females 21-35 and the girls' night out lifestyle.
As of late 2010, the brand has been getting a lot media attention for hosting events for celebrities such as Lauren Conrad, Khloe Kardashian, Ashley Greene, Soleil Moon Frye, and Carmen Electra. The brand was also included as a part of Alice + Olivia's S/S11 New York Fashion Week parties.[citation needed]
In June 2011, HPNOTIQ launched its first line extension, HPNOTIQ Harmonie. Its vibrant violet color and blend of infused berries, violets, lavender and premium spirits. on Tuesday, July 12, HPNOTIQ Harmonie officially launched at PH-D at the Dream Downtown in New York City. Hosted by Khloe Kardashian, the event garnered a significant amount of press. Reality Television stars Jonathan Cheban and Kelly Bensimon, as well as former NFL player Hank Baskett were also in attendance.[4]
They've adopted the slogan "Live Louder!"and are known for their unique and custom candy bars exemplified at their signature events.
[edit] Cocktails
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[edit] Bubbles 'N Blue
- 2 oz. Hpnotiq
- 2 oz. Champagne
- Pour chilled Hpnotiq and Champagne into a Champagne flute.
[edit] Incredible Hulk
- 2 oz. Hennessy
- 2 oz. Hpnotiq
[edit] Roq Candy
- 2 oz. Hpnotiq
- 1 oz. Super Premium Citrus Vodka
- Shake well and strain into a martini glass. Garnish with a rock candy stick.
[edit] Blue Breeze
- 2 oz. Hpnotiq
- 1 oz. Super Premium Coconut Rum
- Splash of pineapple juice
- Pour ingredients over ice in a rocks or hurricane glass. Stir. Garnish with a pineapple wedge.
[edit] HPNO-Rita
- 2 oz. Hpnotiq
- 1 oz. White Tequila
- Splash of lime or pineapple juice
- Shake well. Pour over ice in a salt-rimmed glass. Garnish with a lime wheel.
[edit] Punky Brewster
- 3 oz. Hpnotiq
- 1 oz. Bacardi Raspberry Rum
- Splash of pink lemonade
- Shake well. Pour over ice in a salt-rimmed glass. Garnish with a pineapple wedge.
[edit] Harmonie Margarita
- 1 1/2 oz. Hpnotiq Harmonie
- 1/2 oz. Premium White Tequila
- 1/2 oz. Triple Sec
- Shake ingredients and pour over ice into a Margarita glass. Garnish with a lime wheel.
[edit] Cocoberry Bliss
- 3 oz Hpnotiq Harmonie
- 1 oz Premium Coconut Vodka
Pour over ice in a rocks glass.
[edit] Harmonie Splash
- 2 oz Hpnotiq Harmonie
- 1 oz Premium Vodka
- 1 oz Grapefruit Juice
- Pour ingredients over ice in a rocks or hurricane glass. Stir.
[edit] Harmonie Blush
- 2 oz Hpnotiq Harmonie
- 1 oz Premium Vodka
- Splash of Cranberry Juice
- Shake well and strain into a martini glass.
[edit] Harmonie Paloma
- 2 oz Harmonie
- 1 oz Blanco Tequila
- 2 oz Ruby Red Grapefruit Juice
- Pour ingredients over ice in a highball glass.
[edit] Princess Luna
- 2 oz Hpnotiq
- 2 oz Blue Curacao
- Pour ingredients into a highball glass and fill with tonic water.
[edit] Winter Snap
- 1 oz Hpnotiq
- 1/2 oz Dry Gin
- Pour ingredients over crushed ice in a highball glass.
- Bring up with Tonic Water and Grapefruit Juice.
[edit] External links
[edit] References
- ^ a b c Straker, Wendy (May 21, 2007). "This Self-made Liqueur Entrepreneur is in the Pink". New York Post. http://www.nypost.com/seven/05212007/atwork/dream_job__raphael_yakoby_atwork_wendy_straker.htm. Retrieved 2009-04-22.
- ^ "Heaven Hill acquires distribution rights for Hpnotiq". Business First. January 3, 2003. http://louisville.bizjournals.com/louisville/stories/2002/12/30/daily38.html. Retrieved 2009-04-22.
- ^ highbeam.com
- ^ Celebuzz, Celebuzz. "Error: no
|title=specified when using {{Cite web}}". http://www.celebuzz.com/2011-07-13/khloe-kardashian-flaunts-curves-at-harmonie-hpnotiq-launch-photos/.
