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Mercedes-Benz India

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Mercedes-Benz India Pvt Ltd
Company typeSubsidiary
IndustryAutomotive
Founded1994 [1]
HeadquartersPune, Maharashtra, India
Key people
Santosh Iyer
ProductsLuxury Vehicles
Production output
Increase 15,538 units (2018)
ParentMercedes-Benz Group
Websitemercedes-benz.co.in

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Mercedes-Benz Group founded in 1994, with headquarters in Pune, Maharashtra, India.

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler.[2] Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Daimler rebranded itself as Mercedes-Benz AG in 2022 as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.

Manufacturing Facilities

Mercedes-Benz started assembly and manufacturing in India in 1994.[3]

Spread over 100 acres in the city of Chakan, Maharashtra,[4] this plant was set up in 2009.

Mercedes-Benz India has a product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class and Mercedes Maybach S 580, along with the GLA, GLC, GLC Coupé, GLE and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIC Coupe, AMG A 35 4MATIC+ saloon, and AMG GLA 35 4MATIC+.

Retail of the Future

Mercedes-Benz India launched Retail of the Future in 2021. This is a direct to customer sales model. Under this model, Mercedes Benz sells cars directly to buyers, ensuring transparent pricing and best deal, and has taken charge of all the inventory, reducing the interest burden on dealers and taking away incidental or handling charges from the system.[5]

Electrification

Mercedes-Benz India introduced the first luxury EV – EQC in 2020. Mercedes EQS will be launched in the last quarter of 2022 and will be locally produced in India.[6]

Mercedes Trophy

The Mercedes Trophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the Mercedes Trophy World Final in Stuttgart (Germany). In India, 20 editions have taken place so far with over 20,000 amateur golfers taking part from across the country.[citation needed]

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune is Daimler's "Think Tank" in India. Currently 5,600 engineers and IT-specialists are employed by MBRDI.[7]

Sales and Service Network

A Mercedes-Benz Dealership in Bangalore

Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.[citation needed]

Pre-Owned Cars

Mercedes-Benz launched its new used car brand, Mercedes-Benz Certified[8] in India in December 2014 by the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.

In 2021, Mercedes-Benz India launched a new used car online platform called Mercedes-Benz Marketplace.[9] The new marketplace works on the principle of 'direct customer to customer' selling. Customers looking to sell or buy a pre-owned Mercedes-Benz car can visit the platform to avail services provided by the company.

Sales Performance

In 2021, the company delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth.[citation needed]

Models

Mercedes-Maybach S-Class

Models

See also

References

  1. ^ "A quarter of a century "Made in India": Mercedes-Benz celebrates 25 years production in India".
  2. ^ "Daimler-Benz announces purchase of Chrysler Corp". HISTORY. Retrieved 29 November 2021.
  3. ^ "A Quarter of a Century Made in India - Mercedes Benz Celebrates".
  4. ^ Overdrive (11 June 2009). "Mercedes-Benz India starts phase II production in Chakan". Firstpost.
  5. ^ Thakkar, Ketan; Shyam, Ashutosh R. "Mercedes Benz generates $100 million order in October under the new retail model". The Economic Times. Retrieved 10 April 2022.
  6. ^ Chakravarty, Shubhodeep (12 January 2022). "Mercedes EQS EV launch confirmed for 2022, to be locally produced". Hindustan Times Auto News. Retrieved 10 April 2022.
  7. ^ "Bangalore, Mercedes-Benz Research and Development India". Daimler (in German). Retrieved 27 November 2020.
  8. ^ "Driving in fast lane: Mercedes-Benz India launches new brand for old cars". The Economic Times. Retrieved 10 April 2022.
  9. ^ Bharadwaj, Punith (13 August 2021). "Mercedes-Benz India Launches Used Cars Marketplace: Direct To Customer Buy & Sell Of Pre-Owned Cars". www.drivespark.com. Retrieved 10 April 2022.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Mercedes-Benz_India&oldid=1107520521"