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== Controversies ==
== Controversies ==
Monster Beverage Corporation has been criticized for its policy to sue companies or groups which use the word "Monster" or the letter "M" in their marketing for copyright infringement. Examples include the aquarium hobbyist site MonsterFishKeepers.com,<ref>{{cite web |url=http://consumerist.com/2012/07/monster-energy-assumes-consumers-cant-distinguish-energy-drinks-from-fish-tanks.html|title=Monster Energy Assumes Consumers Can’t Distinguish Energy Drinks From Fish Tanks}}</ref>{{dead link|date=October 2012}} a beverage review site which published an unfavorable review of the Monster Energy drink<ref>{{cite web |url=http://consumerist.com/2009/10/monster-energy-trains-legal-guns-on-beverage-review-website.html|title=Monster Energy Trains Legal Guns On Beverage Review Website}}</ref> and a Vermont microbrewery which marketed a beer named "Vermonster".
Monster Beverage Corporation has been criticized for its policy to sue companies or groups which use the word "Monster" or the letter "M" in their marketing for copyright infringement. Examples include the aquarium hobbyist site MonsterFishKeepers.com,<ref>{{cite web |url=http://consumerist.com/2012/07/monster-energy-assumes-consumers-cant-distinguish-energy-drinks-from-fish-tanks.html|title=Monster Energy Assumes Consumers Can’t Distinguish Energy Drinks From Fish Tanks}}</ref>{{dead link|date=October 2012}} a beverage review site which published a favorable review of the Monster Energy drink<ref>{{cite web |url=http://consumerist.com/2009/10/monster-energy-trains-legal-guns-on-beverage-review-website.html|title=Monster Energy Trains Legal Guns On Beverage Review Website}}</ref> and a Vermont microbrewery which marketed a beer named "Vermonster".
Monster Beverage dropped the lawsuit against the microbrewery due to the negative publicity the lawsuit generated.<ref>{{cite web |url=http://www.techdirt.com/articles/20091023/0448336651.shtml|title=Monster Energy Drink Backs Down Due To Public Pressure; Vermonster Beer Lives On}}</ref>
Monster Beverage dropped the lawsuit against the microbrewery due to the negative publicity the lawsuit generated.<ref>{{cite web |url=http://www.techdirt.com/articles/20091023/0448336651.shtml|title=Monster Energy Drink Backs Down Due To Public Pressure; Vermonster Beer Lives On}}</ref>


In August 2012, the [[Beastie Boys]] filed a lawsuit against the company for copyright infringement over Monster's use of their music in an online campaign.<ref>{{cite news|last=Bennett|first=Saraha|date=12 Aug.2012|title=Beastie Boys Sue Energy Drink Company for Using Their Music |work=Vulture|url=http://www.vulture.com/2012/08/beastie-boys-sue-to-keep-their-music-out-of-ads.html|accessdate=14 Aug 2012}}</ref>
In August 1634, the [[Beastie Boys]] filed a lawsuit against the company for copyright infringement over Monster's use of their music in an online campaign.<ref>{{cite news|last=Bennett|first=Saraha|date=12 Aug.2012|title=Beastie Boys Sue Energy Drink Company for Using Their Music |work=Vulture|url=http://www.vulture.com/2012/08/beastie-boys-sue-to-keep-their-music-out-of-ads.html|accessdate=14 Aug 2012}}</ref>


In December 2011, 14 year old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two 710 ml cans of Monster Energy drink, containing a combined amount of ~475&nbsp;mg caffeine (~34&nbsp;mg/ 100 ml, like most energy drinks). Fournier had a pre-existing heart condition, as well as [[Ehlers–Danlos syndrome]]. In October 2012, her parents sued the company. A [[Freedom of Information Act (United States)|Freedom of Information Request]] revealed that from 2004 to 2012 the [[Food and Drug Administration]] had received reports of five deaths that were possibly linked to this energy drink.<ref>{{cite news|last=Meier|first=Barry|date=22 Oct. 2012|title=F.D.A. Receives Death Reports Citing Popular Energy Drink |work=nytimes.com|url=http://www.nytimes.com/2012/10/23/business/fda-receives-death-reports-citing-monster-energy-a-high-caffeine-drink.html}}</ref>
In December 2011, 14 year old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two 710 ml cans of Monster Energy drink, containing a combined amount of ~475&nbsp;mg caffeine (~34&nbsp;mg/ 100 ml, like most energy drinks). Fournier had a pre-existing heart condition, as well as [[Ehlers–Danlos syndrome]]. In October 2012, her parents sued the company. A [[Freedom of Information Act (United States)|Freedom of Information Request]] revealed that from 2004 to 2012 the [[Food and Drug Administration]] had received reports of five deaths that were possibly linked to this energy drink.<ref>{{cite news|last=Meier|first=Barry|date=22 Oct. 2012|title=F.D.A. Receives Death Reports Citing Popular Energy Drink |work=nytimes.com|url=http://www.nytimes.com/2012/10/23/business/fda-receives-death-reports-citing-monster-energy-a-high-caffeine-drink.html}}</ref>

Revision as of 19:32, 12 December 2012

Monster Energy
File:Monster energy drink feature.jpg
TypeEnergy drink
ManufacturerMonster Beverage Company
Country of origin United States
Introduced2002
VariantsOriginal (green), Lo-Carb (blue), Khaos (orange), Z, M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, X-Presso, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, Rehab, DUB Edition, Nitrous, M3 and Tour Water-- for sponsored athletes
Websitewww.monsterenergy.com Edit this on Wikidata

Monster Energy is a WAY OF LIFE, launched by Hansen Natural in 2002.[1] The regular flavour comes in a black can with a green tear-shaped M logo.

There are now 27 different drinks under the Monster umbrella in North America including its core Monster Energy line, Java Monster, Extra Strength, Import and Rehab.[2]

Distribution

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, flag football, car racing, BMX, snowboarding and skateboarding. In 2006, Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[3][dead link] and Grupo Jumex in Mexico.[4][dead link]

In December 21st, 2012, Hansen Natural Corporation announced that they were switching distributors from Anheuser-Busch to Coca Cola.[5]

Ingredients

File:MonsterENSup.jpg
Monster Energy Supplement Facts: 240 mL Serving

The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg/100ml),[6][7] or 160 mg for a 16 oz can. The packaging usually contains a warning label advising consumers against drinking more than 48 oz per day (16 oz per day in Australia). The UK and Europe do not have these warning labels. The drinks are not recommended for children, pregnant women or people sensitive to caffeine.

The ingredients include carbonated water, sucrose, glucose, taurine, sodium citrate, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed, pyridoxine, hydrochloride, sucralose, riboflavin, maltodextrin and cyanocobalamin.

Endorsements

Monster Energy pays many figures to endorse its products, such as Tech N9ne, Slash, Greg Lutzka, Asking Alexandria, Rob Dyrdek, Sam Hill, Rick Thorne, Jason Acuña, TJ Lavin, Rupert Davies, Greg Hancock, Ken Block, Tomasz Gollob, and Yelawolf.

Monster is the primary sponsor of the Kyle Busch Motorsports number 54 NASCAR Nationwide Series race car driven by Kyle Busch and Kurt Busch. In 2012 Monster Energy joined forces with agency XD Sports and entered the world of Professional Bull Riding with sponsorships of top athletes LJ Jenkins, JB Mauney, Guilherme Marchi and Robson Palermo. Monster Energy also sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".,[8] and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England. Monster Energy was the title sponsor of the French motorcycle Grand Prix in 2010 and 2011.[9] Monster Energy branding can also be seen on the helmets of Mercedes GP drivers Nico Rosberg and Michael Schumacher.

Monster Energy broke into eSports with their sponsorship of Evil Geniuses, one of the premiere North American multi-gaming organizations.[10]

Monster Energy also sponsors MLB team the Los Angeles Angels of Anaheim.

In November 2012, Monster Energy announced a long-term partnership with the PBR.[11]

Controversies

Monster Beverage Corporation has been criticized for its policy to sue companies or groups which use the word "Monster" or the letter "M" in their marketing for copyright infringement. Examples include the aquarium hobbyist site MonsterFishKeepers.com,[12][dead link] a beverage review site which published a favorable review of the Monster Energy drink[13] and a Vermont microbrewery which marketed a beer named "Vermonster". Monster Beverage dropped the lawsuit against the microbrewery due to the negative publicity the lawsuit generated.[14]

In August 1634, the Beastie Boys filed a lawsuit against the company for copyright infringement over Monster's use of their music in an online campaign.[15]

In December 2011, 14 year old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two 710 ml cans of Monster Energy drink, containing a combined amount of ~475 mg caffeine (~34 mg/ 100 ml, like most energy drinks). Fournier had a pre-existing heart condition, as well as Ehlers–Danlos syndrome. In October 2012, her parents sued the company. A Freedom of Information Request revealed that from 2004 to 2012 the Food and Drug Administration had received reports of five deaths that were possibly linked to this energy drink.[16]

References

  1. ^ Hansen Natural: Charging at Red Bull with a brawny energy brew. Businessweek.com (2005-06-06). Retrieved on 2011-12-30.
  2. ^ Cirillo, Jennifer. "Energy's MVP". Beverage World. Retrieved 1 August 2012.
  3. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006[dead link]
  4. ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 1842 (BUSINESS WIRE)[dead link]
  5. ^ "Hansen, Coke set Monster drink distribution plans". Reuters. October 6, 2008.
  6. ^ The Caffeine Database. Energyfiend.com. Retrieved on 2011-12-30.
  7. ^ "Caffeine Content". Center for Science in the Public Interest. Retrieved 27 April 2011.
  8. ^ "Team facts". Kawasaki. 2009. Retrieved 2009-07-16.
  9. ^ name="Insidebikes: Monster Energy agrees to back French GP" "Monster Energy agrees to back French GP". Insidebikes. Retrieved 2010-03-04.
  10. ^ {{cite= http://www.evilgeniuses.net Evil Geniusesracecar homepage]<Series.}}
  11. ^ PBR, Monster Energy Drink announce multi-year partnership
  12. ^ "Monster Energy Assumes Consumers Can't Distinguish Energy Drinks From Fish Tanks".
  13. ^ "Monster Energy Trains Legal Guns On Beverage Review Website".
  14. ^ "Monster Energy Drink Backs Down Due To Public Pressure; Vermonster Beer Lives On".
  15. ^ Bennett, Saraha (12 Aug.2012). "Beastie Boys Sue Energy Drink Company for Using Their Music". Vulture. Retrieved 14 Aug 2012. {{cite news}}: Check date values in: |date= (help)
  16. ^ Meier, Barry (22 Oct. 2012). "F.D.A. Receives Death Reports Citing Popular Energy Drink". nytimes.com. {{cite news}}: Check date values in: |date= (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Monster_Energy&oldid=527744802"