|Type||Social network service|
|Traded as||NYSE MKT: MEET|
|Headquarters||New Hope, PA, USA|
|Revenue||20 million USD |
|Slogan(s)||where new friends meet.|
|Alexa rank||569,155 (December 2013[update])|
|Advertising||Banner ads, custom ads|
|Available in||English, Portuguese, Spanish, French, Italian, German, Chinese, Russian, Japanese, Korean, Dutch, Turkish|
MeetMe (formerly MyYearbook) is a social networking service founded in 2005 and provides the opportunity to interact and meet new people.
MeetMe was initially created as myYearbook by two high school students, Dave and Catherine Cook, and their older brother Geoff, during Spring Break of 2005. Catherine persuaded Geoff, who founded EssayEdge.com and ResumeEdge.com from a dorm in 1997, to invest in their project. At the launch of the site, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by developers in India.
In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporate Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games are used elsewhere on the site.
In April 2009, the site added the Meebo instant messaging client to the site in order to provide real time chat.
In November 2009, myYearbook launched Chatter, a real-time stream that incorporates media sharing and gaming to help bring members together. Games you can play inside the stream include Ask Me, Rate Me and 2 Truths and a Lie. These games incorporate mechanics that help myYearbook members meet each other. By April 2010 the site reported the Chatter feature surpassed 1 million posts per day.
In May 2010, myYearbook launched an iPhone/iPod Touch and Android application designed to bring the Chatter real time feed to mobile devices.
In December 2011, myYearbook launched an iPad app in an attempt to reach the tablet market.
On June 4, 2012, myYearbook was renamed MeetMe. This change is due to the fact that "Yearbook" means more about meeting friends from the past while "MeetMe" will give the meaning of users making new friends, which is what the website is intended for. The rebranding of the site proved to be successful.
meetme includes a virtual economy through which members earn and spend "Lunch Money," the meetme virtual currency. Lunch Money enables donations by members to their favorite charity through the Causes application.
myYearbook derives its revenue from three sources: advertising, virtual-currency sales and monthly subscriptions. Advertising makes up two-thirds of its revenue, with the other sources making up the rest. It has an established sales office based in New York City and Los Angeles.
In February 2010, myYearbook reported the company ended 2009 with a $20 million run rate. In December 2010, myYearbook partnered with Viximo service to provide better gaming opportunities for users.
- "myYearbook Revenue at $20 Million Annually and Growing". Mashable.
- "Myyearbook.com Site Info". Alexa Internet. Retrieved 2013-12-01.
- Stefanie Olsen (2007-08-16). "The secrets of a teen's Internet success". cnet.
- "myYearbook's Chatter Reaches 1 Million Posts Per Day". Myyearbook.com. 2010-04-12. Retrieved 2010-09-22.
- "MyYearbook Rolls Out Its Crowdsourced Redesign". TechCrunch.
- "myYearbook: Dating & Fun for Friends and Singles of Any Sex. Start Flirting Now for iPhone, iPod touch, and iPad on the iTunes App Store". Itunes.apple.com. 2010-09-07. Retrieved 2010-09-22.
- "MyYearbook bought by Latino social network Quepasa.". TechCrunch.
- "Technology and Science News - ABC News". Abcnews.go.com. Retrieved 2013-10-07.
- "myYearbook Launches iPad App". Marketwatch.com. December 19, 2011.
- "My Yearbook soon to be MeetMe". myyearbook.com. May 16, 2012.
- Catherine Cook (2012-07-01). "How to Rebrand A Social Network And Live To Tell About It". TechCrunch. Retrieved 2013-10-07.
- Jordan Crook (2013-10-15). "MeetMe Launches Standalone Dating App Charm, Where Tinder Meets Vine". TechCrunch. Retrieved 2013-11-13.
- "An Interview With Geoff Cook The CEO Of MeetMe, About Charm". OnlinePersonalsWatch. 2013-10-22. Retrieved 2013-11-13.
- "myYearbook Forgoes Freemium, Reports Virtual Goods Success". Socialtimes. 18 August 2009. Retrieved 10 May 2010.
- December 16, 2010 7:00 AM (2010-12-16). "Viximo's game service reaches 100M users on dozens of small social networks". VentureBeat. Retrieved 2013-10-07.
- "Teen Social Network myYearbook Gets $13 Million". TechCrunch.