Tinder (application)

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Tinder
Tinder logo.png
Developer(s) IAC/InterActiveCorp
Initial release September 15, 2012; 2 years ago (2012-09-15)
Development status Active
Operating system Apple iOS, Android
Type Social Networking
Website gotinder.com

Tinder is a matchmaking mobile app.[1][2] Using GPS technology, users can set a specific radius, and they will have the option to match with anyone that is within that distance.

Although the app has been a success, Tinder has been criticised extensively for its "appearance based match-making process", which many have labelled shallow, superficial and vain.[3][4][5]

History[edit]

Although the official story is not clear,[6] it seems that Tinder was launched in August 2012 by Sean Rad, Whitney Wolfe, Jonathan Badeen, Christopher Gulczynsk, Joe Munoz, and Justin Mateen, though the company recognizes the only true cofounders to be Sean Rad, Justin Mateen and Jonathan Badeen.[7] The app was initially piloted on college campuses, the first being the University of Southern California.[8]

Tinder won TechCrunch's Crunchie Award for "Best New Startup of 2013."[9]

Features[edit]

Tinder offers a way to introduce the user to nearby people of interest. Using Facebook profiles, Tinder gathers users' basic information and analyzes users' social graph to match potential candidates who are most likely to be compatible based on geographical location, number of mutual friends and common interests. Based on the results of potential candidates, the app allows the user to anonymously like or reject them by swiping or tapping. If two users like each other then it results in a "match" and Tinder introduces the two users and opens a chat. The app's chatting function does not allow for photo messaging.

In a June 2014 update, Tinder added “Moments”, an ephemeral photo feature. Tinder also added editing capabilities to the photos, enabling users to draw on the photos and add filters.[10]

If the user goes to "Discover Settings", it is possible to deactivate the feature that allows you to be seen and "rated" by other users. However, the user can still see and chat with his or her friends and matches. In addition, the user can also customize certain settings such as distance, age range, and even choose a specific gender of users they want to see and be seen by.[11]

Users[edit]

Tinder is available in 24 languages. As of April 2014, Tinder was rumored to have more than 10 million active daily users.[12] As of October 2014, Tinder users swipe through 1.2 billion Tinder profiles and makes more than 15 million matches per day. [13]

Criticism[edit]

The app displays only the candidate's name and age, with other stats such as height and weight not included in the profile. Moreover, the app enables the user to see when matches have last logged in.[14]

In February 2014, security researchers in New York found a flaw which made it possible to find users' precise locations for between 40 and 165 days, without any public notice from the company. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Chief Executive Officer Sean Rad said in a statement that Tinder implemented specific measures to enhance location security and further obscure location data shortly after being contacted, and that users' privacy and security continue to be the highest priority.[15]

In July 2014, online security firm Symantec warned that Tinder is suffering from a number of different spam campaigns using fake profiles.[16]

Lawsuits[edit]

On June 30, 2014, former VP of marketing Whitney Wolfe filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-controlled Match group (Tinder owners), in which she alleged that her fellow executives and purported co-founders Sean Rad and Justin Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC’s Sam Yagan, looked the other way.[6] IAC has suspended CMO Justin Mateen from his position pending an ongoing investigation, as IAC currently "acknowledges that Mateen sent messages containing “inappropriate content,” but it believes Rad and the company are innocent of the allegations." [17]

See also[edit]

References[edit]

  1. ^ MULSHINE, MOLLY. "Tinder Is The Night: High-Speed Digital Dating Gets You More Ass Than the L Train". BetaBeat. 
  2. ^ WITT, EMILY. "Love Me Tinder". GQ. 
  3. ^ "Tinder: the shallowest dating app ever?". The Guardian. November 23, 2013. Retrieved September 28, 2014. 
  4. ^ Margalit, Liraz (September 28, 2014). "Tinder and evolutionary psychology". Tech Crunch.com. Retrieved September 28, 2014. 
  5. ^ "Woman challenges Tinder by wearing fat suit". Triple M (Australia). September 25, 2014. Retrieved September 28, 2014. 
  6. ^ a b "The Truth About Tinder and Women Is Even Worse Than You Think". Bloomberg BusinessWeek. July 2, 2014. Retrieved July 10, 2014. 
  7. ^ "Jewish Journal: "Meet the Jewish founders of Tinder – It's a match!" by Jared Sichel". Jewish Journal. 
  8. ^ Empson, Rip. "Tinder: Finding Traction On Campuses, IAC's New Dating App Makes It Easy To Break The Ice". TechCrunch. 
  9. ^ TechCrunch. "Tinder Wins Best New Startup of 2013". TechCrunch. Retrieved March 26, 2014. 
  10. ^ "With Moments, Tinder, Too, Decides Photos Shouldn’t Always Last Forever". TechCrunch. 
  11. ^ "Tinder for Dummies – Lee Flailmarch". 
  12. ^ "Tinder May Not Be Worth $5B, But It’s Way More Valuable Than You Think". WIRED. 
  13. ^ Steven Bertoni (October 20, 2014). "Tinder Swipes Right To Revenue, Will Add Premium Service In November". Forbes. 
  14. ^ "Tinder: The Dating App EVERYONE's Talking About". Marie Claire. 
  15. ^ Nick Summers. "New Tinder Security Flaw Exposed Users' Exact Locations for Months". Businessweek.com. 
  16. ^ "Tinder Spam: A Year Later, Spammers Still Flirting with Mobile Dating App". Symantec Security Response. July 15, 2014. 
  17. ^ Jeff Bercovici (July 1, 2014). "IAC Suspends Tinder Co-Founder After Sex Harassment Lawsuit". Forbes. 

External links[edit]