Prajavani

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Prajavani
Type Daily newspaper
Format Broadsheet
Founder(s) K. N. Guruswamy
Headquarters No. 75, Mahatma Gandhi Road, Bangalore, Karnataka, India
Circulation

530,000 (as of 2012)

official website = http://www.prajavani.net/


Prajavani (Kannada for Voice of the People) is one of the oldest Kannada-language broadsheet daily newspapers published in the Indian state of Karnataka. As of 2012, it had a circulation of 530,000, making it the second largest circulated Kannada newspaper.[citation needed]

History and ownership[edit]

Prajavani was founded in 1948 in Bangalore by K. N. Guruswamy, a local liquor businessman in Bangalore. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.

Stance[edit]

Prajavani (PV) has a history of being a politically independent newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes of Dalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.

Journalism[edit]

Prajavani has produced some of the best journalists writing in Kannada, by virtue of its position as the leading newspaper for many years. It continues to hire some of the finest reporters and editors in Karnataka. The paper carries a wide range of news, opinions, analysis, cartoons and feature articles from a diverse set of staffers, columnists and contributors.

Position in the market[edit]

Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation by Vijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2012. Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group. Other major competitors include Udaya Vani, Kannada Prabha and Samyukta Karnataka.


Sister publications[edit]

  • Deccan Herald, English Newspaper
  • Sudha, Kannada weekly
  • Mayura, Kannada Monthly

References[edit]

External links[edit]