Secret (Madonna song)
|Single by Madonna|
|from the album Bedtime Stories|
|B-side||"Let Down Your Guard" (UK)|
|Released||September 27, 1994|
|Format||CD, Cassette, 7"|
|Recorded||April – June 1994
(New York City)
|Length||5:03 (album version)
4:28 (radio edit)
|Madonna singles chronology|
"Secret" is a song by Madonna, released as the lead single from her 1994 album Bedtime Stories. It was later included on her greatest hits compilations GHV2 (2001) and Celebration (2009). It was originally written and produced by Madonna with Shep Pettibone, who she had collaborated with on the 1992 album Erotica. On release, the song was credited to Madonna and Dallas Austin. Pettibone was not acknowledged as co-writer until the release of a 2001 remix compilation album GHV2 Remixed: The Best of 1991-2001.
"Secret" was released in September 1994 and became a top ten hit around the world. In the United States it peaked at number three on the Billboard Hot 100 and was certified gold by the Recording Industry Association of America. In the United Kingdom it reached a peak of number five. According to The Official Charts Company, "Secret" has sold 117,957 copies in the United Kingdom, as of August 2008. Slant Magazine listed "Secret" as the 42nd "Best Singles of the '90s".
A black and white music video, directed by photographer Melodie McDaniel, was released for the song. The music video features Madonna as a singer in a night club. An official remix video was edited by Dan-O-Rama and is known as "Secret (Dan-O-Rama Remix)" - it includes the remix "Junior's Luscious Club Edit" by Junior Vasquez. The song was performed on tour for the first time during her 2001 Drowned World Tour. It was later performed at the Houston stop of her Sticky and Sweet Tour in November 2008 as a fan request.
In 1992, Madonna released her controversial Sex book and her fifth studio album Erotica, both featuring a highly sexual image of Madonna. She also starred in the erotic thriller Body of Evidence. The three were critically panned by critics and fans alike., calling her a sexual renegade and claiming that "she had gone too far" and that her career was over. In early 1994, she released the single "I'll Remember", which was used as the theme from the movie With Honors, in hope to soften her public image. The song was well received by critics and was Madonna's first positive step into reconnecting with the general public. However in March 1994, not long after releasing "I'll Remember", her appearance on David Letterman was highly controversial due to her constant use of profanity and references to sex that needed to be censored on television. During that year, Madonna started recording her sixth studio album. At first, it started as a collaboration with Shep Pettibone and was to be stylistically similar to Erotica, but due to Madonna's wish and need to soften her public image at the time, she decided to move towards an R&B sound collaborating with well-known R&B producers and took a more appropriate image for the general public. In September 1994, "Secret" was announced and released as the lead single from Bedtime Stories. The song was written by Madonna, Dallas Austin and Shep Pettibone. It was later included in the compilation albums GHV2 and Celebration in its Deluxe edition. Unusual for the mid-1990s, Madonna talked about the new single on the Internet, with a 30-second sample of "Secret" and the cover image of the then-unreleased Bedtime Stories. She also left a message with the following words:
Hello, all you Cyberheads! Welcome to the 90's version of intimacy. You can hear me... You can even see me... But you can't touch me... do you recognize my voice?... It's Madonna. Often imitated, but never duplicated. Or, should I say, often irritated?
If you feel like it, you can download the sound file of my new single "Secret", from my new album, "Bedtime Stories", which comes out next month. I just shot the video in New York, and will be premiering an exclusive sample of it online. So check back soon. In the meantime, why don't you post me a message and let me know what you think of my new song. And by the way, don't believe any of those online imposters pretending to be me... ain't nothing like the real thing.
The song received generally positive reviews, with critics and fans appreciating Madonna's move towards a soft and appropriate image instead of using her sexual image from previous years. Slant Magazine listed "Secret" as the 42nd "Best Singles of the '90s," stating that its "one of the most organic-sounding singles of Madonna's career, taking its sweet time to get where it's going and not giving up too much along the way. The arrangement gets off on being withholding, and, at least for one glorious single, so does Madonna: When she sings, "You knew all along/What I never wanted to say," she sounds positively rapturous.
"Secret" achieved worldwide chart success. In the United States it debuted at number 30 on the Billboard Hot 100. The next week it shot straight into the top-ten at number nine. Three weeks later it peaked on the chart at number three, staying on the chart for a total of 22 weeks (11 of which were within the top-ten). It also peaked of number three on both the U.S. Hot 100 Airplay and Top 40 Mainstream charts and at number two on the Adult Contemporary chart. On the Hot Dance Club Play chart it peaked at number one for two weeks, mostly in part due to the remixes released by Junior Vasquez. On the Billboard Hot 100 year-end charts "Secret" was given the number 84 position for the year 1994 and the number 71 position for the year 1995 and was certified gold by the Recording Industry Association of America on January 5, 1995.
In the United Kingdom "Secret" peaked at number five on the charts, and according to The Official Charts Company, has sold a total of 117,957 copies in that region as of 2008. In France the single peaked at number two and placed at number 26 on the French Singles Chart year-end chart. It was eventually certified silver by the Syndicat National de l'Édition Phonographique (SNEP) for shipment of 125,000 copies, and has sold a total of 255,000 copies. On the Australian ARIA Singles chart "Secret" peaked at number five and later landed in the number 46 position on the Australian singles year-end chart. It peaked at number-one on the Canadian Singles Chart as well as the Swiss Singles Chart and placed within the top ten in Denmark, Italy, New Zealand, and Spain.
The black and white music video was directed by photographer Melodie McDaniel and was filmed on September 9, 10, 11, 1994 at the Lenox Lounge an on location on Lenox Avenue in Harlem, New York. The video starts with Madonna singing in a club. As the song progresses, she walks down a street and ultimately reaches her home to her boyfriend or husband and a child. Scenes of Madonna are interspersed with scenes of transvestites getting ready, and religious iconography such as rebirth and damnation.
An official remix video was edited by Dan-O-Rama and is known as "Secret (Dan-O-Rama Remix)" - it includes the remix "Junior's Luscious Club Edit" by Junior Vasquez.
- Director: Melodie McDaniel
- Producer: Tim Harbert
- Director of Photography: Pascal Lebègue
- Production Company: Palomar Pictures Inc.
Track listings and versions
Major formats released for "Secret", some of the remixes also appear on the UK and European versions of the single "Bedtime Story" (1995).
|United States||September 28, 1994|
|United Kingdom||October 2, 1994|
End of year charts
"I'll Make Love to You" by Boyz II Men
|Canadian RPM Singles Chart number-one single
November 14, 1994 - November 28, 1994
"Always" by Bon Jovi
"Always" by Bon Jovi
|Swiss Singles Chart number-one single
November 20, 1994
"Cotton Eye Joe" by Rednex
"Dreamer" by Livin' Joy
|Billboard Hot Dance Club Play number-one single
November 26, 1994 - December 3, 1994
"Excited" by M People
Brazilian singer Danni Carlos covered the song for her 2005 album Rock'N Road All Night.
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