Unorthodox Jukebox

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Unorthodox Jukebox
Studio album by Bruno Mars
Released December 7, 2012 (2012-12-07)
Recorded
Genre
Length 34:51
Label Atlantic
Producer
Bruno Mars chronology
Doo-Wops & Hooligans
(2010)
Unorthodox Jukebox
(2012)
Singles from Unorthodox Jukebox
  1. "Locked Out of Heaven"
    Released: October 1, 2012
  2. "When I Was Your Man"
    Released: January 15, 2013
  3. "Treasure"
    Released: May 10, 2013 (2013-05-10)
  4. "Gorilla"
    Released: September 10, 2013
  5. "Young Girls"
    Released: December 10, 2013

Unorthodox Jukebox is the second studio album by American recording artist Bruno Mars, released on December 7, 2012, by Atlantic Records as the follow-up to Mars' 2010 album Doo-Wops & Hooligans. On December 4, 2012, the album was available to listen to in its entirety for a week before the release.[1] Mars co-wrote the album and worked with producers including Mark Ronson, Jeff Bhasker and Paul Epworth. The album explores a variety of styles such as reggae rock, disco and soul music and incorporates significantly more explicit lyrics and themes than Mars' previous album.[2][3]

Upon release Unorthodox Jukebox was met with generally positive reviews from music critics who compared the work to that of his previous album. Commercially the album was a success debuting on the US Billboard 200 at number two with 192,000 copies sold, the album later peaked at number one on the chart becoming Mars first album to do so. Unorthodox Jukebox became 2013's best-selling album, with 4 million copies sold worldwide. The album won the Grammy Award for Best Pop Vocal Album at the 2014 annual ceremony.

All the singles released off the album experienced huge success on music charts all over the world, as lead single "Locked Out of Heaven" topped the US Billboard Hot 100 chart for six consecutive weeks, and second single "When I Was Your Man" peaked at number one on the Hot 100 and experienced similar mainstream success. "Treasure" soon became a summer hit as it peaked at number 5 on the US chart and charted inside the top 20 of most countries. The fourth and fifth single off the album, "Gorilla" and "Young Girls" ended Mars' streak as his first singles not to reach the Top 10, peaking at number 22 and 32 respectively.

Background[edit]

In an interview for the Huffington Post Bruno Mars was confident by saying that he will take his time creating and polishing his second full-length album. "It's going to come when it comes, I think we felt a little bit of a rush for the last album. It was a little bit of a deadline. We definitely don't want to feel that again...We just want it to be perfect".[4]

Mars stated in an interview with Billboard: "This is me going into the studio and recording and writing whatever I want. This album represents my freedom. I've had big record label presidents look me in the face and say, 'Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. Pick a lane and come back to us.' That was disgusting to me, because I'm not trying to be a circus act. I listen to a lot of music, and I want to have the freedom and luxury to walk into a studio and say, 'Today I want to do a hip-hop, R&B, soul or rock record'.[5]

When interviewed by Billboard Mars confessed that he personally asked producers Mark Ronson and Jeff Bhasker to collaborate with him. "It's not about what's hot on the radio or the fastest way to make a buck, these guys are fearless, doing the music they want to do". Despite being aware of the importance of melody and lyrics, Mars remembers the biggest lesson he was taught when he started writing songs focused on rhythm: Does it make you move? Make you dance? Whether the song is up­tempo or a ballad, Mars says, "there has to be a heartbeat in back of it. There needs to be a pulse in the song." That's what he tried to do with this album.[6]

Recording[edit]

I was travelling in Zanzibar on my honeymoon when I got this call saying, 'Do you want to meet Bruno Mars?. I was only kind of familiar with his music. But we met up in London and the first thing he said was, 'I want to sound exactly the opposite of what a Mark Ronson collaboration with Bruno Mars is supposed to sound like.' That won me over – and then I found out what a phenomenal talent he is. This is the most progressive music I've worked on yet. It's going to open up the arteries and change the sound of music". — Mark Ronson, on working with Bruno Mars.

[7]

He had been fine-tuning some track mixes until 5 a.m. with Manny Marroquin.[5] He further added, "We took some master chefs into the kitchen with no master plan... It was either going to be a disaster, or we were going to come out with something incredible."[8] During an interview with Rolling Stone magazine, Mars commented "It turned into this soulful, experimental, electronic, hard-to-explain thing... That's the reason behind the album title". He wanted to create something unexpected with the follow up of his debut album, Doo-Wops & Hooligans (2010).

Unorthodox Jukebox was recorded at Larrabee Sound Studios in Los Angeles, Levcon Studios in Hollywood, Daptone Studios in Brooklyn, and Avatar Studios in New York City.[9] The album includes production from Mark Ronson, Jeff Bhasker, Emile Haynie, Diplo, Supa Dups, as well as The Smeezingtons. Mars noted that the album will be more musically varied and that he refuses to "pick a lane".[5] Mars has also been in studio with Benny Blanco and Paul Epworth. Regarding his production contributions, Blanco said: "I got a really cool song with him. Me and Paul [Epworth] just got together and Bruno wrote an amazing song on top of it. It kind of all came together." Discussing the song, Blanco states, "It's like some throwback Nina Simone type shit, like 'Sinnerman.'" The song turned out to be "Natalie".[10] Mars also worked with guests like jazz artist Esperanza Spalding, and electronic producer Diplo. Mars claims to have taken each producer "beyond their comfort zone".[11] On the recording of the song "When I Was Your Man" Mars stated, "I'm never singing another ballad again,' but that came from the gut – it's the most honest, real thing I've ever sang... When there are no safe bets, that's when I feel my blood move."[11] Mars also claims that "Diplo has all the sounds in his computer to make the club go wild" to which Diplo replied "In our generation, he's the most talented guy I've worked with".[11]

In an exclusive interview with American Songwriter Philip Lawrance confessed "we had a lot of sleepless nights!" since they were trying to prove that the debut album "wasn't a fluke". The four to five months they worked on the project "was just falling- nothing would stick". Nevertheless, they decided to leave the studio, having a few drinks and decided to “...Chill out, relax, and not put so much pressure on ourselves. Let’s just let it come.” Afterwards "the ideas started coming out again."[12] Regardind the single "When I Was Your Man" Philip said that him and Bruno "always loved those moments where you can sit at the piano and emote...when an artist is so naked and vulnerable; you can’t help but be drawn to it." The song came out exactally the way they wanted it to be.[12] The third single "Treasure" was created with a thought of "We’re fun, like to dance and party" since they weren't able to do that in the first album, after the first worldwide tour they needed a song that was fun. He added "even going to festivals and seeing big bands like Coldplay or Bruce Springsteen" they had lot's of fun. He described it as a song "where the whole band can get up and jam and have this Earth, Wind and Fire kind of moment."[12]

Music and lyrics[edit]

A pop and R&B album,[13] Unorthodox Jukebox also incorporates rock, soul[14] and reggae styles.[15] Andrew Chan of Slant Magazine observes "synthy '80s flourishes" in Mars' "approximations of R&B and reggae" on the album and likens his use of a "diluted form of vintage soul as the foundation for [his] middle-of-the-road pop-rock" to Adam Levine and Gavin DeGraw.[16] "Locked Out of Heaven" features booming synthesizers, a four-on-the-floor chorus, and a rock/reggae style similar to The Police.[17] Music journalist Simon Price finds Mars' style on the album more comparable to Wham!, particularly on songs such as "Treasure" and "When I Was Your Man".[18] Matt Diehl of Rolling Stone compares the disco-influenced "Moonshine" to French electronic duo Daft Punk,[8] while Allmusic's Tim Sendra calls "If I Knew" a "Sam Cooke-inspired" ballad.[19]

Mars' lyrics veer between the traditional notions of romance exhibited on "When I Was Your Man" and the male chauvinist sentiments on songs such as "Natalie" and "Gorilla".[16] The latter song contains a reference to his 2010 arrest for cocaine possession ("Got a body full of liquor with a cocaine kicker")[20] and is described by Mars as being about "good old animalistic sex".[8] For Unorthodox Jukebox, Mars hoped to "let loose" and discuss darker, more risqué subject matter, while drawing on the "danger" embraced by pop artists such as Michael Jackson and Prince.[8] Music journalist Kitty Empire argues that his songwriting values "narrative arc and internal logic".[15] Jody Rosen views that "Mars sings endlessly about sex – wild, wind-swept, Wagner­ian sex", and that he relies on "grand statements, soap-opera plotlines and actual-opera melodrama."[21]

Singles[edit]

"Locked Out of Heaven" was released as the lead single Produced by The Smeezingtons, Mark Ronson, Jeff Bhasker and Emile Haynie from the album on October 1, 2012.[22] It peaked at number one on the US Billboard Hot 100, becoming Mars' fourth number-one single on that chart and stayed in the top spot for six weeks, making it Mars' longest-running number one on the chart (previously, 'Just the Way You Are' and 'Grenade' each topped the chart for four weeks).[23] It also peaked at number one in Canada and the US Pop Songs chart.[24] Elsewhere, it peaked inside the top ten in more than 20 countries.[25] It received positive response from music critics who praised its reggae, rock and funky beat and the lyrics talking about passion in a "tidy and impeccable" way.[26][27]

A 27 second sample of "When I Was Your Man," where Mars sings about a lost love, while piano is playing on the background.

Problems playing this file? See media help.

"When I Was Your Man" was released as the third and final promotional single on December 4, 2012 from the album and was later released as the second official single on January 15, 2013. It became Mars' fifth number one single on the Billboard Hot 100.[28] "Treasure" was released as the third single from the album in May 2013.[29] “Treasure” echoes the peppy sound of such pop/R&B hit-makers of the 1970s and 1980s as the Sylvers, Heatwave, DeBarge and Kool & the Gang. It reached the top 5 in the Billboard Hot 100.[30]

"Gorilla" was confirmed as the fourth official single. The track impacted U.S. radio on September 10, 2013. Mars performed the single for the first time during the 2013 MTV Video Music Awards. It reached number 22 on the Billboard Hot 100, becoming his first single not to reach the Top 10, and thus ending his streak.[31] "Young Girls" was released as the first promotional single on the iTunes Store on November 6, 2012 prior to the album's release.[32][33] The song was chosen as the fifth single in Australia, North America and United Kingdom only. It officially impacted Top 40/Mainstream radio in the U.S. on December 10, 2013.[34]

Promotional singles

"Moonshine" was released as the album's second promotional single on November 19, 2012.[35]

Promotion[edit]

Mars performed "Locked Out of Heaven" and "Young Girls" for the first time on Saturday Night Live on October 20, 2012.[36][37] His performance as the host received positive reactions from critics and the public. Then, he performed the same songs on November 7, 2012 at the 2012 Victoria's Secret Fashion Show.[38] The performance later aired on December 4, 2012 on CBS.[39] On November 24, 2012, Mars appeared on the ninth season of the British X Factor where he performed "Locked Out of Heaven".[40][41] On the December 8, 2012, Mars performed in the 2012 edition of Jingle Bell Ball, event annually held and promoted by Capital FM which happened on the O2 Arena, in London.[42] On December 12, 2012, he performed "Locked Out of Heaven" during the semi-finals of the second season of the American X Factor.[43] Mars performed "When I Was Your Man" on The Voice during the final show of the third season on December 17, 2012.[44][45]

Critical reception[edit]

Professional ratings
Review scores
Source Rating
Allmusic 2.5/5 stars[19]
The A.V. Club C+[46]
Entertainment Weekly A–[13]
The Guardian 3/5 stars[47]
The Observer 3/5 stars[15]
Paste 7/10[48]
PopMatters 8/10[49]
Rolling Stone 4/5 stars[21]
Slant Magazine 3/5 stars[16]
Spin 8/10[20]

Unorthodox Jukebox received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 70, based on 16 reviews.[50] Jody Rosen of Rolling Stone felt that its "bombast" is "the stuff of great pop" and called it "a record that makes the competition sound sad and idea-starved by comparison."[21] Matt Cibula of PopMatters complimented its hooks and found the album to be "sung and arranged just as perfectly as his earlier work ... a truly accomplished and slick pop album".[49] Melissa Maerz of Entertainment Weekly commented that "his talent for crafting little pop perfections of all stripes is undeniable".[13] Jon Caramanica of The New York Times called its songs "exceptionally drawn and lush".[51]

Dan Hyman of Spin called the album "utterly engaging" and felt that Mars' lyrics "get a desperately needed kick in the pants".[20] BBC Music's Matthew Horton found the album "appealing, generally engaging and all shot through with the confidence of a man who must feel he's got the hit parade Midas touch."[14] Jason Lipshutz of Billboard viewed that the album "succeeds in mixing its safer stylistic choices with its relatively bold ideas."[52] Ryan Reed of Paste commented that Mars "still plays the sweetheart card well, but he's proven himself way more interesting as a badass."[48] Although she felt that Mars "remains a cipher", Kitty Empire of The Observer observed "a little more hooliganism" than on his first album and felt that, "despite its title, [it] deserves your grudging respect".[15]

In a mixed review, Allmusic's Tim Sendra criticized Mars as an "icky hater" and wrote that his "opinion of the opposite sex seems to have taken a nosedive" after "being a sweet romancer" on his first album.[19] Andy Gill of The Independent felt that, "although Bruno Mars is a talented chap, he's forced to demean his abilities by echoing other artists' former glories" on the album.[53] Slant Magazine's was similarly ambivalent towards Mars' "variety-show mimicry" and viewed his "workmanlike" singing as both a "minor limitation" and "the key to his appeal", ultimately calling the album "a reasonably listenable exercise in genre fetishization."[16] Tony Clayton-Lea of The Irish Times wrote that its songs "may be in serious hock to their sources, but Mars has a snappy way with rhythms and rhymes. No killer, then, but no filler, either."[54]

Commercial performance[edit]

In the United States, the album debuted at number two on the Billboard 200 with 192,000 copies sold in its first week, topping the expectatives of sales of the record that were around 140,000-150,000 copies.[55] In the following week, dropped to the third position with less 8% on the sales, which reached 178,000 units (around 370,000 copies sold in only two weeks).[56] The album reached the top of the Billboard 200 on 7 March 2013 after 12 weeks since released, selling 95,000 copies in that week.[57] The album sold 1,399,000 copies in the United States in 2013, making it the fifth best-selling album of the year.[58] As of February 2014, the album has sold a total of 2,050,000 copies in the US, and made a comeback to the Billboard 200 top 10, emerging to number 7, and then number 3 in the week after. As of April 2, 2014, the album sold 2,187,000 copies in the US.[59] The album also went back to number one on Canadian Albums Chart, due mainly to the Super Bowl Halftime Show that Mars performed.[60]

In the United Kingdom, Unorthodox Jukebox debuted at number one on the UK Albums Chart as the Official Charts Company predicted.[61] The album was the UK's fastest selling album by a recording artist in 2012, selling 136,000 copies, just behind the albums Babel, from Mumford & Sons (which sold 158.923 copies on the debut week) and Take Me Home, from One Direction (which sold 155,316 copies in its first week).[62][63] The number of copies sold was enough to certify the album as gold, published by the British Phonographic Industry (BPI) which indicates that sales are above 100,000 copies.[64] Unorthodox Jukebox is, as of February 2014, certified 2x Platinum in the United Kingdom.[65]

In France, the album debuted at number 8 and stayed in the top 20 of the French charts for the whole of 2013, except for just 2 weeks,[66] that was inside the Top 30, being able to sell 419,459 copies.[67] At the end of the year it was certified Diamond in the country, which indicates sales of 500.000 copies sold. It is Mars' first Diamond certified album, selling 510,000 copies.[66] The album reached the top 10 On the Spanish charts, for the first time 30 weeks deep into its chart run, the longest time an album needed to make it to that area since The Black Keys' El Camino (reached the top 10 for the first time 61 weeks deep in its chart run in March 2013).

Unorthodox Jukebox debuted at number 11 on the Oricon Albums Chart, selling 18,414 copies.[68] On the following week, it sold 9,282 copies, descending to #20 and selling a two-week total of 27,696 albums.[69] "Unorthodox Jukebox" ended 2013 as the seventh best selling album in Mexico, spending fifty-five weeks in the charts.[70] The album was certified Platinum+Gold and has sold over 100,000 copies.[71] 5 million copies have been sold worldwide since the release.[72] The International Federation of the Phonographic Industry reported that Unorthodox Jukebox was the fourth best-selling album in the world in 2013, with sales of 3,2 million copies.[73]

Impact[edit]

Unorthodox Jukebox won the Grammy Award for Best Pop Vocal Album in 2014.

With sales of more than 1 million copies in the US alone by the end of 2013, Unorthodox Jukebox was named the #4 best-selling album of 2013.[74] Bruno Mars was the most played artist at pop radio in 2013 according to Mediabase.[75] While, the album was the 5th "most streamed album" in Spotify[76] and according to Rdio, an online music service, the second most streamed album worldwide.[77]

The lead single "Locked out of Heaven" was the fifth most played song across he U.S. and the seventh most played on the Top 40. The second single "When I Was Your Man" was the ninth most sold digital song of 2013, it was also the fourth most played song on radio and the eight most played on the Top 40 and the eight most played on Adult Contemporary radios, according to Nielsen SoundScan.[78]

Mars was named Billboard Artist of the Year by Billboard.[79] The success of the album had also facilitated Mars to become the headline performance at the half time show of the Super Bowl XLVIII on February 2, 2014.[79] Bill Werde, editorial director of Billboard magazine, said "His songs stuck around on multiple formats all year round".[80]

At the 56th Annual Grammy Awards, Mars won for Best Pop Vocal Album over 4 other albums: Lana Del Rey's Paradise, Justin Timberlake's The 20/20 Experience – The Complete Experience, Lorde's Pure Heroine and Robin Thicke's Blurred Lines. Lead single "Locked Out of Heaven" was nominated for Record of the Year and Song of the Year while its Sultan + Ned Shepard remix was nominated for Best Remixed Recording, Non-Classical. "When I Was Your Man" was nominated for Best Pop Solo Performance.[81]

Track listing[edit]

Credits adapted from the liner notes of Unorthodox Jukebox.[82]

No. Title Writer(s) Producer(s) Length
1. "Young Girls"  
3:49
2. "Locked Out of Heaven"  
  • Mars
  • Lawrence
  • Levine
3:53
3. "Gorilla"  
  • Mars
  • Lawrence
  • Levine
  • The Smeezingtons
  • Bhasker
  • Haynie
  • Ronson
4:04
4. "Treasure"  
  • Mars
  • Lawrence
  • Levine
  • Phredley Brown
The Smeezingtons 2:56
5. "Moonshine"  
  • The Smeezingtons
  • Bhasker
  • Ronson
3:48
6. "When I Was Your Man"  
  • Mars
  • Lawrence
  • Levine
  • Wyatt
The Smeezingtons 3:33
7. "Natalie"  
3:45
8. "Show Me"  
3:27
9. "Money Make Her Smile"  
  • Mars
  • Lawrence
  • Levine
  • Christopher Brown
  • The Smeezingtons
  • Diplo*
3:23
10. "If I Knew"  
  • Mars
  • Lawrence
  • Levine
The Smeezingtons 2:13
Total length:
34:51

(*) denotes co-producer

Sample credits
  • "Old & Crazy" contains elements of "Japanese Sandman", performed by Django Reinhardt and written by Richard A. Whiting

Personnel[edit]

The following people contributed to Unorthodox Jukebox:[82]

Charts[edit]

Certifications[edit]

Region Certification Sales/shipments
Australia (ARIA)[121] 3× Platinum 210,000^
Belgium (BEA)[122] Gold 15,000*
Brazil (ABPD)[123] Platinum 40,000*
Canada (Music Canada)[124] 2× Platinum 160,000^
Denmark (IFPI Denmark)[125] Gold 10,000^
France (SNEP)[126] Diamond 500,000*
Germany (BVMI)[127] Platinum 200,000^
Hungary (Mahasz)[128] Platinum 6,000x
Ireland (IRMA)[129] 2× Platinum 30,000x
Italy (FIMI)[130] Gold 30,000*
Japan (RIAJ)[131] Gold 186,825[132]^
Mexico (AMPROFON)[133] 2× Platinum 120,000^
New Zealand (RMNZ)[134] 3× Platinum 45,000^
Philippines[135] 2× Platinum 30,000
Spain (PROMUSICAE)[136] Platinum 40,000^
Sweden (GLF)[137] Platinum 40,000^
Switzerland (IFPI Switzerland)[138] Gold 15,000x
United Kingdom (BPI)[139] 3× Platinum 900,000^
United States (RIAA)[140] 2× Platinum 2,121,000[60]
Summaries
Europe (IFPI)[141] Platinum 1,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history[edit]

Region Date Label(s) Formats Edition
Australia[142] December 7, 2012 Atlantic Records CD, digital download Standard
Belgium[143] Warner Music Group
Finland[144][145] CD, digital download, LP
Ireland[146] Atlantic Records CD, digital download
Germany[147][148] CD, digital download, LP
New Zealand[149] Warner Music Group CD, digital download
Netherlands[150]
Norway[151]
Switzerland[152][153]
Czech Republic[154] December 10, 2012
Denmark[155]
France[156] Atlantic Records
Greece[157] Warner Music Group
Hungary[158]
Ireland[159] LP
Poland[160] CD, digital download
Portugal[161]
Sweden[162]
United Kingdom[163] Atlantic Records
Canada[164] December 11, 2012 Warner Music Canada
  • Standard
  • Target edition
Italy[165][166] Atlantic Records CD, digital download, LP Standard
Mexico[167][168] Warner Music Group CD, digital download
Spain[169] Atlantic Records
Taiwan[170] Warner Music Group
United States[171] Atlantic Records
  • Standard
  • Target edition
Japan[172] December 12, 2012 Warner Music Japan Standard
Brazil[173] December 13, 2012 Warner Music Group
United Kingdom[174] November 11, 2013 Atlantic Records CD Deluxe Edition
Spain[175] November 12, 2013
Germany[176] November 22, 2013
France[177] November 25, 2013

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External links[edit]