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''The music video was produced alongside the video for "[[Written On Her]]".''
''The music video was produced alongside the video for "[[Written On Her]]".''


The video was first shot in London on April 24, 2009, with Cash Money crew without Lil Wayne, the video was shot over two days. The Buckinghamshire mansion featured is [[Hedsor House]], an enormous private mansion and park where [[Mark Ronson]] hosted his 33rd birthday and the place where ''[[The Golden Compass]]'' was filmed.<ref>{{cite web|author=18 mei 2009 |url=http://www.youtube.com/watch?v=rNNA1dPz-64 |title=Jay Sean feat. Lil Wayne - Down "Behind The Scenes" |publisher=Youtube.com |date= |accessdate=2009-10-08}}</ref> The video was finally completed in Miami, with Jay heading to the U.S. to finish the video with Lil Wayne on April 20, 2009.<ref>{{cite web|url=http://newsroom.mtv.com/2009/05/21/lil-wayne-jay-sean-rock-the-down-video-shoot-in-miami/ |title=Lil Wayne, Jay Sean Rock The ‘Down’ Video Shoot In Miami |publisher=Newsroom.mtv.com |date=2009-05-21 |accessdate=2009-10-08}}</ref><ref>[http://www.newlilwayne.com/2009/06/video-jay-sean-lil-wayne-are-down-down-down-down-down/ Jay Sean & Lil Wayne Are “Down, Down, Down, Down, Down”]</ref> On July 23, 2009 was the video premiered on Jay's Official Youtube page, "Down" was also the #1 most viewed music video on YouTube on the planet the first week and has over 4 million views as of November 15, 2009.<ref>{{cite web|author=23 July 2009 |url=http://www.youtube.com/watch?v=M_8V_RyijlI |title=Jay Sean - "Down" feat. Lil Wayne - OFFICIAL VIDEO HD |publisher=[[Youtube]] |date= |accessdate=2009-10-08}}</ref> The video was added to MTV's rotation on August 5, 2009 include MTV Hits and MTV America. The video was also added to the Universal Music Group's channel where the video has more than 18 million views as of November 13, 2009.<ref>{{YouTube|id=m34xyw8E-Qs|title=Jay Sean - Down: Closed-Captioned - Clean Version}}</ref> The video was added to the Island Records channel where his UK fans can see the video, and the video has more then 2 million views as of November 15, 2009.<ref>{{YouTube|id=pgA09CaCmB8|title=Jay Sean ft. Lil Wayne - Down}}</ref>
The video was first shot in London on April 24, 2009, with Cash Money crew without Lil Wayne, the video was shot over two days. The Buckinghamshire mansion featured is [[Hedsor House]], an enormous private mansion and park where [[Mark Ronson]] hosted his 33rd birthday and the place where ''[[The Golden Compass]]'' was filmed.<ref>{{cite web|author=18 mei 2009 |url=http://www.youtube.com/watch?v=rNNA1dPz-64 |title=Jay Sean feat. Lil Wayne - Down "Behind The Scenes" |publisher=Youtube.com |date= |accessdate=2009-10-08}}</ref> The video was finally completed in Miami, with Jay heading to the U.S. to finish the video with Lil Wayne on April 20, 2009.<ref>{{cite web|url=http://newsroom.mtv.com/2009/05/21/lil-wayne-jay-sean-rock-the-down-video-shoot-in-miami/ |title=Lil Wayne, Jay Sean Rock The ‘Down’ Video Shoot In Miami |publisher=Newsroom.mtv.com |date=2009-05-21 |accessdate=2009-10-08}}</ref><ref>[http://www.newlilwayne.com/2009/06/video-jay-sean-lil-wayne-are-down-down-down-down-down/ Jay Sean & Lil Wayne Are “Down, Down, Down, Down, Down”]</ref> On July 23, 2009 was the video premiered on Jay's Official Youtube page, "Down" was also the #1 most viewed music video on YouTube on the planet the first week and has over 4 million views as of November 16, 2009.<ref>{{cite web|author=23 July 2009 |url=http://www.youtube.com/watch?v=M_8V_RyijlI |title=Jay Sean - "Down" feat. Lil Wayne - OFFICIAL VIDEO HD |publisher=[[Youtube]] |date= |accessdate=2009-11-16}}</ref> The video was added to MTV's rotation on August 5, 2009 include MTV Hits and MTV America. The video was also added to the Universal Music Group's channel where the video has more than 19 million views as of November 16, 2009.<ref>{{YouTube|id=m34xyw8E-Qs|title=Jay Sean - Down: Closed-Captioned - Clean Version}}</ref> The video was added to the Island Records channel where his UK fans can see the video, and the video has more then 2 million views as of November 15, 2009.<ref>{{YouTube|id=pgA09CaCmB8|title=Jay Sean ft. Lil Wayne - Down}}</ref>


[[Birdman (rapper)|Birdman]], [[Chipmunk (rapper)|Chipmunk]], [[Ghetto (rapper)|Ghetts]] and [[Tinie Tempah]] make an appearance in the video. The video also features a lead girl, [[mansion]], dancers and bottles. The video was produced by Shurwin Beckford and directed by Richard Pengelley for Jayded Entertainment/Guerilla Hype/Hey Buddy and edited by Jamie Mac and Adam Wood.
[[Birdman (rapper)|Birdman]], [[Chipmunk (rapper)|Chipmunk]], [[Ghetto (rapper)|Ghetts]] and [[Tinie Tempah]] make an appearance in the video. The video also features a lead girl, [[mansion]], dancers and bottles. The video was produced by Shurwin Beckford and directed by Richard Pengelley for Jayded Entertainment/Guerilla Hype/Hey Buddy and edited by Jamie Mac and Adam Wood.

Revision as of 19:27, 16 November 2009

"Down"
Song

"Down" is a song by British Pop artist Jay Sean. The song was released in North America as his debut-single from his debut-album there, All or Nothing. In other markets, including his native UK, the song serves as Jay Sean's lead single from what will be his third studio album there. The single features American rapper and label mate Lil Wayne and is produced by J-Remy and Bobby Bass. "Down" has sold two million copies in the United Sates,[1] and has been certified Platinum by the RIAA. In addition, the song rose in airplay to over 115 million listener impressions on US radio.[2]

The track was released to official U.S. radio airplay on May 31, 2009 and on iTunes on June 30, 2009. "Down" hit #1 on the Billboard Hot 100 chart in the issue dated October 17, 2009, knocking The Black Eyed Peas off the top of the chart after their 26 week reign at #1. This made Jay Sean the first British act to score a Billboard Hot 100 number-one single since Coldplay's "Viva La Vida" in 2008, and the fourth British act overall this decade.[3] The song has also made him "the first UK Urban act ever to top Billboard's Hot 100",[4] "the most successful British male artist in the US charts" since Elton John in 1997, "the ninth (but second British) male solo performer to top the US charts with his debut single there", and "the first British act to have reached #1 in the US and not in the UK with a song" since Seal did it with his US chart topper "Kiss From A Rose" in 1995 which peaked at #4 domestically.

"Down" has been included in Now That's What I Call Music! 32 (US), which debuted at #5 on the Billboard 200.[5] It has also been included in Now That's What I Call Music! 74 (UK) and Clubland 16. The song has also been featured in the "Canon" episode of Melrose Place.[6]

History

On October 15, 2008, at the MOBO Awards, Jay Sean announced that he had signed with the American Hip-Hop record label Cash Money Records. Jay explained “It’s always been a dream for me to sign to an American label. And it’s great to be accepted by the best in the game.”[7]

It was rumoured that his first single in the U.S. would be a remix of the single, "Tonight" featuring Lil Wayne. In fact, a remix hadn't been produced but the song "Down" which was originally recorded in December 2008. The song was written by Jay Sean with Jared Cotter, J Perkins and producers J-Remy and Bobby Bass. The track was originally for My Own Way: Deluxe Edition without Lil Wayne, alongside "War". The CEO of Cash Money Slim liked the track, played it to Wayne and wanted Wayne to be on the track, Wayne loved it and added a new verse on the track.

- Sean told MTV News that he recorded this song in 90 minutes, after which he received a call from Ronald "Slim" Williams, the CEO of Cash Money Records. He recalled: "Slim called me up and was like, Yo, man, there's something wrong on the second verse that just doesn't sound right. I was like, Really? What? He played the song. All of a sudden I heard Wayne's Auto-Tune stuff, and I'm like, OK. What's going on? Right! That's Lil Wayne on my song right now!' That day was brilliant."[8]

- "The news was on, everything was depressing and we were like 'look at this man -- everything's so down in the dumps. Why don't we write a song to take everyone's mind away from being down?" explains Sean about how the track came about during a late night recording session in Miami's Hit Factory studio. According to Sean, "Wayne heard it, fell in love and dropped a verse on it," which resulted in the up-tempo summer record peppered with Wayne's gritty pipes.[9]

After the release

The BBC reports that the British artist Jay Sean is "The Most Successful Male U.K. Urban artist in U.S chart history". "I want to do my best to represent the UK in America and let people really understand that it doesn't matter if we're from a little place called Hounslow. As long as you work hard and strive to do you best and make good music, and of course with a bit of luck, it is possible," Jay told the BBC.[10]

When the track topped the Hot 100 Jay Sean was on stage with label mate Lil Wayne, on the first night of the US rappers London concert tour. Before he left back to the US was it a question everyone wanted to know, "How does it feel to have the top song of the week", Jay said: "This is insane. Its just incredible to have reached No.1 with my first release in America. Its difficult for me to put into words. My head is spinning. I've beengrinding hard for the last 7 years releasing records independently and now to have the biggest record in the USA this week, its just a dream come true."[11]

The second time the song hit #1 again was he performing at "The Justin Timberlake and Friends Concert Benefiting Shriners Hospitals For Children" on October 17, 2009 with Justin Timberlake.

Music video

The music video was produced alongside the video for "Written On Her".

The video was first shot in London on April 24, 2009, with Cash Money crew without Lil Wayne, the video was shot over two days. The Buckinghamshire mansion featured is Hedsor House, an enormous private mansion and park where Mark Ronson hosted his 33rd birthday and the place where The Golden Compass was filmed.[12] The video was finally completed in Miami, with Jay heading to the U.S. to finish the video with Lil Wayne on April 20, 2009.[13][14] On July 23, 2009 was the video premiered on Jay's Official Youtube page, "Down" was also the #1 most viewed music video on YouTube on the planet the first week and has over 4 million views as of November 16, 2009.[15] The video was added to MTV's rotation on August 5, 2009 include MTV Hits and MTV America. The video was also added to the Universal Music Group's channel where the video has more than 19 million views as of November 16, 2009.[16] The video was added to the Island Records channel where his UK fans can see the video, and the video has more then 2 million views as of November 15, 2009.[17]

Birdman, Chipmunk, Ghetts and Tinie Tempah make an appearance in the video. The video also features a lead girl, mansion, dancers and bottles. The video was produced by Shurwin Beckford and directed by Richard Pengelley for Jayded Entertainment/Guerilla Hype/Hey Buddy and edited by Jamie Mac and Adam Wood.

During the week of August 10, 2009, the music video was featured as iTunes' Free Music Video of the Week.

Critical reception

Ginger Clements from Billboard gave the song a positive review, stating that Jay Sean's "melodic vocals [...] resonate with impressive tonal clarity".[18] Billboard gave the song a score of 86/100.[19]

Chart performance

The single has achieved Platinum status by selling over one million copies in the United States after only two months release, and has so far been his most successful single in the U.S. and in his career.[20] "Down" debuted at #72 on the Billboard Hot 100 for the chart week of August 6, 2009, and stayed at #2 for three weeks. After fourteen weeks on the chart, the song reached number one for the chart week ending October 17, 2009, making Jay Sean the first Indian-origin (and Asian-origin in general) solo artist to achieve a number-one single in the US. "Down" ended the Black Eyed Peas' 26-week reign at the number-one spot on the Hot 100.[21] Furthermore, "Down" had managed to top one of the most competitive weeks in the US charts this decade, with the top five titles (Sean's "Down", Miley Cyrus' "Party in the U.S.A.", Jay-Z's "Run This Town", Jason DeRulo's "Whatcha Say", and Black Eyed Peas' "I Gotta Feeling") being "separated by the tightest point margin in more than six years."[22] After spending a week at the top spot, "Down" was succeeded by Britney Spears' "3", but the following week, it reached number one again.[23] On the American Top 40, "Down" debuted at #27 on August 22, 2009, and reached #1 on October 24, 2009, his first AT40 entry to peak at the top. On the Canadian Hot 100, it debuted at #40 for the week of August 17, 2009, and peaked at #3 in the week of October 15, 2009.

On the Recording Industry Association of New Zealand singles chart, "Down" debuted at #18, and after six weeks the song peaked at #2 (where it spent four weeks) for the week of November 5, 2009. On Sverigetopplistan, "Down" debuted at #52 and, in its second week, peaked at #29 beginning Novemner 5, 2009, where it spent ten weeks at that position. In Switzerland, for the week of October 8, 2009, the song debuted on the Swiss Music Charts at #65 and peaked at #57 five weeks later. The single debuted at #9 on October 22, 2009 on the Norwegian Singles Chart, and after two weeks the song peaked at #5. In Jay Sean's native United Kingdom, although "Down" charted highly, it didn't managed to reach the same level of success as it did in the US market. "Down" entered and peaked at #3 on the UK Singles Chart and spent one week at #1 on the UK R&B Chart. It is his highest charting single in the UK since "Stolen" charted at #4 in 2004.

On Austrian Singles Chart debuted the song at #70, for the week beginning of November 5, 2009. On the Australian ARIA Charts, the song debuted at #9 that same week and peaked at #3 two weeks later. On Belgian Singles Chart did the song peak at #17, the second week at the chart, the week date of November 5, 2009. The song debuted at #9 on European Hot 100 and #96 on Japan Hot 100, at the week date of November 5, 2009.

Track listing

Promo US CD
  1. "Down" (Clean featuring Lil Wayne) - 3:32
  2. "Down" (Clean without Rap) - 3:15
  3. "Down" (Instrumental) - 3:32
  4. "Down" (Bobbybass Dance Remix) - 4:00
UK Single CD
  1. "Down" (featuring Lil Wayne) - 3:32
  2. "Down" (Jason Nevins Edit) - 3:39
  3. "Down" (Roll Deep Mix) - 4:05
  4. "Down" (K-Warren Remix) - 5:45
  5. "Down" (Chasing Pluto Remix) - 3:47

Charts, sales and certifications

Jay Sean knocked the Black Eyed Peas out of the top spot on the U.S. Billboard Hot 100 for the week ending October 7, 2009. That makes him the first Indian-origin solo artist to top the U.S. charts with a debut single.[24] His first single (American-debut single) with Cash Money Records and Universal Music Group became his first #1 on U.S. Billboard Hot 100 and first single to sell over 2 million copies in America, and the second for featured artist Lil Wayne who first led for five weeks last year with "Lollipop" at #1 on Billboard Hot 100.[25]

"Down" entered the UK Singles Chart on 1 November 2009 at #3, and went straight to #1 on the UK R&B Chart, replacing Oopsy Daisy by Chipmunk which had been at #1 for 3 consecutive weeks.

Charts

Release history

Region Date Format Label
United States May 31, 2009 Airplay Cash Money / Universal Republic
United Sates June 30, 2009 Digital download
Canada
Norway[43] August 18, 2009 Airplay Universal Music
Belgium August 24, 2009 Digital
France
Sweden
New Zealand
United Kingdom[44] September 10, 2009 Airplay Jayded Records / Island Records
Switzerland September 23, 2009 Digital Universal Music
Norway October 13, 2009
United Kingdom[45] October 25, 2009 Digital, CD Jayded Records / Island Records

References

  1. ^ a b Arifa Akbar (30 October 2009). "After 2,000 gigs, Hounslow singer tops the US charts". The Independent. Retrieved 2009-10-30. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Silvio Pietroluongo (October 07, 2009), Jay Sean Sends Peas Packing From Hot 100 Penthouse, Billboard, retrieved 2009-11-01 {{citation}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Bhansali, Akshay (2009-04-15). "Lil Wayne Gives A Boost To British R&B Star Jay Sean". Mtv.com. Retrieved 2009-10-08.
  4. ^ Jay Sean's the Urban US legend, Daily Mirror, 10/10/2009, retrieved 2009-09-30 {{citation}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  5. ^ Idol Chatter (2009-11-11). Carrie Underwood tops country, pop album charts. USAToday.com.
  6. ^ Jay Sean at IMDb
  7. ^ Posted on 16 October 2008 by Shuhel Miah (2008-10-16). "Jay Sean to take on the U.S". Insidedesi.com. Retrieved 2009-10-08.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Down Songfacts". Songfacts.com. 2007-04-27. Retrieved 2009-10-08.
  9. ^ Breaking and Entering: Jay Sean
  10. ^ Youngs, Ian (2009-09-23). "British R&B star conquers America". BBC News. Retrieved 2009-10-08.
  11. ^ Jay Sean hits #1 on the US Billboard Hot 100 and #1 on the UK Top 40 Chart
  12. ^ 18 mei 2009. "Jay Sean feat. Lil Wayne - Down "Behind The Scenes"". Youtube.com. Retrieved 2009-10-08.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ "Lil Wayne, Jay Sean Rock The 'Down' Video Shoot In Miami". Newsroom.mtv.com. 2009-05-21. Retrieved 2009-10-08.
  14. ^ Jay Sean & Lil Wayne Are “Down, Down, Down, Down, Down”
  15. ^ 23 July 2009. "Jay Sean - "Down" feat. Lil Wayne - OFFICIAL VIDEO HD". Youtube. Retrieved 2009-11-16.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. ^ Jay Sean - Down: Closed-Captioned - Clean Version on YouTube
  17. ^ Jay Sean ft. Lil Wayne - Down on YouTube
  18. ^ "Jay Sean Featuring Lil Wayne, "Down" - Preview". Billboard. Retrieved 2009-11-07. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ "Down". Billboard. Retrieved 2009-11-07. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ "Cash Money/Universal Republic Newcomer Jay Sean Hits One Million Platinum Single Milestone with Smash Debut 'Down'". Universalmusic.com. Retrieved 2009-10-08.
  21. ^ Jay Sean Sends Peas Packing From Hot 100 Penthouse
  22. ^ Silvio Pietroluongo (October 08, 2009). "Jay Sean Leads Packed Hot 100 Top Five". Billboard. Retrieved 2009-11-04. {{cite web}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  23. ^ "Down" continues to break records Stateside
  24. ^ Jay Sean, a British-Indian singer, tops US chart
  25. ^ Jay Sean Leads Packed Hot 100 Top Five
  26. ^ "Australia Singles Top 50". Australian Recording Industry Association. (acharts.us). November 16, 2009. Retrieved 2009-11-15.
  27. ^ http://charts.orf.at/oe3/single
  28. ^ "Ultratop 50". Ultratop 50. (ultratop.be. November 7, 2009. Retrieved 2009-11-01.
  29. ^ [1]
  30. ^ Jay Sean Album & Song Chart History
  31. ^ [2]
  32. ^ http://www.billboard.com/charts/hot-100#/artist/jay-sean-featuring-lil-wayne/623772
  33. ^ http://www.irma.ie/aucharts.asp
  34. ^ Steffen Hung. "Jay Sean - Down: New Zealand Peak". Charts.org.nz. Retrieved 2009-10-08.
  35. ^ Steffen Hung. "Norwegian Singles Chart". Norwegiancharts.com. Retrieved 2009-10-08.
  36. ^ Steffen Hung. "Swedish Singles Chart". Swedishcharts.com. Retrieved 2009-10-08.
  37. ^ Steffen Hung. "Swiss Singles Chart". Hitparade.ch. Retrieved 2009-10-08.
  38. ^ The Official UK Top 40 Singles Chart
  39. ^ UK Top 40 RnB Singles
  40. ^ Jay Sean Sends Peas Packing From Hot 100 Penthouse
  41. ^ Jay Sean Gets "Down" in the Elevated Great Outdoors
  42. ^ Nick Curtis (16.11.09). "Jay Sean could teach the X Factor contestants a thing or two". Evening Standard. Retrieved 2009-11-16. {{cite web}}: Check date values in: |date= (help)
  43. ^ "Jay Sean ft. Lil' Wayne - Down". Thevoice.no. Retrieved 2009-10-08.
  44. ^ ""Down" sells 1 million units in the USA". Jaysean.com. Retrieved 2009-10-08.
  45. ^ "The UK prepares to get "Down"". Jaysean.com. Retrieved 2009-10-08.
Preceded by
"I Gotta Feeling" by Black Eyed Peas
"3" by Britney Spears
 U.S. Billboard Hot 100 number-one single
October 17, 2009
October 31, 2009 		Succeeded by
Preceded by U.S. Billboard Pop Songs number-one single
October 17, 2009 - October 31, 2009 		Succeeded by
Preceded by
"Oopsy Daisy" by Chipmunk feat. Dayo Olatunji
 UK R&B Chart number-one single
November 1, 2009 		Succeeded by
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