The single, a New Orleans bounce record, was first announced by the song's producer Rico Love, who already had high hopes for the song, stating: "I’m not trying to be cocky, but I pretty much know that that’s gonna be a hit record". T.I. unveiled the single's original artwork on June 29, 2012, which was later changed on October 8, 2012, along with the announcement of the single's release date. The song was previewed in the second season of his reality television series T.I. and Tiny: The Family Hustle on episode 5. The episode premiered on September 25, 2012, featuring the preview of it at a listening session in Chicago. The song was released on October 15, 2012, via T.I.'s YouTube channel managed by Atlantic Records, and was available for purchase at iTunes Store on October 16, 2012. Rico Love sampled "Drag Rap", as performed by The Showboys, to produce the song.
Director: Marc Klasfeld
Production Company: Rockhard
Motion Studio: Super77
Producer: Rainer Ziehm
Project Coordinator: Sara Santillan
Creative Director: Nate Reese, Sean Conner
Animation: Nate Reese, Chris Meister, Andrew Mark, Scott Ulliman, Chavilah Bennett