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→‎Sega: Updated with more complete information addressing accusation made against Peter Moore and addressed by him in this interview https://www.youtube.com/watch?v=WpqwRpkhxZA.
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== Sega ==
== Sega ==
After Reebok, Moore was hired by [[Bernie Stolar]] to work at [[Sega]]. Despite his son owning a [[Sega Saturn]], Moore knew little about video games.<ref>{{cite web|url=http://www.gamasutra.com/view/feature/4128/the_rise_and_fall_of_the_dreamcast.php?print=1|title=The Rise And Fall Of The Dreamcast|website=[[Gamasutra]]|access-date=15 January 2018}}</ref> However, Moore quickly rose to prominence at [[Sega]], being a big figure in the company's North American operations during the [[Dreamcast]] era. Moore played a pivotal role in the company's decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO of [[Sega of America]].
After Reebok, Moore was hired by [[Bernie Stolar]] to work at [[Sega]]. Despite his son owning a [[Sega Saturn]], Moore knew little about video games.<ref>{{cite web|url=http://www.gamasutra.com/view/feature/4128/the_rise_and_fall_of_the_dreamcast.php?print=1|title=The Rise And Fall Of The Dreamcast|website=[[Gamasutra]]|access-date=15 January 2018}}</ref> However, Moore quickly rose to prominence at [[Sega]], being a big figure in the company's North American operations during the [[Dreamcast]] era. At the time of leaving, Moore was president and COO of [[Sega of America]].


Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the ''[[Shenmue]]'' game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away ''Shenmue'' to Xbox". Many blame Moore for using Sega as a [[career ladder]] while misusing Sega.<ref>{{cite web|url=http://www.gamingsteve.com/2006/06/19/gaming-steve-episode-56-06-19-2006/|title=Gaming Steve Episode 56 – 06.19.2006|date=19 June 2006|access-date=15 January 2018|website=GamingSteve|archive-url=https://web.archive.org/web/20171016225938/http://www.gamingsteve.com/2006/06/19/gaming-steve-episode-56-06-19-2006/|archive-date=16 October 2020|url-status=dead}}</ref> However, Moore has admitted to being responsible for the discontinuation of the Dreamcast. He said:
Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the ''[[Shenmue]]'' game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away ''Shenmue'' to Xbox". Many blame Moore for using Sega as a [[career ladder]] while misusing Sega.<ref>{{cite web|url=http://www.gamingsteve.com/2006/06/19/gaming-steve-episode-56-06-19-2006/|title=Gaming Steve Episode 56 – 06.19.2006|date=19 June 2006|access-date=15 January 2018|website=GamingSteve|archive-url=https://web.archive.org/web/20171016225938/http://www.gamingsteve.com/2006/06/19/gaming-steve-episode-56-06-19-2006/|archive-date=16 October 2020|url-status=dead}}</ref>

Moore is often mistakenly blamed for the discontinuation of the Dreamcast and Sega becoming platform agnostic. This is often attributed to the following which he said in an interview:


<blockquote>We had a tremendous 18 months. Dreamcast was on fire – we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business. So on January&nbsp;31st,&nbsp;2001, we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day.<ref>{{cite web|url=https://www.theguardian.com/technology/gamesblog/2008/sep/11/gamesinterviews.microsoft1?gusrc=rss&feed=technology|website=[[The Guardian]]|title=Peter Moore Interview: Part One|date=15 September 2008|access-date=15 January 2018}}</ref>
<blockquote>We had a tremendous 18 months. Dreamcast was on fire – we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business. So on January&nbsp;31st,&nbsp;2001, we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day.<ref>{{cite web|url=https://www.theguardian.com/technology/gamesblog/2008/sep/11/gamesinterviews.microsoft1?gusrc=rss&feed=technology|website=[[The Guardian]]|title=Peter Moore Interview: Part One|date=15 September 2008|access-date=15 January 2018}}</ref>
</blockquote>
</blockquote>


However in December 2021, Moore was interviewed on video by DreamcastJunkyard<ref>{{cite web |url=https://www.youtube.com/watch?v=WpqwRpkhxZA |website=Youtube/DreamcastJunkyard |publisher=The Dreamcast Junkyard/Youtube}}</ref>, a Dreamcast fan website and YouTube channel. When asked about a Total Control magazine journalist in period mentioning a possible Dreamcast hardware upgrade, he said :
⚫
During his stint at Sega, Moore also portrayed a [[zombie]] in the film adaptation of ''[[House of the Dead (film)|House of the Dead]]'' along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".<ref>{{cite web|language=it|title=Peter Moore, una carriera da ricordare|date=11 March 2020|access-date=15 January 2018|url=http://www.gamesvillage.it/6783197/peter-moore-una-carriera-da-ricordare/|quote=Moore viene persino citato dal film, insieme con il produttore del gioco originale, Rikiya Nakagawa. Entrambi, nel film, meritano un "ringraziamento speciale" nei credits finali (''English'': Moore is even mentioned by the movie, along with original game producer, Rikiya Nakagawa. Both, in the movie, gain a "Special Thanks" in final credits)}}</ref>

''I certainly wasn't privy, and I wouldn't have been, as a subsidiary, privy to any longer term plans to either iterate (release an upgraded model of Dreamcast), or abandon and move on. This was...all chips were pushed across the table to get the Dreamcast to land, to get online to land, to get SegaNet to land''

''It was all in for Christmas 2000, we knew the numbers, we knew what we needed to hit. We got our sell on.....We all did a great job of getting it all sold in, but the sell through was critical. And it was pretty clear, you knew within days of Christmas what the sell through numbers were because the retailers would provide you those numbers. It was very much..it was a sombre first week of January when this became evident, that this became an a sustainable business.''

''Look you're losing money on the hardware anyway, and if you're putting it in there and its not selling software or peripherals, or you're not getting subscriptions to SegaNet, then there's only one thing you can do. You're bleeding, you're haemorrhaging at that point. And this was not a company that was flush with cash that could manage that for a year or 18 months, I mean it just did not have the capital necessary....''

''...And so you know back and to, to Haneda (Tokyo) in early January...and then they made the decision that we need to pull the plug... And of course, I was pushed forward to make the telephone call, often referred to as 'the call'...which is (taken as though)like I somehow decided a Japanese decision that we were going to quote unquote 'kill the Dreamcast'.
The Dreamcast decision was made in Haneda (Tokyo) in early January to mid January that we couldn't sustain a hardware business. That we were going to move to being a 3rd party publisher and lean back on the strength of the 9 development studios that were there in Japan. And so someone needed to tell the world that, and it needed to be in English...''
''..So if I recall, January 31st it was my job to host a conference call and tell the world what was happening. And unfortunately that lead to a lot of lay offs that day as well, which was a very sad day.''

''But yeah, I'm often accused of killing the Dreamcast. and you know nothing could be further.. left to me, It'd still be trying to sell it right now 20 years later. But erm, it was left to me to explain to the world, that we needed , on this telephone call, to step away and become a third party publisher''

⚫
During his stint at Sega, Moore also portrayed a [[zombie]] in the film adaptation of ''[[House of the Dead (film)|House of the Dead]]'' along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".<ref>{{cite web|language=it|title=Peter Moore, una carriera da ricordare|date=11 March 2020|access-date=15 January 2018|url=http://www.gamesvillage.it/6783197/peter-moore-una-carriera-da-ricordare/|quote=Moore viene persino citato dal film, insieme con il produttore del gioco originale, Rikiya Nakagawa. Entrambi, nel film, meritano un "ringraziamento speciale" nei credits finali (''English'': Moore is even mentioned by the movie, along with original game producer, Rikiya Nakagawa. Both, in the movie, gain a "Special Thanks" in final credits)}}</ref> <ref> Peter Moore https://www.youtube.com/watch?v=WpqwRpkhxZA </ref>


== Microsoft ==
== Microsoft ==

Revision as of 19:01, 9 June 2022

Peter Moore
Moore at Xbox Cup 2006
Born1955 (age 68–69)[1]
Liverpool, England[1]
Citizenship
  • United Kingdom
  • United States
Alma materKeele University
California State University, Long Beach
EmployerUnity Technologies
Known forCareer in Sega, Microsoft and Electronic Arts

Peter Moore (1955) is a British-American business executive. He is known for his former positions as Senior VP of Global Sports Marketing at Reebok, President of Sega of America, and Corporate Vice-President of Microsoft's Interactive Entertainment Business division, overseeing the Xbox and Xbox 360 game consoles. From 2007 to 2011, he was head of Electronic Arts' EA Sports game division. In 2012, he was appointed COO of Electronic Arts. He resigned from EA in February 2017 to become CEO of Liverpool Football Club. It was announced in July 2020 that Moore would be leaving Liverpool at the end of August that year, having completed his three-year tenure with the club.[2]

Life and career

Moore was born in Liverpool, England. He holds a bachelor's degree from Keele University, England, and a master's degree from California State University, Long Beach. He worked for Patrick USA, the US subsidiary of a French sportswear company, and then at Reebok for almost a decade.[3] He also was a physical education teacher in Llangollen, North Wales, for a number of years.[4] Moore recently became a resident of Montecito, CA.

Sega

After Reebok, Moore was hired by Bernie Stolar to work at Sega. Despite his son owning a Sega Saturn, Moore knew little about video games.[5] However, Moore quickly rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. At the time of leaving, Moore was president and COO of Sega of America.

Moore has been proud of the success of the Dreamcast game console and the satisfaction that owners still express today; including fans of the Shenmue game franchise, which Moore describes as the most vocal fan base during his career at Sega. Moore disclosed to GamingSteve.com that at a security checkpoint at Chicago O'Hare International Airport, a TSA security agent said "I don't need to see your passport. You're the asshole that gave away Shenmue to Xbox". Many blame Moore for using Sega as a career ladder while misusing Sega.[6]

Moore is often mistakenly blamed for the discontinuation of the Dreamcast and Sega becoming platform agnostic. This is often attributed to the following which he said in an interview:

We had a tremendous 18 months. Dreamcast was on fire – we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business. So on January 31st, 2001, we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people; it was not a pleasant day.[7]

However in December 2021, Moore was interviewed on video by DreamcastJunkyard[8], a Dreamcast fan website and YouTube channel. When asked about a Total Control magazine journalist in period mentioning a possible Dreamcast hardware upgrade, he said :

I certainly wasn't privy, and I wouldn't have been, as a subsidiary, privy to any longer term plans to either iterate (release an upgraded model of Dreamcast), or abandon and move on. This was...all chips were pushed across the table to get the Dreamcast to land, to get online to land, to get SegaNet to land

It was all in for Christmas 2000, we knew the numbers, we knew what we needed to hit. We got our sell on.....We all did a great job of getting it all sold in, but the sell through was critical. And it was pretty clear, you knew within days of Christmas what the sell through numbers were because the retailers would provide you those numbers. It was very much..it was a sombre first week of January when this became evident, that this became an a sustainable business.

Look you're losing money on the hardware anyway, and if you're putting it in there and its not selling software or peripherals, or you're not getting subscriptions to SegaNet, then there's only one thing you can do. You're bleeding, you're haemorrhaging at that point. And this was not a company that was flush with cash that could manage that for a year or 18 months, I mean it just did not have the capital necessary....

...And so you know back and to, to Haneda (Tokyo) in early January...and then they made the decision that we need to pull the plug... And of course, I was pushed forward to make the telephone call, often referred to as 'the call'...which is (taken as though)like I somehow decided a Japanese decision that we were going to quote unquote 'kill the Dreamcast'. The Dreamcast decision was made in Haneda (Tokyo) in early January to mid January that we couldn't sustain a hardware business. That we were going to move to being a 3rd party publisher and lean back on the strength of the 9 development studios that were there in Japan. And so someone needed to tell the world that, and it needed to be in English...

..So if I recall, January 31st it was my job to host a conference call and tell the world what was happening. And unfortunately that lead to a lot of lay offs that day as well, which was a very sad day.

But yeah, I'm often accused of killing the Dreamcast. and you know nothing could be further.. left to me, It'd still be trying to sell it right now 20 years later. But erm, it was left to me to explain to the world, that we needed , on this telephone call, to step away and become a third party publisher

During his stint at Sega, Moore also portrayed a zombie in the film adaptation of House of the Dead along with producer of the original game Rikiya Nakagawa. Both are credited at the end of the film under "Special Thanks".[9] [10]

Microsoft

On January 20, 2003, Microsoft hired Moore to help the Xbox console to compete with Sony's PlayStation 2 and Nintendo's GameCube. At Microsoft, Moore gained notoriety for displaying tattoos of Halo 2 and Grand Theft Auto IV[11] that he used when announcing the respective games (the former was used to announce Halo 2's release date of 9 November 2004, while the latter was used to announce Grand Theft Auto IV). Some sources claim that the Halo 2 tattoo was not permanent[12] and others have reported that Moore still has it.[13]

Moore also reportedly endorsed the Wii console as an alternative over the PlayStation 3, claiming that for the price of one PlayStation 3 (US$599 at the time), the consumer can buy both the Xbox 360 and Wii.[14]

Electronic Arts

On 17 July 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head the sports division at Electronic Arts.[15] Moore reportedly wanted to move back to the San Francisco Bay area to live with his family, which was possible with EA. His position as Vice-President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick (who later also left Microsoft to join Zynga as CEO).

Moore was parodied in an episode of South Park, Season 15's Crack Baby Athletic Association, focusing on the NCAA's relationship with Electronic Arts.[16][17] On 4 August 2011, Moore was promoted from EA Sports President to the role of chief operating officer in a structure reshuffle.[18]

In an interview with the game press on 20 June 2012, Moore predicted the radical shift of the gaming industry's business model towards free-to-play, saying he believed within 10 years the industry would shift to that model entirely.[19] Under his leadership, games such as Star Wars: The Old Republic[20] and Command & Conquer: Generals 2 changed focus from a single player campaign game into a free-to-play multiplayer game with microtransactions.[21]

On 10 December 2015, Moore was appointed as the "Chief Competition Officer" of EA's newly formed competitive gaming division.[22]

Liverpool FC

Peter Moore and the Premier League trophy

Moore left EA and was announced as the new CEO of the Liverpool Football Club on 27 February 2017. Moore took up his new role, which comprises running the business of the club, on 1 June 2017 and reported directly to the club's owners, Fenway Sports Group.[23][24] Moore stepped down as CEO at the end of August 2020 with Billy Hogan stepping up from his role as the club's managing director and chief commercial officer.[25] During his tenure with the club, they won the UEFA Champions League, the FIFA Club World Cup and the Premier League. Moore was also named Premier League CEO of the Year in 2019. Moore created and funded the Peter Moore Foundation while in Liverpool, supporting such causes and institutions as social isolation, food poverty, cancer research and Alder Hey Hospital and the new Clatterbridge Cancer Centre in Liverpool. He, with his wife Debbie, were named honorary Life Presidents of Fans Supporting Foodbanks, a volunteer organisation that collects food for those in need at football matches and various local events.

Gresford Athletic FC

In August 2020, it was announced that Moore would become the Honorary President of Gresford Athletic Football Club.[26] He previously played as a right back for the club during the 1960s and 1970s, in both the youth team and first team.

Wrexham AFC

In November 2020, it was announced that Moore would be involved with Wrexham AFC as an advisor to the new owners.

Unity Technologies

In January 2021 Moore was named SVP and GM of Sports and Live Entertainment for Unity Technologies. Later in the year, he was named to the boards of Nifty Games and Motorsport Games.

References

  1. ^ a b "Peter Moore: Who is Liverpool FC's incoming new CEO?". 1 March 2017. Retrieved 15 January 2018.
  2. ^ Hunter, Andy (31 July 2020). "Peter Moore to leave role as Liverpool CEO with Billy Hogan replacing him". The Guardian. ISSN 0261-3077. Retrieved 2 August 2020.
  3. ^ "EA Sports Chief Names His Brand's 2008 Highlight, Predicts Fitness Gaming Boom". MTV. 20 November 2008. Archived from the original on 27 December 2008. Retrieved 15 January 2018.
  4. ^ Thorsen, Tor (13 November 2008). "Q&A: EA Sports Active-ating Wii". GameSpot. Archived from the original on 25 May 2009. Retrieved 15 January 2018.
  5. ^ "The Rise And Fall Of The Dreamcast". Gamasutra. Retrieved 15 January 2018.
  6. ^ "Gaming Steve Episode 56 – 06.19.2006". GamingSteve. 19 June 2006. Archived from the original on 16 October 2020. Retrieved 15 January 2018. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 16 October 2017 suggested (help)
  7. ^ "Peter Moore Interview: Part One". The Guardian. 15 September 2008. Retrieved 15 January 2018.
  8. ^ Youtube/DreamcastJunkyard. The Dreamcast Junkyard/Youtube https://www.youtube.com/watch?v=WpqwRpkhxZA. {{cite web}}: Missing or empty |title= (help)
  9. ^ "Peter Moore, una carriera da ricordare" (in Italian). 11 March 2020. Retrieved 15 January 2018. Moore viene persino citato dal film, insieme con il produttore del gioco originale, Rikiya Nakagawa. Entrambi, nel film, meritano un "ringraziamento speciale" nei credits finali (English: Moore is even mentioned by the movie, along with original game producer, Rikiya Nakagawa. Both, in the movie, gain a "Special Thanks" in final credits)
  10. ^ Peter Moore https://www.youtube.com/watch?v=WpqwRpkhxZA
  11. ^ "GTA IV Announcement at E3 2006". YouTube. Archived from the original on 21 December 2021. Retrieved 15 January 2008.
  12. ^ "Peter Moore's 'tattoo". Seattle Post-Intelligencer. 12 May 2004. Archived from the original on 28 December 2010. Retrieved 15 January 2018.
  13. ^ "Yes, That Halo Tattoo Is Real". Kotaku. 11 May 2006. Archived from the original on 5 September 2006. Retrieved 15 January 2018.
  14. ^ "Moore Rubbishes PS3 Pricing Strategy, consumers will buy Wii plus a 360 instead". 11 May 2006. Retrieved 15 January 2018.
  15. ^ John Riccitiello (5 June 2007). "Offer Letter". U.S. Securities and Exchange Commission. Electronic Arts. Retrieved 15 January 2018.
  16. ^ Dan Ryckert (7 December 2011). "South Park's Homages To Gaming". Game Informer. Retrieved 15 January 2018.
  17. ^ "Crack Baby Athletic Association". South Park. Season 15. Episode 5. 25 May 2011. Comedy Central. Retrieved 15 January 2018.
  18. ^ "EA's Peter Moore Promoted to Chief Operating Officer". 1UP.com. 4 August 2011. Archived from the original on 19 October 2012. Retrieved 15 January 2018.
  19. ^ Totilo, Stephen. "The Strange, Scary, Fascinating, Exciting Future of Video Games, According to A Giant". Kotaku. Retrieved 20 June 2018.
  20. ^ Karmali, Luke (21 June 2012). "EA's Peter Moore: Free-to-Play is an "Inevitability"". IGN. Retrieved 20 June 2018.
  21. ^ "Command & Conquer: Generals 2 will be free to play as part of online C&C series". pcgamer. Retrieved 20 June 2018.
  22. ^ "Announcing the EA Competitive Gaming Division, Led by Peter Moore". Electronic Arts. 12 December 2015. Retrieved 15 January 2018.
  23. ^ "Peter Moore to be appointed LFC's chief executive officer". Liverpool F.C. 27 February 2020. Retrieved 15 January 2018.
  24. ^ Owen Good (27 February 2020). "EA executive Peter Moore becomes CEO of Liverpool FC". Polygon. Retrieved 15 January 2018.
  25. ^ "Boardroom change for Liverpool as Peter Moore steps down as chief executive". The 42. 31 July 2020. Retrieved 31 July 2020.
  26. ^ "Peter Moore Becomes Honourary President". www.gresfordathleticfc.com. Retrieved 12 October 2021.{{cite web}}: CS1 maint: url-status (link)
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