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bar:16 color:Full from:07/01/2023 till:end text:[[University of Houston|Houston]] (2023–present)
bar:16 color:Full from:07/01/2023 till:end text:[[University of Houston|Houston]] (2023–present)


bar:17 color:OtherC1 from:08/31/1996 till:06/30/2005 text:[[ASUN Conference|ASUN]]
bar:17 color:OtherC1 from:08/31/1996 till:06/30/2005 text:[[ASUN Conference|ASUN]]/[[Mid-American Conference|MAC]] (football only)
bar:17 color:OtherC2 from:07/01/2005 till:06/30/2012 text:[[Conference USA|C-USA]]
bar:17 color:OtherC2 from:07/01/2005 till:06/30/2012 text:[[Conference USA|C-USA]]
bar:17 color:OtherC1 from:07/01/2012 till:06/30/2023 text:[[American Athletic Conference| The American]]
bar:17 color:OtherC1 from:07/01/2012 till:06/30/2023 text:[[American Athletic Conference| The American]]

Revision as of 18:39, 12 July 2023

"Big 12" redirects here. For the high school conference in Central Illinois, see Big Twelve Conference (Illinois). For the high school conference in Northeastern Illinois, see Northern Illinois Big 12 Conference. For the Brazilian football group, see Big Twelve (Brazilian football).
Big 12 Conference
AssociationNCAA
FoundedFebruary 25, 1994 (1994-02-25)[1]
CommissionerBrett Yormark (since 2022)
Sports fielded
  • 23
DivisionDivision I
SubdivisionFBS
No. of teams14 (12 in 2024)
HeadquartersIrving, Texas
Region
Official websitewww.big12sports.com
Locations
Location of teams in Big 12 Conference

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of fourteen full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition. Its 14 members, in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia includes three private universities and 11 public universities. Additionally, the Big 12 has 13 affiliate members — nine for the sport of men's wrestling, one for women's equestrianism, one for women's gymnastics and two for women's rowing. The Big 12 Conference is a 501(c)(3) nonprofit organization.[2] Brett Yormark became the new commissioner on August 1, 2022.

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference ( University of Texas at Austin, Texas A&M University, Baylor University and Texas Tech University ) to form the conference, with play beginning in 1996.[3] The conference's current fourteen-campus makeup resulted from the 2010–2013 Big 12 Conference realignment, in which Nebraska joined the Big Ten Conference, Colorado joined the Pac-12, and Texas A&M and Missouri joined the Southeastern Conference. Texas Christian University and West Virginia University joined from the Mountain West and Big East Conferences respectively to offset two of the departing universities. In 2021, Texas and Oklahoma announced plans to move to the SEC in 2025. The Big 12 Conference then invited Brigham Young University (BYU), University of Central Florida (UCF), the University of Cincinnati, and the University of Houston, which joined on July 1, 2023. Oklahoma and Texas will depart the Big 12 for the Southeastern Conference on July 1, 2024.

The conference is one of the Power Five conferences, the five highest-earning and most historically successful FBS football conferences; Power Five conferences are guaranteed at least one bid to a New Year's Six bowl game, and have been granted autonomy from certain NCAA rules.

Member universities

Current full members

Departing members are highlighted in red.

Institution Location Founded Joined Type Enrollment Endowment
(billions)[4]		 Nickname Colors
Baylor University Waco, Texas 1845 1996 Private
(Baptist) 		20,626[5] $1.97 Bears    
Brigham Young University Provo, Utah 1875 2023 Private (LDS) 34,390[6] $2.78[7] Cougars    
University of Central Florida Orlando, Florida[a] 1963 2023 Public 71,948[8] $0.22 Knights    
University of Cincinnati Cincinnati, Ohio 1819 2023 47,914[9] $1.78[10] Bearcats    
University of Houston Houston, Texas 1927 2023 47,090[11] $1.00 Cougars    
Iowa State University Ames, Iowa 1858 1996 30,708[12] $1.52 Cyclones    
University of Kansas Lawrence, Kansas 1865 1996 27,685[13] $3.05 [14] Jayhawks    
Kansas State University Manhattan, Kansas 1863 1996 19,722[15] $0.90 Wildcats    
University of Oklahoma[b] Norman, Oklahoma 1890 1996 Public 28,052[18][c] $1.64[19] Sooners    
Oklahoma State University Stillwater, Oklahoma 1890 1996 Public 24,660[20] $1.54 Cowboys/Cowgirls    
University of Texas at Austin[b] Austin, Texas 1883 1996 Public 51,892[21] $42.67 Longhorns    
Texas Christian University Fort Worth, Texas 1873 2012 Private
(DOC) 		11,938[22] $2.40 Horned Frogs    
Texas Tech University Lubbock, Texas 1923 1996 Public 40,666 [23] $1.71 Red Raiders    
West Virginia University Morgantown, West Virginia 1867 2012 25,474[24][d] $0.91 Mountaineers    
Notes
  1. ^ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County.
  2. ^ a b Oklahoma and Texas have accepted invitations to join the SEC on July 1, 2024.[16][17]
  3. ^ Includes only enrollment at the Norman campus.
  4. ^ Includes only enrollment at the Morgantown campus.

Affiliate members

Institution Location Founded Joined Type Enrollment Nickname Colors Big 12
sport		 Primary
conference
United States Air Force Academy USAF Academy, Colorado[a] 1954 2015 Military academy 4,000 Falcons     Wrestling Mountain West
University of Alabama Tuscaloosa, Alabama 1831 2014 Public 38,563 Crimson Tide     Women's rowing SEC
California Baptist University Riverside, California 1950 2022 Private 11,045 Lancers     Wrestling WAC
University of Denver Denver, Colorado 1864 2015 11,809 Pioneers     Women's gymnastics Summit
California State University, Fresno Fresno, California 1911 2019 Public 24,405 Bulldogs     Equestrian Mountain West
University of Missouri Columbia, Missouri 1839 2021[b] 31,089 Tigers     Wrestling SEC
University of Northern Colorado Greeley, Colorado 1889 2015 12,084 Bears     Big Sky
University of Northern Iowa Cedar Falls, Iowa 1876 2017 13,914 Panthers     Missouri Valley
North Dakota State University Fargo, North Dakota 1890 2015 14,747 Bison     Summit
South Dakota State University Brookings, South Dakota 1881 2015 12,554 Jackrabbits    
University of Tennessee Knoxville, Tennessee 1794 2014 27,523 Volunteers     Women's rowing SEC
Utah Valley University Orem, Utah 1941 2015 31,556 Wolverines     Wrestling WAC
University of Wyoming Laramie, Wyoming 1886 2015 13,992 Cowboys     Mountain West
Notes
  1. ^ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity.
  2. ^ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.[25] On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.[26] On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.[27] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.[28] Big 12 wrestling added former full member Missouri in 2021.[29]

Former full members

Institution Location Founded Joined Left Type Nickname Colors Current
conference
University of Colorado Boulder Boulder, Colorado 1876 1996 2011 Public Buffaloes       Pac-12
University of Missouri Columbia, Missouri 1839 2012[a] Tigers     SEC
University of Nebraska–Lincoln Lincoln, Nebraska 1869 2011 Cornhuskers     Big Ten
Texas A&M University College Station, Texas 1876 2012 Aggies     SEC
Notes
  1. ^ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.

Former affiliate members

Institution Location Founded Joined Left Type Nickname Colors Big 12
sport(s)		 Current
primary
conference		 Current
conference
in former
Big 12
sport(s)[a]
California State University, Fresno Fresno, California 1911 2017 2021[b] Public Bulldogs     Wrestling Mountain West N/A (dropped wrestling)
Old Dominion University Norfolk, Virginia 1930 2014 2018 Public Monarchs       Women's rowing Sun Belt The American[30]
Notes
  1. ^ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. ^ Fresno State remains in the Big 12 as an affiliate member in equestrian.

Membership timeline

University of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USAUniversity of Central FloridaAmerican Athletic ConferenceConference USAASUN ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceTexas Tech UniversityOklahoma State University–StillwaterKansas State UniversityUniversity of KansasIowa State UniversityBaylor UniversitySoutheastern ConferenceUniversity of Texas at AustinSoutheastern ConferenceUniversity of OklahomaSoutheastern ConferenceTexas A&M UniversitySoutheastern ConferenceUniversity of MissouriBig Ten ConferenceUniversity of Nebraska–LincolnPacific 12 ConferenceUniversity of Colorado Boulder

Full members Assoc. member (Other sports) Other Conference

Sports

The Big 12 Conference sponsors championship competition in ten men's and thirteen women's NCAA sanctioned sports.[31]

Teams in Big 12 Conference competition
Sport Men's Women's
Baseball 13 –
Basketball 14 14
Cross country 12 14
Equestrian – 4
Football 14 –
Golf 14 13
Gymnastics – 5
Rowing – 8
Soccer – 14
Softball – 10
Swimming & Diving 5 8
Tennis 8 14
Track and Field (Indoor) 12 14
Track and Field (Outdoor) 12 14
Volleyball – 13
Wrestling 13 –

Men's sponsored sports by university

Below are the men's sports sponsored by each member institution. The only sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only five universities fielding a team; one of these (Texas) has announced its departure. The conference fields 13 teams for wrestling, the most of any sport, with only four teams being full-time members, as well as nine affiliate members.

Departing members are highlighted in red.

University Baseball Basketball Cross
country		 Football Golf Swimming
and Diving		 Tennis Track
& field
Indoor		 Track
& field
outdoor		 Wrestling Total
Big 12
sports
Baylor Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Red XN 8
BYU Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Red XN 9
Cincinnati Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Red XN 8
Houston Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Red XN 7
Iowa State Red XN Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Green tickY 7
Kansas Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Red XN 7
Kansas State Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Red XN 7
Oklahoma Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 9
Oklahoma State Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 9
TCU Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Red XN 9
Texas Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Red XN 9
Texas Tech Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Red XN 8
UCF Green tickY Green tickY Red XN Green tickY Green tickY Red XN Green tickY Red XN Red XN Red XN 5
West Virginia Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Red XN Red XN Red XN Green tickY 6
Totals 13 14 12 14 14 5 8 12 12 4+9
Affiliate Members
Air Force Green tickY 1
California Baptist Green tickY 1
Missouri Green tickY 1
North Dakota State Green tickY 1
Northern Colorado Green tickY 1
Northern Iowa Green tickY 1
South Dakota State Green tickY 1
Utah Valley Green tickY 1
Wyoming Green tickY 1

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

University Gymnastics Rifle[a] Soccer Volleyball
BYU Red XN Red XN Red XN MPSF
Oklahoma MPSF Red XN Red XN Red XN
TCU Red XN PRC Red XN Red XN
UCF Red XN Red XN SBC Red XN
West Virginia Red XN GARC SBC Red XN
  1. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[32] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

Women's sponsored sports by university

Below are women's sports sponsored by the member institutions. Six sports have full participation from the entire conference: basketball, cross country, soccer, tennis, indoor track and outdoor track. Equestrian has the lowest participation with three full-time members and one affiliate participating, with gymnastics closely following with four full members and one affiliate. Gymnastics will lose a full-time member once Oklahoma departs.

School Basketball Cross
country		 Equestrian Golf Gymnastics Rowing Soccer Softball Swimming
& diving		 Tennis Track
& field
indoor		 Track
& field
outdoor		 Volleyball Total
Big 12
sports
Baylor Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 10
BYU Green tickY Green tickY Red XN Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY 11
Cincinnati Green tickY Green tickY Red XN Green tickY Red XN Red XN Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY 9
Houston Green tickY Green tickY Red XN Green tickY Red XN Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY 10
Iowa State Green tickY Green tickY Red XN Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY 11
Kansas Green tickY Green tickY Red XN Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY 11
Kansas State Green tickY Green tickY Red XN Green tickY Red XN Green tickY Green tickY Red XN Red XN Green tickY Green tickY Green tickY Green tickY 9
Oklahoma Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 11
Oklahoma State Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Red XN 9
TCU Green tickY Green tickY Green tickY Green tickY Red XN Red XN Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY 10
Texas Green tickY Green tickY Red XN Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY Green tickY 11
Texas Tech Green tickY Green tickY Red XN Green tickY Red XN Red XN Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 9
UCF Green tickY Green tickY Red XN Green tickY Red XN Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY 10
West Virginia Green tickY Green tickY Red XN Red XN Green tickY Green tickY Green tickY Red XN Green tickY Green tickY Green tickY Green tickY Green tickY 10
Totals 14 14 3+1 13 4+1 6+2 14 10 8 14 14 14 13
Affiliate Members
Alabama Green tickY 1
Denver Green tickY 1
Fresno State Green tickY 1
Tennessee Green tickY 1

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

University Acrobatics & tumbling[a] Beach volleyball Lacrosse Rifle[b]
Baylor NCATA Red XN Red XN Red XN
Cincinnati Red XN Red XN Green tickY[c] Red XN
TCU Red XN C-USA Red XN PRC
West Virginia Red XN Red XN Red XN GARC
  1. ^ Part of the NCAA Emerging Sports for Women program.
  2. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[33] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.
  3. ^ Cincinnati has not announced which conference their women's lacrosse team will compete in since the Big 12 does not sponsor the sport.
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

class=notpageimage|
Big 12 Conference Member locations
– Full member, – Full, departing member
– Affiliate, wrestling, – Affiliate, other
Main article: History of the Big 12 Conference

The Big 12 Conference was formed in February 1994 when four prominent universities from Texas that were members of the Southwest Conference were invited to join the eight members of the Big Eight Conference to form a new 12 member conference. The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus the four Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference. From its formation until 2011, its 12 members competed in two divisions in most sports. The Oklahoma and Texas universities formed the South Division, while the other six teams of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference, while two universities joined in 2012. A decade later, Oklahoma and Texas notified the Big 12 Conference that the two universities do not wish to extend their grant of television rights beyond the 2024–25 athletic year.[34][35] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.[36][37] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.[38] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.[17] On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU, a football independent and otherwise a member of the non-football West Coast Conference, and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.[39] All four schools will begin competing in Big 12 athletics beginning in fall 2023. BYU had initially announced that it would join in 2023,[40] and Houston indicated it could do so as well.[41] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.[42]

Distinctive elements

Original Big 12 Conference logo from 1996 to 2004
Big 12 Conference logo from 2004 to 2014

Football championship game takes hiatus, returns in 2017

The Big 12 is unique among the current "Power Five" conferences in that it only has 10 members, despite the name, causing some confusion. From 1987 to 2015, 12 or more members were required for an "exempt" conference championship game—that is, one that did not count against NCAA limits for regular-season games (currently 12 in FBS)—although the first such game was not established until the SEC did so in 1992.[43] Since the 2014 season, the Pac-12 has 12 members, ACC has 15 members, Big Ten and SEC have 14 football members each.

Former Texas Athletic Director Dodds and former football coach Mack Brown, along with Oklahoma football coach Bob Stoops, preferred not to have a championship game.[44] Critics argued it was a competitive advantage over other contract conferences. Conferences with a championship game have their division champions typically play one of their toughest games of the year in the last week of the regular season. Unlike the other "Power 5" conferences in which a team only plays a portion of the other teams in the conference each season, each Big 12 team plays the other nine teams during its conference schedule. This theoretically allows for the declaration of a de facto champion without the need for an additional rematch between the top two teams in the conference.

On June 3, 2016, the conference announced it would reinstate the football championship game in the 2017 season.[45] This followed the passage of a new NCAA rule allowing all FBS conferences to hold "exempt" football championship games regardless of their membership numbers.[46]

Population base

The Big 12 universities are located in the states of Texas, Oklahoma, Iowa, Kansas, West Virginia, Florida, Ohio, and Utah. These states have a combined population of 78.326 million.

In 2013, of the 115.6 million TV households nationwide there were 13,427,130 TV households in those states (11.6%),[47][48] although Morgantown, West Virginia where WVU is based is in the Pittsburgh television market, which increases the Big 12's television base well into Pennsylvania, and Lawrence, Kansas, where KU is based, is in the Kansas City television market, increasing the base into western Missouri.

The pending additions of BYU, Cincinnati, and UCF will expand its market share with the addition of the Orlando (ranked 17th nationally), Salt Lake City (30th) and Cincinnati (36th) TV markets.

The Big 12's share of the nation's TVs is similar to that reached by the rest of the Power Five. The conference negotiated tier 1 and 2 TV contracts with total payouts similar to those of the other Power Five conferences.[49]

Grant of Rights

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".[50]

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.[51]

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.[52] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.[53] Four of the five major conferences now have such agreements, with the SEC the only exception.

Tier 3 events

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.[54] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.[55] Texas alone will earn more than $150 million of that total from their Longhorn Network.[56]

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.[57] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+.[58][59]

Revenue

Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.[71] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.[72][73] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.[72]

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.[74]

Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).[75]

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.[76] The deal, valued at an estimated $1.1 billion, runs until 2025.[77] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;[78] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.[79] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.[80] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.[81]

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.[82]

Revenue ranking (old statistics)

Revenue includes ticket sales, contributions and donations, rights/licensing, student fees, university funds and all other sources including TV income, camp income, food and novelties. Total expenses includes coaching/staff, scholarships, buildings/ground, maintenance, utilities and rental fees and all other costs including recruiting, team travel, equipment and uniforms, conference dues and insurance costs. Data is from United States Department of Education.[83]

2014–15 Conference Rank Institution 2014–15 Total Revenue from Athletics[84] 2014–15 Total Expenses on Athletics[84] 2014–15 Average Spending per student-athlete[85]
1 University of Texas at Austin $179,555,311 $152,853,239 $218,050
2 University of Oklahoma $135,660,070 $124,732,244 $170,866
3 Baylor University $106,078,643 $106,078,643 $153,737
4 University of Kansas $103,326,170 $103,326,170 $177,536
5 West Virginia University $87,265,473 $87,265,473 $147,159
6 Oklahoma State University $85,645,208 $80,196,450 $123,189
7 Texas Christian University $80,608,562 $80,608,562 $145,766
8 Kansas State University $76,245,188 $66,449,920 $110,016
9 Texas Tech University $69,858,256 $64,245,380 $123,207
10 Iowa State University $65,733,110 $65,658,901 $129,396

Facilities

Departing members are in red.

School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity
Baylor McLane Stadium 45,140 Ferrell Center 10,284 Baylor Ballpark 5,000
BYU LaVell Edwards Stadium 63,470 Marriott Center 19,000 Larry H. Miller Field 2,204
Cincinnati Nippert Stadium 40,000 Fifth Third Arena 12,012 UC Baseball Stadium 3,058
Houston TDECU Stadium 40,000 Fertitta Center 7,100 Darryl & Lori Schroeder Park 3,500
Iowa State Jack Trice Stadium 61,500[86] Hilton Coliseum 14,356 Non-baseball university[a]
Kansas David Booth Kansas Memorial Stadium 47,000[89] Allen Fieldhouse 16,300 Hoglund Ballpark 2,500
Kansas State Bill Snyder Family Football Stadium 50,000[90] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331[91]
Oklahoma Gaylord Family Oklahoma Memorial Stadium 80,126[92] Lloyd Noble Center 10,967 L. Dale Mitchell Baseball Park 3,180
Oklahoma State Boone Pickens Stadium 55,509[93] Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500[b]
Texas Darrell K Royal–Texas Memorial Stadium 100,119[95] Moody Center 10,000 UFCU Disch-Falk Field 6,649
TCU Amon G. Carter Stadium 47,223[96] Schollmaier Arena 6,700[97] Lupton Stadium 4,500
Texas Tech Jones AT&T Stadium 60,862[98][99][100][101] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528
UCF FBC Mortgage Stadium (Bounce House) 45,301 [102] Addition Financial Arena 10,000 John Euliano Park 3,841
West Virginia Mountaineer Field at Milan Puskar Stadium 60,000[103] WVU Coliseum 14,000[104] Monongalia County Ballpark 3,500[105]
  1. ^ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season.[87] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.[88]
  2. ^ Permanent seated capacity; expandable to 8,000.[94]

Apparel

Departing members are in red

School Provider
Baylor Nike
BYU Nike
Cincinnati Nike, Jordan (basketball only)[106]
Houston Nike, Jordan (basketball only)[107]
Iowa State Nike
Kansas Adidas
Kansas State Nike
Oklahoma[a] Nike, Jordan (Football & basketball only)
Oklahoma State Nike
Texas[b] Nike
TCU Nike
Texas Tech Under Armour
UCF Nike
West Virginia Nike

[108]

Notes
  1. ^ Oklahoma will join the Southeastern Conference on July 1, 2024
  2. ^ Texas will join the Southeastern Conference on July 1, 2024

Championships

National championships

The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship.[109] The most recent Big 12 team to win a national title is Texas Women's Volleyball. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

National team titles by institution

See also: List of NCAA schools with the most NCAA Division I championships, List of NCAA schools with the most Division I national championships, and List of NCAA Division I conferences

The national championships listed below are as of March 2016.[needs update] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

Big 12 National Championships
University Total titles Titles as a member
of the Big 12		 NCAA titles[110] AIAW titles Notes
Texas 63 30 56 5 UT has 4 football titles
Oklahoma State 54 12 52 OSU has 1 football and 1 equestrian title
Oklahoma 43 24 34 OU has 7 AP football titles
West Virginia 23 4 20 WVU has 3 pre-NCAA rifle titles
Iowa State 18 0 13 5
Houston 17 0 17 UH has 16 men's golf championships
Kansas 14 3 12 KU has 2 Helms basketball titles
Baylor 6 5 5 Baylor has 1 Equestrian title
TCU 6 0 4 TCU has 2 football titles
Texas Tech 2 1 2
Kansas State 0 0 0
Total 240 72 208 10

Conference champions

Main article: List of Big 12 Conference champions

The Conference sponsors 23 sports, 10 men's and 13 women's.[111]

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

Conference titles by university

All-Time Big 12 Championships by university Through July 1, 2023.[112]

Team Season Regular Season[113] Postseason[113] Total[113]
Baylor Bears 1997–present 48 41 89
BYU Cougars 2023–present 0 0 0
Cincinnati Bearcats 2023–present 0 0 0
Houston Cougars 2023–present 0 0 0
Iowa State Cyclones 1997–present 4 24 28
Kansas Jayhawks 1997–present 24 19 43
Kansas State Wildcats 1997–present 11 6 17
Oklahoma Sooners 1997–2024 36 55 91
Oklahoma State Cowboys 1997–present 13 75 88
TCU Horned Frogs 2013–present 12 6 18
Texas Longhorns 1997–2024 59 142 201
Texas Tech Red Raiders 1997–present 13 14 27
UCF Knights 2023–present 0 0 0
West Virginia Mountaineers 2013–present 6 5 11

Note, includes both regular-season, tournament titles, and co-championships. List does not include conference championships won prior to the formation of the Big 12 Conference in 1996.

Football

Main article: Big 12 Conference football

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.[114]

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.[citation needed]

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[citation needed] The Nebraska-Oklahoma rivalry was one of the most intense in college football history.[citation needed] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[citation needed] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame).[115] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference."[115]

Championship game

Main article: Big 12 Football Championship Game

The Big 12 Championship Game game was approved by all members except Nebraska.[116] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.[117]

After 2010, the game was moved to Arlington for 2011, 2012, and 2013.[118] However, the decision became moot following the 2010 season because the league lacked sufficient members.[119]

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

  • The game involves the top two teams following a full round-robin conference schedule.
  • The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

Bowl affiliations

The following were bowl games for the Big 12 for the 2022 season.

Pick Name[120] Location Opposing conference
– College Football Playoff – –
1 Sugar Bowl† New Orleans, Louisiana SEC
2 Alamo Bowl San Antonio, Texas Pac-12
3 Cheez-It Bowl Orlando, Florida ACC
4 Texas Bowl Houston, Texas SEC
5 Liberty Bowl Memphis, Tennessee SEC
6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten
7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA
7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA
†The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl.

‡The seventh selection is a "flex pick."

Rivalries

Rivalries (primarily in football) mostly predate the conference. The Kansas–Missouri rivalry was the longest running, the longest west of the Mississippi and the second longest in college football. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other.[121] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 114 times since 1899. Following the 2022 game, TCU leads the series 58–53–7.

The Oklahoma-Texas rivalry, the Red River Showdown is one year younger and has been played 108 times. This was a major rivalry decades before they were both in the conference, starting the year after the Revivalry in 1900. Following the 2022 game, Texas leads this rivalry 63–50–5.

Some of the football rivalries between Big 12 universities include:

Rivalry Name Trophy Games
played†		 Began
Baylor–TCU The Revivalry 117 1899
Baylor–Texas Tech Texas Farm Bureau Insurance Shootout 80 1929
Cincinnati–UCF 8 2015
Cincinnati–West Virginia 20 1921
Houston–Texas Tech 34 1951
Iowa State–Kansas State Farmageddon 105 1917
Kansas–Kansas State Sunflower Showdown Governor's Cup 119 1902
Oklahoma–Oklahoma State Bedlam Bedlam Bell 116 1904
Oklahoma–Texas Red River Showdown Golden Hat 117 1900
TCU–Texas Tech The West Texas Championship The Saddle Trophy 64 1926
Texas–Texas Tech Chancellor's Spurs 71 1928

Rivalries with former members

Rivalry Name Trophy Games
played†		 Began Last meeting
Baylor–Texas A&M Battle of the Brazos 108 1899 2011
Colorado–Kansas State 69 1912 2010
Colorado–Nebraska 66 1898 2018
Iowa State–Missouri Telephone Trophy[122] 104 1896 2011
Kansas–Missouri Border War Indian War Drum[122] 120 1891 2011
Kansas–Nebraska 117 1892 2010
Missouri–Nebraska Victory Bell 104 1892 2010
Missouri–Oklahoma Tiger–Sooner Peace Pipe 96 1902 2011
Nebraska–Oklahoma 88 1912 2022
Texas A&M–Texas Tech 70 1927 2011
Texas–Texas A&M Lone Star Showdown Lone Star Showdown Trophy 118 1894 2011

Basketball

Main article: Big 12 Conference men's basketball

As of July 2023, the Big 12 has nine members with the most wins and/or the highest win percentage. Kansas (#1), Cincinnati (#12), Texas (#13), BYU (#17), West Virginia (#20), Oklahoma (#33), Houston (#38), Oklahoma State (#39), Kansas State (#42). Kansas, Cincinnati, Houston, Oklahoma State all are in the top 10 most final four appearances.[123]

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule.[124]

Big 12 basketball teams currently play a "home and away" double round robin 18-game schedule, expanded from 16 games after the 2011 realignment. All teams in the conference qualify for the Big 12 tournament. From 1996–97 to 2010–11, teams played in-division members twice and non-division members only once. The conference tournament gave first round byes to the top four teams from 1997 through 2011, and the top six teams from 2012 onwards. When the conference temporarily expands to 14 members beginning with the 2023–24 season, the 18-game schedule will remain, but the double round-robin will be discontinued in favor of a new scheduling formula.[125]

Conference champions

See also: Big 12 men's basketball tournament

Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

Season Regular season champion Tournament champion
1996–97 Kansas Kansas
1997–98 Kansas (2) Kansas (2)
1998–99 Texas Kansas (3)
1999–00 Iowa State Iowa State
2000–01 Iowa State (2) Oklahoma
2001–02 Kansas (3) Oklahoma (2)
2002–03 Kansas (4) Oklahoma (3)
2003–04 Oklahoma State Oklahoma State
2004–05 Oklahoma
Kansas (5) 		Oklahoma State (2)
2005–06 Texas (2)
Kansas (6) 		Kansas (4)
2006–07 Kansas (7) Kansas (5)
2007–08 Texas (3)
Kansas (8) 		Kansas (6)
2008–09 Kansas (9) Missouri
2009–10 Kansas (10) Kansas (7)
2010–11 Kansas (11) Kansas (8)
2011–12 Kansas (12) Missouri (2)
2012–13 Kansas (13)
Kansas State 		Kansas (9)
2013–14 Kansas (14) Iowa State (2)
2014–15 Kansas (15) Iowa State (3)
2015–16 Kansas (16) Kansas (10)
2016–17 Kansas (17) Iowa State (4)
2017–18 Kansas (18) Kansas (11)
2018–19 Kansas State (2)
Texas Tech 		Iowa State (5)
2019–20 Kansas (19) Canceled*
2020–21 Baylor Texas
2021-22 Kansas (20)
Baylor (2) 		Kansas (12)
2022-23 Kansas (21) Texas (2)

In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.
*The 2020 Big 12 Tournament was cancelled due to COVID-19.
In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

NCAA tournament performance

Totals through the end of the 2021–22 season.[126]

University Appearances Final Fours Championships
Baylor 14 3 1
Iowa State 21 1 0
Kansas 50 16 4
Kansas State 31 4 0
Oklahoma 33 6 0
Oklahoma State 29 6 2
TCU 9 0 0
Texas 36 3 0
Texas Tech 19 1 0
West Virginia 30 2 0

*Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.

All-time records

Totals through the end of the 2018–19 season.[127]

Team Big 12 Record Big 12 Winning % Overall record Overall winning % Big 12 regular season championships Big 12 tournament championships
Baylor 158–226 .411 1379–1378 .500 1 -
Colorado 95–145 .396 - - - -
Iowa State 181–184 .496 1376–1323 .510 2 5
Kansas 314–70 .805 2274–859 .818 18
Kansas State 180–204 .469 1652–1158 .585 2 -
Missouri 139–119 .539 - - - 2
Nebraska 97–143 .404 - - - -
Oklahoma 220–164 .573 1685–1083 .613 1 3
Oklahoma State 199–185 .518 1659–1178 .587 1 2
TCU 30–96 .238 1228–1407 .459 - -
Texas 233–151 .607 1789–1088 .627 3 -
Texas A&M 98–160 .380 - - - -
Texas Tech 150–234 .391 1427–1111 .556 1 -
West Virginia 66–60 .524 1771–1100 .616 - -

All Time Series Record

  vs. Baylor vs. Iowa State vs. Kansas vs. Kansas State vs. Oklahoma vs. Oklahoma State vs. TCU vs. Texas vs. Texas Tech vs. West Virginia
Baylor — 22-20 7-34 23-23 20-45 32-55 103-85 94-163 62-80 12-8
Iowa State 20-22 — 66-184 80-142 91-117 66-67 12-11 18-24 20-17 7-9
Kansas 33-6 184-66 — 198-94 150-68 118-59 19-2 35-9 37-6 14-5
Kansas State 23-20 142-90 94-198 — 101-110 80-56 17-8 22-18 24-20 8-12
Oklahoma 45-20 117-91 68-150 100-101 — 139-100 25-4 56-41 40-27 8-9
Oklahoma State 55-32 67-66 59-118 56-80 100-139 — 25-9 45-52 43-23 8-9
TCU 85-103 11-12 2-19 8-17 4-25 9-25 — 68-113 52-84 3-14
Texas 163-94 24-18 9-35 18-22 41-56 52-45 113-68 — 86-60 12-9
Texas Tech 80-62 17-20 6-37 20-24 27-40 23-43 84-52 60-86 — 6-14
West Virginia 8-12 7-9 5-14 12-8 9-8 9-8 14-3 12-9 14-6 —
Total 375–513 380–593 788–315 511–532 598–543 458–528 242–412 175–111 232–378 77–77 Reference:[127]

Totals though the end of the 2020–21 season. Includes any regular season or postseason meetings.

Baseball

Main article: Big 12 Baseball Tournament

All current Big 12 members sponsor baseball except Iowa State, which dropped the sport after the 2001 season. All former Big 12 members sponsored the sport throughout their tenures in the conference except Colorado, which never sponsored baseball during its time in the Big 12.[128]

By university

University Appearances W-L Pct Tourney Titles Title Years
Baylor 21 35–37 .486 1 2018
Iowa State 1 1–2 .333 0
Kansas 9 10–17 .370 1 2006
Kansas State 10 14–18 .438 0
Missouri 13 22–19 .536 1 2012
Nebraska 10 28–10 .737 4 1999, 2000, 2001, 2005
Oklahoma 21 36–35 .507 2 1997, 2013
Oklahoma State 19 25–35 .417 2 2004, 2017, 2019
TCU 5 12–7 .632 2 2014, 2016
Texas 18 41–29 .586 5 2002, 2003, 2008, 2009, 2015
Texas A&M 13 24–18 .571 3 2007, 2010, 2011
Texas Tech 17 18–34 .346 1 1998
West Virginia 5 8–8 .500 0

Academics

All current and future Big 12 members are doctorate-granting universities; all but BYU have "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU is in the Carnegie Foundation's second-tier classification of "high research activity".[129] All member schools are also highly ranked nationally and globally by various groups, including U.S. News & World Report, Washington Monthly, and Times Higher Education.

Broadcasting and media rights

The Big 12's media rights are controlled primarily by ESPN network (ESPN, ESPN2, ESPNU, ESPN+ and ABC) and Fox Sports, which reached a 13-year agreement in 2012 valued at $2.6 billion in total. The Big 12's top football rights are split between ESPN and Fox, while the basketball inventory is held by ESPN and CBS Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.[130]

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024-25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.[131]

On October 30, 2022, the Big 12 announced that it had reached a broadcast deal to renew rights with ESPN and Fox Sports. The contract was a six-year media rights agreement worth a total of $2.28 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to go back to its 12 member schools to seek an extended grant of rights and potential future conference expansion. Fox’s deal also provides a slate of Big 12 college basketball games on Fox and Fox Sports 1 for the first time.[132]

  • Fox Sports:
    • 26 football games per season:
    • Will air a large slate of basketball games

Business partnerships and innovation

The Big 12 has a sponsorship rights partnership with Learfield IMG College.[133]The Big 12 announced on September 9, 2022 that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated “We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference,”.[134] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.[135]

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.[136] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: All State, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmer’s Market, and Tickets For Less. They’re dozens of other companies engaged as sponsors of the conference. [137]

Conference Pro Day

On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.[138]

Hoops in the Park

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park”, to host men’s and women’s summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.[139]

Mexico

Early June of 2023, the "Big 12 Mexico" was announced, which will include men's and women’s soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with a men's and women's basketball game between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.[140]

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