Choco pie: Difference between revisions
Shame on you KOREAN!! Chocolate pie is NOT only for Koreans, but for the people all over the world. Tag: references removed |
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Choco Pie is a snack food which consists of two small round layers of cake with chocolate covering, similar to a Moon Pie. |
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{{Infobox Korean name |
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|img=Chocolate Pie.jpg |
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|hangul=초코파이 |
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|hanja=none |
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|rr=Choko Pai |
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|mr=Ch‘ok‘o P‘ai |
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|}}Choco Pie is a South Korean [[snack food]] manufactured by [[Orion Confectionery]] which consists of two small round layers of cake with marshmallow filling, with chocolate covering, similar to a [[Moon Pie]]. Orion supplies the South Korean military with Choco Pies, which are given out to [[soldier]]s after their first week of basic training. |
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==Export== |
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In recent years Orion has used the Choco Pie to gain a foothold in foreign markets, and Orion now controls a two-thirds share of the Chinese snack market, with a third of Orion's revenue now coming from outside Korea. Around 12.1 billion Choco Pies have been sold all over the world.{{clarifyme|date=December 2009}}<ref>{{cite web|url=http://www.chocopie.co.kr/global/overview.asp |title=(Kor) |publisher=Chocopie.co.kr |date= |language=Korean|accessdate=2009-12-30}}</ref> |
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Orion seeks a share in four major markets - [[South Korea]], [[Russia]], [[Vietnam]] and [[China]]. The snack has also been particularly successful in [[India]], Vietnam and [[Taiwan]]. Additionally, it has become a favorite snack of North Korean workers at the [[Kaesong Industrial Complex]] and has come to symbolize [[capitalism]].<ref>{{cite news|author=Donald Kirk |url=http://www.atimes.com/atimes/Korea/KE21Dg01.html |title=Pyongyang chokes on sweet capitalism |publisher=Asia Times Online |date=2009-05-21 |accessdate=2009-12-30}}</ref> South Korean news reports that Choco Pies can fetch as much as US$9.50 on the North Korean black market.<ref>{{cite news |publisher=Chosun Ilbo |url=http://english.chosun.com/site/data/html_dir/2010/01/12/2010011200624.html |date=2010-01-12 |accessdate=2010-01-15 |title=Choco Pie Rules Black Market in N.Korea }}</ref> |
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In South Korea, Choco Pie is associated with Jeong (情), which indicates closeness among people in Korea. Its advertisements emphasise the relationship between family members and friends, and its [[jingle]] is widely known.<ref>{{cite web|url=http://www.chocopie.co.kr/info/about.asp |title=초코파이 |publisher=Chocopie.co.kr |date= |accessdate=2009-12-30}}</ref> |
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==See also== |
==See also== |
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*[[Moon pie]] |
*[[Moon pie]] |
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*[[Wagon Wheels]] |
*[[Wagon Wheels]] |
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==References== |
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{{reflist}} |
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==External links== |
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*[http://members.forbes.com/global/2006/0227/026A.html Forbes article on the Choco Pie and Orion's growth] |
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{{Snack cakes}} |
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{{Chocolate}} |
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[[Category:Brand name cookies]] |
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[[Category:South Korean cuisine]] |
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[[Category:Korean snacks]] |
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[[fr:Chocopie]] |
[[fr:Chocopie]] |
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Revision as of 06:59, 24 November 2011
 | This article needs additional citations for verification. (May 2009) |
| Choco pie | |
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| Korean name | |
|---|---|
| Hangul | 초코파이 |
| Revised Romanization | Choko Pai |
| McCune–Reischauer | Ch‘ok‘o P‘ai |
Choco Pie is a South Korean snack food manufactured by Orion Confectionery which consists of two small round layers of cake with marshmallow filling, with chocolate covering, similar to a Moon Pie. Orion supplies the South Korean military with Choco Pies, which are given out to soldiers after their first week of basic training.
Export
In recent years Orion has used the Choco Pie to gain a foothold in foreign markets, and Orion now controls a two-thirds share of the Chinese snack market, with a third of Orion's revenue now coming from outside Korea. Around 12.1 billion Choco Pies have been sold all over the world.[clarification needed][1]
Orion seeks a share in four major markets - South Korea, Russia, Vietnam and China. The snack has also been particularly successful in India, Vietnam and Taiwan. Additionally, it has become a favorite snack of North Korean workers at the Kaesong Industrial Complex and has come to symbolize capitalism.[2] South Korean news reports that Choco Pies can fetch as much as US$9.50 on the North Korean black market.[3]
In South Korea, Choco Pie is associated with Jeong (情), which indicates closeness among people in Korea. Its advertisements emphasise the relationship between family members and friends, and its jingle is widely known.[4]
See also
References
- ^ "(Kor)" (in Korean). Chocopie.co.kr. Retrieved 2009-12-30.
- ^ Donald Kirk (2009-05-21). "Pyongyang chokes on sweet capitalism". Asia Times Online. Retrieved 2009-12-30.
- ^ "Choco Pie Rules Black Market in N.Korea". Chosun Ilbo. 2010-01-12. Retrieved 2010-01-15.
- ^ "초코파이". Chocopie.co.kr. Retrieved 2009-12-30.
External links
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