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The Daily Bugle (web series)

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The Daily Bugle
File:TheDailyBugle.net.jpg
Genre
Created bySony Pictures
Presented byJ. K. Simmons
Country of originUnited States
Original languageEnglish
No. of episodes6
Production
Production companies
Original release
NetworkYouTube
ReleaseOctober 19 (2019-10-19) –
November 20, 2019 (2019-11-20)

TheDailyBugle.net is a faux American current affairs digital series serving as the center of several viral marketing campaigns for Marvel Studios and created by Sony Pictures. Based on the fictional sensationalist news outlet of the same name that appears in the Marvel Cinematic Universe (MCU)—itself based on the fictional newspaper of the same name—the YouTube videos began as marketing for the film Spider-Man: Far From Home, and deal with major events depicted in the MCU's films. An episode is also seen in the background of the mid-credits scene of the Sony's Spider-Man Universe (SSU) film Venom: Let There Be Carnage.

The news program features J. K. Simmons as J. Jonah Jameson, reprising his role from the MCU films and Sam Raimi's Spider-Man trilogy. Several other actors reprise their roles from the films, while archival footage of others is also used. The initial videos were released from October to November 2019, focusing on the immediate aftermath of Spider-Man: Far From Home while leading up to the events of Spider-Man: No Way Home.

The videos are accompanied by additional marketing materials, such as in-universe web articles and social media posts. The series has been received positively, seen as better than average viral marketing campaigns, and as a fun and insightful expansion of the MCU for fans of the franchise.

Videos

Spider-Man: Far From Home campaign (2019)

See also: Spider-Man: Far From Home
No.
overall		No. in
campaign		TitleGuest(s)Original air dateRuntime
11"EXCLUSIVE Mysterio Final Moments Full Story Credit The Daily Bugle J. Jonah Jameson"Jake Gyllenhaal as Quentin BeckOctober 24, 2019 (2019-10-24)0:24
J. Jonah Jameson runs through the upcoming week's main story: footage of Mysterio's death.[a]
22"TheDailyBugle.net: EXCLUSIVE Footage From Tower Bridge Attack"Tony Revolori as Flash ThompsonOctober 29, 2019 (2019-10-29)0:33
TheDailyBugle.net presents footage of social media influencer Flash Thompson's perspective of an Elemental attack on Tower Bridge.[a]
33"TheDailyBugle.net EXCLUSIVE! Spider-Man is a Menace!"NoneOctober 29, 2019 (2019-10-29)0:34
J. Jonah Jameson reviews Spider-Man's true nature as a criminal menace.
44"TheDailyBugle.net: EXCLUSIVE Spider-Man Unmasked Full Story Credit The Daily Bugle J. Jonah Jameson"Jake Gyllenhaal as Quentin Beck
Tom Holland as Peter Parker		October 30, 2019 (2019-10-30)1:12
J. Jonah Jameson reveals footage of Mysterio's death, showing his murder at the hands of Spider-Man and exposing the latter's identity as Peter Parker.
55"TheDailyBugle.net: EXCLUSIVE Coney Island re-opened years after devastating crash"NoneNovember 6, 2019 (2019-11-06)0:25
TheDailyBugle.net reviews Spider-Man's criminal act of destroying Coney Island in 2016 ahead of its 2024 reopening.[a]
66"TheDailyBugle.net: EXCLUSIVE London Attack — Tower Bridge Bill Blues"NoneNovember 20, 2019 (2019-11-20)0:27
The UK Prime Minister demands repayment from the US government after annoying menace Spider-Man was found responsible for the recent attack on Tower Bridge.[a]

Cast and characters

Also reprising his role from the films is Tony Revolori as social media influencer Eugene "Flash" Thompson,[4] while Tom Holland and Jake Gyllenhaal appear as Peter Parker / Spider-Man and "Quentin Beck" / Mysterio, respectively, via archive footage from Spider-Man: Far From Home.[5]

Production

From 2002 to 2007, the character of J. Jonah Jameson was featured in a trilogy of live-action films directed by Sam Raimi, serving as a major source of comic relief throughout the series, retaining a dislike for Spider-Man and taking delight in anything that might discredit or defame him, but remains a good man at his core. After reprising the role in numerous animated projects, Simmons expressed interest in reprising the role in live-action in Marc Webb's The Amazing Spider-Man duology in April 2014, should the studio offer him the role.[6]

Simmons ultimately reprised his role as a re-imagined alternate reality version of J. Jonah Jameson in Spider-Man: Far From Home, released in the United States on July 2, 2019,[7] making him the first live-action character to be portrayed by the same actor in two different franchises, also reprising the role as the same incarnation of the character in Sony's Spider-Man Universe. Contrastingly to his original depiction, J. Jonah Jameson appears as the host of TheDailyBugle.net, a sensationalist "InfoWars-type video platform."[8] Director Jon Watts noted that Simmons' performance was over-the-top in Raimi's films, but now that same performance has real-world comparisons,[9] such as Alex Jones. According to Kevin Feige, the changes in the real world also meant that moving the character from a newspaper editor to a "radical right news journalist that kind of scream[s] in front of the camera" made more sense.[10] Simmons said he and Watts did not see "eye to eye" on the film's contemporary portrayal of the character versus his performance in Raimi's films.[11]

Simmons announced that he has signed on to play J. Jonah Jameson for more films in the MCU and the SSU;[12] following the home media release of Spider-Man: Far From Home by Sony Pictures Home Entertainment on digital on September 17, 2019, and on Ultra HD Blu-ray, Blu-ray, and DVD on October 1,[13] a viral marketing series of shorts starring Simmons, expanding upon his role in and set immediately after the events of Far From Home running the faux news program TheDailyBugle.net, including an in-character Twitter account.[14][15] Elements of the Spider-Man: No Way Home promotional campaign appears in the mid-credits scene of the 2021 SSU film Venom: Let There Be Carnage, including new footage of Simmons.[16]

Simmons returned as J. Jonah Jameson, with Tony Revolori also returning as Eugene "Flash" Thompson. Marvel partnered with Sony Pictures to produce the videos,[17] which follow the character in the immediate aftermath of Spider-Man: Far From Home, and the buildup to Spider-Man: No Way Home, while featuring numerous easter eggs to the MCU, including such events such as the criminal career and arrest of Adrian Toomes.[18] In addition to archive footage of Tom Holland and Jake Gyllenhaal from the Spider-Man films, the videos also use original material, and footage showing the aftermath of Mysterio's attacks.[14]

Release

The videos are made available on the TheDailyBugle.net YouTube channel, with some of them debuting in publications such as Facebook and The Mary Sue.[14] The TheDailyBugle.net videos also appear as bonus features on the Blu-ray release of Spider-Man: Far From Home (2019).[13]

Supplementary material

Other content released for the viral marketing campaigns include ongoing posts on social media sites such as Twitter and Instagram,[14] as well as a real version of the fictional TheDailyBugle.net website. Inspired by real-world "conspiracy-pushing" websites such as that of Alex Jones, the website features Simmons reprising his role as Jameson in a video where he speaks out against Spider-Man and in support of Mysterio, before adding "Thanks for watching. Don't forget to like and subscribe!"[17] The website includes testimonials from supposed victims of "the Blip", including one complaining that they disappeared in a dangerous situation and were seriously injured when they reappeared. This contradicts a statement by Feige saying that anyone in such a situation would have reappeared safely.[19] Several days after this was pointed out, the website was updated to say this story was faked for an insurance claim.[20]

Reception

Aaron Perine of ComicBook.com praised the decision to have Simmons return as the character, summarizing their appearance with the meme "When you own a role so much that the first reboot doesn't show your character and the second reboot straight up brings you back", accompanied by a photograph of Simmons from Sam Raimi's Spider-Man 2 (2004) hysterically laughing.[21] Josh Weiss of Syfy Wire complimented the web series and accompanying website, saying that "Hopefully, this isn't just a one-off thing for the DVD and Blu-ray release, because Sony can milk this thing for all it's worth and ramp up excitement for the next entry."[22] Jessica Fisher of Geek Tyrant described Simmons' appearance as "awesome but not jaw-dropping" in reviewing the first episode.[23] Eric Diaz of Nerdist described Simmons' role as a "real delight", saying that "[e]ven though he was missing his signature flat top, fans were more than fine with his updated version of Jonah", further describing the tie-in website as a "clever marketing push", praising its "striking resemble to certain famous conspiracy blogs that shall remain nameless [InfoWars, with] the site's whole aesthetic [being] pretty much spot on."[24]

Notes

  1. ^ a b c d As depicted in Spider-Man: Far From Home (2019). Cite error: The named reference "FarFromHome" was defined multiple times with different content (see the help page).

References

  1. ^ Bonomolo, Cameron (July 12, 2019). "Original Spider-Man Director Sam Raimi Approves SPOILER's Spider-Man: Far From Home Cameo". ComicBook.com. Retrieved July 12, 2019.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Holmes, Adam (September 25, 2019). "Watch J.K. Simmons' J. Jonah Jameson Tear Into Spider-Man In Far From Home Video". CinemaBlend. Retrieved September 25, 2019.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Chang, Tom (September 27, 2019). ""Spider-Man: Far From Home": Viral Daily Bugle Site Goes Live". Bleeding Cool. Retrieved September 27, 2019.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Burwick, Kevin (July 20, 2018). "Spider-Man Cast Celebrates Spider-Man: Far From Home Reunion on Instagram". MovieWeb. Archived from the original on December 4, 2020.
  5. ^ Woerner, Meredith (July 12, 2019). "'Spider-Man' Writers Break Down What Really Happened During the Marvel Blip". Variety. Archived from the original on July 15, 2019. Retrieved July 16, 2019.
  6. ^ Topel, Fred (July 30, 2012). "J.K. Simmons is Open to Playing J. Jonah Jameson in Amazing Spider-Man 2". CraveOnline.com. Archived from the original on April 22, 2014. Retrieved May 3, 2014.
  7. ^ Owen, Phil (July 3, 2019). "Yes, That Was Who You Thought It Was at the End of 'Spider-Man: Far From Home'". TheWrap.com. Retrieved July 4, 2019.
  8. ^ Britt, Ryan (5 July 2019). "The Spider-Man: Far From Home Mid- and Post-Credits Scenes, Explained". Vulture. New York Magazine. Retrieved 5 July 2019.
  9. ^ Erbland, Kate (July 7, 2019). "'Spider-Man' Director Explains Those Post-Credits Scenes and What They Mean for the MCU". IndieWire. Archived from the original on July 8, 2019. Retrieved September 29, 2019.
  10. ^ Dumaraog, Ana (July 7, 2019). "Kevin Feige Explains Spider-Man: Far From Home's Iconic Post-Credits Cameo". Screen Rant. Archived from the original on September 22, 2019. Retrieved October 22, 2020. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; September 22, 2020 suggested (help)
  11. ^ Lawrence, Gregory (September 21, 2020). "J.K. Simmons' 'Spider-Man: Far from Home' Cameo Led to Some Creative Disputes". Collider. Archived from the original on September 22, 2020. Retrieved September 22, 2020.
  12. ^ Aquilina, Tyler (May 30, 2020). "J.K. Simmons recalls his Spider-Man audition, teases his future in the MCU". Entertainment Weekly. Retrieved May 31, 2020.
  13. ^ a b Bonomolo, Cameron (August 29, 2019). "Spider-Man: Far From Home Blu-ray Special Features and Digital HD Release Date Revealed". Comic Book. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  14. ^ a b c d Leishman, Rachel (October 31, 2019). "Behold, the Scariest Thing of All: The Daily Bugle Twitter Account". The Mary Sue. Retrieved October 31, 2019.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Brace, Samuel (September 23, 2020). "J.K. Simmons is "very optimistic" about more J. Jonah Jameson appearances in the MCU". Flickering Myth. Retrieved September 23, 2020.{{cite web}}: CS1 maint: url-status (link)
  16. ^ Vary, Adam B. (October 2, 2021). "Does 'Venom: Let There Be Carnage' Reshape Sony's Marvel Universe? And More Burning Questions". Variety. Archived from the original on October 3, 2021. Retrieved October 2, 2021.
  17. ^ a b Jaworski, Michelle (September 26, 2019). "The Daily Bugle's website from 'Spider-Man: Far From Home' is now real". The Daily Dot. Archived from the original on September 29, 2019. Retrieved September 29, 2019. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; September 28, 2019 suggested (help)
  18. ^ Welk, Brian (September 26, 2019). "JK Simmons' J Jonah Jameson Labels Spider-Man a 'Miscreant' on New Daily Bugle Website (Video)". TheWrap. Archived from the original on September 29, 2019. Retrieved September 29, 2019. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; September 28, 2019 suggested (help)
  19. ^ Chichizola, Corey (September 26, 2019). "Spider-Man: Far From Home's Daily Bugle Website Contradicts Kevin Feige On The Blip". CinemaBlend. Archived from the original on September 29, 2019. Retrieved September 29, 2019. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; September 28, 2019 suggested (help)
  20. ^ Lovett, Jamie (September 28, 2019). "Spider-Man Website Updated to No Longer Contradict Kevin Feige After Marvel and Sony Deal". ComicBook.com. Archived from the original on September 29, 2019. Retrieved September 29, 2019. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; September 28, 2019 suggested (help)
  21. ^ Perine, Aaron (October 3, 2019). "Spider-Man Meme Perfectly Sums Up JK Simmons Return as J. Jonah Jameson". ComicBook.com. Retrieved October 3, 2019.{{cite web}}: CS1 maint: url-status (link)
  22. ^ Weiss, Josh (September 25, 2019). "J. Jonah Jameson Headlines Fake Daily Bugle Website To Promote Spider-Man: Far From Home Blu-Ray". Syfy Wire. Retrieved September 25, 2019.{{cite web}}: CS1 maint: url-status (link)
  23. ^ Fisher, Jessica (November 1, 2019). "Watch the Full Daily Bugle News Report From Spider-Man: Far From Home's Mid-Credits Scene". Geek Tyrant. Retrieved November 1, 2019.{{cite web}}: CS1 maint: url-status (link)
  24. ^ Diaz, Eric (September 26, 2019). "Spider-Man's Daily Bugle Is Now A Real Website". Nerdist. Retrieved September 26, 2019.{{cite web}}: CS1 maint: url-status (link)
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