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Coke Studio Pakistan

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For other versions, see Coke Studio.

Coke Studio Pakistan
کوک اِسٹوڈیو
Created by
StarringFeatured Artists
Country of originPakistan
No. of seasons15
No. of episodes99 (list of episodes)
Production
Executive producerCoca-Cola Pakistan
Producers
Production locationPakistan
Camera setupMulti-camera
Production companies
  • Frequency Media
  • Mainstage Productions
  • Front Foot Media
  • Giraffe Pakistan
Original release
NetworkYouTube
Release8 June 2008 (2008-06-08) –
present

Coke Studio Pakistan (Urdu: کوک اِسٹوڈیو) is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, airing annually since 2008. The programme's concept originated in Brazil and has subsequently expanded its reach worldwide.

The show combines a myriad of musical influences, from traditional Indian classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1] It is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and languages to collaborate musically.[2][3]

History

Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists. The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008. The inaugural season premiered with a live audience and was met with immense success. Production was handled by Hyatt, his wife Umber Hyatt, and Nofil Naqvi, a Pakistani cinematographer.[4][5]

Following the success of the live audience format in season one, Coke Studio Pakistan transitioned to a closed studio format for seasons two through thirteen. Season fourteen marked a significant shift towards pre-recorded music videos, with each song having its own dedicated video.

Rohail Hyatt remained as executive producers for the show until season six, stepping down in 2013 after five years.[6] He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season ten.[7][8] Strings announced that season ten would be their last.[9][10] In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season eleven, but they left after the season concluded.[11][12] Rohail Hyatt made a comeback in 2019 to produce season twelve and continued at the helm for season thirteen as well.[13][14] After season thirteen, Hyatt recommended Xulfi to lead production for the fourteenth season, which aired in 2022.[15][16] Xulfi remained the producer for season fifteen as well.

Format

Mizraab performing live at Coke Studio, 2011

The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube channels and various streaming platforms.[a] The music is recorded live by artists at Coke Studio.[17] The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers.[18]

Musically, the format features an ever-changing and captivating blend of Western instruments (primarily guitars, pianos, synthesizers, bass guitars, and drum kits) with traditional instruments from the Indian subcontinent (harmonium, rubab, sarod, sitar, bamboo flutes, dholak, tabla, and other traditional percussion instruments). With rare exceptions, the singer serves as the lead instrumentalist. Other instrumental solos, while often highly virtuosic, tend to be relatively brief.

Coke Studio airs on both television and digital platforms, maintaining a consistent episodic structure throughout its thirteen seasons, with each episode presenting multiple songs. However, starting from season fourteen, Xulfi, the producer of that season, altered the format by transitioning to releasing individual songs instead of featuring multiple songs within each episode.

Seasons overview

Main article: List of Coke Studio Pakistan episodes
SeasonEpisodesOriginally airedProducer/Curators
First airedLast aired
14June 7, 2008 (2008-06-07)August 4, 2008 (2008-08-04)Rohail Hyatt
25June 14, 2009 (2009-06-14)August 14, 2009 (2009-08-14)Rohail Hyatt
35June 1, 2010 (2010-06-01)July 31, 2010 (2010-07-31)Rohail Hyatt
45May 22, 2011 (2011-05-22)July 17, 2011 (2011-07-17)Rohail Hyatt
55May 13, 2012 (2012-05-13)July 8, 2012 (2012-07-08)Rohail Hyatt
65October 27, 2013 (2013-10-27)January 5, 2014 (2014-01-05)Rohail Hyatt
77September 21, 2014 (2014-09-21)November 22, 2014 (2014-11-22)Strings
87August 16, 2015 (2015-08-16)October 4, 2015 (2015-10-04)Strings
97August 13, 2016 (2016-08-13)September 24, 2016 (2016-09-24)Strings
107August 11, 2017 (2017-08-11)September 21, 2017 (2017-09-21)Strings
119August 10, 2018 (2018-08-10)October 19, 2018 (2018-10-19)Ali Hamza & Zohaib Kazi
126October 11, 2019 (2019-10-11)November 29, 2019 (2019-11-29)Rohail Hyatt
134December 4, 2020 (2020-12-04)December 25, 2020 (2020-12-25)Rohail Hyatt
144January 14, 2022 (2022-01-14)March 22, 2022 (2022-03-22)Xulfi
154April 14, 2024 (2024-04-14)TBAXulfi

Below is a list of artists who have performed in Coke Studio.

Season 1 (2008)

Main article: Coke Studio Pakistan season 1

Season 2 (2009)

Main article: Coke Studio Pakistan season 2

Season 3 (2010)

Main article: Coke Studio Pakistan season 3

Season 4 (2011)

Main article: Coke Studio Pakistan season 4

Season 5 (2012)

Main article: Coke Studio Pakistan season 5

Season 6 (2013)

Main article: Coke Studio Pakistan season 6

Season 7 (2014)

Main article: Coke Studio Pakistan season 7

Season 8 (2015)

Main article: Coke Studio Pakistan season 8

Season 9 (2016)

Main article: Coke Studio Pakistan season 9

Season 10 (2017)

Main article: Coke Studio Pakistan season 10

Explorer 2018

Main article: Coke Studio Explorer
  • Ariana and Amrina:
    Both Amrina and Ariana, whose birth name was Farsi Gul and who changed it to her current name after American singer Ariana Grande are members of the Kalash community residing in Bumburet Valley of Chitral. Both have been singing together locally since the age of five.
  • Shamu Bai and Vishnu:
    This brother and sister duo were classically trained by their father Arjun and hail from Deewan Lal Chand a village in rural Sindh. They are famous for their bhajans at local jagrans and have also performed at local gatherings, weddings and festivals.
  • Mangal Khan, Darehan Khan Maula Baksh and Shayan Maula Baksh:
    Known as "Baloch Throat Musicians", Mangal Khan together with Darehan and Shyan hails from Dera Bugti District in Balochistan. One of few singers who have been performing using throat singing technique called "overtone singing" (in Balochi known as "Nar-sur") for over thirty-years. Kazi compared their music to Tuvan singing of Mongolian monks.
  • Mishal Khawaja:
    Born in Pakistan and raised in Toronto, Mishal Khawaja hails from Lahore. Mishal begin her career with covers and released her first original single digitally in 2015 titled "Murder" which was then followed by "Do You Feel it" and "Vertigo". She was discovered by Kazi and Hamza, after they saw her work on Instagram. On her singing Kazi said, "she has a unique, refreshing take on urban music and sings with a lot of passion."
  • Qasamir:
    Band of four musicians led by Altaf Mir with Ghulam Mohammad Daar, Manzoor Ahmed Khan, Saifuddin Shah hails from Muzaffarabad. Mir is a master craftsman and together with Ghulam Muhammad has worked for Radio Pakistan for forty-years, while Manzoor is a rickshaw driver and Saifuddin is a professional chef. Together they known form a band Qasamir (to resonate with Kashmir).

Season 11 (2018)

Main article: Coke Studio Pakistan season 11

Season 12 (2019)

Main article: Coke Studio Pakistan season 12

Season 13 (2020)

Main article: Coke Studio Pakistan season 13

Season 14 (2022)

Main article: Coke Studio Pakistan season 14

Season 15 (2024)

Main article: Coke Studio Pakistan season 15
  • Abdul Hannan
  • Babar Mangi
  • Farheen Raza Jaffry
  • Faris Shafi
  • Gharvi Group (Abida, Rooha Rawal, Saba Hassan & Sajida Bibi)
  • Kaavish (Jaffer Zaidi & Maaz Maudood)
  • Marvi Saiban
  • Noman Ali Rajper
  • REHMA
  • Rozeo
  • Sabri Sisters (Anamta Sabri & Saman Sabri)
  • Sajjad Ali
  • Star Shah
  • Umair Butt
  • Zahoor
  • Zeeshan Ali

Reception

Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India.[19] The success of the show prompted Coca-Cola to launch the Indian version, Coke Studio @ MTV, with a similar format, which proved to be both critically acclaimed and commercially successful.[20] The Indian version has been produced by MTV India.[21] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the successes of the Pakistani and Indian versions, a Bangladeshi edition, Coke Studio Bangla, was launched on 7 February 2022.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[22]

Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in Coke Studio Season 8 became the first video originating in Pakistan to cross 100 million views on YouTube, garnering views from 186 countries.[23] Rahat Fateh Ali Khan and Momina Mustehsan's rendition of "Afreen Afreen" from the ninth season also earned 100 million views on YouTube.[24] In season 14, "Pasoori" by Ali Sethi and Shae Gill crossed 313 million views on YouTube and has gone viral in India.[citation needed]

See also

Notes

  1. ^

References

  1. ^ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Archived from the original on 28 July 2018. Retrieved 26 August 2015.
  2. ^ Malik, Asma (27 July 2018). "#Humdekhenge: Here's how Coke Studio is promoting cultural diversity in Pakistan". Daily Pakistan. Retrieved 11 August 2018.
  3. ^ "Coke Studio 11 gears up for season premiere". The Express Tribune. 23 July 2018. Retrieved 11 August 2018.
  4. ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  5. ^ Deepti Unni (4 July 2011). "The Challenge of Fusion". Rolling Stone India. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  6. ^ "Rohail Hyatt Quits from Coke Studio". brand synario. Sami Iqbal. Retrieved 27 August 2014.
  7. ^ Mahmood, Rafay (31 July 2014). "Raising the curtain on Coke Studio 7". The Express Tribune. Retrieved 4 October 2022.
  8. ^ "Coke Studio Season 7, with Strings attached". Dawn. 21 August 2014. Retrieved 4 October 2022.
  9. ^ "Strings bids farewell to Coke Studio". Dawn Images. 29 October 2017. Archived from the original on 30 October 2017. Retrieved 31 October 2017.
  10. ^ "Strings bid farewell to Coke Studio on a good note". The Express Tribune. 29 October 2017. Archived from the original on 31 October 2017. Retrieved 31 October 2017.
  11. ^ "Revealed: Here's who will be producing Coke Studio 11". Something Haute. 7 March 2018. Retrieved 8 March 2018.
  12. ^ "Ali Hamza, Zohaib Kazi new producers on Coke Studio". Dunya News. 8 March 2018. Retrieved 8 March 2018.
  13. ^ Ali Raj; Rafay Mahmood (25 January 2019). "Rohail Hyatt returns to 'Coke Studio' after five years". The Express Tribune. Retrieved 2 February 2019.
  14. ^ Saman Siddiqui (20 November 2020). "Rohail Hayat to return with Coke Studio Season 13". OyeYeah News. Retrieved 29 November 2020.
  15. ^ Tribune's Correspondent (19 March 2021). "Rohail Hyatt steps down as 'Coke Studio' producer". The Express Tribune. Retrieved 13 December 2021. {{cite news}}: |author= has generic name (help)
  16. ^ Desk Report (15 June 2021). "It's official! Xulfi is replacing Rohail Hyatt for the next season of Coke Studio". Dawn. Retrieved 13 December 2021.
  17. ^ Rehman, Maliha (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Images. Retrieved 26 February 2019.
  18. ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  19. ^ "If India boasts about Taj Mahal, Pakistan should boast about Coke Studio". The Express Tribune. 7 July 2010. Retrieved 16 May 2012.
  20. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  21. ^ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  22. ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  23. ^ "Tajdar-e-Haram becomes most viewed Pakistani song on Youtube". The Nation. 3 November 2017. Retrieved 3 November 2017.
  24. ^ "Momina Mustehsan's song crosses 100 million views on YouTube". www.thenews.com.pk. Retrieved 30 April 2024.
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