Coke Studio Pakistan
Coke Studio Pakistan | |
---|---|
کوک اِسٹوڈیو | |
Created by |
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Starring | Featured Artists |
Country of origin | Pakistan |
No. of seasons | 15 |
No. of episodes | 99 (list of episodes) |
Production | |
Executive producer | Coca-Cola Pakistan |
Producers |
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Production location | Pakistan |
Camera setup | Multi-camera |
Production companies |
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Original release | |
Network | YouTube |
Release | 8 June 2008 present | –
Coke Studio Pakistan (Urdu: کوک اِسٹوڈیو) is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, airing annually since 2008. The programme's concept originated in Brazil and has subsequently expanded its reach worldwide.
The show combines a myriad of musical influences, from traditional Indian classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1] It is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and languages to collaborate musically.[2][3]
History
Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists. The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008. The inaugural season premiered with a live audience and was met with immense success. Production was handled by Hyatt, his wife Umber Hyatt, and Nofil Naqvi, a Pakistani cinematographer.[4][5]
Following the success of the live audience format in season one, Coke Studio Pakistan transitioned to a closed studio format for seasons two through thirteen. Season fourteen marked a significant shift towards pre-recorded music videos, with each song having its own dedicated video.
Rohail Hyatt remained as executive producers for the show until season six, stepping down in 2013 after five years.[6] He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season ten.[7][8] Strings announced that season ten would be their last.[9][10] In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season eleven, but they left after the season concluded.[11][12] Rohail Hyatt made a comeback in 2019 to produce season twelve and continued at the helm for season thirteen as well.[13][14] After season thirteen, Hyatt recommended Xulfi to lead production for the fourteenth season, which aired in 2022.[15][16] Xulfi remained the producer for season fifteen as well.
Format
The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube channels and various streaming platforms.[a] The music is recorded live by artists at Coke Studio.[17] The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers.[18]
Musically, the format features an ever-changing and captivating blend of Western instruments (primarily guitars, pianos, synthesizers, bass guitars, and drum kits) with traditional instruments from the Indian subcontinent (harmonium, rubab, sarod, sitar, bamboo flutes, dholak, tabla, and other traditional percussion instruments). With rare exceptions, the singer serves as the lead instrumentalist. Other instrumental solos, while often highly virtuosic, tend to be relatively brief.
Coke Studio airs on both television and digital platforms, maintaining a consistent episodic structure throughout its thirteen seasons, with each episode presenting multiple songs. However, starting from season fourteen, Xulfi, the producer of that season, altered the format by transitioning to releasing individual songs instead of featuring multiple songs within each episode.
Seasons overview
Season | Episodes | Originally aired | Producer/Curators | ||
---|---|---|---|---|---|
First aired | Last aired | ||||
1 | 4 | June 7, 2008 | August 4, 2008 | Rohail Hyatt | |
2 | 5 | June 14, 2009 | August 14, 2009 | Rohail Hyatt | |
3 | 5 | June 1, 2010 | July 31, 2010 | Rohail Hyatt | |
4 | 5 | May 22, 2011 | July 17, 2011 | Rohail Hyatt | |
5 | 5 | May 13, 2012 | July 8, 2012 | Rohail Hyatt | |
6 | 5 | October 27, 2013 | January 5, 2014 | Rohail Hyatt | |
7 | 7 | September 21, 2014 | November 22, 2014 | Strings | |
8 | 7 | August 16, 2015 | October 4, 2015 | Strings | |
9 | 7 | August 13, 2016 | September 24, 2016 | Strings | |
10 | 7 | August 11, 2017 | September 21, 2017 | Strings | |
11 | 9 | August 10, 2018 | October 19, 2018 | Ali Hamza & Zohaib Kazi | |
12 | 6 | October 11, 2019 | November 29, 2019 | Rohail Hyatt | |
13 | 4 | December 4, 2020 | December 25, 2020 | Rohail Hyatt | |
14 | 4 | January 14, 2022 | March 22, 2022 | Xulfi | |
15 | 4 | April 14, 2024 | TBA | Xulfi |
Featured artists
Below is a list of artists who have performed in Coke Studio.
Season 1 (2008)
- Ali Azmat
- Ali Zafar
- Maira Iftikhar
- Mauj
- Ustad Hussain Baksh Gullo
- Rahat Fateh Ali Khan
- Sain Tufail
- Sajid & Zeeshan
- Strings
Season 2 (2009)
- Ali Zafar
- Arieb Azhar
- Atif Aslam
- Chae Dong Mi
- Javed Bashir
- Josh
- Noori
- Riaz Ali Khan
- Saieen Zahoor
- Shafqat Amanat Ali Khan
- Strings
- Zeb and Haniya
Season 3 (2010)
Season 4 (2011)
- Akhtar Chanal Zahri
- Asif Hussain Samraat
- Attaullah Khan Esakhelvi
- Bilal Khan
- Fareed Ayaz & Abu Mohammad
- Jal
- Kaavish
- Komal Rizvi
- Mizraab
- Mole
- Qurat-ul-Ain Balouch
- Sajjad Ali
- Sanam Marvi
- Akhtar Chanal Zahri
- The Sketches
- Ustaad Naseer-ud-din Saami
Season 5 (2012)
- Atif Aslam
- Bilal Khan
- Bohemia
- Chakwal Group
- Fareed Ayaz & Abu Mohammad
- Farhan Rais Khan
- Hadiqa Kiani
- Hamayoon Khan
- Meesha Shafi
- Tahir Mithu
- Overload
- Qayaas
- Rachel Viccaji
- SYMT
- Sanam Marvi
- Uzair Jaswal
Season 6 (2013)
- Abrar-ul-Haq
- Alamgir
- Ali Azmat
- Asad Abbas
- Atif Aslam
- Ayesha Omer
- Fariha Pervez
- Muazzam Ali Khan
- Rostam Mirlashari
- Rustam Fateh Ali Khan
- Saieen Zahoor
- Sanam Marvi
- Sumru Ağıryürüyen
- Umair Jaswal
- Zara Madani
- Zeb & Haniya
- Zoe Viccaji
Season 7 (2014)
- Abbas Ali Khan
- Abida Parveen
- Abrar-ul-Haq
- Akhtar Chanal Zahri
- Asrar
- Fariha Pervez
- Humaira Channa
- Aisha Zafar
- Javed Bashir
- Jawad Ahmed
- Komal Rizvi
- Meesha Shafi
- Rahma Ali
- Rahat Fateh Ali Khan
- Sajjad Ali
- Ustad Rais Khan
- Zohaib Hassan
- Zoe Viccaji
- Ustad Tafu
- Jimmy Khan
- Usman Riaz
- Momin Durrani
- Naseer & Shahab
- Niazi Brothers
- Sara Haider
Season 8 (2015)
- Ali Azmat
- Ali Haider
- Ali Sethi
- Ali Zafar
- Alycia Dias
- Arif Lohar
- Atif Aslam
- Ustad Hamid Ali Khan
- Qurat-ul-Ain Balouch
- Sara Raza Khan
- Shazia Manzoor
- Rizwan & Muazzam
- Farida Khanum
- Mekaal Hasan Band (Mekaal Hasan, Gino Banks, Sheldon D'Silva, Sharmistha Chatterjee)
- Nabeel Shaukat Ali
- Gul Panra
- Surriya Khanum
- Umair Jaswal
- Karam AbbasViccaji
- Mai Dhai
- Fizza Javed
- Asim Azhar
- Mulazim Hussain
- Kavish (Jaffer Zaidi and Maaz Maudood)
- Malang Party (Zeeshan Mansoor, Ibrahim, Zain Ali)
- Bakshi Brothers (Aafi Bakhshi, Yawar Bakshi, Bilal Bakshi and Sherry Bakshi)
- Nafees Ahmed
- Samra Khan
- Sara Haider
- Siege (Junaid Younus, Muhammad Ahsan & Parvaiz)
- Shehroze Hussan (sitarist)
- Haider Ali (haidertonight)
Season 9 (2016)
- Abida Parveen
- Ahmed Jahanzeb
- Ali Azmat
- Ali Khan
- Ali Sethi
- Amjad Sabri
- Asim Azhar
- Basit Ali
- Damia Farooq
- Faakhir Mehmood
- Haroon Shahid
- Jabar Abbas
- Jaffer Zaidi
- Javed Bashir
- Junaid Khan
- Kashif Ali
- Masuma Anwar
- Meesha Shafi
- Mehwish Hayat
- Mohsin Abbas Haider
- Momina Mustehsan
- Naeem Abbas Rufi
- Naseebo Lal
- Natasha Khan
- Nirmal Roy
- Noor Zehra
- Noori
- Shaheen Shah Afridi
- Qurat-ul-Ain Balouch
- Rachel Viccaji
- Rafaqat Ali Khan
- Rahat Fateh Ali Khan
- Rizwan Butt
- Saieen Zahoor
- Sanam Marvi
- Sara Haider
- Shahzad Nawaz
- Shani Arshad
- Shilpa Rao
- Shiraz Uppal
- Shuja Haider
- Umair Jaswal
- Zebunnisa Bangash
Season 10 (2017)
- Aamir Zaki
- Ahmed Jahanzeb
- Aima Baig
- Ali Hamza
- Ali Sethi
- Ali Zafar
- Amanat Ali
- Attaullah Khan Esakhelvi
- Danyal Zafar
- Faraz Anwar
- Farhan Saeed
- Humaira Channa
- Humera Arshad
- Irteassh
- Jabar Abbas
- Kaavish
- Javed Bashir
- Junoon
- Momina Mustehsan
- Natasha Khan
- Nirmal Roy
- Quratulain Balouch
- Rachel Viccaji
- Rahat Fateh Ali Khan
- Sajjad Ali
- Sanwal Esakhelvi
- Sahir Ali Bagga
- Sajjad Ali
- Shafqat Amanat Ali Khan
- Shuja Haider
- Umair Jaswal
- Waqar Ehsin
- Zaw Ali
Explorer 2018
- Ariana and Amrina:
Both Amrina and Ariana, whose birth name was Farsi Gul and who changed it to her current name after American singer Ariana Grande are members of the Kalash community residing in Bumburet Valley of Chitral. Both have been singing together locally since the age of five. - Shamu Bai and Vishnu:
This brother and sister duo were classically trained by their father Arjun and hail from Deewan Lal Chand a village in rural Sindh. They are famous for their bhajans at local jagrans and have also performed at local gatherings, weddings and festivals. - Mangal Khan, Darehan Khan Maula Baksh and Shayan Maula Baksh:
Known as "Baloch Throat Musicians", Mangal Khan together with Darehan and Shyan hails from Dera Bugti District in Balochistan. One of few singers who have been performing using throat singing technique called "overtone singing" (in Balochi known as "Nar-sur") for over thirty-years. Kazi compared their music to Tuvan singing of Mongolian monks. - Mishal Khawaja:
Born in Pakistan and raised in Toronto, Mishal Khawaja hails from Lahore. Mishal begin her career with covers and released her first original single digitally in 2015 titled "Murder" which was then followed by "Do You Feel it" and "Vertigo". She was discovered by Kazi and Hamza, after they saw her work on Instagram. On her singing Kazi said, "she has a unique, refreshing take on urban music and sings with a lot of passion." - Qasamir:
Band of four musicians led by Altaf Mir with Ghulam Mohammad Daar, Manzoor Ahmed Khan, Saifuddin Shah hails from Muzaffarabad. Mir is a master craftsman and together with Ghulam Muhammad has worked for Radio Pakistan for forty-years, while Manzoor is a rickshaw driver and Saifuddin is a professional chef. Together they known form a band Qasamir (to resonate with Kashmir).
Season 11 (2018)
- Abida Parveen
- Abrar-ul-Haq
- Ahad Raza Mir
- Ali Azmat
- Ali Sethi
- Asim Azhar
- Asrar
- Attaullah Khan Esakhelvi
- Chand Tara Orchestra
- Darehan, Mangal & Shayan
- Elizabeth Rai
- Ghulam Ali Qadri
- Gul Panra
- Hasan Jahangir
- Haniya Aslam
- Humaira Arshad
- Jawad Ahmad
- Jimmy Khan
- Khumariyaan
- Krewella
- Lucky & Naghma
- Lyari Underground
- Mishal Khawaja
- Momina Mustehsan
- Mughal-e-Funk
- Natasha Baig
- Riaz Qadri
- Rachel Viccaji
- Sanwal Esakhelvi
- Sahir Ali Bagga
- Shamu Bai
- Shuja Haider
- Sounds of Kolachi
- The Sketches
- Vishnu & Shamu Bai
- Young Desi
- Zarsanga
Season 12 (2019)
- Abrar-ul-Haq
- Aima Baig
- Ali Sethi
- Atif Aslam
- Banur's Band
- Barkat Jamal Fakir Troupe
- Fareed Ayaz and Abu Muhammad
- Fariha Pervez
- Hadiqa Kiani
- Harsakhiyan
- Kashif Din
- Nimra Rafiq
- Qurat-ul-Ain Balouch
- Rachel Viccaji
- Rahat Fateh Ali Khan
- Sahir Ali Bagga
- Sanam Marvi
- Shahab Hussain
- Shamali Afghan
- Shuja Haider
- Umair Jaswal
- Zeb Bangash
- Zoe Viccaji
Season 13 (2020)
- Aizaz Sohail
- Ali Noor
- Ali Pervaiz Mehdi
- Bohemia
- Fariha Pervez
- Meesha Shafi
- Mehdi Maloof
- Rahat Fateh Ali Khan
- Sanam Marvi
- Sehar Gul Khan
- Umair Jaswal
- Wajeeha Naqvi
- Zara Madani
Season 14 (2022)
- Abdullah Siddiqui
- Abida Parveen
- Ali Sethi
- Ameer Baksh
- Arooj Aftab
- Asfar Hussain
- Atif Aslam
- Butt Brothers
- Eva B
- Faisal Kapadia
- Faris Shafi
- Hasan Raheem
- Justin Bibis
- Kaifi Khalil
- Karakoram
- Lahore Jazz Ensemble
- Meesha Shafi
- Momina Mustehsan
- Naseebo Lal
- Qurat-ul-Ain Balouch
- Anushae Gill
- Soch
- Talal Qureshi
- Talha Anjum (Young Stunners)
- Wahab Bugti
- Young Stunners
- Zain Zohaib Qawwals
Season 15 (2024)
- Abdul Hannan
- Babar Mangi
- Farheen Raza Jaffry
- Faris Shafi
- Gharvi Group (Abida, Rooha Rawal, Saba Hassan & Sajida Bibi)
- Kaavish (Jaffer Zaidi & Maaz Maudood)
- Marvi Saiban
- Noman Ali Rajper
- REHMA
- Rozeo
- Sabri Sisters (Anamta Sabri & Saman Sabri)
- Sajjad Ali
- Star Shah
- Umair Butt
- Zahoor
- Zeeshan Ali
Reception
Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India.[19] The success of the show prompted Coca-Cola to launch the Indian version, Coke Studio @ MTV, with a similar format, which proved to be both critically acclaimed and commercially successful.[20] The Indian version has been produced by MTV India.[21] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the successes of the Pakistani and Indian versions, a Bangladeshi edition, Coke Studio Bangla, was launched on 7 February 2022.
Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[22]
Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in Coke Studio Season 8 became the first video originating in Pakistan to cross 100 million views on YouTube, garnering views from 186 countries.[23] Rahat Fateh Ali Khan and Momina Mustehsan's rendition of "Afreen Afreen" from the ninth season also earned 100 million views on YouTube.[24] In season 14, "Pasoori" by Ali Sethi and Shae Gill crossed 313 million views on YouTube and has gone viral in India.[citation needed]
See also
Notes
- ^
- YouTube: Rohail Hyatt, Coke Studio
- SoundCloud: Rohail Hyatt, Coke Studio
References
- ^ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Archived from the original on 28 July 2018. Retrieved 26 August 2015.
- ^ Malik, Asma (27 July 2018). "#Humdekhenge: Here's how Coke Studio is promoting cultural diversity in Pakistan". Daily Pakistan. Retrieved 11 August 2018.
- ^ "Coke Studio 11 gears up for season premiere". The Express Tribune. 23 July 2018. Retrieved 11 August 2018.
- ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
- ^ Deepti Unni (4 July 2011). "The Challenge of Fusion". Rolling Stone India. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
- ^ "Rohail Hyatt Quits from Coke Studio". brand synario. Sami Iqbal. Retrieved 27 August 2014.
- ^ Mahmood, Rafay (31 July 2014). "Raising the curtain on Coke Studio 7". The Express Tribune. Retrieved 4 October 2022.
- ^ "Coke Studio Season 7, with Strings attached". Dawn. 21 August 2014. Retrieved 4 October 2022.
- ^ "Strings bids farewell to Coke Studio". Dawn Images. 29 October 2017. Archived from the original on 30 October 2017. Retrieved 31 October 2017.
- ^ "Strings bid farewell to Coke Studio on a good note". The Express Tribune. 29 October 2017. Archived from the original on 31 October 2017. Retrieved 31 October 2017.
- ^ "Revealed: Here's who will be producing Coke Studio 11". Something Haute. 7 March 2018. Retrieved 8 March 2018.
- ^ "Ali Hamza, Zohaib Kazi new producers on Coke Studio". Dunya News. 8 March 2018. Retrieved 8 March 2018.
- ^ Ali Raj; Rafay Mahmood (25 January 2019). "Rohail Hyatt returns to 'Coke Studio' after five years". The Express Tribune. Retrieved 2 February 2019.
- ^ Saman Siddiqui (20 November 2020). "Rohail Hayat to return with Coke Studio Season 13". OyeYeah News. Retrieved 29 November 2020.
- ^ Tribune's Correspondent (19 March 2021). "Rohail Hyatt steps down as 'Coke Studio' producer". The Express Tribune. Retrieved 13 December 2021.
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has generic name (help) - ^ Desk Report (15 June 2021). "It's official! Xulfi is replacing Rohail Hyatt for the next season of Coke Studio". Dawn. Retrieved 13 December 2021.
- ^ Rehman, Maliha (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Images. Retrieved 26 February 2019.
- ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
- ^ "If India boasts about Taj Mahal, Pakistan should boast about Coke Studio". The Express Tribune. 7 July 2010. Retrieved 16 May 2012.
- ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
- ^ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
- ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
- ^ "Tajdar-e-Haram becomes most viewed Pakistani song on Youtube". The Nation. 3 November 2017. Retrieved 3 November 2017.
- ^ "Momina Mustehsan's song crosses 100 million views on YouTube". www.thenews.com.pk. Retrieved 30 April 2024.