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KTFN signed on in 1991 as KJLF-TV, an English-language independent station. KJLF was started by the late Pete E. Meryl Warren III, also the founder of KCIK channel 14 (which is now KFOX-TV, and was El Paso's first UHF TV station) and was run by the Warren family, with John Warren serving as the station manager, until the station's first sale to Telemundo in 1999. KJLF-TV became an affiliate of The WB when the WB network came on the air in 1995, and changed its call letters to KKWB (to reflect the station's nework affiliation) in 1998.
When the local UPN affiliate KTYO (now KTDO) was sold to Telemundo in 1999, KTFN picked up UPN as a secondary affiliation. Entravision bought the station in 2001, and converted it info a TeleFutura affiliate. On January 29, 2002, the station adopted the KTFN callsign to reflect the new affiliation.
After the affiliation change, the WB had been available in El Paso by way of the cable company's transmission of KTLA in Los Angeles, but was never seen on a local station in the market again. The WB merged with UPN in September 2006 to form the CW.