Juicy Fruit

For the Mtume album, see Juicy Fruit (album).

File:Juicyfruit.jpeg

Assorted Juicy Fruit packaging

Juicy Fruit is a brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors' items in a niche market.

History

A Juicy Fruit Wrapper from 1946

In production for more than 50 years, Juicy Fruit was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.

Each three-gram stick contains ten calories (42 joules).

Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.

Flavor

People often report that the (Southeast Asian) jack fruit tastes nearly identical to Juicy Fruit, but just which "fruit" serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry" and "Grapermelon" under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others. It is likely, however, that the chemical used for flavoring is isopentenyl acetate, a carboxylic ester.

Versions

In the early 2000s, a pellet gum version was introduced, and contains no sugar, unlike the stick version. However, the green version contains sugar, and was introduced in 2006.

For the past 25-plus years the slogan for Juicy Fruit has been "The taste is gonna move ya!".

Juicy Fruit Squeeze

In Canada, there is a Juicy Fruit Squeeze version similar to Cadbury Adams' Trident Splash.

References

• Pavia, Donald L. (2007). Introduction to Organic Laboratory Techniques. Thomson Brooks/Cole. ISBN 978-0-495-01630-4. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)

External links

• Juicy Fruit, the official website for the brand.
• Wrigley's "Juicy Fruit" page