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Cheetos

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Cheetos

Cheetos are a brand of cheese curl made by Frito-Lay. They are technically known as a cheese-flavored cornmeal snack.[1] Cheetos was developed by Fritos creator Charles Elmer Doolin in 1948 along with a potato product called "Fritatos".[2] Until the late 1990s-early 2000s, the brand name contained an interpunct (Chee·tos appeared on the packaging), but it has since been removed.

Manufacturing

Main article: Cheese puffs

Cheetos are manufactured by blending corn and water. The mixture is heated under pressure, then extruded through a die. The texture of the snack is caused by contact with hot air, which causes steam in the mixture to expand, creating a bread-like snack. The traditional Crunchy Cheetos are fried.[3] Puffs, Paws, Twists, Balls, and Whirls varieties are oven-dried.[4] The snack is then tumbled with the desired flavor.

Cheetos mascot

Main article: Chester Cheetah

The Cheetos mascot is an anthropomorphic cartoon cheetah named Chester Cheetah.[5] Chester Cheetah first appeared in television commercials in 1986 as an animated cartoon character. After Chester's introduction, the sly, smooth-voiced cheetah began starring in more commercials and eventually became Cheetos’ official mascot. He used the slogan "It ain't easy bein' cheesy" in the late 1980s/early 1990s, then “The cheese that goes crunch!” until 1996, when it became “Dangerously cheesy!” In the 2000s, Chester Cheetah became rendered as a computer-generated character in the United States, while he continues to appear in his old animation style in other countries.

As of 2007, Cheetos has taken aim at an adult demographic. In this incarnation, Chester speaks with a mid-Atlantic accent and encourages people to use their Cheetos in acts of revenge or to solve problems. Two Chester Cheetah videogames, Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too Cool to Fool, were released for home videogame consoles in the 1990s. They appeared on Sega Genesis and the Super Nintendo respectively.

Previous to Chester, Cheetos' mascot was a mouse called the Cheetos Mouse.[6] He debuted in 1971. The Cheetos' Mouse's slogan was "Hail Chee-sar!" This was declared to be defunct after a decline in customer approval ratings.

International flavors

Australia

  • Cheetos Cheese n' Bacon Balls.[7]

Brazil

  • Cheetos Swiss Cheese Balls
  • Cheetos Requeijão Waves
  • Cheetos Parmigiano-Reggiano Moons

Canada

  • Crunchy Cheetos (1948-present)
  • Cheetos Puffs (1971-present)
  • Cheetos Bacon and Cheese Flavor (Crunchy) (early 1980s)
  • Cheetos Paws (1991-1994)
  • Cheetos Cheezy Checkers (1995-1999)
  • Flamin' Hot Cheetos (1998-present)
  • Crunchy Nacho Cheetos (1996-1998) (still available in eastern Canada)
  • Cheetos Zig-Zags (1999-2003)
  • Cheetos X's and O's (2000-2002)
  • Cheetos Puffs Twists (2003-present)
  • Cool Ranch Cheetos (begun and discontinued in 2003)
  • Baked Cheetos (2004-present)
  • Cheetos Pizza Puffs (begun and discontinued in 2005)
  • Cheetos Holiday Twists (2005-2006)
  • Cheddar Jalapeño Cheetos (2005-present)
  • Flamin' Hot Cheetos con Limon (2005-present)
  • Flamin' Hot Baked Cheetos (2005-present)
  • Cheetos Crunchy Twists (2006-present)
  • Natural Puffs White Cheddar
  • Cheetos Mighty Zingers (2010)
  • Cheetos Habanero (2010)
  • Xxxtra Flamin' Hot Cheetos (2010)
  • Crunchy Mozarella (2010)

China

  • Turkey Flavor
  • Strawberry Flavor Puffs
  • Blueberry Flavor Puffs

Indonesia

  • Cheetos Net BBQ
  • Cheetos Net Seaweed

India

  • Masala Balls
  • Tangy Tomato
  • Tomato Twirls

Israel

  • Kosher, Ketchup Flavor[8]
  • Peanut Flavor (peanut butter)[9]

Japan

  • Strawberry Cheetos


  • Milk Chocolate Cheetos[10]

South Korea

  • Strawberry Cheetos[11]
  • BBQ flavored Cheetos
  • Spicy flavored Cheetos
  • Spicy Chicken flavored Cheetos Balls
  • BBQ flavored puffs


Spain

  • Cheetos Queso (1980's?-)

Turkey

  • Peanut Butter Cheetos
  • Steak Cheetos
  • Ketchup Cheetos
  • Corn Cheetos
  • Sweetos Cheetos (November 2009 / cocoa and milk filled)

UK

USA[12]

  • Crunchy Cheetos (1948-present)
  • Cheetos Puffs (1971-present)
  • Cheetos Bacon and Cheese Flavor (Crunchy) (early 1980s)
  • Cheetos Paws (1991-1994)
  • Cheetos Cheezy Checkers (1995-1999)
  • Flamin' Hot Cheetos (1996-present)
  • Crunchy Nacho Cheetos (1996-1998)
  • Cheetos Zig-Zags (1999-2003)
  • Flamin' Hot Cheetos Puffs (1999-2000, discontinued in 2000 and reintroduced in 2006, 2006-present)
  • Cheetos X's and O's (2000-2002)
  • Cheetos Puffs Twists (2003-present)
  • Cool Ranch Cheetos (begun and discontinued in 2003)
  • Baked Cheetos (2004-present)
  • Cheetos Pizza Puffs (begun and discontinued in 2005)
  • Cheetos Holiday Twists (2005-2006)
  • Cheddar Jalapeño Cheetos (2005-present)
  • Flamin' Hot Cheetos con Limon (2005-present)
  • Flamin' Hot Baked Cheetos (2005-present)
  • Cheetos Crunchy Twists (2006-present)
  • Natural Puffs White Cheddar
  • Cheetos Mighty Zingers Ragin' Cajun and Tangy Ranch (2010)
  • Cheetos Mighty Zingers Sharp Cheddar and Salsa Picante (2010)
  • Cheetos Wild Habanero (2010)
  • Xxxtra Flamin' Hot Cheetos
  • Crunchy Mozarella[13]
  • Giant Cheetos (2009-) [14]
  • Cheetos Crunchy Cheesy Enchilada[15]
  • Flamin' Hot Cheetos Puffs
  • Flamin' Hot Cheetos Balls

Pork Enzymes

Some Frito-Lay brand seasoned products, including some flavors of Cheetos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site[16] states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack chip products to develop 'unique flavors'. The presence of pig-derived ingredients makes them haraam for Muslims to eat and treif for Jews.

See also

References

  1. ^ Cheetos information from Frito-Lay[dead link]
  2. ^ "Corn, Potato Chip Packaging Big Business in San Antonio", Dallas Morning News, May 22, 1949, Section XVIII, page 8
  3. ^ "Trivia - How many different types of Cheetos are there? - ArcaMax Publishing". Arcamax.com. Retrieved 2009-07-26.
  4. ^ "Cheetos Cheese Snacks - The Smith's Snackfood Company". Smiths.com.au. Retrieved 2009-07-26.
  5. ^ "Cheetos.com". Cheetos.com. Retrieved 2009-07-26.
  6. ^ "[:::] Waffle Whiffer Zone: The Cheetos Mouse". Wafflewhiffer.blogspot.com. 2006-03-31. Retrieved 2009-07-26.
  7. ^ "Cheetos Cheese Snacks - The Smith's Snackfood Company". Smiths.com.au. Retrieved 2009-07-26.
  8. ^ "Cheetos Kafa Ketchup Flavored Corn Snack". Taquitos.net. Retrieved 2009-07-26.
  9. ^ "Cheetos - Elite". Strauss-group.com. Retrieved 2009-07-26.
  10. ^ "Strawberry Flavored Cheetos Seduce Sweet-Loving Snackers". Inventorspot.com. Retrieved 2009-07-26.
  11. ^ "Pink Cheetos photo". Kibo. Retrieved 2009-07-26.
  12. ^ "tlw". Slowwhoop.org. Retrieved 2009-07-26.
  13. ^ "Cheetos Now Has A Flavor That Doesn't Look Radioactive". The Impulsive Buy. Retrieved 2009-07-26.
  14. ^ "Giant Cheetos". Taquitos.net. Retrieved 2009-07-26.
  15. ^ "Cheetos Crunchy Cheesy Enchilada". Taquitos.net. Retrieved 2009-07-26.
  16. ^ "Seasoned Products Made Without Porcine Enzymes". Frito-Lay. 2009-03-25. Retrieved 2009-07-26.
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