Simba (South African company)

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Simba (Pty) Ltd.
Wholly owned subsidiary
IndustryFood products
FoundedGauteng, South Africa (1957)
FounderLeon Greyvensteyn
Headquarters
Isando, Gauteng
,
South Africa
Area served
Southern Africa
Products
ParentPepsiCo
Websitewww.simba.co.za

Simba (Pty) Ltd. (commonly referred to as Simba) is a South African snack food manufacturer mainly operating in South Africa. It was founded in 1957 by Leon Greyvensteyn, and acquired by PepsiCo in 1999. It is best known for manufacturing potato and maize-based snack foods. They hold 63 percent of the South African crisps market.[1][dead link]

References[edit]

  1. ^ "A flavour of genius". The Marketing Site. Retrieved 18 October 2016.