Lay's Stax is a potato chip snack food produced by Frito-Lay and manufactured in Mexico. It was introduced in 2003 as direct competition for Procter & Gamble's Pringles (currently owned by the Kellogg Company).
Stax chips compared to Pringles
Stax chips are heavier and thicker than Pringles. The shape of Stax is a simple curve called a hyperbolic cylinder, while Pringles are formed into a double-curve known as a hyperbolic paraboloid. Stax chips have the flavoring spread across the inside curve of the crisp whilst Pringles have them across the outside curve. Stax chips are packaged in plastic packages, while Pringles are packaged in cans consisting of cardboard and metal.
In the UK, Stax are packed in all-cardboard cans.
- All-American Cheeseburger
- Bacon Cheddar Potato Skins
- Buffalo Ranch
- Cheese and Onion
- Chile Lemon
- Dill Pickle
- Hot'n Spicy Barbecue
- Jalapeno Pepper Jack
- Korean Barbecue
- Mesquite Barbecue
- Mystery (Halloween)
- Original Salted
- Salt and Vinegar
- Scampi and Lemon
- Sour Cream and Onion
- Sweet Thai Chili
- Vanilla Ice Cream (limited time only)
In Brazil, they have been on the market under the brand name "Elma Chips Stax" since late 2006 in the flavors "Cheddar", "Sour Cream & Onion", and "Original". Elma Chips is a Brazilian brand of PepsiCo Inc., also known for "Stiksy", among other brands. The yellow lid is marked with "Lay's Stax". In Venezuela, Lay's Stax were introduced in early 2007 with the flavors "Cheddar", "Sour Cream & Onion", and "Natural Flavour".
- "Pringles vs Stax". (September 3, 2008). Retrieved June 3, 2015.
- Packaging Digest New stacked snacks take on a potato crisp icon Accessed 16 May 2007
- www.parliament.uk Memorandum submitted by Procter & Gamble: Innovative Solutions to Waste Management Problems: The P&G Approach Accessed 16 May 2007