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Monster Energy

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Monster Energy Drinks
File:Monster logo.svg
TypeEnergy drink
ManufacturerMonster Energy ( Hansen Natural )
Country of origin USA
Introduced2002
VariantsOriginal (green), Lo-Carb (blue), Khaos (orange), M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, DUB Edition, Nitrous, and Tour Water-- for sponsored athletes
Websitewww.monsterenergy.com Edit this on Wikidata

Monster Energy is an energy drink that was launched by Hansen Natural in 2002.[1]

Distribution

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. In Germany Pepsi is the Producer. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.

In some European countries even without large scale distributors Monster can be found in some shops with sporting, usually racing equipment.

Ingredients

File:MonsterENSup.jpg
Original Monster Energy Supplement Facts.

The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L),[4] or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size (one per day in Australia), and it is not recommended for pregnant women, children under 10 years old or people who are sensitive to caffeine.[5]

Ingredients:[5] Carbonated Water, Sucrose, Glucose, Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, Cyancobalamin.

Flavors

File:Monster - Energy Drink.jpg
Monster Energy 500 mL (AU)

Monster Energy has various flavors:

  • Monster Energy 8.3 oz 12 oz 16 oz (500 mL in UK and Australia), 24 oz and 32 oz (B.F.C).
  • Monster Lo-Carb 8.3 oz 12 oz 16 oz (500 mL UK and Australia), 24 oz and 32 oz
  • Monster Absolutely Zero 16 oz
  • Monster Assault 8.3 oz 16 oz and 24 oz.
  • Monster Khaos 8.3 oz 16 oz (500 mL in UK and Australia) and 24 oz.
  • Monster M-80 (known as Ripper in Europe and Australia) 8.3 oz 16 oz (500 mL in UK and Australia), and 24 oz.
  • Monster MIXXD 8.3 oz 16 oz (500 mL in Australia) and 24 oz.
  • Monster Import 18.45 oz.
  • Monster Import Light 18.45 oz.
  • Monster Heavy Metal 32 oz.
  • Monster DUB Edition 32 oz (a limited-run Monster/DUB Magazine grape-flavored energy drink).

Monster recently released a new brand called Nitrous Monster, which contains Nitrogenated and Carbonated water:

  • Nitrous Monster Anti Gravity 12 oz.
  • Nitrous Monster Super Dry 12 oz.
  • Nitrous Monster Killer-B 12 oz.

Monster Also has 3oz energy shots called Hitman Energy Shooters:

  • Monster Hitman Regular
  • Monster Hitman Lobo
  • Monster Hitman Sniper

Coffee and tea flavors:

  • Java Monster Chai Hai 15 oz.
  • Java Monster Lo-Ball 15 oz.
  • Java Monster Irish Blend 15 oz.
  • Java Monster Russian 15 oz.
  • Java Monster Nut Up 15 oz.
  • Java Monster Originale 15 oz (500 mL in Australia).
  • Java Monster Loca Moca 15 oz.
  • Java Monster Mean Bean 15 oz (500 mL in Australia).
  • Java Monster Big Black 15 oz.

A more recent coffee brand called X-Presso, which also contains Nitrogenated Water:

Tour water is a 750 mL bottle of natural spring water with added caffeine, electrolytes, lemon, and lime juice. It is current made available only to company-sponsored athletes and bands.

Flavors available in Europe and Australia.

  • Monster Ripper (similar to M-80) 500 mL (16.9 oz).
  • Monster Export 18.4 oz (250 mL, 500 mL).
  • Monster KHAOS (with orange juice) 500 mL.

Endorsements

Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater Kyle Saweikis, snowboarder Rupert Davies, former World Speedway Champion Greg Hancock, Mercedes GP Petronas Formula One Team, IndyCar Series racecar driver Paul Tracy, Australian V8 Supercars champion Jamie Whincup, Prodrift series drifting driver Dean Kearney, rally driver Ken Block, motocross and racecar driver Ricky Carmichael, NASCAR and offroad racing truck driver Robby Gordon, and MotoGP riders Valentino Rossi, Colin Edwards and Ben Spies. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom.

Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[6] The brand is also the title sponsor of the French motorcycle Grand Prix.[7] Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the X Games, and features in the videogames Colin McRae: Dirt 2, Skate 2 as well as Skate 3.

In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[8][9]

In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.

Notable events

In September 2009, Hansen Natural petitioned Rock Art Brewery[10] to cease and desist from using the name Vermonster on one of its beers due to Hansen's alleged similarity to Monster's trademark.[11] Hansen Beverage Co. sought reimbursement for legal expenses and asked Rock Art to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy." [11][12] In October 2009, Monster Energy and other Hansen Natural products were being boycotted by several retailers in support of local Rock Art Brewery.[13]

Since the 1980s, multiple companies have created beers—many predating Monster Energy's creation—with monster related names.[14] Examples include Monster Ale brewed by the Brooklyn Brewery and Green Monster brewed by Deschutes Brewery in Bend, Oregon.

See also

References

  1. ^ Hansen Natural: Charging at Red Bull with a brawny energy brew
  2. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
  3. ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 2006 (BUSINESS WIRE)
  4. ^ The Caffeine Database
  5. ^ a b Refer to packaging.
  6. ^ "Team facts". Kawasaki. 2009. Retrieved 2009-07-16.
  7. ^ "Monster Energy agrees to back French GP". Insidebikes. Retrieved 2010-03-04.
  8. ^ Call of Duty Modern Warfare 2 Giveaway Monster Energy.
  9. ^ Greenhough, Chris Modern Warfare 2 Downloadable Maps Revealed The Inquisitr. October 1, 2009.
  10. ^ Hansen's Letter to Rock Art Brewery
  11. ^ a b Mclean, Dan Monster, Rock Art battle over 'Vermonster' Burlington Free Press. October 13, 2009.
  12. ^ [1]
  13. ^ Slota, Bianca Monster Problem for Rock Art WCAX News. October 9, 2009.
  14. ^ Smagalski, Carolyn (2009). "The Vermonster Fights a Monster". Beer and Brewing Site. BellaOnline.

http://www.caffeineaholic.net/2010/08/monster-absolutely-zero.html


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