Coca-Cola Amatil

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Coca-Cola Amatil Limited
Traded as ASXCCL
Industry Beverage
Founded 1904
Headquarters Coca-Cola Place
North Sydney, New South Wales
, Australia
Area served
New Zealand
Papua New Guinea
Key people
David Gonski (Chairman)
Alison Watkins (Managing Director)
Products Coca-Cola, Diet Coke, Coca-Cola Zero, Deep Spring, Fanta, Kirks, Lift, Mother, Mount Franklin Spring Water, Nestea, Powerade, Pump, Sprite, Sprite Zero, SPC Ardmona packaged fruit, baked beans, spaghetti, canned tomatoes and spreads
Services Manufacturing and distribution of alcoholic and non-alcoholic beverages
Revenue Decrease A$5.12 billion (2014)
Decrease A$502.8 million (2014)
Profit Decrease A$79.9 million (2014) (-82.5%)
Owner The Coca-Cola Company (29%)
HSBC (16%)
National Nominees (11%)
Number of employees
14,700 (December 2014)
Divisions Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, Samoa, SPC Ardmona

Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world’s five major Coca-Cola bottlers. CCA operates in six countries – Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.

CCA's diversified portfolio of products includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and SPC Ardmona and Goulburn Valley packaged ready-to-eat fruit and vegetable snacks and products.


Countries served[edit]

As at December 2014, Coca-Cola Amatil employed 14,700 people in six countries across the Asia-Pacific region.[1]

The company is the bottler of Coca-Cola products in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa.


Coca-Cola Amatil is listed on the Australian Securities Exchange, however The Coca-Cola Company has a 29% shareholding in Coca-Cola Amatil, as it does with each of its primary or "anchor" bottlers in the worldwide Coca-Cola system.[1]


Former logo

The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.

Soft drinks and snack foods gradually became the primary focus of the company, and was renamed Allied Manufacturing and Trade Industries Limited in 1973 and Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Australia in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 29%.[1] In 1989, the company sold its WD & HO Wills tobacco division to British American Tobacco.[2]

The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.

Coca-Cola Amatil's Group Managing Director is Alison Watkins, and the board chairman is David Gonski.

CCA has facilities all over Australia, with key sites at Northmead (NSW), North Sydney (NSW), Richlands (Qld), Moorabbin (Vic), Thebarton (SA) and Kewdale (WA).

From 2006 to 2011, CCA had a joint venture (named Pacific Beverages) with SABMiller to distribute its drinks in Australia. In 2011, SABMiller acquired Foster's Group and full ownership of Pacific Beverages; in exchange, Foster's sold its Fiji and Samoa operations to Coca-Cola Amatil in 2012.

Cash for Containers[edit]

Much controversy has surrounded Coca-Cola’s fierce opposition to Cash for Containers. Allegations of Coca-Cola wielding their power and wealth to unfair advantage over public policy have been prominent.[3][4] Shadow Minister John Hyde supports allegations that beverage industry lobbyists raised the suggestion of campaigning against Labor members if support for Cash for Containers was not dropped.[5] Treasurer Delia Lawrie has also reported a meeting where Coca-Cola allegedly offered to fund the Country Liberal Party to oppose a container deposit scheme, a claim representatives have strongly denied.[3]

Alec Wagstaff, Director of Corporate Affairs at Coca-Cola Amatil, admitted the beverage industry had spent a couple of hundred thousand dollars back in 2008 campaigning against the Greens Party who strongly promoted the Cash for Containers Scheme.[3]

Similar tactics used by the beverage industry in Western Australia have been blamed for the Government’s rejection of a Cash for Containers scheme, despite the states dismal 20% container-recycling rate.[3]

Beverage Companies take Northern Territory Government to Court[edit]

In 2013, Coca-Cola Amatil joined with Schweppes and Lion in a legal challenge against the Northern Territory Government's 'Cash for Containers' (also known as Container Deposit Legislation) recycling scheme arguing it breached the Mutual Recognition Act 1992.[6][7] This Act creates a legal requirement that “goods produced in or imported into the first State, that may lawfully be sold in that State… (may) be sold in the second State.” [8] The Beverage Companies argued that the recently introduced Cash for Containers scheme, which doubled recycling rates to 30% in the Northern Territory in the limited time it operated, hindered this right by requiring the company to implement different production processes for the same product in different states and territories.[9] South Australia is exempt from legal action as its Container Deposit scheme precedes the Act.[10] The federal court ruled in favour of the Beverage Companies.[11][12] The ruling sparked public outrage and led to Coca Cola's Facebook page being bombarded and some calling for a boycott[13][14][15]

According to a 2008 Clean Up Australia poll, 80% of Australians [16] support a Cash for Containers scheme - a recycling scheme which rewards consumers by refunding a 10 cent deposit on beverage containers.

Coca-Cola argues that the Cash for Containers scheme is ineffective and costly suggesting a “National Bin Network” [17] as an alternative solution. The Council of Australian Governments (COAG) found the cost of a national CDS to the economy would be between $1.4 and $1.76 billion but research undertaken by the Boomerang Alliance in 2008 suggested that such a scheme would in fact bring about saving of up to $84 million.[18]

Organisations such as Keep Australia Beautiful and the Boomerang Alliance support the initiative as an addition to Cash for Containers, but argue that if used alone it will make a comparatively insignificant difference to recycling rates.

Former Northern Territory Chief Minister, Terry Mills, stated that he would continue to fight against Coca-Cola for Cash for Containers and called on other States and Territories to support the Scheme.[9][19]


  1. ^ a b c Annual Report for Year Ended 31 December 2014 Coca-Cola Amatail
  2. ^ Our History British American Tobacco Australia
  3. ^ a b c d Money for empties - Background Briefing - ABC Radio National (Australian Broadcasting Corporation)
  4. ^ Why did previous WA government drop 'cash for containers'? - Breakfast - ABC Radio National (Australian Broadcasting Corporation)
  5. ^ Container Deposit Schemes
  7. ^ Recycling Canned: 12/03/2013, Behind the News
  9. ^ a b PM - NT's container deposit scheme fails court challenge 04/03/2013
  10. ^ Money for empties - Background Briefing - ABC Radio National (Australian Broadcasting Corporation)
  11. ^ Government loses 'cash for cans' battle | News | NT News | Darwin, Northern Territory, Australia |
  12. ^ Coca-Cola wins Federal Court case, cash for containers recycling found illegal |
  13. ^ Anger at Coke's successful bid to abolish Northern Territory recycling deposit |
  14. ^ Coke under fire from angry consumers after successful bid to abolish container deposit scheme | Packaging News | Jobs | Production | Design | Innovation
  15. ^ Council suspends its collection scheme and activists ‘disable’ Coca Cola machines as NT loses container deposit court case – Alice Springs News
  16. ^ Container Deposit Scheme
  17. ^ National Bin Network
  18. ^ Financial Analysis of Costs & Benefits of a National Container Deposit System
  19. ^ NT vows to appeal drink can deposit ruling

External links[edit]