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"Gangnam Style" is a single released by South Korean rapper Psy on July 15, 2012. It has achieved widespead international recognition, being popularised by celebrities. As a result, it has also received a large number of parodies, flash mobs and sporting references.

Television

  • During VH1's Big Morning Buzz Live show, the television host Carrie Keagan said that everyone in our office is "completely obsessed" with "Gangnam Style".[1][2]
  • South Korean boy band Shinhwa also showed their interests in "Gangnam Style" (especially lead vocalist Shin Hye Sung) with the members dancing to the "horse-riding choreography" repeatedly on episode 24 of their own variety show "SHINHWA Broadcast", which was aired by JTBC.[3]
  • During the late night comedy talk show Chelsea Lately, the American stand-up comedian and actress Chelsea Handler told the audience she considers Psy to be a "revolutionary musician, dancer and sex symbol". She also compared him with the Latino pop singer Ricky Martin.[4]
  • The Tonight Show with Jay Leno has presented several jokes involving the dance. On August 31, Leno showed parody video footage of US presidential candidate Mitt Romney, who made his entrance at the Republican National Convention "Gangnam Style".[5] The October 8 "Headlines" segment started with the fake headline "Joe Biden will debate Paul Ryan 'Gangnam Style'.".[6] On October 25, the day after Barack Obama's appearance, Leno shows parody footage of a KTLA news story about Obama on ABC's Dancing with the Stars dancing to the song with another contestant.[7]
  • Big Brother Australia created a commercial with the housemates dancing to "Gangnam Style" to promote the 2012 season.[8]
  • The Pakistani telecommunication company ZONG created a mobile phone network advertisement in which actors were seen performing Gangnam dance moves. The advertisement also loosely imitated some scenes from the original Gangnam style music video.[11][12]
  • The Mexican television series, Sabadazo, aired by Televisa, uses "Gangnam Style" as the series' theme song. The show also features a parody of the dance itself, named Sabadazo Style, which is danced differently than the actual "Gangnam Style" dance.
  • In the German television show Wetten, dass..? broadcasted by ZDF, the television host Markus Lanz challenged the city of Bremen to find 100 residents willing to dance "Gangnam Style" on stage, which the city eventually completed just before the end of the programme.[16][17]

Flash mobs

Main article: Gangnam Style phenomenon § Flash mobs

The earliest "Gangnam Style" flash mobs were held in Pasadena, California,[18] and Sydney, Australia.[19] On September 12, Times Square in Manhattan was filled with a flash mob dancing to the music of "Gangnam Style" during ABC's Good Morning America.[20] Five days later, Psy appeared in a flash mob organized by the American entertainment TV show Extra in Los Angeles. The dress code was either "something comfortable" or "Psy-inspired clothing."[21] A "Gangnam Style" flash mob in front of the Obelisco de Buenos Aires national monument in Argentina was shown on the national news programme Antes del Mediodía.[22]

Through social networks like Facebook, many other unofficial fan-organized flash mobs have also taken place in various places.

Sports

"Gangnam Style" has also made its way into various sporting events:

Association football

National Football League

Technology

Robotics

  • During the Industrial Summit Forum in Hangzhou, China, one particular robot was programmed to dance "Gangnam Style" and eventually won a dancing competition.[57][58]

Applications and video games

  • In September 2012, app development company Workprint Innovations created an application, Dance Video App, with a collection of Gangnam Style-inspired dancers. Within this collection, users can choose between four Gangnam Style dance situations while capturing video with their iPhones.
  • In October 2012, the video game publisher Ubisoft announced that it had acquired the rights to include "Gangnam Style" into its upcoming dance game Just Dance 4, to be released in November 2012.[60]
  • According to Alexander Sliwinski from the video game website Joystiq, "Gangnam Style" will be included as part of downloadable content for the latest installment of the game developer Harmonix's dance franchise Dance Central 3.[61]
  • Konami, a video game developer who publishes sports games inclduing Pro Evolution Soccer 2013, has considered including "Gangnam Style" in its selection of goal celebrations.[62]

Parodies and reaction videos

The rapidly growing popularity and international recognition of "Gangnam Style" has spawned many user generated videos, some of them have received international media recognition, such as:

Students reenacting the elevator scene at the University of Bradford's atrium in West Yorkshire, England
  • According to The Wall Street Journal, the Canadian couple Simon and Martina Stawski from the video blog Eatyourkimchi were among the first to review and do a parody of "Gangnam Style" on July 23, 2012,[63] before T-Pain's tweet[64] on July 29 "sent it into the stratosphere."[65]
  • The Oregon Duck – Gangnam Style Parody[66] was featured in USA Today.[67]
  • Teens react to Gangnam Style,[68] produced by the Fine Brothers. Jeff Yang of the Wall Street Journal wrote, "Ha ha, the Fine Bros. got around to exposing PSY on their panel of unsuspecting adolescents. Turns out, however, that most of them already listen to K-pop."[69]
  • 'Gangnam Style' Also Calms Fussy Babies, Meredith Bennett-Smith of The Huffington Post wrote, ""Gangnam Style" may have broken a Guinness World Record for being the most "liked" video in online history, but it seems the tune and its "horsey-style" choreography also calms down fussy babies...The first video,[70] which was posted on September 23, has already gone viral, amassing more than 400,000 views. It features Claire, a rather unhappy baby, who only calms down when the Korean pop song is played."[71]
  • Hongdae Style,[72] a parody by Trend Factory, was mentioned by The Wall Street Journal as one of five must-see Gangnam Style response videos.[73]

Popularity among celebrities

One of the main factors that have led to Gangnam Style receiving worldwide media attention is its popularity among notable celebrities. According to The Wall Street Journal, T-Pain was among the first to have "sent [the video] to the stratosphere" when he tweeted about it on July 29.[65] It was then picked up by Neetzan Zimmerman from the social blog Gawker, who asked "Did this underground Hip Hop artist from South Korea just release the Best Music Video of the Year?"[108] on July 30.

Celebrity comments with more than 1,000 retweets
Name Quote Source Retweets Significance
Robbie Williams P.S. Try watching this and not smiling I dare you....(Not even a lip curl)[109][110] Personal blog N/A Earliest celebrity comment in late July
Justin Bieber Heyyyy sexy laaady[111] Twitter account 151,850 Mentioned by Allkpop,[112] Soompi[113] and Mnet Media[114]
T-Pain Words cannot even describe how amazing this video is.[64][115] Twitter account 2446 This tweet by T-Pain had "sent [the video] to the stratosphere" [65]
Josh Groban It's a Gangnam Style world, we're just living in it. Amazing video.[116][117] Twitter account 1102 Mentioned by The Korea Herald,[118] Seoul's official website,[119] a blog post published by the Canadian Broadcasting Corporation,[120] and Billboard[121]
Katy Perry Help, I'm in a Gangnam Style K-hole[122][123] Twitter account 12,822 Katy Perry's tweet further increased the song's popularity in the United States[124]
Vanessa Hudgens I am so amazingly obsessed. GANGNAM STYLE! Yeahhhha[125][126] Personal blog N/A
Britney Spears I am LOVING this video – so fun! Thinking that I should possibly learn the choreography. Anybody wanna teach me?[127][128] Twitter account 4,573 Led to Psy's first appearance on
The Ellen Degeneres Show[129]
Tom Cruise Think @psy_oppa (Psy) would make a
good future co-star Gangnam Style?[130][131] 		Twitter account 1,940 Possible future collaboration[132]
LMFAO Check out #PartyRock .... Gangnam Style![133][134] Twitter account 1,842 Mentioned by Hankook Ilbo[135]
Scooter Braun How did I not sign this guy!?[136][137] Twitter account 1,175 On September 4, 2012, it was confirmed that Psy was signed to Braun's Schoolboy Records.[138]
According to Jasmine Gardner from the London Evening Standard, this tweet also played a role in spreading the song's popularity among Western celebrities.[139]
James Corden I am so into Gangnam Style its insane![140] Twitter account 1,717
Darren Criss Could not be more proud of the human race that PSY's Gangnam Style is one of the biggest things in the world right now.[141] Twitter account 2,337
Hilary Duff You guys... Gangnam style? I just..... I can't ....[142] Twitter account 2,924
Ashley Benson A lil late to the party but, better late than ever right?!
I’m obsessed with this guy. I die. PSY -Gangnam Style[143] 		Personal blog N/A

Others

The Korea Tourism Organization has launched a "One day Gangnam tour" that begins with some "gangnam styling" at a beauty salon, shopping at the Apgujeong & Cheongdam boutiques, coffee and brunch, followed by the casino and clubbing.[144] Romeo Beckham, the son of the British footballer David Beckham, had danced "Gangnam Style" while watching a matching between the Los Angeles Galaxy and the San Jose Earthquakes, according to The Sun.[145] In Thailand, two local gangs provoked each other by dancing "Gangnam Style", eventually leading to a gun fight with more than 50 rounds fired.[146]

References

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  133. ^ LMFAO (2012-09-07). "Twitter / LMFAO: Check out #PartyRock Gangnam" (Twitter).
  134. ^ "LMFAO Has "Gangnam Style"". Soompi.com. 2012-09-10.
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  139. ^ Gardner, Jasmine. "Scooter Braun: The man who Gangnam-ed the world". London Evening Standard. Retrieved 26 October 2012.
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  141. ^ DarrenCriss (2012-09-14). "Twitter / DarrenCriss: Could not be more proud" (Twitter).
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  145. ^ MALONEY, ALISON. "Romeo goes Gangnam as Beckham boys lark about at match Read more: http://www.thesun.co.uk/sol/homepage/showbiz/4627993/Romeo-Beckham-goes-Gangnam.html#ixzz2BNDb7wXe". The Sun. Retrieved 5 November 2012. {{cite web}}: External link in |title= (help)
  146. ^ Hodal, Kate (2012-09-21). "Gangnam Style dance-off escalates into gang shootout in Bangkok". The Guardian. Guardian Media Group. Retrieved 2012-09-28.
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