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PAW Patrol
GenreChildren's television series
Created byKeith Chapman
Developed byScott Kraft
Directed byJamie Whitney (2013–2016)
Charles E. Bastien (2016–present)
Voices ofJaxon Mercey
Drew Davis
Devan Cohen
Max Calinescu
Samuel Faraci
Alex Thorne
Kallan Holley
Ron Pardo
Theme music composerMichael Smidi Smith
Scott Krippayne
Opening theme"PAW Patrol" performed by Scott Simons
Ending theme"PAW Patrol" (instrumental)
Country of originCanada
Original languageEnglish
No. of seasons4
No. of episodes100 (list of episodes)
Production
Executive producersJennifer Dodge (seasons 1–2)
Laura Clunie (season 3–present)
Ronnen Harary
Keith Chapman
Scott Kraft
ProducerPatricia Burns
Running time22–23 minutes
Production companiesGuru Studio
Spin Master Entertainment
TVOKids[1]
Nickelodeon Productions[2]
Original release
NetworkTVOKids (Canada)
Nickelodeon (U.S.)
ReleaseAugust 12, 2013 (2013-08-12) –
present (present)

(CNN)Parents like to see themselves as purveyors of possibility. We want our children to inhabit a world in which identities are both mutable and equal, and imagination and empathy reign supreme!

But young children, as dictated by their tastes in popular culture, have something else in mind. They're drawn to worlds in which identities are fixed, order trumps imagination and transgressions are met with routine punishment. This clash between what parents desire for their children and what children desire for themselves is most easily observable in cartoon preferences. So often, the more parents dislike a show, the more their children love it. Two of the most divisive shows are "Thomas the Tank Engine" and "Paw Patrol," both of which have been eviscerated by grown-ups on discussion boards, in social media and in widely shared essays in prestigious publications.

Format

"Thomas," the long-running television franchise about a group of working trains chugging away on the Island of Sodor, has been called a "premodern corporate-totalitarian dystopia" in the New Yorker, imperialist and sinister in Slate, and classist, sexist and anti-environmentalist in the Guardian. And yet people -- presumably parents -- spend $1 billion on "Thomas" merchandise every year. "Paw Patrol" is equally polarizing. The show, about a group of rescue dogs led by a boy named Ryder, is a regular source of complaint among parents and of adoration among their kids. Buzzfeed called the show "terrible" and pointed to instances of gender and social inequality that go unchecked on the show. In the Guardian, Ryder is described as a megalomaniac with an implied "unstoppable God complex." Nevertheless, "Paw Patrol" is ubiquitous. Branded merchandise featuring Ryder and the gang outsells most other television shows, according to recent data from the Licensing Industry Merchandisers' Association. A recent Amazon search for "Paw Patrol" yielded 24,814 results.

Characters

Main article: List of PAW Patrol characters

Episodes

Main article: List of PAW Patrol episodes
SeasonSegmentsEpisodesOriginally aired
First airedLast aired
14826August 12, 2013 (2013-08-12)August 18, 2014 (2014-08-18)
24826August 13, 2014 (2014-08-13)December 4, 2015 (2015-12-04)
34826November 20, 2015 (2015-11-20)January 26, 2017 (2017-01-26)
44726February 6, 2017 (2017-02-06)March 8, 2018 (2018-03-08)
54726February 6, 2018 (2018-02-06)January 25, 2019 (2019-01-25)
64926February 22, 2019 (2019-02-22)July 23, 2021 (2021-07-23)
74526March 27, 2020 (2020-03-27)May 7, 2021 (2021-05-07)
85326April 2, 2021 (2021-04-02)April 21, 2023 (2023-04-21)
PAW Patrol: The MovieAugust 20, 2021 (2021-08-20)
94626March 25, 2022 (2022-03-25)July 31, 2023 (2023-07-31)
104726July 10, 2023 (2023-07-10)TBA
PAW Patrol: The Mighty MovieSeptember 29, 2023 (2023-09-29)

Production

It's tempting as a parent -- especially those of us who are aghast at contemporary politics -- to be disturbed by the notion of our children tuning in for a regular dose of primary-colored authoritarianism. What ever happened to "Free to Be ... You and Me?"

But, rage as we might, these shows are a source of comfort for our young children, whose id-driven brains seek out the order, stability and even punishment in their entertainment.

Despite their reputation of innocence, children are bubbling cauldrons of conflicting feelings and impulses. This is especially the case during toddler and preschool years, when they become aware of their capacity to do bad things and struggle with understanding those urges.

The neat moral order of shows like "Thomas" and "Paw Patrol" gives them a context for these feelings, explained Tovah Klein, director of the Barnard College Center for Toddler Development and author of "How Toddlers Thrive." Good and bad are clearly articulated states in those shows, she said, and should one misbehave, the repercussions are clear and predictable. "This is an age group that is constantly dealing with all these negative feelings in themselves. 'Am I good?' 'Am I bad?' They are trying to figure out what that means," Klein said.

These shows also help children navigate their paradoxical relationship with power. On one hand, they desperately want some power. Watching the pups in "Paw Patrol" go on a mission or the trains in "Thomas" being useful allows them to feel as though they too have an important role to play. On the other hand, children take comfort in the idea that someone is in charge. To them, Ryder isn't a megalomaniac, and Sir Topham Hatt of "Thomas" isn't a neocolonial autocrat. They're just the guys delegating responsibilities to their eager inferiors. And the fact that these leaders, both white males, look like most figures in position of authority in the real world is not lost on children.

"Children know there are a lot of scary things in the world, that there are a lot of bad things that can happen, and these shows make them feel like they could be part of fixing it," Klein said. "But they know at some level that they can't take care of things solely on their own, and being part of a team makes them feel safe." Among these cartoons' many critics exists a subgroup of parents who are OK with some degree of autocracy and Manichean dualistic politics but just wish they would be presented with more nuance. That's not so easy, however, explained Yalda T. Uhls, a research scientist who studies children and media at the University of California, Los Angeles, and for the nonprofit Common Sense Media. "Rigidness and simplicity of narrative (in children's television shows) is really important, because in the real world so much is going on. And young children aren't really capable of abstract thought." Uhls said preschool-age children pay close attention to social cues and status, all in an attempt to figure out where they stand. The clearly articulated hierarchies in these cartoons confirm what they are struggling to understand in their own lives: mainly, that someone else, probably a parent or teacher, is in charge. Parents concerned with the unsavory elements in shows like "Thomas" and "Paw Patrol" should talk to their children about them, but "don't overthink it," Uhls said. "It takes a long time for a child to learn something from media and then apply it to their own life," she said. For example, children won't immediately take up bullying just because they saw it go unpunished on television. Katherine DM Clover, a mother of a 2-year-old in Detroit who occasionally watches "Thomas," struggles with whether she should use the same criteria to judge her child's TV preferences as she does her own. "I think there is a fine line that parents walk when it comes to media. Obviously, there are some things that are going to be totally off-limits and some things that are more in the 'I don't love it, but whatever' territory. ... 'Thomas' feels like a very difficult call. Is this harmful, or is it just not to my taste?" She said that for now, she still lets him occasionally watch the show, because Thomas is "so close to the line. And as a socially conscious parent, there are so many things that are way over it." Sa'iyda Shabazz, who is based in Los Angeles, said she has no qualms letting her 4-year-old watch "Thomas," which is "his favorite thing in the entire world." "I think it's evolved a lot over the years, which is why I don't really agree with the 'fascist' label," she said. "I think the characters show empathy more, and friendship is a bigger theme. And not for nothing, they're trains. Order and doing as you're told is important to running a successful train line." Then there are the parents who are OK with the authoritarian elements in children's media but wish the authorities didn't always have to be white and male. "I watched 'Paw Patrol' once with my daughter, and on that episode, Skye volunteered for a mission, but then Ryder picked two male pups," said Rebekah Pajak, a mother of a 2-year-old and a 1-year-old in Chicago. Skye is the only female in the core team of six rescue pups on the show. "I remember thinking, 'There's a glass ceiling in this cartoon!' " Like many parents struggling with their children's media choices, Pajak doesn't want to get in the way of something her daughter enjoys -- and she really enjoys "Paw Patrol." But the concern about her daughter absorbing patriarchal messages lingers. "I don't want to think one cartoon is going to shape her, but if she sees 10 cartoons, then I do have a concern. It's systemic. What is this all telling her collectively?"

Release

Here's an idea, gratis, for the creative team behind of "Paw Patrol" and "Thomas," should they want to broaden their appeal to parents without alienating their fan base: Ryder and Sir Topham Hatt retire and are replaced by their equally domineering sisters. This, in turn, boosts the social status of all the non-male characters. Children would still get the satisfaction of immersing themselves in an orderly universe where rules are rules, and everyone is in his or her place. Just without the white guy on top.

As required for Canadian programs aired on federally-funded networks, PAW Patrol has been dubbed in French for Quebec broadcasts and for its broadcast in France on TF1.[3] Canal Panda airs a European Portuguese dub.[4] A British English dub, which uses the same scripts as the Canadian version with minor changes, is shown on Channel 5 and Nick Jr. UK.[5] Anione, JEI TV, and KBS have all broadcast the Korean-dubbed version.[6] The show has been aired in the Icelandic language on Iceland's public broadcaster RÚV since 2015.[7] The first two seasons were shown in Finnish on Yle TV2.[8] The video on demand platform Le.com obtained broadcast rights for a Mandarin Chinese-dubbed version of PAW Patrol in April 2016.[9]

In July 2016, film distribution company Notorious Pictures acquired the rights to an Italian theatrical release of the series.[10] Six episodes of PAW Patrol were screened as a package film in select Italian cinemas from December 22, 2016 until January 8 of the following year.[11] Sabahat Khan, of Spin Master partner RBC Capital Markets, has stated that he "wouldn't be surprised by a [North American] feature film down the line."[12] In November 2017, Spin Master co-founder Ronnen Harary confirmed that Spin Master is "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months."[13]

DVD releases

Title Region 1 Region 2
PAW Patrol May 13, 2014 March 30, 2015
Winter Rescues October 7, 2014[14] October 19, 2015
Marshall and Chase On the Case! March 3, 2015[15] July 27, 2015
Pups and the Pirate Treasure N/A March 4, 2016
Meet Everest! September 1, 2015[16] July 18, 2016
Brave Heroes, Big Rescues March 1, 2016[17] February 13, 2017
All Wings on Deck N/A October 24, 2016
Sports Day!
Game On! 		August 2, 2016[18] May 22, 2017
Pups Save Christmas November 1, 2016[19] October 31, 2016
Pups Save the Bunnies
Easter Egg Hunt 		March 7, 2017[20] March 13, 2017
Air Pups N/A July 17, 2017
The Great Pirate Rescue! September 5, 2017[21] N/A

Reception

Ratings

PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth.[22] It ranked as the highest-rated, preschool TV program in the United States in November 2013[23] and held that position throughout the spring 2014 season.[24] The spot was briefly overtaken by Team Umizoomi reruns in July 2016, but PAW Patrol reclaimed the title later the same month.[25] Bloomberg L.P. described PAW Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016.[26] At Nickelodeon's 2016 upfront presentation for future advertisers, Cyma Zarghami named PAW Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other being Blaze and the Monster Machines).[27]

In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia.[28] In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.[29]

Critical reception

Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving".[30] Randy Miller of DVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids ... can't help but snicker at".[31] Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".[32] The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".[33]

A research study, commissioned by Sky in March 2016, reported that 16 per cent of surveyed British and Irish children named PAW Patrol as their favourite program.[34]

Criticism has been directed toward the show's unequal gender representation because the team of dogs is primarily male and includes only one main female. Cat Conway of Dan Abrams' The Mary Sue rhetorically asked, "the police pup, firefighting pup, builder pup, sea-rescue pup, and whatever the hell Rocky does are all coded male, because of course you couldn't have a female police dog, could you?"[35] Brandy King of the Center on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.[36] Today's Parent noted in April 2015 that PAW Patrol images appeared frequently on Twitter with the hashtag "#IncludeTheGirls".[37]

Accolades

In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the 41st Daytime Creative Arts Emmy Awards.[38] In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards.[39] As of 2017, PAW Patrol has received four Canadian Screen Award nominations, winning one of them in 2016[40] and two in 2017.[41]

Year Presenter Award/Category Nominee Status Ref.
2014 41st Daytime Creative Arts Emmy Awards Outstanding Original Song – Main Title and Promo Scott Krippayne
Smidi Smith 		Nominated [42]
Parents' Choice Foundation "Fun Stuff" Award Spin Master Won [43]
Environmental Media Awards Environmental Media Award in Children's Television Won [44]
2015 Toy of the Year Awards Property of the Year, 2015 Nominated [45]
Preschool Toy of the Year, 2015 Nominated [45]
2016 Property of the Year, 2016 Nominated [46]
43rd Annie Awards Best Animated Television/Broadcast Production for Preschool Children Nominated [39]
4th Canadian Screen Awards Best Pre-School Program or Series Nominated [47]
Best Direction in an Animated Program or Series Jamie Whitney Won [47]
Licensing.biz People Awards Licensee Team of the Year Spin Master Won [48]
Australian Toy Association Preschool License of the Year Won [49]
Canadian Cinema Editors Awards Best Editing in Animation Tom Berger Nominated [50]
SOCAN Awards International TV Series Music Award Voodoo Highway Music & Post Won [51]
2017 5th Canadian Screen Awards Best Pre-School Program or Series Spin Master Won [41]
Best Direction in an Animated Program or Series Jamie Whitney Won [41]

Merchandise

On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada.[52] The line was not distributed to international markets until June 22 of the same year.[53] Dion Vlachos, a representative from Nickelodeon, was in charge of the U.S. product launch.[54]

PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015.[12] Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second quarter revenue.[55] Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market.[56] Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.[57]

The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom.[58] The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.[29] Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.[59][60] Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season.[61]

Live events

In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced.[62] The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, Australia and the Philippines.[63][64] A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor.[65] The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.

Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016.[66] The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015.[67] Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016.[68] Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors.[69][70] They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016.[71] They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.[72]

Unauthorized productions and events featuring the show's characters have attracted the attention of the show's distributor. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead.[73] There was some consumer backlash as a result, but the events were not held.[74]

References

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  18. ^ ""PAW Patrol: Sports Day!" Available on DVD August 2!". BSC Kids. July 1, 2016.
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  21. ^ "PAW Patrol: The Great Pirate Rescue!". Amazon.com. Retrieved August 9, 2017.
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  59. ^ Bergeron, Tom (November 23, 2015). "Jersey's own toy story: New CEO Dave Brandon talks shopping, shipping and how he aims to change Toys R Us". NJ Biz.
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  74. ^ Parry, Josh (February 13, 2016). "Parents angry after Nickelodeon 'force pub to cancel unofficial PAW Patrol event'". Liverpool Echo. Trinity Mirror.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=PAW_Patrol&oldid=823623231"