Spin Master

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This article is about the children's entertainment company. For the arcade game, see Spinmaster.
Spin Master Ltd.
Industry Toys, television series
Genre Children's Entertainment
Founded 1994
Founder Ronnen Harary, Anton Rabie, Ben Varadi
Headquarters Toronto, Ontario, Canada
Area served
world wide
Number of employees
>900 (2011)
Website Spinmaster.com

Spin Master is a toy company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994. Its brands include Bakugan, Air Hogs, Aquadoodle and Tech Deck. Spin Master employs over 900 people with offices in eight countries.

The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a television company that has produced PAW Patrol and Little Charmers.


Three college friends from Western Ivey Business School, Ronnen Harary, Anton Rabie and Ben Varadi, founded Spin Master with $10,000 in Toronto in 1994.[1] The company's first product, Earth Buddies, was a small head made out of Kmart pantyhoses and grass seeds, which grew "hair" when watered. The Earth Buddy went on to sell over 26,000 units.

Spin Master's first major success came in 1998 with the launch of the Air Hogs brand, and its first item, the Sky Shark. Developed from the prototype provided by inventors John Dixon and Peter Manning, the Sky Shark was a foam plane that used compressed air to enable outdoor flight. Product development took over two years and more than $500,000,[2] but ended up generating $103 million in revenue over the next few years.

However, Spin Master's largest property to date was Bakugan, a card game developed around plastic marbles which popped open to reveal anime-style characters. Developed in conjunction with Sega Toys, Sega Corp and marketed through the Bakugan TV show (TMS Entertainment, Nelvana Inc.), Bakugan reached almost $1 billion in yearly sales.[3]

Current brands[edit]

  • Air Hogs
  • Aquadoodle
  • Kinetic Sand
  • PAW Patrol
  • Little Charmers
  • Meccano
  • Sick Bricks
  • Flutterbye Fairy
  • Spin Master Games
  • Spy Gear
  • Tech Deck
  • Zoomer

Spin Master Entertainment[edit]

In 2008, Spin Master partnered with Cartoon Network to create "multi-category consumer products programs for Spin Master's portfolio of brands." They won the 2009 Toy of the Year award for Bakugan.[4] Spin Master is also the co-producer of an animated TV series called Redakai: Conquer the Kairu.[5]

Air Hogs[edit]

Air Hogs was launched in 1999 with the Sky Shark. Specializing in low price, simple to fly airplanes and helicopters the Air Hogs line has evolved to include air and ground vehicles. Air Hogs products are sold and distributed in over 50 countries worldwide.[citation needed]


Introduced in 2014, Zoomer is a robotic dog that won "Innovative Toy of the Year" at the Toy Industry Association's ToTY Awards in 2014.[citation needed] Zoomer Dino won the 2015 ToTY for "Boy Toy of the Year" and "Overall Toy of the Year."[6]

Also part of the Zoomer line are Zoomer Zuppies and Zoomer Chomplingz, smaller, low price point versions of their large counterparts. These smaller Zoomer items feature much of the same technology and interactivity as their larger counterparts.


Acquired by Spin Master in 2013, Meccano (known as Erector Set in the USA) is a European construction brand with over 100 years of history. Spin Master has continued to manufacture and operate Meccano out of their European headquarters. Sets range from multi-build sets, architectural builds, and a build your own R/C car set. In 2015 the company introduced Meccanoid, an open source robotic building platform that allows children to build a four foot tall robot that can speak, move, and interact using a number of technologies.

PAW Patrol[edit]

PAW Patrol is an original series produced by Spin Master Entertainment, now airing in over 50 countries worldwide,[citation needed] and up to 14 times per week in the United States. PAW Patrol is a TV series for preschoolers in North America.

Spin Master Games[edit]

Spin Master Games is the board game division of the company and includes titles such as:

  • Boom Boom Balloon - Winner of 2014 "Game of the Year" from the Toy Industry Association [7]
  • Best of TV and Movies
  • Moustache Smash
  • Beat the Parents
  • Quelf
  • Hedbanz
  • Family Challenge
  • Heads Up!
  • Shark Mania
  • Perplexus
  • Logo Party

Sick Bricks[edit]

Sick Bricks is a free-to-play video game and integrated line of collectible mini figures and construction sets. It won one of Techlicious’ 2015 Best of Toy Fair Awards.[8]

The core of Sick Bricks exists as an action RPG title available on Android and iOS which encourages players to "beam" physical figurines into the digital game [9] using the camera on their mobile device. Players can create new versions of existing figurines by physically combining different parts (e.g. arms, legs, head) and then scanning the resulting character into the game.

Spy Gear[edit]

Acquired in November 2012 from Wild Planet,[10] Spy Gear is a line of spy-themed toys and role play items that aim to empower and inspire kids to become spies themselves. Products are categorized as either Surveillance, Communication, Security, and Spy Essentials.

In 2013 Spy Gear was a McDonalds Happy Meal Partner, winner of an Oppenheimer Toy Portfolio Platinum Award, and winner of the National Parenting Center's Seal of Approval.

Liv Dolls[edit]

Spin Master was once a boy toy market. They had action figures, like Bakugan, but lacked a fashion doll. In 2006, they tried a fashion robot that could move by itself, but this had poor results. They almost gave up, until they finally came up with a new line that was launched in fall 2009: a girl toy line, Liv World [11] The characters are Sophie, Katie, Alexis, Daniela, Hayden,and Jake.

In spring 2012, Spin Master announced that due to high competition and low sales, the Liv World doll line would be discontinued in the fall; it is reportedly to be replaced by La Dee Da.



  • Liv Originals


  • Liv Dogs
  • School's out/After School Cool (introduced Hayden)
  • It's My Nature/Outdoor Fashion
  • Moonlight Dance (Target Exclusive)


  • Liv In Wonderland (Target exclusive)
  • Twist n' Dance
  • Making Waves (Introduced Jake)
  • Spa Makeover
  • Styling Head
  • Liv Hayden and House (Toys R Us exclusive)


  • Liv For Color
  • Liv Brites (Target Exclusive)
  • Sleepover Party
  • Liv Girls Getaway

NASCAR Toys[edit]

In late 2011, Spin Master released a bunch of NASCAR Toys including replica cars, haulers, and pull back race cars. This marks the return of NASCAR in the toys isles since late 2010 when Action pulled the plug.

NASCAR Collectible 1/64 cars available[edit]






NASCAR Collectible 1/64 2-Packs[edit]


2013 Daytona 500 Pole

2013 Daytona 500 Finish


2013 Auto Club 400 Finish

2013 Bojangles Southern 500 Finish

Nascar Collectible Haulers[edit]






Nascar Collectible Pullback Racers[edit]


La Dee Da[edit]

Released in summer 2012, La Dee Da is a new fashion brand set to replace Liv World, which is said to be discontinued in fall. The line features a young city girl named Dee and her friends, Tylie, Cyanne and Sloane, who started their own fashion label of the same name. They are fashion designers and always get inspirations everywhere they go and see in which is the theme of their new outfits. The character Dee also has a pet who shares the same taste for fashion, Le Bun. "Dee-sign Time" is often used for this style of fashion design. La Dee Da Dolls have been discontinued due to low profits.

Rowdy Shouty Chic is the official tagline.


  • Dee - The 16-year-old lead designer of La Dee Da. Creative and caring, she absolutely loves fashion design and her friends; she also believes that her sketchbook, her pincushion-like bracelet, and her pet dog, Le Bun, are her very important inspiration tools. Her signature color is red, as this is her favorite color, and as with her birthstone, ruby. She loves epic accessories and stand-out colors in her designs and fashions.
  • Tylie - The 15-year-old jewelry maker of the line. Energetic and smart, she is quite intelligent about a design and always favors new ones. She also hates boredom, which means she could be impatient and can easily get upset at times. Her birthstone is amethyst, and her favorite color is hot pink, which implies she loves bold colors and her designs and fashions usually stand out from her friends'.
  • Cyanne - Also 15 years old, she is the hair and makeup artist of the group. Sweet and ladylike, she loves skirts, stylish shoes, and stand-out makeup. She is also resourceful, as she states to have perfected a handmade wash-away hair color. Her birthstone is diamond, and her favorite color is aqua, which implies that since she loves to sparkle, she loves dramatic looks that are typically in shades of blue.
  • Sloane - Also 16 years old, she is the stylist of the label. Intelligent and cool-headed, she loves putting together new outfits and tearing out magazine pieces for inspiration for a new look. A great thinker, she is also an excellent problem solver. She likes the color purple and animal prints, and her birthstone is emerald, which implies that she has a taste for designs that are usually suggested by African-American people.
  • Le Bun - Dee's pup. He shares a love for fashion with his owner and is really fun and entertaining to be around. Whatever Dee has any leftover fabric, she uses to create Le Bun stylish outfits. With an eye for style like Dee, he also has a very keen sense of smell.

External links[edit]

Brand Sites