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Nintendo Direct
The main Nintendo Direct logo
Japaneseニンテンドーダイレクト
GenrePresentation
Created bySatoru Iwata
Developed byNintendo
Presented by
Country of origin
  • Japan
  • North America
  • Europe
  • Australia
  • South Korea
Original languages
  • Japanese
  • English
  • Korean
Production
Executive producers
Camera setupSingle-camera
Running time5–50 minutes
Original release
Network
ReleaseOctober 21, 2011 (2011-10-21)
Related
Nintendo Space World

Nintendo Direct[a] is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles.[1] The presentations began in Japan and North America with the first edition on October 21, 2011, before later expanding to Europe, Australia, and South Korea.

Presentations are broadly done in both international and regional formats, with presenters varying by region and language. In Japan, Nintendo Directs were most commonly presented by Nintendo's global president Satoru Iwata until his death in 2015, with Yoshiaki Koizumi now serving as host. In North America, the videos are often presented by Nintendo of America president, Reggie Fils-Aimé,[2] and Bill Trinen. European Directs are presented by Nintendo of Europe president, Satoru Shibata,[3] with these presentations also being used for Australia. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.[4] Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki.

Nintendo Directs are frequently broadcast and localised internationally to several regions simultaneously. Until his death in 2015, Satoru Iwata was usually the presenter for these Directs, narrating in Japanese for the Japan Directs and in English for the other regions. Following Iwata's death, the format did not receive a worldwide host again until 2017, with Nintendo EPD's Yoshiaki Koizumi receiving the role. These presentations incorporated a new 'headline' format for announcements, with this section narrated in Japanese (in Japan) or English (elsewhere) by a secondary presenter. For North American broadcasts of Nintendo Directs, Koizumi's role is also dubbed into English. In Europe, Australia and South Korea, subtitles are used to translate Koizumi's role and the English narrator, where applicable.

Outside of the general Nintendo Direct presentations covering a range of titles, there are also Directs centred around specific titles or series. These are usually presented by the producer or director of the game or series, or employ a narrator.

List of presentations

List of Nintendo Direct presentations
Broadcast type Coverage Date Regions Ref.
Nintendo Direct Nintendo 3DS and Wii games October 21, 2011 Japan, North America [5][6]
Nintendo Direct Nintendo 3DS and Wii games December 27, 2011 Japan [7]
Nintendo Direct Nintendo 3DS and Wii games February 22, 2012 Japan, North America, Europe, Australia [8][9][10]
Nintendo Direct Nintendo 3DS and Super Mario 3D Land April 14, 2012 South Korea [11]
Nintendo Direct Nintendo 3DS and Wii games April 21, 2012 Japan, Europe, Australia [12][13]
Nintendo Direct Pre E3 2012 Wii U built-in software June 3, 2012 Japan, North America, Europe, Australia [14]
Nintendo Direct Nintendo 3DS XL reveal
Nintendo 3DS and Wii games 		June 21, 2012 Japan, North America, Europe, Australia [15][16][17]
Nintendo Direct Mini Brain Age: Concentration Training July 18, 2012 Japan [18][19]
Nintendo Direct Dragon Quest X July 30, 2012 Japan [20][21]
Nintendo Direct Nintendo 3DS and Wii games August 29, 2012 Japan [22][23]
Nintendo Direct Mini Brain Age: Concentration Training September 7, 2012 Japan [24][25]
Wii U Direct Wii U games September 13, 2012 Japan, North America, Europe, Australia [26][27][28]
Nintendo Direct Mini New Super Mario Bros. 2 September 28, 2012 Japan [29]
Nintendo Direct Mini New Super Mario Bros. 2 October 2, 2012 North America, Europe, Australia [30][31]
Nintendo Direct Mini Nintendo 3DS XL & Nintendo eShop October 3, 2012 Japan [32][33]
Nintendo Direct Nintendo 3DS games October 4, 2012 Europe, Australia [34]
Nintendo Direct Animal Crossing: New Leaf October 5, 2012 Japan [35]
Nintendo Direct Nintendo 3DS games October 25, 2012 Japan, North America [36]
Nintendo Direct Nintendo 3DS games October 31, 2012 South Korea [37]
Wii U Direct Wii U and system apps
New Super Mario Bros. U
Nintendo Land
Wii Karaoke U 		November 7, 2012 Japan, North America, Europe, Australia [38][39][40]
Wii U Direct Wii U interface and Miiverse November 14, 2012 Japan, North America [41][42]
Nintendo Direct Mini New Super Mario Bros. 2 November 27, 2012 Japan, North America, Europe, Australia [43][44][45]
Nintendo Direct Wii U and Nintendo 3DS games December 5, 2012 Japan, North America, Europe, Australia [46][47]
Wii U Direct NicoNico Wii U App December 6, 2012 Japan [48]
Nintendo Direct Mini Dragon Quest X December 19, 2012 Japan [49]
Pokémon Direct Pokémon X and Y January 8, 2013 Japan, North America, Europe, Australia [50][51][52]
Wii U Direct Wii U games, Miiverse and Virtual Console January 23, 2013 Japan, North America, Europe, Australia [53][54][55]
Nintendo Direct Animal Crossing: New Leaf January 24, 2013 South Korea [56]
Nintendo Direct Animal Crossing: New Leaf February 1, 2013 Japan [57]
Nintendo 3DS Direct Year of Luigi and Nintendo 3DS games February 14, 2013 Japan, North America, Europe, Australia [58][59][60]
Nintendo 3DS Direct Nintendo 3DS games February 21, 2013 Japan [61]
Nintendo Direct Mini Tomodachi Collection: New Life March 12, 2013 Japan [62]
Nintendo Direct Mini Flipnote Studio 3D March 13, 2013 Japan, North America, Europe, Australia [63][64][65]
Nintendo Direct Mini Nintendo 3DS Download Software April 1, 2013 Japan [66]
Nintendo Direct Tomodachi Collection: New Life April 3, 2013 Japan [67]
Nintendo Direct Year of Luigi and Nintendo 3DS games April 17, 2013 Japan, North America, Europe, Australia [68][69][70]
Nintendo Direct[i] Wii U and Nintendo 3DS games May 17, 2013 Japan, North America, Europe, Australia [71][72][73]
Nintendo Direct Monster Hunter 4
Phoenix Wright: Ace Attorney − Dual Destinies 		May 27, 2013 Japan [74]
Nintendo Direct @ E3 2013 Wii U and Nintendo 3DS games June 11, 2013 Japan, North America, Europe, Australia, South Korea [75][76][77]
Nintendo Direct Pikmin 3 June 26, 2013 Japan [78]
Nintendo Direct Mini Nintendo 3DS and Wii U Download Software July 3, 2013 Japan [79]
Nintendo Direct Mini Nintendo 3DS and Wii U games July 18, 2013 North America, Europe, Australia [80]
Nintendo Direct Wii U and Nintendo 3DS games August 7, 2013 Japan, North America, Europe, Australia [81][82][83]
Nintendo Direct The Wonderful 101 August 9, 2013 Japan, North America, Europe, Australia [84][85][86]
Pokémon Direct Pokémon X and Y September 4, 2013 Japan, North America, Europe, Australia [87][88][89]
Nintendo Direct Monster Hunter 4 September 8, 2013 Japan [90]
Nintendo Direct Wii Fit U September 18, 2013 Japan, North America, Europe, Australia [91][92][93]
Nintendo Direct Wii U and Nintendo 3DS games October 1, 2013 Japan, North America, Europe, Australia [94][95][96]
Nintendo Direct Pokémon X and Y
Monster Hunter 4 		October 10, 2013 South Korea [97]
Nintendo Direct Mini Daigasso! Band Brothers P October 29, 2013 Japan [98]
Nintendo Direct Monster Hunter 4 November 12, 2013 South Korea [99]
Nintendo Direct Nintendo 3DS and Wii U games November 13, 2013 North America, Europe, Australia [100][101]
Nintendo Direct Mini Nintendo 3DS and Wii U Download Software November 14, 2013 Japan [102]
Nintendo Direct Nintendo 3DS Guide: Louvre District November 27, 2013 Japan, North America, Europe, Australia [103][104][105]
Nintendo Direct Wii U and Nintendo 3DS games December 18, 2013 Japan, North America, Europe, Australia [106][107][108]
Nintendo Direct Nintendo 3DS games January 17, 2014 South Korea [109]
Nintendo Direct Wii U and Nintendo 3DS games February 13, 2014 Japan, North America, Europe, Australia [110][111][112]
Super Smash Bros. Direct Super Smash Bros. for Nintendo 3DS and Wii U April 8, 2014 Japan, North America, Europe, Australia [113][114][115]
Nintendo Direct Tomodachi Life April 10, 2014 North America, Europe, Australia [116][117]
Nintendo Direct Mario Kart 8 April 30, 2014 Japan, North America, Europe, Australia [118][119][120]
Nintendo Direct Tomodachi Life May 29, 2014 South Korea [121]
Nintendo Digital Event @ E3 2014 Wii U and Nintendo 3DS games June 10, 2014 Japan, North America, Europe, Australia, South Korea [122]
Nintendo Direct Yo-kai Watch 2 July 4, 2014 Japan [123]
Nintendo 3DS Direct Nintendo 3DS games July 11, 2014 Japan [124]
Nintendo Direct Hyrule Warriors August 4, 2014 Japan, North America, Europe, Australia [125][126][127]
Nintendo 3DS Direct Nintendo 3DS games August 29, 2014 Japan [128]
Nintendo Direct Bayonetta 2 September 4, 2014 Japan, North America, Europe, Australia [129][130][131]
Nintendo 3DS Direct Nintendo 3DS games September 24, 2014 Australia [132]
Nintendo Direct Monster Hunter 4G October 8, 2014 Japan [133]
Super Smash Bros. Direct Super Smash Bros. for Wii U October 23, 2014 Japan, North America, Europe, Australia [134][135][136][137]
Nintendo Direct Wii U and Nintendo 3DS games November 5, 2014 Japan, North America, Europe, Australia [138][139][140][141]
Nintendo Direct New Nintendo 3DS reveal
Wii U and Nintendo 3DS games 		January 14, 2015 Japan, North America, Europe, Australia [142][143][144][145]
Nintendo Direct Xenoblade Chronicles X February 6, 2015 Japan [146]
Nintendo Direct New Nintendo 3DS reveal and 3DS games March 19, 2015 South Korea [147]
Nintendo Direct Wii U and Nintendo 3DS games April 1, 2015 Japan, North America, Europe, Australia [148][149][150]
Nintendo Direct Xenoblade Chronicles X April 24, 2015 North America [151]
Nintendo Direct Splatoon May 7, 2015 Japan, North America, Europe, Australia [152][153][154]
Nintendo Direct Wii U and Nintendo 3DS games May 31, 2015 Japan [155]
Nintendo Direct Micro Nintendo 3DS games June 1, 2015 North America [156]
Super Smash Bros. Direct Super Smash Bros. for Nintendo 3DS and Wii U DLC June 14, 2015 Japan, North America, Europe, Australia, South Korea [157]
Nintendo Digital Event @ E3 2015 Wii U and Nintendo 3DS games June 16, 2015 Japan, North America, Europe, Australia, South Korea [158]
Nintendo Direct Wii U and Nintendo 3DS games November 12, 2015 Japan, North America, Europe, Australia [159][160][161]
Super Smash Bros. Direct Super Smash Bros. for Nintendo 3DS and Wii U DLC December 15, 2015 Japan, North America, Europe, Australia, South Korea [162][163][164]
Pokémon Direct Pokémon Sun and Moon and 20th anniversary February 26, 2016 Japan, North America, Europe, Australia, South Korea, Hong Kong, Taiwan [165][166][167][168] [169][170][171]
Nintendo Direct Wii U and Nintendo 3DS games March 3, 2016 Japan, North America, Europe, Australia [172][173][174]
Nintendo Direct Culdcept Revolt May 11, 2016 Japan [175]
Nintendo Direct Culdcept Revolt June 22, 2016 Japan [176]
Nintendo 3DS Direct Nintendo 3DS games September 1, 2016 Japan, North America, Europe, Australia [177][178][179][180]
Nintendo Direct Monster Hunter XX October 27, 2016 Japan [181]
Nintendo Direct Animal Crossing November 2, 2016 Japan, North America, Europe, Australia [182]
Nintendo Direct Miitopia November 5, 2016 Japan [183]
Nintendo Switch Presentation Nintendo Switch hardware and software January 12, 2017 Japan, North America, Europe, Australia, Hong Kong [184][185][186][187]
Fire Emblem Direct Fire Emblem games January 18, 2017 Japan, North America, Europe, Australia [188][189][190][191]
Special Video from Producer of Fire Emblem Fire Emblem games February 13, 2017 Hong Kong, Taiwan [192][193][194]
Nindies Showcase Indie games for the Nintendo Switch February 28, 2017 North America, Europe [195][196]
Nintendo Direct Nintendo Switch and Nintendo 3DS games, with a focus on Arms and Splatoon 2 April 12, 2017 Japan, North America, Europe, Australia [197]
Nintendo Direct Arms (plus a small segment on Splatoon 2) May 17, 2017 Japan, North America, Europe, Australia [198][199]
Pokémon Direct Pokkén Tournament DX
Pokémon Ultra Sun and Ultra Moon
Pokémon Gold and Silver (Virtual Console) 		June 6, 2017 Japan, North America, Europe, Australia, Hong Kong [200][201][202][203][204]
Nintendo Spotlight: E3 2017 Nintendo Switch games June 13, 2017 Japan, North America, Europe, Australia, Hong Kong [205]
Nintendo Direct Dragon Quest XI June 21, 2017 Japan [206]
Nintendo Direct Splatoon 2 July 6, 2017 Japan, North America, Europe, Australia [207]
Feh Channel Fire Emblem Heroes July 27, 2017 Japan, North America [208]
Nindies Showcase Indie games for the Nintendo Switch August 30, 2017 North America [209]
Feh Channel Fire Emblem Heroes September 13, 2017 Japan, North America [210]
Nintendo Direct Nintendo Switch and Nintendo 3DS games, with a focus on Xenoblade Chronicles 2 and Super Mario Odyssey September 13, 2017 Japan, North America, Europe, Australia [211]
Nintendo Direct Animal Crossing: Pocket Camp October 24, 2017 Japan, North America, Europe, Australia [212]
Nintendo Direct Xenoblade Chronicles 2 November 7, 2017 Japan, North America, Europe, Australia [213]
Feh Channel Fire Emblem Heroes November 14, 2017 Japan, North America [214]
Nintendo Direct Mini Spring-Summer 2018 Nintendo Switch games January 11, 2018 Japan, North America, Europe, Australia [215]
Feh Channel Fire Emblem Heroes January 30, 2018 Japan, North America [216]
Nintendo Direct Nintendo Switch and Nintendo 3DS games, with a focus on Mario Tennis Aces for Nintendo Switch March 8, 2018 Japan, North America, Europe, Australia [217]
Nindies Showcase Indie games for the Nintendo Switch March 20, 2018 North America, Europe [218]
Feh Channel Fire Emblem Heroes April 9, 2018 Japan, North America [219]
Indie World Indie games for the Nintendo Switch May 11, 2018 Japan [220]
Nintendo Direct: E3 2018 Nintendo Switch games, with a focus on Super Smash Bros. Ultimate June 12, 2018 Japan, North America, Europe, Australia, South Korea, Hong Kong, Taiwan [221]
Feh Channel Fire Emblem Heroes July 19, 2018 Japan, North America [222]
Super Smash Bros. Direct Super Smash Bros. Ultimate August 8, 2018 Japan, North America, Europe, Australia, South Korea, Hong Kong, Taiwan [223]
Feh Channel Fire Emblem Heroes August 20, 2018 Japan, North America [224]
Indie Highlights Indie games for the Nintendo Switch August 20, 2018 Europe [225]
Nindies Showcase August 28, 2018 North America [226]
Nintendo Direct Dragalia Lost August 29, 2018 Japan, North America [227]
Nintendo Direct Nintendo Switch and Nintendo 3DS games September 13, 2018[ii] Japan, North America, Europe, Australia [228][229]
Super Smash Bros. Direct Super Smash Bros. Ultimate November 1, 2018 Japan, North America, Europe, Australia, South Korea, Hong Kong, Taiwan [230]
Feh Channel Fire Emblem Heroes November 7, 2018 Japan, North America [231]
Indie World Indie games for the Nintendo Switch December 27, 2018 Japan [232]
Indie Highlights January 23, 2019 Europe [233]
Feh Channel Fire Emblem Heroes February 1, 2019 Japan, North America [234]
Nintendo Direct Nintendo Switch games, with a focus on Fire Emblem: Three Houses February 13, 2019 Japan, North America, Europe, Australia [235]
Pokémon Direct Pokémon Sword and Shield February 27, 2019 Japan, North America, Europe, Australia, South Korea, Hong Kong [236]
Nindies Showcase Indie games for the Nintendo Switch March 20, 2019 North America [237]
  1. ^ The Sega-related section of the Japanese version was shown standalone, under the title Sega Direct.
  2. ^ Originally scheduled for September 6, 2018, but was delayed due to the 2018 Hokkaido Eastern Iburi earthquake.

Types of Nintendo Direct presentations

List of Nintendo Direct presentation types
Type Logo Duration Content
Nintendo Direct
Nintendo Direct Presentation logo
 25–50 minutes The main type of Nintendo Direct presentation. Showcases information about software and hardware across all Nintendo platforms.
Nintendo Direct Mini
Nintendo Direct Mini presentation logo
 5–15 minutes A shorter version of the main type of Nintendo Direct. Also showcases information about software and hardware across all Nintendo platforms.
Nintendo Direct special 5–50 minutes A presentation that covers specific software titles, both from Nintendo and third-party developers. Usually hosted by the game's producer or makes use of a narrator.
Nindies Showcase
Nindies Showcase presentation logo
 10–25 minutes A presentation focusing on titles by independent developers coming to Nintendo Switch. This specific presentation has only been shown in North America.
Indie Highlights 23 minutes A presentation focusing on titles by independent developers coming to Nintendo Switch. This specific presentation has only been shown in Europe.
Indie World 22 minutes A presentation focusing on titles by independent developers coming to Nintendo Switch. This specific presentation has only been shown in Japan.
Nintendo E3 Presentations/Directs 40–45 minutes A presentation on upcoming first/third party games that airs live during E3. The presentation covers games that will release sometime between E3 to the end of the calendar year.
Discontinued Nintendo Direct presentation types
Wii U Direct
Wii U Direct presentation logo
 30–50 minutes A Nintendo Direct specifically concerning software and hardware related to the Wii U console. This type of Nintendo Direct has been discontinued following the end of Wii U production to make way for the Nintendo Switch.
Nintendo Direct Micro
Nintendo Direct Micro presentation logo
 17 minutes A one-off presentation that covered software and hardware across all Nintendo platforms. This type of Nintendo Direct has been discontinued.
Nintendo 3DS Direct
3DS Direct Presentation logo
 30–50 minutes A Nintendo Direct specifically concerning software and hardware related to the Nintendo 3DS family of consoles. This type of Nintendo Direct has been discontinued, although Nintendo 3DS games appear outside of this type.

Nintendo E3 Directs

Since June 2013, in lieu of traditional large-scale Electronic Entertainment Expo (E3) press conferences, Nintendo has opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo Direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”.[238] Christopher Dring of GamesIndustry.biz observed that the last press conference that Nintendo held at E3 in 2012 featured too much of a mix between Nintendo's new hardware for the Wii U and game announcements. Compared to other press conferences held that year, Nintendo's presentation left little for fans of the company to be excited for. By switching to Nintendo Directs, Dring opined that the company was able to better connect to fans using the Nintendo Direct presentations, made the faces of Nintendo's executives more visible, as well as having Directs outside of the E3 cycle to provide more frequent updates on game and hardware releases.[239]

During the stream of the prerecorded broadcast for E3 2013, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.[240] Despite these difficulties, Nintendo of America President Reggie Fils-Aimé noted that secondary viewership following the initial broadcast still worked to popularize product promotion.[241]

The following year, in addition to the Direct, the company added "Nintendo Treehouse: Live @ E3" live streams to their presence at the trade event.[242] Named after the Product Development department at Nintendo of America, these are daily streams from the show floor that feature NoA localization staff and game developers demoing and giving in-depth coverage of titles that were announced during that year's Direct. The year also began a trend of Nintendo hosting a game tournament sometime during the week, in which the participants compete in titles that had yet to be released.

List of Nintendo E3 events
Year Title Summary
2014 Super Smash Bros. Invitational Sixteen professional Super Smash Bros. players invited to play Super Smash Bros. for Wii U.[243][244]
2015 Nintendo World Championships 2015 Sixteen players, eight chosen from qualifying competitions throughout the United States and invited by Nintendo, compete in various Nintendo games, with the final game being Super Mario Maker.[245][246]
2016 — Nintendo lacked both a tournament and a presentation this year, only having Nintendo Treehouse live streams that focused mainly on The Legend of Zelda: Breath of the Wild and Nintendo 3DS games.
2017 Splatoon 2 World Inkling Invitational Professional Splatoon teams from the United States, Japan, Europe and Australia/New Zealand compete in a round-robin tournament with Splatoon 2's Turf War and Ranked Battle modes.[247][248]
Pokkén Tournament DX Invitational Four two-player teams consisting of YouTube and Twitch personalities compete, with one member of each team using one of the new characters added for the game's Nintendo Switch release.[249][250]
Arms Open Invitational Four E3 attendees compete against four professional fighting game players in a single elimination format with the various gameplay modes in Arms.[247][251]
2018 Splatoon 2 World Championship Finals Representatives from the United States, Canada, Australia, New Zealand, Europe and Japan, will compete in a series of ranked matches for the grand prize at E3 2018.
Super Smash Bros. Invitational 2018 Professional Super Smash Bros. players and selected convention attendees at E3 2018 got to play the upcoming Super Smash Bros. Ultimate title for the Nintendo Switch.

See also

Notes

  1. ^ Nintendō Dairekuto (Japanese: ニンテンドーダイレクト)

References

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