Tokopedia
 | |
| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | Bahasa Indonesia |
| Founded | 6 February 2009 |
| Headquarters | Jakarta, Indonesia |
| Area served | Indonesia |
| Founder(s) | William Tanuwijaya Leontinus Alpha Edison |
| Key people | William Tanuwijaya (Co-founder, CEO) Leontinus Alpha Edison (Co-founder, COO) |
| Industry | Internet |
| Products | Electronic commerce |
| Services | Online shopping |
| Employees | 4,700 (2019)[1] |
| URL | About Tokopedia Tokopedia Marketplace |
| Registration | Registration required to sell |
Tokopedia is an Indonesian technology company specializing in e-commerce.[3] It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison. It is an Indonesian unicorn along with ride hailing company Gojek, travel service firm Traveloka, e-commerce Bukalapak and fintech company OVO. [4]
History
PT Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on 6 February 2009. The company manages Tokopedia.com, which was publicly launched on 17 August. The founders, who was born and raised in small cities in Indonesia, tried to solve the discrepancy issues in the country. Thus, the company mission is to democratize commerce through technology[5]. Starting with a marketplace business, Tokopedia has now grown into a technology company with marketplace, fintech, payment, logistics, fulfillment and new retail businesses.
Investments
PT Tokopedia received initial seed funding from PT Indonusa Dwitama in 2009 of IDR 2.5 billion. In the following years, Tokopedia attracted capital injections from global venture capitals including East Ventures (2010), CyberAgent Ventures (2011), NetPrice (2012), and SoftBank Ventures Korea (2013). In October 2014, Tokopedia managed to make history as the first technology company in Southeast Asia to receive a US$100 million investment (around IDR 1.2 trillion) from Sequoia Capital and SoftBank Internet and Media Inc (SIMI). In April 2016, Tokopedia raised another $147 million.[6] In 2017, Tokopedia received $1.1 billion investment from Chinese e-commerce giant Alibaba.[7] Again in 2018, the company secured $1.1 billion funding round led by Chinese e-commerce giant Alibaba Group Holding and Japan's SoftBank Group[8] putting its valuation to about $7B.[9]
Business products
The marketplace is Tokopedia's best-known product. Tokopedia provides a free C2C business platform for merchants and buyers. The marketplace helps merchants to reach more audience than other channels. There are also official stores for well-known brands to do their B2C business. Through its marketplace products, Tokopedia offers millions of products in 25 categories. As of November 2019, Tokopedia has over 7,000,000 merchants with more than 200 million curated products ranging from food and beverages to beauty and fashion products.[10]
Tokopedia also provides digital products such as credit, BPJS payments, utility payments, telephone payments, credit cards, flight tickets, event tickets, games vouchers, and many more.
In 2016, Tokopedia offered financial technology (FinTech) products. Tokopedia's FinTech products include digital wallets, investments, business capital loans, virtual credit cards, protection products, credit scoring based on data for a loan, and many more. In 2018, Tokopedia launched Mitra Tokopedia application to sell these FinTech products.
In 12 December 2018, Fortune reported that PT Tokopedia had raised another $1.1 billion.[11]
Transactions
As of November 2019, Tokopedia claims to have more than 200 million product listings and 35 digital products. It has over 90 million monthly active users and over 7 million merchants on the platform, 86.5% of whom are the first-time entrepreneurs.[12]
Awards
For its role in developing online business in Indonesia, Tokopedia won the 2014 Marketeers of the Year award for the e-Commerce sector, at the 2015 Markplus Conference held by Markplus Inc. on 11 December 2014. On 12 May 2016, Tokopedia was selected as the Best Company in Consumer Industry of the Indonesia Digital Economy Award 2016.
In December 2018, Tokopedia was chosen as the best choice for the community on Google Play.
Advertising campaigns
BTS as brand ambassador
On October 7th, 2019, Tokopedia made a monumental announcement stating that Korea's highest grossing k-pop group of 2019,[13] BTS will become their brand ambassador.[14] The campaign produced multiple commercials of BTS members dancing and promoting Tokopedia, while speaking Bahasa Indonesia.
See also
References
- ^ Tokopedia Rangkul Difabel untuk Wujudkan Pemerataan Ekonomi Digital
- ^ a b "Tokopedia.com Site Info". Alexa Internet. Amazon.com. Retrieved 14 July 2019.
- ^ "About Tokopedia".
- ^ "Ovo confirms unicorn status". Tech in Asia. Retrieved 27 November 2019.
- ^ "Tokopedia's Story: Get to Know More About Our Journey". Tokopedia About.
{{cite web}}: CS1 maint: url-status (link) - ^ Wee, Willis (8 April 2016). "Indonesian marketplace Tokopedia raises $147m". TechInAsia. Retrieved 8 April 2016.
- ^ Russell, Jon. "Alibaba leads $1.1B investment in Indonesia-based e-commerce firm Tokopedia". TechCrunch. TechCrunch. Retrieved 2 July 2018.
- ^ "Tokopedia Secures $1.1b From Alibaba, SoftBank". Jakarta Globe. Retrieved 16 December 2018.
- ^ "Tokopedia raises $1.1b from SoftBank, Alibaba to evolve into infrastructure-as-a-service". TechinAsia. Retrieved 12 December 2018.
- ^ "Tokopedia Dips Toes in $1.8b Umrah Market". Jakarta Globe. Retrieved 27 November 2019.
- ^ Term Sheet: A Year of Mega-Deals, Fortune
- ^ "Entering Its Tenth Year, Tokopedia Stays Focused on Indonesia as a Super Ecosystem". Tokopedia. 17 August 2019. Retrieved 27 August 2019.
- ^ "These Are The Richest K-Pop Groups Right Now". E! Online. 23 July 2019. Retrieved 13 December 2019.
- ^ Chandra, Ekhel (7 October 2019). "BTS Jadi Brand Ambassador Tokopedia". Tokopedia. Retrieved 28 December 2019.
{{cite web}}: CS1 maint: url-status (link)