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Derby (cigarette)

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Derby
An old Brazilian pack of Derby cigarettes.
Product typeCigarette
OwnerSouza Cruz, a subsidiary of British American Tobacco
CountryBrazil
Introduced1993; 31 years ago (1993)
MarketsArgentina, Bolivia, Brazile Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, Venezuela, Belgium, East Germany, Germany, Romania and China
Tagline"The taste that won Brazil", "100% Brazil Flavor"

Derby is a Brazilian brand of cigarettes, launched in 1993 and currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.[1]

History

After the introduction of the brand, it soon became the market leader in Brazil, especially in the segment of lower income consumers, with the slogan "The taste that won Brazil" and "100% Brazil Flavor".[2][3] The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2 billion Brazilian real, with Derby as the leader in cigarette sales with 42.4% of the total.[4] This success is translated with the slogan "The taste that won Brazil", which was so well received by the market that the advertising agency Of Paola & Lanzetta won the Golden Lion in 1997.

It is estimated that today every three cigarettes sold legally in Brazil are of the mark Derby. Because of the success and wide spread in different regions of the country, Derby was considered a trademark of high renown by the Instituto Nacional da Propriedade Industrial (National Institute of Industrial Property), which is equivalent to the highest level of recognition that a brand can achieve in Brazil.

The brand is mainly sold in Brazil, but also is or was sold in Argentina, Bolivia, Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, Venezuela, Belgium, East Germany, Germany, Romania and China[5][6][7]

Products

  • Derby Vermelho (Red)
  • Derby Azul (Blue)
  • Derby Prata (Silver)

Below are all the current varieties of Derby cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

Pack Tar Nicotine Carbon monoxide
Derby Vermelho (Red) 10 mg 0,8 mg 10 mg
Derby Azul (Blue) 8 mg 0,7 mg 7 mg
Derby Prata (Silver) 6 mg 0,5 mg 6 mg

See also

References

  1. ^ "Segundo lugar surpreende". UOL (in Portuguese). Folha de S.Paulo. Retrieved 9 February 2014.
  2. ^ "Souza Cruz eleva preço de cigarro em 16% em 20 estados". Abril (in Portuguese). Veja. 28 November 2012. Retrieved 9 February 2014.
  3. ^ Ripardo, Sérgio. "Souza Cruz descarta novo reajuste no preço do Derby". UOL (in Portuguese). Folha de S.Paulo. Retrieved 29 October 2002.
  4. ^ Wiegratz, Walter (11 November 1997). "Novos nomes conquistam a simpatia do brasileiro". UOL (in Portuguese). Folha de S.Paulo. Retrieved 9 February 2014.
  5. ^ "BrandDerby - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
  6. ^ "Derby". Zigsam.at. Retrieved 2 January 2018.
  7. ^ "Brands". Cigarety.by. Retrieved 2 January 2018.
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