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2010 AFL season

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2010 AFL premiership season
Teams16
PremiersCollingwood
15th premiership
Minor premiersCollingwood
18th minor premiership
Pre-season cupWestern Bulldogs
1st pre-season cup win
Brownlow MedallistChris Judd (Carlton)
30 votes
Coleman MedallistJack Riewoldt (Richmond)
78 goals
Attendance
Matches played186
Total attendance7,146,738 (38,423 per match)
Highest100,016 (Grand Final, Collingwood vs. St Kilda)
← 2009
2011 →

The 2010 Australian Football League season commenced on 25 March 2010 and concluded on 2 October 2010. It was the 114th season of the elite Australian rules football competition and the 21st under the name 'Australian Football League', having switched from 'Victorian Football League' after 1989. The premiership was won by Collingwood, who defeated St Kilda by 56 points in the Grand Final Replay, which was played after the first Grand Final was drawn. Collingwood's win marked the 15th VFL/AFL premiership in the club's history.

The 2010 AFL season had a total attendance of 7,146,738 people and an average attendance of 38,423 per game, both of which were the highest in league history (breaking the previous records set in 2008). The record for total attendance was broken in 2017, but the record for average attendance still stands.[1] It was the 16th and final season to be played with sixteen teams. An expansion of the league occurred over the following two seasons, with Gold Coast and Greater Western Sydney joining in 2011 and 2012 respectively.

Pre-season

AFL pre-season draft

AFL rookie draft

NAB Cup

Summary of results

Round One Quarterfinals Semifinals Final
West Coast 117
Essendon 82   West Coast 70
Adelaide 67   Port Adelaide 158
Port Adelaide 123   Port Adelaide 89
Hawthorn 135   Western Bulldogs 92
Richmond 62   Hawthorn 54
Western Bulldogs 53   Western Bulldogs 111
Brisbane Lions 45   Western Bulldogs 104
St Kilda 100   St Kilda 64
Collingwood 99   St Kilda 79
Sydney 71   Sydney 78
Carlton 59   St Kilda 115
Geelong 81   Fremantle 45
North Melbourne 95   North Melbourne 90
Fremantle 97   Fremantle 94
Melbourne 50

Premiership season

The draw for the 2010 AFL Premiership Season was produced by the AFL with the intention of producing a balanced draw while also providing the fans and television networks with blockbuster games. In a competition with 16 teams and 22 rounds, it is not possible for all teams to play each other twice. These factors combine to create some of the following anomalies:[2]

  • Six teams played each other for the first time in round 21;
  • Of the Victorian-based teams St Kilda played six games interstate while Essendon travelled only three times;
  • Of the six games Fremantle played in Melbourne, none were at the MCG, while defending premiers Geelong played seven games at the MCG despite not being one of the tenants at this ground;
  • North Melbourne and Port Adelaide played only two of 2009's top eight teams twice, while Essendon and Collingwood played five of these teams twice.

Round 1

Round 1 (Season Launch)
Thursday, 25 March (7:10 pm) Richmond 9.10 (64) def. by Carlton 18.12 (120) MCG (crowd: 72,010) Report
Friday, 26 March (7:40 pm) Geelong 19.11 (125) def. Essendon 13.16 (94) MCG (crowd: 57,772) Report
Saturday, 27 March (2:10 pm) Melbourne 8.13 (61) def. by Hawthorn 17.15 (117) MCG (crowd: 45,615) Report
Saturday, 27 March (7:10 pm) Brisbane Lions 16.18 (114) def. West Coast 12.10 (82) Gabba (crowd: 29,201) Report
Saturday, 27 March (7:10 pm) Sydney 13.10 (88) def. by St Kilda 15.6 (96) ANZ Stadium (crowd: 31,330) Report
Sunday, 28 March (12:40 pm) Port Adelaide 13.18 (96) def. North Melbourne 12.10 (82) AAMI Stadium (crowd: 21,205) Report
Sunday, 28 March (5:10 pm) Fremantle 17.16 (118) def. Adelaide 9.8 (62) Subiaco Oval (crowd: 30,976) Report
Sunday, 28 March (2:10 pm) Western Bulldogs 13.15 (93) def. by Collingwood 19.15 (129) Etihad Stadium (crowd: 49,000) Report

Round 2

Round 2 (Easter)
Thursday, 1 April (7:40 pm) Brisbane Lions 16.11 (107) def. Carlton 12.16 (88) Gabba (crowd: 36,780) Report
Saturday, 3 April (2:10 pm) Collingwood 12.14 (86) def. Melbourne 12.13 (85) MCG (crowd: 50,421) Report
Saturday, 3 April (5:40 pm) West Coast 12.14 (86) def. by Port Adelaide 13.11 (89) Subiaco Oval (crowd: 37,010) Report
Saturday, 3 April (7:10 pm) St Kilda 23.5 (143) def. North Melbourne 6.3 (39) Etihad Stadium (crowd: 32,006) Report
Sunday, 4 April (12:40 pm) Adelaide 11.9 (75) def. by Sydney 18.10 (118) AAMI Stadium (crowd: 36,041) Report
Sunday, 4 April (4:40 pm) Richmond 7.6 (48) def. by Western Bulldogs 17.18 (120) MCG (crowd: 27,358) Report
Sunday, 4 April (2:10 pm) Essendon 9.15 (69) def. by Fremantle 17.11 (113) Etihad Stadium (crowd: 29,651) Report
Monday, 5 April (2:10 pm) Hawthorn 13.13 (91) def. by Geelong 14.16 (100) MCG (crowd: 68,628) Report
  • Fremantle won its first match in Victoria since round 4, 2007,[3] breaking a streak of sixteen consecutive losses in the state.[4]
  • This was the first of ten consecutive Easter Monday public holiday clashes between Geelong and Hawthorn. They were due to play again in 2020 before the season was suspended due to the COVID-19 pandemic.

Round 3

Round 3
Friday, 9 April (7:40 pm) St Kilda 10.9 (69) def. Collingwood 4.17 (41) Etihad Stadium (crowd: 49,669) Report
Saturday, 10 April (2:10 pm) North Melbourne 17.14 (116) def. West Coast 13.13 (91) Etihad Stadium (crowd: 18,394) Report
Saturday, 10 April (2:40 pm) Port Adelaide 11.15 (81) def. by Brisbane Lions 16.12 (108) AAMI Stadium (crowd: 23,306) Report
Saturday, 10 April (7:10 pm) Sydney 16.15 (111) def. Richmond 7.14 (56) SCG (crowd: 28,414) Report
Saturday, 10 April (7:10 pm) Carlton 10.15 (75) def. by Essendon 13.17 (95) MCG (crowd: 71,006) Report
Sunday, 11 April (1:10 pm) Melbourne 7.15 (57) def. Adelaide 5.11 (41) MCG (crowd: 23,335) Report
Sunday, 11 April (2:10 pm) Western Bulldogs 14.16 (100) def. Hawthorn 12.12 (84) Etihad Stadium (crowd: 35,933) Report
Sunday, 11 April (2:40 pm) Fremantle 18.17 (125) def. Geelong 17.16 (118) Subiaco Oval (crowd: 38,762) Report
  • For the first time since 1989, West Coast lost its first three games of the year.
  • Richmond won the final quarter of its game against Sydney, ending a streak of nineteen consecutive quarters lost, dating back to round 21, 2009. This was the longest streak of quarters lost since St Kilda lost twenty-two in a row in 1897.

Round 4

Round 4
Friday, 16 April (6:40 pm) West Coast 15.11 (101) def. Essendon 11.12 (78) Subiaco Oval (crowd: 38,676) Report
Saturday, 17 April (2:10 pm) North Melbourne 8.12 (60) def. by Sydney 14.16 (100) Etihad Stadium (crowd: 23,646) Report
Saturday, 17 April (2:40 pm) Adelaide 6.19 (55) def. by Carlton 16.7 (103) AAMI Stadium (crowd: 38,321) Report
Saturday, 17 April (7:10 pm) Brisbane Lions 13.23 (101) def. Western Bulldogs 12.7 (79) Gabba (crowd: 33,323) Report
Saturday, 17 April (7:10 pm) Collingwood 17.21 (123) def. Hawthorn 8.11 (59) MCG (crowd: 67,668) Report
Sunday, 18 April (1:10 pm) Richmond 11.12 (78) def. by Melbourne 20.13 (133) MCG (crowd: 42,594) Report
Sunday, 18 April (2:10 pm) Geelong 23.21 (159) def. Port Adelaide 10.4 (64) Skilled Stadium (crowd: 25,579) Report
Sunday, 18 April (4:40 pm) St Kilda 16.12 (108) def. Fremantle 14.9 (93) Etihad Stadium (crowd: 29,814) Report

Round 5

Round 5 (ANZAC Day)
Friday, 23 April (7:40 pm) Western Bulldogs 18.13 (121) def. Adelaide 10.12 (72) Etihad Stadium (crowd: 26,884) Report
Saturday, 24 April (2:10 pm) Sydney 17.13 (115) def. West Coast 9.9 (63) SCG (crowd: 28,422) Report
Saturday, 24 April (7:10 pm) Melbourne 15.13 (103) def. Brisbane Lions 7.11 (53) MCG (crowd: 36,396) Report
Saturday, 24 April (7:10 pm) Port Adelaide 7.12 (54) def. St Kilda 6.8 (44) AAMI Stadium (crowd: 23,355) Report
Sunday, 25 April (2:40 pm) Collingwood 18.12 (120) def. Essendon 8.7 (55) MCG (crowd: 90,070) Report
Sunday, 25 April (5:40 pm) Hawthorn 10.10 (70) def. by North Melbourne 12.10 (82) Aurora Stadium (crowd: 16,301) Report
Sunday, 25 April (6:40 pm) Fremantle 15.22 (112) def. Richmond 11.7 (73) Subiaco Oval (crowd: 38,010) Report
Monday, 26 April (2:10 pm) Carlton 15.14 (104) def. Geelong 9.14 (68) MCG (crowd: 71,399) Report

Round 6

Round 6
Friday, 30 April (7:40 pm) Western Bulldogs 6.10 (46) def. by St Kilda 7.7 (49) Etihad Stadium (crowd: 43,072) Report
Saturday, 1 May (2:10 pm) North Melbourne 15.14 (104) def. Melbourne 12.6 (78) Etihad Stadium (crowd: 26,763) Report
Saturday, 1 May (2:40 pm) Adelaide 10.14 (74) def. by Port Adelaide 14.13 (97) AAMI Stadium (crowd: 40,371) Report
Saturday, 1 May (7:10 pm) Sydney 16.11 (107) def. Brisbane Lions 13.9 (87) SCG (crowd: 30,975) Report
Saturday, 1 May (7:10 pm) Essendon 15.16 (106) def. Hawthorn 9.9 (63) MCG (crowd: 61,006) Report
Sunday, 2 May (1:10 pm) Geelong 24.17 (161) def. Richmond 7.11 (53) Skilled Stadium (crowd: 24,106) Report
Sunday, 2 May (2:10 pm) Carlton 16.6 (102) def. by Collingwood 24.11 (155) MCG (crowd: 80,645) Report
Sunday, 2 May (2:40 pm) West Coast 10.13 (73) def. by Fremantle 17.9 (111) Subiaco Oval (crowd: 40,886) Report
  • Adelaide lost its first six matches of the year, its worst ever start to a season.
  • The combined total of 95 points scored in the match between St Kilda and Western Bulldogs was the lowest aggregate score ever in a game at Etihad Stadium.

Round 7

Round 7
Friday, 7 May (7:40 pm) Melbourne 9.12 (66) def. by Western Bulldogs 10.10 (70) MCG (crowd: 45,444) Report
Saturday, 8 May (2:10 pm) Essendon 16.10 (106) def. by Port Adelaide 17.7 (109) Etihad Stadium (crowd: 29,248) Report
Saturday, 8 May (1:10 pm) West Coast 15.12 (102) def. Hawthorn 14.10 (94) Subiaco Oval (crowd: 35,864) Report
Saturday, 8 May (7:10 pm) Brisbane Lions 15.10 (100) def. by Fremantle 15.23 (113) Gabba (crowd: 27,739) Report
Saturday, 8 May (7:10 pm) Collingwood 23.19 (157) def. North Melbourne 14.7 (91) MCG (crowd: 52,696) Report
Sunday, 9 May (1:10 pm) Geelong 19.12 (126) def. Sydney 9.5 (59) Skilled Stadium (crowd: 25,970) Report
Sunday, 9 May (4:10 pm) Adelaide 15.14 (104) def. Richmond 7.12 (54) AAMI Stadium (crowd: 31,196) Report
Monday, 10 May (7:20 pm) St Kilda 9.14 (68) def. by Carlton 20.9 (129) Etihad Stadium (crowd: 42,866) Report
  • Richmond's seven consecutive losses and percentage of 49.5% was statistically the worst start to a season by any team since 1955.[5]
  • St Kilda vs. Carlton was the AFL's first 'Monday Night Football' match since round 1, 2006.

Round 8

Round 8
Friday, 14 May (6:40 pm) Fremantle 15.7 (97) def. by Collingwood 20.13 (133) Subiaco Oval (crowd: 41,624) Report
Saturday, 15 May (2:10 pm) Western Bulldogs 14.17 (101) def. Sydney 9.9 (63) Manuka Oval (crowd: 14,308) Report
Saturday, 15 May (2:10 pm) Melbourne 6.10 (46) def. by West Coast 10.15 (75) MCG (crowd: 28,592) Report
Saturday, 15 May (7:10 pm) North Melbourne 12.12 (84) def. Adelaide 11.9 (75) Etihad Stadium (crowd: 16,455) Report
Saturday, 15 May (7:10 pm) Brisbane Lions 10.14 (74) def. by Geelong 24.11 (155) Gabba (crowd: 33,629) Report
Sunday, 16 May (1:10 pm) Richmond 13.8 (86) def. by Hawthorn 13.11 (89) MCG (crowd: 41,563) Report
Sunday, 16 May (2:40 pm) Port Adelaide 14.8 (92) def. by Carlton 17.16 (118) AAMI Stadium (crowd: 30,228) Report
Sunday, 16 May (4:40 pm) St Kilda 11.15 (81) def. by Essendon 14.9 (93) Etihad Stadium (crowd: 39,204) Report

Round 9

Round 9
Friday, 21 May (7:40 pm) Collingwood 6.14 (50) def. by Geelong 12.14 (86) MCG (crowd: 88,115) Report
Saturday, 22 May (2:10 pm) North Melbourne 7.15 (57) def. by Western Bulldogs 20.7 (127) Etihad Stadium (crowd: 30,794) Report
Saturday, 22 May (2:10 pm) Sydney 9.9 (63) def. by Fremantle 14.16 (100) SCG (crowd: 24,819) Report
Saturday, 22 May (7:10 pm) Melbourne 17.9 (111) def. Port Adelaide 16.14 (110) TIO Stadium (crowd: 8,848) Report
Saturday, 22 May (7:30 pm) Essendon 19.16 (130) def. Richmond 14.11 (95) MCG (crowd: 64,709) Report
Sunday, 23 May (12:40 pm) Adelaide 13.15 (93) def. Brisbane Lions 11.15 (81) AAMI Stadium (crowd: 31,517) Report
Sunday, 23 May (2:10 pm) Carlton 8.12 (60) def. by Hawthorn 16.14 (110) Etihad Stadium (crowd: 47,484) Report
Sunday, 23 May (2:40 pm) West Coast 8.8 (56) def. by St Kilda 13.13 (91) Subiaco Oval (crowd: 36,244) Report
  • Collingwood's home game against Geelong set a new record crowd of 88,115 for a home and away match featuring Geelong.

Round 10

Round 10
Friday, 28 May (7:40 pm) Essendon 15.9 (99) def. Western Bulldogs 14.6 (90) Etihad Stadium (crowd: 45,742) Report
Saturday, 29 May (2:10 pm) Geelong 18.13 (121) def. Melbourne 10.7 (67) Skilled Stadium (crowd: 24,525) Report
Saturday, 29 May (2:40 pm) Port Adelaide 3.12 (30) def. by Richmond 10.17 (77) AAMI Stadium (crowd: 16,694) Report
Saturday, 29 May (7:10 pm) Brisbane Lions 13.10 (88) def. Collingwood 11.14 (80) Gabba (crowd: 34,239) Report
Saturday, 29 May (7:10 pm) St Kilda 19.9 (123) def. Adelaide 12.4 (76) Etihad Stadium (crowd: 28,708) Report
Sunday, 30 May (1:10 pm) Hawthorn 10.19 (79) def. Sydney 11.11 (77) MCG (crowd: 36,003) Report
Sunday, 30 May (2:10 pm) Carlton 15.15 (105) def. West Coast 11.10 (76) Etihad Stadium (crowd: 29,175) Report
Sunday, 30 May (2:40 pm) Fremantle 21.13 (139) def. North Melbourne 11.12 (78) Subiaco Oval (crowd: 36,175) Report
  • Richmond broke a 14-game losing streak with a 47-point victory over Port Adelaide in horrendous weather. In the game, Richmond laid a record 142 tackles, and Port Adelaide's score of 3.12 (30) set a new record as its lowest ever in the AFL.

Round 11

Round 11
Friday, 4 June (7:40 pm) Richmond 8.11 (59) def. by St Kilda 14.13 (97) Etihad Stadium (crowd: 32,858) Report
Saturday, 5 June (2:10 pm) Carlton 15.11 (101) def. Melbourne 9.6 (60) MCG (crowd: 49,745) Report
Saturday, 5 June (2:40 pm) Adelaide 16.9 (105) def. Fremantle 12.10 (82) AAMI Stadium (crowd: 35,605) Report
Saturday, 5 June (7:10 pm) North Melbourne 12.18 (90) def. Brisbane Lions 13.11 (89) Etihad Stadium (crowd: 19,100) Report
Saturday, 5 June (5:40 pm) West Coast 14.14 (98) def. by Geelong 18.14 (122) Subiaco Oval (crowd: 33,784) Report
Sunday, 6 June (1:10 pm) Sydney 12.17 (89) def. Essendon 12.8 (80) SCG (crowd: 29,329) Report
Sunday, 6 June (2:10 pm) Hawthorn 10.14 (74) def. Port Adelaide 8.15 (63) MCG (crowd: 21,287) Report
Sunday, 6 June (4:40 pm) Collingwood 17.11 (113) def. Western Bulldogs 16.7 (103) Etihad Stadium (crowd: 40,813) Report

Round 12

Round 12 (Queen's Birthday)
Friday, 11 June (7:40 pm) North Melbourne 14.13 (97) def. Carlton 10.8 (68) Etihad Stadium (crowd: 43,732) Report
Saturday, 12 June (2:10 pm) Hawthorn 19.10 (124) def. Adelaide 11.11 (77) Aurora Stadium (crowd: 16,167) Report
Saturday, 12 June (7:10 pm) Port Adelaide 8.7 (55) def. by Sydney 14.9 (93) AAMI Stadium (crowd: 20,106) Report
Saturday, 12 June (7:10 pm) Essendon 12.11 (83) def. by Geelong 23.16 (154) Etihad Stadium (crowd: 46,358) Report
Sunday, 13 June (1:10 pm) Richmond 19.12 (126) def. West Coast 11.11 (77) MCG (crowd: 30,870) Report
Sunday, 13 June (2:10 pm) Western Bulldogs 17.19 (121) def. Brisbane Lions 8.8 (56) Etihad Stadium (crowd: 30,831) Report
Sunday, 13 June (2:40 pm) Fremantle 10.7 (67) def. by St Kilda 12.13 (85) Subiaco Oval (crowd: 37,569) Report
Monday, 14 June (2:10 pm) Melbourne 11.10 (76) drew with Collingwood 9.22 (76) MCG (crowd: 67,454) Report
  • North Melbourne played Carlton in a game which celebrated 25 years since North Melbourne pioneered 'Friday Night Football'.

Round 13

Round 13 (Week one)
Friday, 18 June (7:40 pm) Hawthorn 14.18 (102) def. Essendon 13.8 (86) MCG (crowd: 54,148) Report
Saturday, 19 June (7:10 pm) Carlton 12.15 (87) def. by Fremantle 14.12 (96) Etihad Stadium (crowd: 28,869) Report
Saturday, 19 June (7:10 pm) Brisbane Lions 12.14 (86) def. by Richmond 15.15 (105) Gabba (crowd: 28,415) Report
Sunday, 20 June (1:10 pm) North Melbourne 19.15 (129) def. Port Adelaide 14.9 (93) Etihad Stadium (crowd: 15,109) Report
Sunday, 20 June (2:40 pm) West Coast 9.5 (59) def. by Western Bulldogs 17.17 (119) Subiaco Oval (crowd: 34,280) Report
Round 13 (Week two)
Friday, 25 June (7:40 pm) St Kilda 10.10 (70) def. Geelong 6.10 (46) MCG (crowd: 58,208) Report
Saturday, 26 June (7:10 pm) Sydney 10.11 (71) def. by Collingwood 13.18 (96) ANZ Stadium (crowd: 43,585) Report
Sunday, 27 June (2:40 pm) Adelaide 16.21 (117) def. Melbourne 11.7 (73) AAMI Stadium (crowd: 34,442) Report
  • Round 13 was a split round, played over two weeks to give each club one week's break at roughly midseason.
  • In its first rematch since the 2009 AFL Grand Final, St Kilda and Geelong set a new record crowd for a home and away game between the two clubs (58,208).
  • Geelong was held goalless in the second half against St Kilda, the first time since 2001 that the club had been goalless in a half of football.
  • The game between Geelong and St Kilda was notable for the spiteful clashes between Geelong forward Steve Johnson and St Kilda tagger Steven Baker; Johnson was twice cited for striking Baker, and was suspended for three weeks, while Baker was cited three times for striking Johnson and once for misconduct (deliberately punching Johnson in his broken hand), and was suspended for nine weeks.[7][8]

Round 14

Round 14
Thursday, 1 July (7:10 pm) Carlton 18.12 (120) def. Brisbane Lions 9.11 (65) Etihad Stadium (crowd: 35,623) Report
Friday, 2 July (7:40 pm) Hawthorn 12.7 (79) def. Western Bulldogs 11.10 (76) MCG (crowd: 47,454) Report
Saturday, 3 July (1:10 pm) Fremantle 17.13 (115) def. Port Adelaide 8.10 (58) Subiaco Oval (crowd: 32,442) Report
Saturday, 3 July (7:10 pm) Collingwood 20.15 (135) def. West Coast 7.10 (52) Etihad Stadium (crowd: 38,781) Report
Saturday, 3 July (7:10 pm) Adelaide 19.10 (124) def. Essendon 5.10 (40) AAMI Stadium (crowd: 37,296) Report
Sunday, 4 July (1:10 pm) Geelong 14.14 (98) def. North Melbourne 9.9 (63) Skilled Stadium (crowd: 25,159) Report
Sunday, 4 July (2:10 pm) Richmond 14.5 (89) def. Sydney 12.13 (85) MCG (crowd: 39,386) Report
Sunday, 4 July (4:40 pm) St Kilda 15.10 (100) def. Melbourne 9.11 (65) Etihad Stadium (crowd: 31,993) Report

Round 15

Round 15
Friday, 9 July (8:10 pm) Port Adelaide 12.7 (79) def. by Collingwood 16.9 (105) AAMI Stadium (crowd: 24,260) Report
Saturday, 10 July (1:10 pm) West Coast 14.11 (95) def. by Adelaide 17.15 (117) Subiaco Oval (crowd: 26,976) Report
Saturday, 10 July (2:10 pm) Geelong 12.13 (85) def. Hawthorn 11.17 (83) MCG (crowd: 69,220) Report
Saturday, 10 July (7:10 pm) Richmond 15.10 (100) def. Fremantle 11.15 (81) Etihad Stadium (crowd: 25,707) Report
Saturday, 10 July (7:10 pm) Brisbane Lions 10.5 (65) def. by St Kilda 11.13 (79) Gabba (crowd: 29,329) Report
Sunday, 11 July (1:10 pm) Sydney 12.13 (85) def. North Melbourne 7.13 (55) SCG (crowd: 23,856) Report
Sunday, 11 July (2:10 pm) Melbourne 19.8 (122) def. Essendon 14.19 (103) MCG (crowd: 49,203) Report
Sunday, 11 July (4:40 pm) Carlton 8.10 (58) def. by Western Bulldogs 20.6 (126) Etihad Stadium (crowd: 37,517) Report

Round 16

Round 16
Friday, 16 July (8:10 pm) Adelaide 11.8 (74) def. Geelong 9.9 (63) AAMI Stadium (crowd: 41,195) Report
Saturday, 17 July (2:10 pm) Collingwood 15.10 (100) def. St Kilda 6.16 (52) MCG (crowd: 81,386) Report
Saturday, 17 July (2:10 pm) Hawthorn 17.16 (118) def. Brisbane Lions 7.1 (43) Aurora Stadium (crowd: 16,690) Report
Saturday, 17 July (7:10 pm) Essendon 14.16 (100) def. by West Coast 20.12 (132) Etihad Stadium (crowd: 26,991) Report
Saturday, 17 July (7:10 pm) Western Bulldogs 12.11 (83) def. Port Adelaide 7.5 (47) TIO Stadium (crowd: 10,108) Report
Sunday, 18 July (1:10 pm) Carlton 10.8 (68) def. by Sydney 16.11 (107) Etihad Stadium (crowd: 31,915) Report
Sunday, 18 July (2:10 pm) Richmond 7.11 (53) def. by North Melbourne 15.13 (103) MCG (crowd: 42,723) Report
Sunday, 18 July (2:40 pm) Fremantle 11.16 (82) def. Melbourne 10.11 (71) Subiaco Oval (crowd: 32,816) Report
  • Collingwood's home game against St Kilda set a new record home and away crowd for a match featuring St Kilda, with an attendance of 81,386.
  • Mark LeCras (West Coast) kicked a personal best and ground record of 12.2 (74) in his club's win over Essendon at Etihad Stadium. The haul of 12 goals was the highest kicked by a player in a game since Scott Cummings, who kicked 14 goals in round 4, 2000.[10]

Round 17

Round 17
Friday, 23 July (7:40 pm) St Kilda 14.3 (87) drew with Hawthorn 13.9 (87) Etihad Stadium (crowd: 49,373) Report
Saturday, 24 July (2:10 pm) Collingwood 19.13 (127) def. Richmond 6.9 (45) MCG (crowd: 66,727) Report
Saturday, 24 July (2:10 pm) Geelong 19.13 (127) def. Brisbane Lions 9.10 (64) Skilled Stadium (crowd: 24,508) Report
Saturday, 24 July (7:10 pm) North Melbourne 18.11 (119) def. by Essendon 18.14 (122) Etihad Stadium (crowd: 30,330) Report
Saturday, 24 July (5:40 pm) West Coast 11.17 (83) def. by Carlton 15.19 (109) Subiaco Oval (crowd: 35,925) Report
Sunday, 25 July (1:10 pm) Western Bulldogs 24.14 (158) def. Fremantle 12.4 (76) Etihad Stadium (crowd: 26,797) Report
Sunday, 25 July (2:10 pm) Melbourne 22.10 (142) def. Sydney 10.9 (69) MCG (crowd: 29,374) Report
Sunday, 25 July (4:10 pm) Port Adelaide 13.10 (88) def. Adelaide 9.15 (69) AAMI Stadium (crowd: 36,788) Report

Round 18

Round 18
Friday, 30 July (7:40 pm) Essendon 16.12 (108) def. St Kilda 11.9 (75) Etihad Stadium (crowd: 37,165) Report
Saturday, 31 July (2:10 pm) Collingwood 15.15 (105) def. Carlton 9.3 (57) MCG (crowd: 76,980) Report
Saturday, 31 July (2:40 pm) Port Adelaide 13.14 (92) def. Hawthorn 12.12 (84) AAMI Stadium (crowd: 22,340) Report
Saturday, 31 July (7:10 pm) Sydney 9.18 (72) def. by Geelong 20.5 (125) ANZ Stadium (crowd: 30,710) Report
Saturday, 31 July (7:10 pm) Brisbane Lions 9.10 (64) def. by Melbourne 11.8 (74) Gabba (crowd: 26,144) Report
Sunday, 1 August (1:10 pm) Richmond 15.10 (100) def. Adelaide 11.14 (80) MCG (crowd: 19,181) Report
Sunday, 1 August (2:10 pm) Western Bulldogs 22.11 (143) def. North Melbourne 10.12 (72) Etihad Stadium (crowd: 28,038) Report
Sunday, 1 August (2:40 pm) Fremantle 24.16 (160) def. West Coast 13.7 (85) Subiaco Oval (crowd: 40,451) Report

Round 19

Round 19
Friday, 6 August (7:40 pm) Essendon 9.19 (73) def. by Carlton 23.11 (149) MCG (crowd: 57,095) Report
Saturday, 7 August (2:10 pm) North Melbourne 19.9 (123) def. Fremantle 10.9 (69) Etihad Stadium (crowd: 14,891) Report
Saturday, 7 August (2:10 pm) Sydney 19.15 (129) def. Hawthorn 13.7 (85) SCG (crowd: 29,431) Report
Saturday, 7 August (7:10 pm) Geelong 12.13 (85) def. by Collingwood 14.23 (107) MCG (crowd: 84,401) Report
Saturday, 7 August (5:40 pm) West Coast 9.11 (65) def. by Brisbane Lions 10.10 (70) Subiaco Oval (crowd: 32,587) Report
Sunday, 8 August (1:10 pm) St Kilda 23.13 (151) def. Port Adelaide 8.9 (57) Etihad Stadium (crowd: 22,467) Report
Sunday, 8 August (2:10 pm) Melbourne 16.13 (109) def. Richmond 11.14 (80) MCG (crowd: 45,844) Report
Sunday, 8 August (4:10 pm) Adelaide 7.11 (53) def. by Western Bulldogs 8.13 (61) AAMI Stadium (crowd: 29,321) Report
  • Geelong lost its first home-and-away game as the home team at any venue since round 21, 2007, ending a run of 30 consecutive wins.

Round 20

Round 20
Friday, 13 August (7:40 pm) Essendon 10.4 (64) def. by Collingwood 24.18 (162) MCG (crowd: 59,277) Report
Saturday, 14 August (2:10 pm) Carlton 23.18 (156) def. Richmond 10.7 (67) MCG (crowd: 44,716) Report
Saturday, 14 August (1:10 pm) Fremantle 13.9 (87) def. by Sydney 14.12 (96) Subiaco Oval (crowd: 34,087) Report
Saturday, 14 August (7:10 pm) Western Bulldogs 9.6 (60) def. by Geelong 25.11 (161) Etihad Stadium (crowd: 42,199) Report
Saturday, 14 August (7:10 pm) Port Adelaide 8.13 (61) def. West Coast 8.12 (60) AAMI Stadium (crowd: 14,113) Report
Sunday, 15 August (1:10 pm) Brisbane Lions 13.19 (97) def. by Adelaide 15.14 (104) Gabba (crowd: 25,403) Report
Sunday, 15 August (2:10 pm) Hawthorn 15.9 (99) def. Melbourne 12.6 (78) MCG (crowd: 48,211) Report
Sunday, 15 August (4:40 pm) North Melbourne 9.9 (63) def. by St Kilda 17.13 (115) Etihad Stadium (crowd: 23,118) Report

Round 21

Round 21
Friday, 20 August (7:40 pm) Geelong 18.13 (121) def. Carlton 12.7 (79) Etihad Stadium (crowd: 45,172) Report
Saturday, 21 August (2:10 pm) St Kilda 17.13 (115) def. Richmond 14.10 (94) Etihad Stadium (crowd: 33,790) Report
Saturday, 21 August (2:10 pm) Hawthorn 24.11 (155) def. Fremantle 5.9 (39) Aurora Stadium (crowd: 15,532[11]) Report
Saturday, 21 August (7:10 pm) Collingwood 6.18 (54) def. Adelaide 7.9 (51) MCG (crowd: 42,159) Report
Saturday, 21 August (7:10 pm) Sydney 17.12 (114) def. Western Bulldogs 10.10 (70) SCG (crowd: 36,554) Report
Sunday, 22 August (12:40 pm) Port Adelaide 17.10 (112) def. Melbourne 11.17 (83) AAMI Stadium (crowd: 21,086) Report
Sunday, 22 August (2:10 pm) Essendon 10.8 (68) def. by Brisbane Lions 14.11 (95) Etihad Stadium (crowd: 28,785) Report
Sunday, 22 August (2:40 pm) West Coast 14.10 (94) def. by North Melbourne 16.14 (110) Subiaco Oval (crowd: 32,007) Report
  • Fremantle played at Aurora Stadium for the first time since the siren controversy of 2006. Fremantle, having already qualified for a place in the finals, chose to rest seven of its regular senior players for the game, playing inexperienced youngsters in their place; as a result, the team suffered the worst loss of any team during 2010, going down by 116 points.[12] By winning, Hawthorn clinched its own finals berth. Hawthorn's score and winning margin were each the highest ever for an AFL game played at Aurora Stadium, until the highest score was eclipsed in round 10, 2012, when Hawthorn scored 27.12 (174) against North Melbourne.
  • Collingwood's three point win over Adelaide secured its first minor premiership since 1977, and its first McClelland Trophy since 1970.
  • West Coast's loss meant that the club won its first wooden spoon in its 24-year history.

Round 22

Round 22
Friday, 27 August (6:40 pm) Fremantle 13.15 (93) def. Carlton 13.9 (87) Subiaco Oval (crowd: 39,376) Report
Saturday, 28 August (1:10 pm) Geelong 16.16 (112) def. West Coast 10.8 (68) Skilled Stadium (crowd: 24,099) Report
Saturday, 28 August (2:10 pm) Hawthorn 15.8 (98) def. Collingwood 13.17 (95) MCG (crowd: 76,218) Report
Saturday, 28 August (3:40 pm) Adelaide 9.11 (65) def. St Kilda 5.7 (37) AAMI Stadium (crowd: 38,121) Report
Saturday, 28 August (7:10 pm) Western Bulldogs 17.5 (107) def. Essendon 11.12 (78) Etihad Stadium (crowd: 26,776) Report
Saturday, 28 August (7:10 pm) Brisbane Lions 10.8 (68) def. by Sydney 16.10 (106) Gabba (crowd: 24,789) Report
Sunday, 29 August (2:10 pm) Richmond 16.16 (112) def. by Port Adelaide 18.14 (122) Etihad Stadium (crowd: 37,674) Report
Sunday, 29 August (4:40 pm) Melbourne 15.13 (103) def. by North Melbourne 17.11 (113) MCG (crowd: 31,064) Report
  • In a first for the league, the final round of the season was given a floating schedule, with the AFL to allocate the timeslots for the games six weeks out from the end of the season, in order to reduce the likelihood of a team playing the first week of the finals after a Sunday game in round 22.[13] The schedule was announced on 12 July 2010.[14] The floating schedule for the final round became a standard feature in future years.
  • Collingwood lost its first match since round 10, ending an 11-match unbeaten streak.

Win/loss table

Team 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 F1 F2 F3 GF1 GF2 Ladder
Adelaide Frem
56
Syd
43
Melb
16
Carl
48
WB
49
PA
23
Rich
50
NM
9
BL
12
StK
47
Frem
23
Haw
47
Melb
44
Ess
84
WCE
22
Geel
11
PA
19
Rich
20
WB
8
BL
7
Coll
3
StK
28
X X X X X 11
Brisbane Lions WCE
32
Carl
19
PA
27
WB
22
Melb
50
Syd
20
Frem
13
Geel
81
Adel
12
Coll
8
NM
1
WB
65
Rich
19
Carl
55
StK
14
Haw
75
Geel
63
Melb
10
WCE
5
Adel
7
Ess
27
Syd
38
X X X X X 13
Carlton Rich
56
BL
19
Ess
20
Adel
48
Geel
36
Coll
53
StK
61
PA
26
Haw
50
WCE
29
Melb
41
NM
29
Frem
9
BL
55
WB
68
Syd
39
WCE
26
Coll
48
Ess
76
Rich
89
Geel
42
Frem
6
Syd
5
X X X X 8
Collingwood WB
36
Melb
1
StK
28
Haw
64
Ess
65
Carl
53
NM
66
Frem
36
Geel
36
BL
8
WB
10
Melb
0
Syd
25
WCE
83
PA
26
StK
48
Rich
82
Carl
48
Geel
22
Ess
98
Adel
3
Haw
3
WB
62
X Geel
41
StK
0
StK
56
1
Essendon Geel
31
Frem
44
Carl
20
WCE
23
Coll
65
Haw
43
PA
3
StK
12
Rich
35
WB
9
Syd
9
Geel
71
Haw
16
Adel
84
Melb
19
WCE
32
NM
3
StK
33
Carl
76
Coll
98
BL
27
WB
29
X X X X X 14
Fremantle Adel
56
Ess
44
Geel
7
StK
15
Rich
39
WCE
38
BL
13
Coll
36
Syd
37
NM
61
Adel
23
StK
18
Carl
9
PA
57
Rich
19
Melb
11
WB
82
WCE
75
NM
54
Syd
9
Haw
116
Carl
6
Haw
30
Geel
69
X X X 6
Geelong Ess
31
Haw
9
Frem
7
PA
95
Carl
36
Rich
108
Syd
67
BL
81
Coll
36
Melb
54
WCE
24
Ess
71
StK
24
NM
35
Haw
2
Adel
11
BL
63
Syd
53
Coll
22
WB
101
Carl
42
WCE
44
StK
4
Frem
69
Coll
41
X X 2
Hawthorn Melb
56
Geel
9
WB
16
Coll
64
NM
12
Ess
43
WCE
8
Rich
3
Carl
50
Syd
2
PA
11
Adel
47
Ess
16
WB
3
Geel
2
BL
75
StK
0
PA
8
Syd
44
Melb
21
Frem
116
Coll
3
Frem
30
X X X X 7
Melbourne Haw
56
Coll
1
Adel
16
Rich
55
BL
50
NM
26
WB
4
WCE
29
PA
1
Geel
54
Carl
41
Coll
0
Adel
44
StK
35
Ess
19
Frem
11
Syd
73
BL
10
Rich
29
Haw
21
PA
29
NM
10
X X X X X 12
North Melbourne PA
14
StK
104
WCE
25
Syd
40
Haw
12
Melb
26
Coll
66
Adel
9
WB
70
Frem
61
BL
1
Carl
29
PA
36
Geel
35
Syd
30
Rich
50
Ess
3
WB
71
Frem
54
StK
52
WCE
16
Melb
10
X X X X X 9
Port Adelaide NM
14
WCE
3
BL
27
Geel
95
StK
10
Adel
23
Ess
3
Carl
26
Melb
1
Rich
47
Haw
11
Syd
38
NM
36
Frem
57
Coll
26
WB
36
Adel
19
Haw
8
StK
94
WCE
1
Melb
29
Rich
10
X X X X X 10
Richmond Carl
56
WB
72
Syd
55
Melb
55
Frem
39
Geel
108
Adel
50
Haw
3
Ess
35
PA
47
StK
38
WCE
49
BL
19
Syd
4
Frem
19
NM
50
Coll
82
Adel
20
Melb
29
Carl
89
StK
24
PA
10
X X X X X 15
St Kilda Syd
8
NM
104
Coll
28
Frem
15
PA
10
WB
3
Carl
61
Ess
12
WCE
35
Adel
47
Rich
38
Frem
18
Geel
24
Melb
35
BL
14
Coll
48
Haw
0
Ess
33
PA
94
NM
52
Rich
24
Adel
28
Geel
4
X WB
24
Coll
0
Coll
56
3
Sydney StK
8
Adel
43
Rich
55
NM
40
WCE
56
BL
20
Geel
67
WB
38
Frem
37
Haw
2
Ess
9
PA
38
Coll
25
Rich
4
NM
30
Carl
39
Melb
73
Geel
53
Haw
44
Frem
9
WB
44
BL
38
Carl
5
WB
5
X X X 5
West Coast BL
32
PA
3
NM
25
Ess
23
Syd
56
Frem
38
Haw
8
Melb
29
StK
35
Carl
29
Geel
24
Rich
49
WB
60
Coll
83
Adel
22
Ess
32
Carl
26
Frem
75
BL
5
PA
1
NM
16
Geel
44
X X X X X 16
Western Bulldogs Coll
36
Rich
72
Haw
16
BL
22
Adel
49
StK
3
Melb
4
Syd
38
NM
70
Ess
9
Coll
10
BL
65
WCE
60
Haw
3
Carl
68
PA
36
Frem
82
NM
71
Adel
8
Geel
101
Syd
44
Ess
29
Coll
62
Syd
5
StK
24
X X 4
Team 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 F1 F2 F3 GF1 GF2 Ladder
+ Win Qualified for finals
- Loss X Bye
Draw Eliminated

Bold – Home game

Ladder

2010 AFL ladder
Pos Team Pld W L D PF PA PP Pts
1 Collingwood (P) 22 17 4 1 2349 1658 141.7 70 Finals series
2 Geelong 22 17 5 0 2518 1702 147.9 68
3 St Kilda 22 15 6 1 1935 1591 121.6 62
4 Western Bulldogs 22 14 8 0 2174 1734 125.4 56
5 Sydney 22 13 9 0 2017 1863 108.3 52
6 Fremantle 22 13 9 0 2168 2087 103.9 52
7 Hawthorn 22 12 9 1 2044 1847 110.7 50
8 Carlton 22 11 11 0 2143 1983 108.1 44
9 North Melbourne 22 11 11 0 1930 2208 87.4 44
10 Port Adelaide 22 10 12 0 1749 2123 82.4 40
11 Adelaide 22 9 13 0 1763 1870 94.3 36
12 Melbourne 22 8 13 1 1863 1971 94.5 34
13 Brisbane Lions 22 7 15 0 1775 2158 82.3 28
14 Essendon 22 7 15 0 1930 2402 80.3 28
15 Richmond 22 6 16 0 1714 2348 73.0 24
16 West Coast 22 4 18 0 1773 2300 77.1 16
Source: AFL ladder
Rules for classification: 1) points; 2) percentage; 3) number of points for.
(P) Premiers

Ladder progression

  Numbers highlighted in green indicate that the team finished the round inside the top 8.
  Numbers highlighted in blue indicates the team finished first on the ladder in that round.
  Numbers highlighted in red indicates the team finished in last place on the ladder in that round.
Team ╲ Round12345678910111213141516171819202122
Collingwood48812162024282828323438424650545862667070
Geelong48812121620242832364040444848525656606468
St Kilda481216162020202428323640444848505054586262
Western Bulldogs0488121216202424242832323640444852525256
Sydney04812162020202020242828283236363640444852
Fremantle481212162024242832323236404044444848484852
Hawthorn444444481216202428323236383838424650
Carlton4448121216202024282828323236363640444444
North Melbourne004481212161616202428282832323236364044
Port Adelaide4888121620202020202020202020242828323640
Adelaide0000004488121216202428282828323236
Melbourne0048121212121616161818182222263034343434
Brisbane Lions481216161616161620202020202020202024242828
Essendon0044488121620202020202020242828282828
Richmond00000000044812162020202424242424
West Coast0004448121212121212121216161616161616
Source: [citation needed]

Finals series

Week one

Qualifying Finals
Saturday, 4 September (7:20 pm) Collingwood 17.22 (124) def. Western Bulldogs 8.14 (62) MCG (crowd: 66,545) Report
Friday, 3 September (7:45 pm) Geelong 11.13 (79) def. by St Kilda 12.11 (83) MCG (crowd: 63,608) Report
Elimination Finals
Sunday, 5 September (2:40 pm) Sydney 14.15 (99) def. Carlton 13.16 (94) ANZ Stadium (crowd: 41,596) Report
Saturday, 4 September (1:20 pm) Fremantle 14.10 (94) def. Hawthorn 8.16 (64) Subiaco Oval (crowd: 42,719) Report
  • Geelong and St Kilda played each other in a finals match for the third consecutive year, in the second qualifying final. A potential go-ahead goal by Cameron Ling with one minute remaining was disallowed because Cameron Mooney pushed James Gwilt in the back during the tackle which set up the shot on goal; although controversial, the AFL later endorsed the decision.[15]
  • Carlton played its first match at ANZ Stadium since round 1, 2003.

Week two

Semi-Finals
Saturday, 11 September (7:20 pm) Western Bulldogs 11.11 (77) def. Sydney 10.12 (72) MCG (crowd: 39,596) Report
Friday, 10 September (7:45 pm) Geelong 20.15 (135) def. Fremantle 10.6 (66) MCG (crowd: 45,056) Report
  • The crowd of 39,596 for the Western Bulldogs vs. Sydney match was the lowest crowd for a finals match at the MCG since 1934.
  • Geelong's victory over Fremantle put it into its fourth preliminary final in a row, and its third against Collingwood in that sequence.

Week three

Preliminary Finals
Friday, 17 September (7:45 pm) Collingwood 18.12 (120) def. Geelong 11.13 (79) MCG (crowd: 95,241) Report
Saturday, 18 September (7:20 pm) St Kilda 13.10 (88) def. Western Bulldogs 8.16 (64) MCG (crowd: 62,694) Report
  • The two preliminary final matchups remained unchanged from 2009.
  • Geelong's half-time deficit of 62 points against Collingwood was its highest in any match since round 18, 1998.
  • The Western Bulldogs' loss to St Kilda was the third consecutive year in which their season ended with a loss in a preliminary final.

Weeks four/five

Grand Final
25 September (2:30 pm) Collingwood drew with St Kilda MCG (crowd: 100,016) Report
4.2 (26)
7.8 (50)
7.13 (55)
9.14 (68)
Q1
Q2
Q3
Final
3.2 (20)
4.2 (26)
7.5 (47)
10.8 (68)
Umpires: Chamberlain, Rosebury, Ryan
Norm Smith Medal: Lenny Hayes
Television broadcast: Seven / 7mate
National anthem: Cameron and Taylor Henderson
Cloke 2
Jolly, Blair, Didak, Thomas, Macaffer, O'Brien, Davis
Goals Riewoldt, Milne, Goddard 2
Schneider, Koschitzke, Gilbert, Hayes
Shaw, Thomas, Swan, N. Brown, Maxwell, Pendlebury Best Hayes, Goddard, Fisher, Gilbert, Gwilt, Schneider
Prestigiacomo (groin), replaced in the side by N. Brown Injuries Gardiner (hamstring)
  • This was the second time that these two teams met each other in a Grand Final. The first was the 1966 Grand Final, the year of St Kilda's first and only premiership, which they won by just one point.
  • St Kilda made consecutive appearances in the Grand Final for the first time since 1965 and 1966.
  • Geelong missed the Grand Final for the first time since 2006.
  • The match was the third drawn Grand Final, and the first since 1977.
  • The crowd of 100,016 was the highest at a game since the 1986 VFL Grand Final.

Grand final replay

Grand Final Replay
2 October (2:30 pm) Collingwood def. St Kilda MCG (crowd: 93,853) Report
3.2 (20)
6.5 (41)
11.8 (74)
16.12 (108)
Q1
Q2
Q3
Final
0.2 (2)
1.8 (14)
4.9 (33)
7.10 (52)
Umpires: Chamberlain, Rosebury, Ryan
Norm Smith Medal: Scott Pendlebury
Television broadcast: Seven / 7mate
National anthem: Julie Anthony
Sidebottom, Didak, Wellingham, Macaffer, Dawes 2
Thomas, Swan, Johnson, O'Brien, Jolly, Goldsack 1
Goals Milne 2
Dal Santo, Goddard, Hayes, Gilbert, Koschitzke 1
Pendlebury, Jolly, N. Brown, Sidebottom, Ball, Shaw, Thomas, Wellingham Best Goddard, Gwilt, Dawson, Gilbert, Jones
Reid (leg) Injuries Eddy (arm), Fisher (hamstring)
  • The AFL announced in the lead-up to the match that, should the replay have been drawn, it would have been decided in extra time, rather than by another replay.

Season records

Awards

Best and fairest

Club Award name Player Ref.
Adelaide Malcolm Blight Medal Richard Douglas [16]
Brisbane Lions Merrett-Murray Medal Michael Rischitelli [17]
Carlton John Nicholls Medal Chris Judd [18]
Collingwood Copeland Trophy Dane Swan [19]
Essendon Crichton Medal Jobe Watson [20]
Fremantle Doig Medal David Mundy [21]
Geelong Carji Greeves Medal Joel Selwood [22]
Hawthorn Peter Crimmins Medal Luke Hodge [23]
Melbourne Keith 'Bluey' Truscott Medal Brad Green [24]
North Melbourne Syd Barker Medal Brent Harvey and Brady Rawlings [25]
Port Adelaide John Cahill Medal Kane Cornes [26]
Richmond Jack Dyer Medal Jack Riewoldt [27]
St Kilda Trevor Barker Award Lenny Hayes [28]
Sydney Bob Skilton Medal Kieren Jack [29]
West Coast Club Champion Award Mark LeCras [30]
Western Bulldogs Charles Sutton Medal Ryan Griffen [31]

AFL Rising Star

The AFL Rising Star is awarded to the best player who, as of the beginning of the season, is under the age of 21 and has played fewer than 10 games. Each week one player is nominated and at the end of the season a selection panel votes to select the overall winner.

Sydney's Dan Hannebery won the award for 2010, with the maximum 45 votes awarded to him.[32]

Nominations

† players ineligible due to tribunal sanction

Voting[32]
  • Dan Hannebery – 45
  • Tom Scully – 35
  • Tom Rockliff – 24
  • Jack Trengove – 11
  • Ryan Bastinac – 6
  • Jeff Garlett – 5
  • Nathan Fyfe – 3
  • Michael Hurley – 2
  • Nic Naitanui – 2
  • Ben Reid – 1
  • Ben Stratton – 1

Goal of the Year

The Australian Football League celebrates the best goal of the season through the annual Goal of the Year competition. From 2010 onwards, the commercial name for the award is the Panasonic Goal of the Year.

Lance 'Buddy' Franklin won the award for his running goal against Essendon in round 13. By winning the award Franklin became the fifth indigenous player to win the award since 2004.[55]

Nominations

Mark of the Year

The Australian Football League celebrates the best mark of the season through the annual Mark of the Year competition. From 2009 onwards, the commercial name for the award is the Hungry Jack's Mark of the Year.

Liam Jurrah, of the Melbourne Football Club, won the award for his mark over the top of Port Adelaide's Nick Salter, in round 21.[55] However, he hadn't been nominated as Mark of the Week, which was won by Brendon Goddard. This inconsistency arose because the Mark of the Week is decided by an online public vote, while the Mark of the Year is decided separately by a panel of experts.

Weekly winners

Club leadership

Club Coach Captain(s) Vice-captain(s) and/or "leadership group"
Adelaide Neil Craig Simon Goodwin Brad Symes, Scott Stevens, Nathan van Berlo, Ben Rutten, Michael Doughty, Brett Burton and Tyson Edwards[56]
Brisbane Lions Michael Voss Jonathan Brown Simon Black, Luke Power, Jed Adcock and Daniel Merrett
Carlton Brett Ratten Chris Judd Andrew Carrazzo, Michael Jamison, Kade Simpson, Heath Scotland and Simon Wiggins
Collingwood Mick Malthouse Nick Maxwell Scott Pendlebury (vc), Dane Swan (deputy vc), Darren Jolly, Heath Shaw, Harry O'Brien, Shane O'Bree and Luke Ball[57]
Essendon Matthew Knights Jobe Watson Andrew Welsh[58]
Fremantle Mark Harvey Matthew Pavlich Paul Duffield, Michael Johnson, David Mundy, Aaron Sandilands, Antoni Grover and Des Headland[59]
Geelong Mark Thompson Cameron Ling Gary Ablett, Jr., Jimmy Bartel, Joel Corey, Corey Enright, Joel Selwood, James Kelly and Harry Taylor[60]
Hawthorn Alastair Clarkson Sam Mitchell Luke Hodge
Melbourne Dean Bailey James McDonald Aaron Davey, Jared Rivers, Brent Moloney, Brad Green, Cameron Bruce and Brad Miller[61]
North Melbourne Brad Scott Brent Harvey Drew Petrie
Port Adelaide Matthew Primus Domenic Cassisi Dean Brogan and Jacob Surjan[62]
Richmond Damien Hardwick Chris Newman Nathan Foley, Brett Deledio, Daniel Jackson, Trent Cotchin and Troy Simmonds[63]
St Kilda Ross Lyon Nick Riewoldt Lenny Hayes (vc)
Sydney Paul Roos Craig Bolton, Adam Goodes and Brett Kirk
West Coast John Worsfold Darren Glass Dean Cox, Matthew Priddis, Adam Selwood, Beau Waters, Shannon Hurn and Josh Kennedy[64]
Western Bulldogs Rodney Eade Brad Johnson Daniel Giansiracusa, Matthew Boyd, Adam Cooney, Robert Murphy, Daniel Cross, Dale Morris and Shaun Higgins

Umpiring and rule changes

No major changes to the rules were introduced for the 2010 season. Minor adjustments to the tribunal rules were made, including adding a provision to report players for diving or staging.[65] The 2010 NAB Cup pre-season competition trialled three new rules: allowing boundary umpires to award free kicks, letting the players, not the umpire, decide if they want to use the advantage rule and penalising players who push the ball under another player.[66]

Coach changes

Coach Club Date New coach Notes
Mark Williams Port Adelaide 11 July 2010 Matthew Primus Retirement, effective after round 15 match against Collingwood.[67]
Matthew Knights Essendon 29 August 2010 James Hird[68] Sacked, after final match of season.[69]
Paul Roos Sydney John Longmire Retired at the end of the season.
Mark Thompson[70] Geelong 4 October 2010 Chris Scott[71] Resignation.[72]

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