Brisk (drink)

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Brisk
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Product typeIced tea
OwnerPepsi-Lipton Tea Partnership
MarketsUnited States, Canada, Mexico
Websitehttps://www.drinkbrisk.com/ http://www.pepsico.com

Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, in 1991 between PepsiCo and Unilever.[1] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.[2]

History[edit]

Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.[3] Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.

Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone, Danny Trejo and Eminem have all been featured in Brisk spots.[4]

In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.[5]

References[edit]

  1. ^ Levere, Jane. "To Promote Brisk Tea, Pepsi Enlists Yoda". The New York Times. Retrieved 10 February 2012.
  2. ^ "PepsiCo says 3 more brands hit $1B mark". Wall Street Journal.
  3. ^ "How a Former Dentist Drilled the Sugar Industry". Mother Jones.
  4. ^ "Agency News". Adweek.
  5. ^ "Official Site for PepsiCo Beverage Information". PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012.