Envy (apple)
| Malus domestica 'Scilate' | |
|---|---|
 | |
| Hybrid parentage | 'Braeburn' × 'Royal Gala' |
| Cultivar | 'Scilate' |
| Origin | New Zealand, 2009 |
Envy is a trademarked brand of the Scilate apple variety. Scilate is the result of a cross between Royal Gala and Braeburn. It was developed in New Zealand by HortResearch,[1] submitted for a patent in 2008 and patented in 2009.[2] Field tests were done in the countries of New Zealand, the United Kingdom, France, and the US. Some trialing was done in Italy with organic cultivation.[3]
The Envy apple is mostly red with yellow specks. The peel is fairly thick and tough, more so than most other apples.[4] The apple has a high juice content and will maintain its firmness while in storage.[3] The flesh is pale yellow and can take up to 10 hours to oxidize, when ripe the flesh will be crisp.[4] It is a very sweet apple with low acid and a slightly flowery taste. The skin has lenticels, which allow it to breathe.[4]
Distribution of the Envy apple in North America began in 2009 through the Oppenheimer Group, and ENZA (The New Zealand Apple and Pear Marketing Board); they began small commercial volumes in 2012 in Washington state.[5] The first fruit surpassed 100,000 cartons for production in 2014. The companies anticipate harvesting 2 million cartons of the fruit by 2020.[6] The Envy apple was ranked No. 1 for flavor, texture, aroma, and appearance in an independent study done by New Zealand–based FORWARD Insight & Strategy, in 2019.[7] The apple has been marketed with two taglines, those being "Bite and Believe" and "When you are this good they call you Envy".[8]
Envy apples are being grown under license in New Zealand, Australia, Washington (U.S. state) and Chile.[9] Field tests are also being done in the UK, France, and with organic cultivation in Italy.[1] There have been reports of the Envy apple being susceptible to Neonectria, with the infected trees occasionally showing no symptoms. Other reports submitted to ENZA have mentioned russet and shrivel, bitter pit, and internal browning.[8]
References
[edit]- ^ a b Brown, S.K.; Maloney, K.E. (2009). "Making Sense of New Apple Varieties, Trademarks, and Clubs: Current Status" (PDF). New York Fruit Quarterly. 17 (3): 9–12. Archived from the original (PDF) on 2016-03-04. Retrieved 2016-01-09.
- ^ US PP20477 (P3). White, Allan G., "Apple tree variety named 'Scilate'", issued 2009-11-10.
- ^ a b Brown, S. K.; Maloney, K. E. (2009). "Making Sense of New Apple Varieties, Trademarks and Clubs: Current Status" (PDF). New York Fruit Quarterly. 17 (3).
- ^ a b c "All About Envy Apples - Minneopa Orchards". Minneopa Orchards. 2021-02-01. Retrieved 2023-12-04.
- ^ "U.S.: Envy apples hit record volumes in Washington State". Fresh Fruit Portal. 23 January 2014. Retrieved 2016-01-09.
- ^ "Envy apples reach volume milestone". Produce News. 23 January 2014. Archived from the original on 2014-02-19. Retrieved 2016-01-09.
- ^ Johnson, Greg (2019-10-17). "Envy apple ranks tops for flavor, crunch and appearance in test". Produce Blue Book. Retrieved 2023-12-04.
- ^ a b Brown, Susan; Maloney, Kevin (Summer 2018). "Update on New Apple Varieties, Managed Varieties, and Clubs" (PDF). Fruit Quarterly. 26 (2): 5–9.
- ^ Charles, Dan (10 November 2014). "Want to Grow These Apples? You'll Have to Join the Club". The Salt. NPR. Retrieved 2016-01-09.
External links
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