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Franklin Clarence Mars

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Franklin Clarence Mars
BornSeptember 24, 1882
Hancock, Minnesota
DiedApril 8, 1934(1934-04-08) (aged 51)
Chester Springs, Pennsylvania or Baltimore, Maryland
OccupationFounder of Mars, Inc.
Spouse(s)Ethel G. Kissack (m. 1902, div.)
Ethel Veronica Healy (m. 1910)
ChildrenForrest Mars (b. 1904, with Ethel G.)
Patricia Mars (with Ethel V.)

Franklin Clarence Mars (/ˈmɑːrz/; September 24, 1882 – April 8, 1934), sometimes known as Frank C. Mars, was an American business magnate who founded the food company Mars, Incorporated, which mostly makes chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars bar.

Family

Frank Mars was born in 1882 in Minnesota.[1] He learned how to hand-dip chocolate candy as a child from his mother Alva, who entertained him while he had a mild case of polio.[1] He began to sell molasses chips at age 19.[2]

Mars and Ethel G. Kissack (September 29, 1882 – April 11, 1980),[3] a schoolteacher, were married in 1902.[1] Their son, Forrest Mars, Sr., was born in 1904 in Wadena, Minnesota.[1] They divorced.

Mars and Ethel Veronica Healy (1884 – December 25, 1945) were married in 1910.[4]

Mars, Incorporated

He started the Mars Candy Factory in 1911 with Ethel V. Mars, his second wife, in Tacoma, Washington. This factory produced and sold fresh candy wholesale, but ultimately the venture failed because there was a better established business, Brown & Haley, also operating in Tacoma.[5]

In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars.[2] The company later incorporated as Mars, Incorporated.[2] In 1923 he introduced his son Forrest's idea,[6] the Milky Way, which became the best-selling candy bar.[2] Mars moved to Chicago in 1929[2] and settled in River Forest. He became an honorary captain of the Oak Park, Illinois police department.[2]

In 1930, Mars developed the Snickers Bar.[6]

Mars died from heart problems in 1934[2] at age 51, with the ownership of the family business passing to his son Forrest.

Horse racing

Milky Way Farm Manor House, May 2014.

In the late 1920s, in Pulaski, Tennessee, Mars bought a number of local farms and constructed a large estate called Milky Way Farm. During its construction, Mars employed more than 935 men from Giles County to build a 25,000 square feet (2,300 m²) clubhouse, more than 30 barns, a horse racing track.[7] Gallahadion won the Kentucky Derby in 1940 after Mars died.[2]

White stone mausoleum with iron doors and "Mars" engraved near the top
Mars private mausoleum in Lakewood Cemetery in Minneapolis

Mars lived the remainder of his life on the 2,800 acre (11 km²) farm and was buried there upon his death in 1934.[7] After Milky Way Farm was sold,[7] the remains of Mars and his wife Ethel V. Mars were moved to a private mausoleum at Lakewood Cemetery in Minneapolis, where they currently reside.[8]

See also

References

  1. ^ a b c d "History". Mars, Incorporated. Retrieved 2008-10-06.
  2. ^ a b c d e f g h "Franklin Mars". The Historical Society of Oak Park and River Forest. Archived from the original on October 10, 2010. Retrieved 2011-07-12. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ "Descendants of Gilbert Kissack". Retrieved February 25, 2011.
  4. ^ "Ethel V. Mars, Head of Candy Firm, Dies". Billboard. January 5, 1946. Retrieved February 25, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  5. ^ "Mars' chocolate history has surprising Tacoma backstory". thenewstribune. Retrieved 2017-12-26.
  6. ^ a b El-Hai, Jack (March 2007). "Candy Bar Combat". Minnesota Monthly. Greenspring Media Group. Retrieved 2008-10-07.
  7. ^ a b c "History @ Milky Way Farm". Milky Way Farm. Retrieved 2015-10-29.
  8. ^ "Burial Search". Lakewood Cemetery. Retrieved 2015-10-29.
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