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Jerry Ray Lucas (born March 30, 1940) is an American former basketball great and noted memory education expert. He was a nationally-awarded high school player, national college star at Ohio State, and 1960 gold medal Olympian and international player before later starring as a professional player in the National Basketball Association (NBA). As a collegian, Lucas led the Ohio State Buckeyes to the 1960 college national championship and three straight NCAA finals. He remains today the only three-time Big Ten Player of the Year, and was also twice named NCAA Player of the Year. As a professional, Lucas was named All-NBA First Team three times, an NBA All-Star seven times, was 1964 NBA Rookie of the Year, and was named Most Valuable Player of the 1965 NBA All-Star Game among other honors and awards. He was inducted to the Naismith Memorial Basketball Hall of Fame in 1980.
After his basketball career ended in the mid-1970s, Lucas took to becoming a teacher and writer in the area of image-based memory education. His book written with Harry Lorayne, The Memory Book, was a national best-seller. Lucas has also conducted seminars demonstrating memory techniques, and has written 30 books and educational products and games for children.
Lucas was born in Middletown, Ohio, a community of 30,000+ halfway between Dayton and Cincinnati. Middletown then called itself " The Basketball Capital of Ohio", based on the success of the basketball teams from the town's one high school. The Middies had already won five Ohio state high school championships, 1945–55, before Lucas ever played at Middletown High. Local support for the team was remarkably high in the early and mid-1950s. A tall youth, Lucas was encouraged to take up the game and soon dedicated himself to the town's game. 
In addition to strong local support for Middletown High basketball, the city was also home to a remarkable summer outdoor basketball scene that had developed at Sunset Park. Previous Middletown players who had gone on to play at the college level had successfully recruited other college players to play there in the summer. By the time Lucas was age 15 in 1955, Sunset Park was one of the best summer basketball scenes in the region. By then, Lucas had also grown to 6'7" and had the opportunity to scrimmage against these college players, advancing his game greatly. Lucas was, in fact, outplaying college-level big men before he played his first game for Middletown High.
The budding basketball star had, by then, also started to display a remarkable, if unusual intelligence. A straight-A student with a penchant for memorizing his school work, Lucas had started to develop memory games for himself as early as age nine. One trick he would be known for was his ability to take words apart and reassemble them quickly in alphabetical order. "Basketball" became "aabbekllst". He also applied his intelligence successfully to his coaching in the game.
Lucas started play at Middletown as a sophomore in the 1955–56 season. His coach, Paul Walker, had already led three Ohio state champions, and Lucas consistently found himself surrounded by a strong team and teammates at Middletown. Then still just 15 years old, Lucas focused on a game of rebounding and passing but still became a scoring star anyway. His fame as a player spread quickly across Ohio as early as January, 1956. Even at this young age, Lucas was a remarkable athlete who could play above the rim. Middletown's schedule featured strong teams from Cincinnati, Dayton and Columbus and remained undefeated. A February game held at Cincinnati Gardens against rival Hamilton, itself a nearby former state champion, drew over 13,000 at a time in the game's history when crowd sizes of that kind were uncommon at any level of the game. The two state powers repeated that feat there in 1958. In addition to a rare ability to rebound the ball, Lucas also made 60% of his shots from the floor and 75% of his many free throws. Wearing the number #13, he would be compared often to Wilt Chamberlain during his Middletown years. The 1955-56 Middletown team went undefeated, winning the state championship, and the 1956-57 team did too. He suffered just one loss as a senior. But that was after a state-record 76 straight wins over three years that saw Lucas and Middletown elevated to a remarkable level of fame within the state. Though he did not shoot often, Lucas carried a 34-point scoring through his high school years, and received national press when he surpassed Chamberlain's high school total in points. As Middletown played top prep teams from around the state, the fame of Lucas and Middletown spread through each stop. At Cleveland Arena, over 12,000 saw him score 53 as his Middies topped an undefeated Cleveland East Tech team there in the 1956 state playoffs. In 1957, over 15,000 saw his team top Toledo Macomber in another state playoff game at Saint John Arena, then the home floor of the collegiate Ohio State Buckeyes. These and other performances led Lucas to receive scholarship offers from more than 150 colleges, a remarkable total within the condition of the game at that time. He was widely considered the most publicized high school player ever in America to his time when he graduated from Middletown High in 1958, having won a number of national awards. He was also state champion in the discus in 1958, and a member of the National Honor Society as a student.
Ohio State University
Lucas was the subject of considerable recruiting interest while at Middletown, to such a degree that measures were taken to protect the privacy of Lucas and his family. When he announced for Ohio State, he became the center of a legendary recruiting class in 1958 that included two more future Hall of Famers in player John Havlicek and future coach Bob Knight. Mel Nowell join the group as well, giving the group three future NBA players with Lucas and Havlicek. Buckeyes freshman coach Fred Taylor helped all four feel comfortable with coming to Ohio State and soon after he was promoted to head varsity coach. John Havlicek, Bob Knight and Mel Nowell  Lucas had insisted on an academic scholarship to Ohio and would continue to be an A-student at the college level. In addition to publicized scrimmages against an 11-11 1958-59 Ohio State varsity, the freshman Lucas was also asked by Woody Hayes to tutor Ohio State football players in their studies. Such was his reputation as a student.
Lucas played at a time when freshmen athletes were ineligible for varsity college sports, so he and his new teammates had to wait until 1959-60 to lead Ohio State. The four new recruits joined future NBA players Larry Siegfried and Joe Roberts on a loaded Buckeyes team for second-year varsity coach Taylor. The high offense Buckeyes scored 90 points per game and were soon known for their shooting accuracy and rebounding. After two early losses to Utah and Kentucky, the team lost only one more the rest of the way en route to the 1960 NCAA national championship. The Buckeyes overwhelmed defending champion California, 75-55, at the Cow Palace in San Francisco to win the 1960 title. Lucas, passing often, still averaged 26 points per game on a then-record 63% shooting. He also averaged 16 rebounds per game and was named Most Outstanding Player of the 1960 NCAA Final Four. Lucas was on the cover of Sports Illustrated for the first time in January, 1960.
In 1960–61, #1-ranked Ohio State ran a winning streak of 32 games all the way to the NCAA Final. Lucas and the team received considerable national publicity that year, especially after win the 1960 Holiday Tournament at Madison Square Garden. In March, 1961, against Kentucky, Lucas became the only college player to date to ever record a ' 30-30 ' in a NCAA tournament game (33 points, 30 rebounds). But in the finals, they were upset by the University of Cincinnati Bearcats, in overtime, 70-65. His own strong game did not prevent the loss.
By the time the 1961–62 season had started, the 6' 8 230-pound Lucas had played basketball nearly non-stop for two years, 1959–60 season-1960 Olympics-1960–61 season-1961 AAU tour of the Soviet Union. So, health was an issue when he returned from Russia weighing just 200 pounds in the Fall of 1961. His sore knees were also an issue throughout his basketball career. But Lucas and the Buckeyes again posted another strong season and made it to the NCAA final, their third straight. Lucas was badly injured against Wake Forest in the semifinal preceeding his rematch against the University of Cincinnati Bearcats. But he opted to play in the 1962 final anyway, believing it was his last game ever. During his college career, he had stated repeatedly that he would never turn pro. In his final college game, he moved poorly and Cincinnati again topped Ohio State. Lucas was All-American First Team all three years at Ohio State. His #11 was later the second number ever retired by the college in any sport. He is still widely considered the greatest player to ever play in the Big Ten today. The team went 78-6 during his years. Gaining strong national exposure during these years, Lucas was named 1961 Sports Illustrated Sportsman of the Year. He was the first to ever win the award in basketball. Lucas is still widely regarded today as one of the greatest college players of all-time. 
In the wake of leading the 1960 NCAA champions, Lucas was also named to the U.S. Olympic team for the Rome Games that year. He had, for him, a subpar Olympic Trials, due to fatigue from the NCAA final and the high altitude of the Trials in Denver. But Lucas easily led all Trials players in rebounding. Initially named to the U.S. team as a reserve forward, Lucas begged Olympic coach Pete Newell to try him at his natural center spot. Despite the fact that two 6'11" centers, Walter Bellamy and Darrall Imhoff, were present, Lucas got time at center and emerged as the regular starter for the U.S. team. The Americans ranked well ahead of most other countries in 1960, and could have won by far more than the 40 points per game that they averaged. The biggest game was played against the Soviet Union in September at the palazetto dello sport in Rome, which the Americans famously won, 81-65. Lucas then scored 25 points in the gold medal final against Brazil to tie teammate Oscar Robertson for the team lead in scoring, 136 points apiece for the Olympics over eight games. Despite the physical play near the basket during those Games, Lucas received just six free throws total over all eight games, but shot 80% from the floor to be a top scorer. Afterward, Coach Newell, whose California team had just lost to Ohio State and Lucas in the 1960 NCAA final, called Lucas " the greatest player I ever coached, and the most unselfish ". The U.S. team also included future pro stars Robertson, Bellamy, Imhoff, Jerry West, Terry Dischinger, Adrian Smith and Bob Boozer.
Lucas's international play also includes being named to a team of AAU ( Amateur Athletic Union )stars that toured the Soviet Union in mid-1961. That team played games in Moscow, Leningrad and Kiev, with Lucas starring at center, and won all eight games played. The coach of the team was future Hall of Famer John McLendon. The fact that the great white star had played for the great black coach was a noteworthy story in 1961. The team had gotten the Soviet invitation when the AAU Cleveland Pipers, owned by a young George Steinbrenner, had won the AAU national championship. At the time, Steinbrenner was considering Lucas as a future pro player, and maneuvered to invite him onto the tour team.
In 1964, he also was part of a team of NBA players that played behind the Iron Curtain. Poland, Rumania and Yugoslavia were the countries included in that tour. Having toured the Soviet Union in 1961 as that team's big star, Lucas was reportedly requested by these countries for the 1964 NBA tour. That team was coached by Hall of Famer Red Auerbach and included several Boston Celtics, in addition to his Cincinnati pro teammate, Oscar Robertson. So, with these three teams and trips abroad, Lucas was an international player of some significance.
"I never had any special desire to be a professional basketball player", Lucas later said about his pro career. In 1962, pro basketball had two cash-strapped leagues, the NBA and the American Basketball League, and both coveted Lucas, widely considered then the greatest college player ever to his time, and a great crowd draw. In the NBA, the Cincinnati Royals had long held that league's rights to Lucas, having drafted as a high schooler with a Territorial selection, which was allowed in the league then. But Lucas had no desire for pro ball and declined their contract offer in May, 1962.
This created an opportunity for the other league. The now-ABL Cleveland Pipers drafted Lucas too. They George Steinbrenner American Basketball League's Cleveland Pipers, interested the young star with a rare combination business-player contract offer. Lucas, in fact, received ownership stock in the team as part of the deal. The ABL agreed to shorten their season for him as well.
The NBA then made overtures to have the ABL Cleveland team, with Lucas, jump leagues that Summer. When that deal was approved by Steinbrenner, the NBA Royals protested and admission fees were added to the Cleveland deal. Unable to make all the considerable payments, Steinbrenner's team later collapsed and folded. With the ABL losing their league champion in Cleveland and dropping to just six teams afterward, their entire league soo folded as well at the end of 1962.
By then, Lucas had signed a business deal with Cleveland advertisers Howard Marks and Carl Glickman, and spoke often of having an NBA franchise for Cleveland. Because of this contract, he missed the 1962–63 NBA season. When the Marks expansion deal was denied by the NBA, Lucas was released from that contract. He decided he wanted to play pro basketball after all, by this point, and the Royals retained his rights in the remaining NBA.
The Royals had reportedly been considering Lucas since before their arrival to the city of Cincinnati in 1957. They had secured rights to him in 1958 and drafted him in 1962. In August 1963, Lucas finally signed with Warren Hensel, who was then in process of briefly becoming the team's owner Cincinnati Royals. The locally-well known Middletown and Ohio State star quickly surged ticket sales for the team. The Royals had previously declined in ticket sales each of the last two seasons before his signing. With Lucas playing in 1963-64, the team's attendance doubled from the previous season. The 1963–64 Royals also included three NBA All-Stars in Oscar Robertson, Wayne Embry and Jack Twyman. Lucas was moved to a big forward position his first pro season, and improved over the course of that first season. The Royals soon also had the second-best record in the NBA that season. His role on the team would be, again, chiefly rebounding and other support play. But he also posted a number of 20-point games. In 1963–64, Lucas recorded four 30-rebound games, including a 40-rebound game on February 29, 1964. Lucas is still today the only NBA forward with a 40-rebound game. He also led the league in field goal percentage as a rookie. In the 1964 NBA playoffs, Lucas was injured when a Philadelphia player collided with him from behind. He gamely tried to play through the injury, but never quite recovered that playoffs. In Cincinnati's one playoff game win over Boston, Lucas posted a triple-double game with 24 rebounds. But his team lost in the NBA's Eastern Conference Final anyway.
In his second season, 1964-65, Lucas was asked to shoot and score more as the team's top ticket draw. In 1964–65 and 1965–66, he enjoyed his best seasons in Cincinnati, with the Royals posting the second or third-best record in the league each season. As one of the NBA's top shooters in accuracy, Lucas posted two seasons of over 21 points per game as the team's #2 scorer. He also averaged over 20 rebounds per game both seasons. In 1965–66, Lucas averaged 21.1 rebounds over 79 games, with 1668 rebounds total on the season. Those are both still all-time rebounding marks for NBA forwards. In addition to his scoring, rebounding and shooting, Lucas made a name for himself as a big minutes man. In a sport where a regulation NBA game is 48 minutes, Lucas routinely played 43–44 minutes per game at two positions, starting forward, then backup center. Knee pain was still a big concern, and after the 1965–66 season, he nearly retired. But he found a prescription anti-inflammatory drug that allowed him to continue as a player. In the 1964–65 playoffs, Lucas averaged 23.3 points, 21 rebounds and 48.8 minutes over four games against Philadelphia. Game One had gone to overtime, so he was able to average past 48 minutes for the series. In the 1965–66 playoffs, he averaged 21.4 points, 20.2 rebounds and 46.2 minutes over the best-of-five series. He had again been injured in the 1966 playoffs, accidentally undercut from behind by a teammate, but still toughed through big minutes of play. He was named Most Valuable Player of the 1965 NBA All-Star Game in St. Louis, having scored 26 points. In the 1966 All-Star Game held in Cincinnati, he collected a team-high 19 rebounds for the East. In the Fall of 1966, the Royals announced the move of nine or more home games to Cleveland, where the team hoped to use Lucas, the former would-be ABL Piper, as a popular crowd draw. He was becoming a heavier player who weighed 240-250 pounds, but he still was a starting East All-Star.
With the team declining at this point, and with his own health concerns, Lucas focused more on off-court business. As a cutting edge corporate athlete, he sought endorsements. He also studied investment opportunities and tax shelters. By 1968, Lucas was reportedly worth over a million dollars, most of it built on off-court investments. There were only two or three other millionaire players in the NBA at that time. His most famous investment was his growing fast food chain, Jerry Lucas Beef N Shakes. Lucas also created a number of children's games during this period, starting his own toys and games company. He published a book on the many magic card tricks he often performed himself.
Healthier in 1967–68, he bounced back to post season averages of 21.5 points per game, 52% shooting, 19 rebounds, and 44.1 minutes over all 82 games. He was second in the league to Chamberlain in rebounds and minutes played. He had also topped Bill Russell of Boston by more than 100 rebounds on the season as just the second player ever to out-rebound Russell over a full season. He was First Team All-NBA again, but the Royals missed the playoffs on the last day of the season. Over 308 games, 1964–68, Lucas averaged 20.5 points and 19.8 rebounds. The only other NBA player to be '20-20' as often then was Chamberlain. The 1968–69 season saw the Royals briefly in first place early in the season. Tom Van Arsdale had been added to a team that included Robertson, Lucas and Connie Dierking, and the team won games. But the team played 15 regular season home games outside Cincinnati then, far more than any other NBA team, which increased their traveling. So the team faded and wore out after their hot start. Lucas played in his sixth straight All-Star Game in 1969.
In 1969, the American economy tightened, and Lucas saw his lines of credit for his many investments close. Overextended on several fronts, his portfolio of investments collapsed. Lucas was soon forced to declare bankruptcy. His popularity among players, some of whom had lost their investments with him, declined markedly.
In 1969, Bob Cousy took over as coach of the Royals, who had again missed the playoffs in the tough NBA East Division of the day. Wanting more of a running team, Cousy did not favor Lucas, now a heavier, slower player. But Lucas had a no-trade clause in his contract, and could steer his transfer to a chosen team. He chose San Francisco. In 1969–70, he suffered a broken hand, and went through a tough season. He bounced back to form in 1970–71, though, bringing himself back into playing shape at 230 pounds. Lucas averaged 19.2 points per game on 50% shooting, 15.8 rebounds and 3.7 assists. He returned to the NBA All-Star Game in 1971 for the seventh and final time. He was fifth in the league in rebounding in an NBA that now had 17 teams. Playing with Nate Thurmond, Clyde Lee, Jeff Mullins and Ron Williams, the .500 Warriors made the 1971 playoffs before losing to a powerful Milwaukee team that later won the 1971 NBA title.
By this point, Lucas was widely rated as one of the most accurate shooters and top rebounders in league history. The Warriors, needing a small scoring forward, dealt Lucas to the New York Knickerbockers,for Cazzie Russell. The Knicks needed a big man to backup their starting big men, Willis Reed and Dave DeBusschere, which Lucas agreed to be, even as he had been widely rated ahead of both for years. Early in the 1971–72 season, though, the injury-prone Reed went down for the season. Lucas, not a starting center since college, was pressed into service at that spot. He would be the smallest center in the league, and many were skeptical that Lucas and the Knicks would do well in this arrangement. But, in perhaps his best pro season, the 31-year-old Lucas starred. He led the Knicks in rebounds and shooting accuracy, and was second on the team in both scoring and assists only to Walt Frazier. His outside shooting, which often extended well past today's three point line, bewildered and changed defenses, as opponents were forced to send their big man 20 feet from the basket to guard Lucas. Lucas shot 51.2% from the floor that season, with many coming on what today would be three-point shots. He was also an outstanding passing center, just as he had been in college. The team was fourth in the NBA in defense with Lucas at center. The Knicks then upset both Baltimore and Boston to make the 1972 NBA finals against Los Angeles. Lucas figured strongly in both series wins. Lucas also played very well, averaging 20.8 points on 50% shooting, 9.8 rebounds, 6.2 assists and 46.6 minutes in the series against the Lakers and Chamberlain. When Game Four went to overtime, he played all 53 minutes. But New York lost the series. During this time, Lucas gained some press for a magic trick, ' The Phone Book '. In it, he memorized about 50 pages of the Manhattan White Pages, each page with columns of names and listed phone numbers. After other demonstrations, a party held by writer Dick Schaap and teammate Bill Bradley saw the trick tested by world chess champion Bobby Fischer, who was reportedly astounded. In 1972–73, Reed, the New York team captain and star, returned. Lucas was sent to the bench for the first time in his career. But, to keep Reed healthy for the playoffs, he still played often. In averaging ten points and seven rebounds, he also averaged 4.5 assists. The team made the NBA finals again, and this time New York won. The win gave Lucas the distinction of playing on a champion at every level of the game, high school-college-Olympics-NBA (a feat that would be accomplished by two other players, Quinn Buckner and Magic Johnson). He was the first player ever to play on champions at all four levels of the game.
In the 1973–74 season, the Knicks made a run to repeat as champions, but lost to perennial rival Boston in the Eastern Conference Finals. Lucas played far less and was physically declining in his 11th (and final) pro season.
Lucas retired from the NBA with the fourth-highest career rebounding average, 15.6, in league history. At retirement, he was fifth all-time in total career rebounds, with 12,942 total. He is also eighth all-time in minutes played per game, despite being a reserve the last two years of his pro career. In 1980, he was inducted into the Springfield Basketball Hall Of Fame with Oscar Robertson and Jerry West, all in their first year of eligibility. At the All-Star Game in Cleveland in 1997, he was introduced as one of The 50 Greatest NBA Players, wearing New York Knicks colors.
As an all-time player, Lucas is often remembered for his remarkable fame as an amateur player, as one of the game's several greatest rebounders, and also as a big man with an impressive outside shot. His ability to both rebound well and shoot well from what is three-point range today has been seen by some as an influence on the modern game.
Lucas, who first married at age 20, has been married three times and has four children. His wife since 1989, Cheri Wulff Lucas, is a noted dog behaviorist. His son, J.J., also played college basketball.
Lucas still makes occasional appearances related to basketball at all levels of the game. He lives in central Ohio and remains close to the Ohio State basketball program. He has also been often seen at celebrity golf tournaments.
NBA career statistics
|GP||Games played||GS||Games started||MPG||Minutes per game|
|FG%||Field goal percentage||3P%||3-point field goal percentage||FT%||Free throw percentage|
|RPG||Rebounds per game||APG||Assists per game||SPG||Steals per game|
|BPG||Blocks per game||PPG||Points per game||Bold||Career high|
|†||Denotes season in which Lucas won an NBA championship|
|*||Led the league|
- Mr. Basketball USA
- List of National Basketball Association career rebounding leaders
- List of National Basketball Association players with most rebounds in a game
- List of NCAA Division I men's basketball season rebounding leaders
- "Archived copy". Archived from the original on April 25, 2012. Retrieved November 12, 2011.CS1 maint: Archived copy as title (link)
- ESPN Classic - Lucas had a secret weapon, his mind
- "Michigan, Michigan State and Minnesota Earn Weekly Men's Basketball Honors". BigTen.org. CBS Interactive. January 28, 2019. Retrieved January 28, 2019.