Lay's WOW chips

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Lay's Wow Chips
A bag of Nacho Cheesier Doritos WOW from 1998
A bag of Nacho Cheesier Doritos WOW from 1998
Place of originUnited States
Created byFrito-Lay
Main ingredientsPotatoes, Olestra

Lay's WOW Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000. As Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers,[1] warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[2]

Around the same time, the WOW brand was renamed to "Light". The product then continued under that brand name.


  1. ^ "Frito-Lay's Wow Chips Hit Hoosiers Hard". (Press release). Center for Science in the Public Interest. March 19, 1997. Archived from the original on June 21, 2004.
  2. ^ "Pass The Chips". June 5, 2006. Retrieved October 23, 2010.