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Marie Claire

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This article is about the magazine. For the given name, see Marie-Claire.

Marie Claire
Lauren Conrad on the July 2013 cover
EditorKatell Pouliquen (France)
Andrea Arbelaiz (Argentina)
Nicky Briger (Australia)
Andrea Thompson (UK)
Nikki Ogunnaike (U.S.)
CategoriesFashion
FrequencyMonthly
Circulation411,149 (France)
227,729 (UK)[1]
PublisherGroupe Marie Claire (France)
Perfil (Argentina)
Are Media (Australia)
Fashion Group (Colombia, Mexico)
Future plc (UK)
Future US (U.S.)
First issue5 March 1937; 87 years ago (1937-03-05)
CountryFrance / UK (published in 35 countries)[2]
LanguageDistributed in 24 languages
Websitewww.marieclaire.fr (France)
marieclaire.perfil.com (Argentina)
marieclaire.com.au (Australia)
marieclaire.com.mx (Mexico)
marieclaire.co.uk (UK)
marieclaire.com (U.S.)
ISSN0025-3049

Marie Claire (stylized in all lowercase; French: [maʁi klɛːʁ]) is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages.

The feature editions focus on women around the world and global issues. Marie Claire magazine also covers health, beauty, fashion, politics, finance, and career topics.

History

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Marie Claire was founded by Jean Prouvost (1885–1978)[3] and Marcelle Auclair (1899–1983).[4] Its first issue appeared in 1937.[5] In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.[6]

Worldwide

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Marie Claire publishes editions in more than 35 countries on five continents.[7]

United States

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The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy, and several locations in the United States including Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Network reality television series Running In Heels follows three interns working in the NYC office of the magazine.

In October 2010, blog writer Maura Kelly posted an article on the magazine's website titled "Should Fatties Get A Room?" in which she expressed her disgust at the portrayal of overweight characters on TV, specifically on the sitcom "Mike and Molly." The post included the statements "I’d be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other … because I’d be grossed out if I had to watch them doing anything" and "I find it aesthetically displeasing to watch a very, very fat person simply walk across a room." She also advised that "I think obesity is something that most people have a ton of control over. It’s something they can change, if only they put their minds to it." The post received a huge amount of backlash from readers, with thousands of comments posted in response on the magazine's website. Several news outlets reported on the posting, including CBS, The Today Show, Forbes, The Atlantic, and The Wall Street Journal.

In response to the widespread criticism, Kelly published another blog post in which she said she "regret(ted) that [her comments] upset people so much." She offered the excuse that she had once been anorexic, so her "extreme reaction" to fat people "might have grown out of my own body issues."

Marie Claire's editor in chief at the time, Joanna Coles, responded to criticism with "Maura Kelly is a very provocative blogger. She was an anorexic herself and this is a subject she feels very strongly about." As of 2024, the original post and its follow up are no longer available in Kelly's post archive on marieclaire.com.

The editor-in-chief from 2012 to 2020 was Anne Fulenwider. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year.[8] Aya Kanai, then chief fashion director of Hearst, was named the new editor of the women's magazine and started in January 2020. Sally Holmes[9] took the helm in September from Aya Kanai, who surprised Hearst execs when she jumped ship to Pinterest after just nine months as editor in chief.

During the pandemic, Hearst quietly reduced the title's print frequency from 11 issues to seven in 2020 and instead launched its first digital issue with cover face Janet Mock. It also made Marie Claire's 2020 Power Trip virtual. Power Trip[9] is Marie Claire's annual 36-hour, invite-only, all-expenses-paid networking conference for successful women across all industries that Fulenwider launched in 2016 as a way to make the magazine stand out in the event space.[8] In May 2021, Future US acquired the American edition of Marie Claire magazine from Hearst and has published it since June 2021. In September 2021, it was announced that the Summer 2021 issue of Marie Claire would be its last monthly print edition, and remaining subscribers would receive issues of Harper's Bazaar.[10] That same year, Power Trip was once again an in-person experiential event.[11] In June 2022, Future relaunched Marie Claire in print[12] with its Beauty Changemakers Issue.

Through its digital edition, Marie Claire reported a reach of up to 15 million visitors per month.[13]

United Kingdom

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Marie Claire launched a UK print edition in 1988,[14] with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019.[14] In September 2019, the magazine's then owner, TI Media, announced that the final print edition would be published in November and the brand would become digital only, under license with Groupe Marie Claire. The UK website currently has two million monthly users.[14]

Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.[14]

Currently, Marie Claire UK is published by Future Publishing, which acquired TI Media and also owns Marie Claire US.

Australia

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Marie Claire magazine is run by magazine and digital publisher Are Media, which acquired Pacific Magazines in 2020.[15]

MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.[16]

Japan

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The Japanese-language edition of Marie Claire, first published in 1982,[17] was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn.[18]

Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway kiosks for a ¥200 cover price.[19]

South Korea

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The first South Korean edition of Marie Claire was published in March 1993 by MCK Publishing. Since 2012, the Marie Claire Film Festival has been held in South Korea.

Latin America

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An international edition of Marie Claire has operated in Argentina under the Argentine publishing house Perfil since March 2019.[20]

Other international, Latin editions of the magazine were published in Mexico by Grupo Televisa and also in Colombia but ceased publication by 2019 and 2020,[21][22] but returned to Mexico in 2021 and Colombia in 2024.

Rest of the world

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Marie Claire has Arabic editions which are published in Saudi Arabia, Jordan, Kuwait, Lebanon, the United Arab Emirates, Egypt, Morocco, and Algeria.[23] In 2010, an Indonesian edition was launched. An edition was also launched in Estonia (published between 2007 and 2010), Germany (published from 1990 to 2003),[24] India,[25][26] Philippines (published between 2005 and 2009),[27] Indonesia, and Poland.[28]

See also

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References

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  1. ^ "ABC Certificates and Reports: Marie Claire". Audit Bureau of Circulations. Archived from the original on 25 June 2016. Retrieved 14 February 2014. ABC July – December 2013, print and digital editions.
  2. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  3. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  4. ^ "Avec Jean Prouvost, Marcelle Auclair fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: Touret, André [in French] (2005). Destins d'Allier: 1945–2000: population et économie, les grands événements et l'évolution de l'opinion, portraits. Éditions Créer. ISBN 9782848190587. OCLC 2418285. (351 pages).
  5. ^ Alexandra Hughes; Keith A Reader (11 March 2002). Encyclopaedia of Contemporary French Culture. Routledge. p. 357. ISBN 978-1-134-78866-8. Archived from the original on 3 November 2023. Retrieved 22 November 2014.
  6. ^ "The Group History". Marie Claire Group. Archived from the original on 11 April 2013. Retrieved 20 February 2013.
  7. ^ "Marie Claire Group around the world". Marie Claire Group. Archived from the original on 26 May 2015. Retrieved 23 May 2015.
  8. ^ a b Marikar, Sheila (9 December 2019). "Marie Claire Editor Departing for Health Start-Up". The New York Times. ISSN 0362-4331. Archived from the original on 9 December 2019. Retrieved 9 December 2019.
  9. ^ a b Hopkins, Kathryn (11 May 2021). "Hearst Magazines Sells Marie Claire U.S. to Future". WWD. Archived from the original on 5 August 2021. Retrieved 5 August 2021.
  10. ^ "'Marie Claire' U.S., the Print Magazine, Is No More". Fashionista. 10 September 2021. Archived from the original on 3 November 2023. Retrieved 9 November 2021.
  11. ^ "Advice for Finding Your Forward from the Marie Claire Power Trip". 16 November 2021. Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  12. ^ "Marie Claire launches new Beauty Changemakers print and digital issue". Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  13. ^ "Audience - Marie Claire Media Kit". Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  14. ^ a b c d Westbrook, Ian (10 September 2019). "Marie Claire to stop producing UK print magazine after November". BBC. Archived from the original on 10 September 2019. Retrieved 10 September 2019.
  15. ^ "About Us". Are Media. Archived from the original on 10 March 2021. Retrieved 28 April 2021.
  16. ^ "Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women". B&T. 8 March 2019. Archived from the original on 10 March 2019. Retrieved 12 March 2019.
  17. ^ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines". Journal of International Consumer Marketing. 21 (3): 173–187. doi:10.1080/08961530802202701. S2CID 167309890.
  18. ^ "Japan's Marie Claire edition to end". The Japan Times. 1 July 2009. Archived from the original on 15 July 2012. Retrieved 1 July 2009.
  19. ^ "Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept". fashion headline.[permanent dead link]
  20. ^ "De la mano de Editorial Perfil, llegó a la Argentina la revista Marie Claire" [From the hand of Editorial Perfil, Marie Claire magazine arrived in Argentina]. Perfil. March 2019. Archived from the original on 7 March 2019. Retrieved 23 August 2019.
  21. ^ "Televisa ajusta Editorial, solo mantendrá títulos más leídos". Sentido Común. 12 June 2020. Archived from the original on 19 August 2020.
  22. ^ "Confirma Editorial Televisa cierre de 5 publicaciones". Intolerancia Diario. 16 June 2020. Archived from the original on 22 June 2021.
  23. ^ "Women's Mags Skirt Culture Clash in Arab Market". Manila Bulletin. 17 August 2009. Archived from the original on 14 June 2018 – via Questia.
  24. ^ "G+J stellt "Marie-Claire" ein". Netzeitung.de. 1 September 2003. Archived from the original on 13 May 2010. Retrieved 18 May 2017.
  25. ^ "Outlook to close down international titles - People, Geo and Marie Claire". Best Media Info. 26 July 2013. Archived from the original on 2 October 2022.
  26. ^ Pahwa, Nikhil (29 July 2013). "On The State Of The Magazine Industry In India; Outlook Shuts Three Magazines". Medianama. Archived from the original on 29 November 2022.
  27. ^ "Farewell T3, Marie Claire, and Seventeen: You will be missed". Abugged life. 17 March 2009. Archived from the original on 15 July 2013. Retrieved 25 June 2013.
  28. ^ "Poland Marie Claire". Wirtualne Media. Archived from the original on 4 February 2015. Retrieved 18 July 2013.
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