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Nobby's is Australia's largest nuts brand, manufactured by the The Smith's Snackfood Company the Australian snacks division of PepsiCo. Nobby's products are typically sold in supermarkets as well as pubs.
The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as follows: "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."
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