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Peach Aviation

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Peach
IATA ICAO Call sign
MM APJ AIR PEACH
Founded10 February 2011
Commenced operations1 March 2012
Hubs
Fleet size14
Destinations15
Parent companyPeach Aviation Limited
HeadquartersKansai International Airport, Izumisano, Japan
Key peopleShinichi Inoue (井上 慎一, Inoue Shin'ichi), CEO
RevenueJPY 14.3 billion (FY June 2013)[3]
Operating incomeJPY 1,046 million (June 2013)[3]
Websiteflypeach.com
Kensetsu-to, the headquarters of Peach
Aeroplaza (エアロプラザ), former headquarters

Peach Aviation (ピーチ・アビエーション, Peach Aviation 株式会社 Peach Aviation Kabushiki Gaisha, operating under the brand name Peach) is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟, Kensetsu-tō) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[4][5]

Peach has hubs at Kansai Airport in Osaka and at Naha Airport in Okinawa. In spring 2015 the airline plans to open a third hub at Narita International Airport in order to serve the Greater Tokyo Area.[6]

History

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[7] Its shares are held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[8]

Peach's aircraft livery was designed by Neil Denari, and its crew uniforms by James Wilkie.[7] The airline is based at Kansai International Airport.[9] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[10]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ, Earopuraza),[11] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[12][13] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[14]

The airline's first flight was on 1 March 2012, between Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[15]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[16] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[17]

Peach cancelled over 2,000 planned flights for the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Loss of pilots to other airlines was a cause for the shortage.[18] It was later reported that Peach would consider allowing its pilots to commute from Haneda Airport to Kansai Airport on other airlines, a practice rarely allowed in Japan, in order to attract candidates who are unwilling to relocate to Osaka.[19]

Destinations

A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

Peach offers service to the following destinations:[20]

East Asia

 Hong Kong
 Japan
 South Korea
 Taiwan

Future destinations

Peach plans to begin service from Tokyo Haneda Airport to Taipei Taoyuan International Airport in summer 2015, making it the first Japanese budget airline to operate international service from Haneda.[22]

CEO Shinichi Inoue (井上 慎一, Inoue Shin'ichi) commented in May 2011 that the airline planned to serve the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka.[23] The airline has also had plans to launch flights to Beijing, Shanghai, Guangzhou, and Hangzhou in China.[24]

As of early 2015, Peach was considering new hubs in Seoul, Bangkok, Ho Chi Minh City, Tokyo and Sapporo,[25] as well as flights between its Okinawa hub and destinations in Southeast Asia.[26]

Fleet

Peach operates Airbus A320 aircraft in a 180‑seat configuration. The aircraft are leased from GE Capital Aviation Services.[27] Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[28]

Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[29]

Peach fleet
Aircraft In fleet Orders Passengers
Airbus A320-214 14[30][31] 4 180

Incidents and accidents

On 28 April 2014, a Peach flight from New Ishigaki Airport to Naha Airport descended to an altitude of 248 feet (76 m) above the ocean after its pilot, an Argentine national, misunderstood instructions from air traffic control. The aircraft's ground proximity warning system alerted the pilot to the low altitude, and the plane landed safely in Naha.[32]

References

  1. ^ http://www.flypeach.com/Portals/0/PressReleases/2014/140121-Press-Release-E.pdf
  2. ^ a b http://www.flypeach.com/Portals/0/PressReleases/2015/150210-Press-Release-E.pdf
  3. ^ a b "ジェットスター、営業赤字90億円　ＬＣＣ３社の決算出そろう". 日本経済新聞. 15 October 2013. Retrieved 16 October 2013.
  4. ^ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" – Japanese: "〒549-8585　大阪府泉佐野市泉州空港北一番地　建設棟5階 Peach Aviation株式会社"
  5. ^ "About Us." Peach. Retrieved on 1 November 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese: "大阪府泉佐野市"
  6. ^ Yoshikawa, Tadayuki (19 January 2015). "ピーチ、成田を3月以降拠点化　羽田は深夜便検討". Aviation Wire. Retrieved 20 January 2015.
  7. ^ a b [1][dead link]
  8. ^ Aoki, Mizuho. "Budget airline goes for a Peach of an image." Japan Times. Wednesday 25 May 2011. Retrieved on 10 September 2012.
  9. ^ Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
  10. ^ 格安航空ピーチ：ＣＡの公募倍率２１倍, Mainichi Shimbun, 23 July 2011.
  11. ^ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" – Japanese: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
  12. ^ "About Us." Peach. Retrieved on 21 July 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese: "本社所在地 大阪府泉南郡田尻町"
  13. ^ "航空運送事業の許可について（Peach・Aviation 株式会社）." Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved on 21 July 2011. "１．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）"
  14. ^ "Peach Aviation Moves Operations Office to New Location." (Archive) Peach Aviation. 1 August 2011. Retrieved on 10 September 2012. "Kensetsu-to 5 th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" Japanese press release: "本社オフィス移転のお知らせ." (Archive) "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階"
  15. ^ Kyodo News, "Cut-rate carrier Peach starts flights", The Japan Times, 2 March 2012, p. 6.
  16. ^ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Retrieved 19 July 2013.
  17. ^ "明暗分けた「日本流サービス」　ピーチ、満足度「大手並み」". 日本経済新聞. 24 July 2013. Retrieved 24 July 2013.
  18. ^ "病気や引き抜きで機長不足　ピーチ最大2088便減便". Nihon Keizai Shimbun. 24 April 2014. Retrieved 28 April 2014.
  19. ^ "ピーチのパイロット、羽田―関空で他社便通勤ＯＫ". Nihon Keizai Shimbun. 17 January 2015. Retrieved 19 January 2015.
  20. ^ "Route Map". Peach Aviation. Retrieved 17 July 2013.
  21. ^ http://www.flypeach.com/Portals/0/PressReleases/2013/131008-Press-Release-E.pdf
  22. ^ "Peach to offer Tokyo-Taipei service out of Haneda Airport". Nikkei. 16 January 2015. Retrieved 19 January 2015.
  23. ^ ピーチアビエーション：関空ＬＣＣ、５年で１０路線　ＣＥＯ「海外は香港・台湾優先」, Mainichi Shimbun, 1 June 2011
  24. ^ [2][dead link]
  25. ^ "Peach plans hubs outside Japan". Nikkei Asian Review. 3 January 2015. Retrieved 4 January 2015.
  26. ^ Yoshikawa, Tadayuki. "ピーチ、那覇－香港線就航　15年度ベトナムやタイ視野に". Aviation Wire. Retrieved 23 February 2015.
  27. ^ SIA, Thai, ANA Launch New Carriers, Aviation Week
  28. ^ Title Japan's Peach Aviation takes delivery of its first A320
  29. ^ Yoshikawa, Tadayuki (7 August 2013). "ピーチ、10機目のA320がハンブルク出発　12日から商業運航へ". Aviation Wire. Retrieved 9 August 2013.
  30. ^ Peach Aviation Fleet of A320 (Active) | Airfleets aviation. Airfleets.net. Retrieved on 2014-04-12.
  31. ^ 13 March 2014. "Peach Fleet in Planespotters.net". planespotters.net. Retrieved 13 March 2014.{{cite web}}: CS1 maint: numeric names: authors list (link)
  32. ^ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.
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