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Scott's Porage Oats

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Scott's Porage Oats is a Scottish breakfast cereal (a brand of porridge) sold in the United Kingdom.

History of the brand

Porridge has been consumed in Scotland as a staple food since the Middle Ages, and is primarily consumed in the winter. A&R Scott began producing Scott's Midlothian Oat Flour in 1880, in Glasgow,[1] moving to Edinburgh in 1909, and the distinctive name, Scott's Porage Oats, was adopted in 1914.[1] They have been milled at the Uthrogle Mills[2] at Cupar in Fife, Scotland, since 1947.[1]

In 1982, A&R Scott was purchased by Quaker Oats Ltd, one of their main competitors.[3] The company was based in Edinburgh. Pepsico merged with the Quaker Oats Company in 2001.[4]

Sales of porridge oats continue to be higher in Scotland than in the rest of the UK, with Scott's Porage Oats taking the highest brand share.[5]

The company holds a Scott's Porage Oats Food & Drink Fair at the St Andrews Festival in November each year at the Byre Theatre. It has a Golden Spurtle Award for competitive porridge making.[6]

Description and preparation

Scott's claims to use only the highest quality oats and milling processes. The company does not state the origin of the oats themselves. The oats are rolled thicker than standard oats and are gently kilned to create what the company considers to be "the truest taste".[7]

Scott's oats can be made into porridge either in the microwave or on a stovetop, with the addition of milk or water and other flavourings (typically salt or sugar). Oats can also be used in stews, as a topping for apple crumble or haddock pies, and in cookies or flapjacks, and in many other recipes. Some packs come with a number of suggested recipes.

Advertising

In the late 1990s to early 2000s, Scott's Porage Oats ran a successful UK advertising campaign on cinema and television featuring the actor Rory McCann in a kilt and actress Rebecca Godwin as his admirer. Rory McCann, a former lumberjack, subsequently made many public appearances and is widely seen as the "face" of Scott's Porage Oats.[8]

Other British brands

The following additional brands come under the Quaker Oats umbrella:

References

  1. ^ a b c "Scott's Porage - Our Heritage". Scott's Porage Oats. Retrieved 19 October 2010.
  2. ^ Food trades directory of the UK & Europe, Volume 1, Newman Books, 1997, p.361
  3. ^ "1982 - Quaker Oats Ltd". Scott's Porage: Our Heritage. Scott's Porage. Retrieved 21 January 2011.
  4. ^ "Pepsi wins Quaker Oats battle". BBC News. 4 December 2000. Retrieved 8 January 2015.
  5. ^ Mintel 2002
  6. ^ "Golden Spurtle World Porridge Making Championship". Golden Spurtle World Porridge Making Championship. Retrieved 25 July 2009.
  7. ^ [1] Dooyoo.co.uk/package description accessed 5 January 2007
  8. ^ "19 Rory McCann". The Scotsman. Edinburgh. 20 November 2005.
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