Show Dog-Universal Music

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Show Dog Nashville
Parent companyUniversal Music Group Nashville[1]
Founded2001 (2001) (Universal South)
2005 (Show Dog)
FounderTony Brown, Tim DuBois (Universal South)
Toby Keith (Show Dog)
Distributor(s)Universal Music Group Nashville[2]
Country of originU.S.
LocationNashville, Tennessee

Show Dog-Universal Music is an American independent record label specializing in country music artists. It was formed from the merger of Show Dog Nashville and Universal South Records in 2009. Show Dog Nashville was formed in 2005 by singer Toby Keith as a joint venture with former DreamWorks Records executive Scott Borchetta. Universal South was formed in 2001. The two labels merged in December 2009.


Universal South Records was started in 2001 under Universal Music Group by record producers Tony Brown and Tim DuBois.[3] The label specialized in country music artists, including Joe Nichols, Randy Houser, Phil Vassar and Marty Stuart, as well as alternative country acts Shooter Jennings and Cross Canadian Ragweed. In 2005, it partnered with the talent show Nashville Star, offering a recording contract to Season 3 winner Erika Jo.[4] George Canyon, another Nashville Star contestant, also recorded for the label.

Brown and DuBois stepped down from Universal South in 2006, with Mark Wright, also a record producer, taking their place as label president.[5]

Show Dog Nashville was formed in 2005 by Toby Keith shortly after the dissolution of DreamWorks Records, the label to which he was signed at the time. DreamWorks Records executive Scott Borchetta was its chief executive officer, and his own Big Machine Records label originally shared much of its staff.[6] By March 2006, Show Dog and Big Machine split into separately-staffed labels, although Keith retained his financial stake in Big Machine.[7] Acts who released works for Show Dog included Carter's Chord, Trailer Choir, Mica Roberts, Lindsey Haun and Mac McAnally.

In December 2009, Show Dog Records and Universal South merged to form Show Dog-Universal Music.[8] One month later, Trace Adkins left Capitol Records Nashville (which later became part of UMG's Nashville unit after UMG bought EMI in 2012) to become the first post-merger signee to the label, and the label's roster was announced.[9] Singer songwriter Josh Thompson, previously with Sony Music Nashville, joined the roster in September 2012. By the summer of 2015, Toby Keith and his daughter Krystal Keith became the only artist's signed to the label. As of recent, Waterloo Revival & Lance Carpenter have been signed to the label.

Acts on Show Dog-Universal Music[edit]

Former artists[edit]

Acts formerly signed to Universal South[edit]

Acts formerly signed to Show Dog Nashville[edit]


  1. ^ "UMG Nashville CEO Mike Dungan to Receive Presidential Award at Music Biz 2017". Billboard. Retrieved 16 December 2018.
  2. ^ [1]
  3. ^ "Universal South launches eb & flo Records". Nashville Business Journal. 2002-10-29. Retrieved 2009-03-26.
  4. ^ Duke, Jan (2005-01-06). "Nashville Star Partners with Universal South Records". Retrieved 2009-03-26.
  5. ^ " The Ultimate Country Music Database". Retrieved 16 December 2018.
  6. ^ "Toby Keith explains motivation behind new record label". CMT. Retrieved 13 January 2010.
  7. ^ Stark, Phyllis (2006-03-11). "The Honeymoon's Hardly Over, but Show Dog and Big Machine split". Billboard.
  8. ^ Staff 12/18/2009, CMT com. "Toby Keith's Show Dog Records and Universal South Records Merge". CMT News. Retrieved 16 December 2018.
  9. ^ "Trace Adkins Leaving Capitol Nashville to Join Toby Keith's Show Dog-Universal Label". 2010-01-13.